Best Keyword Research Tools You Should Be Using
If you are doing anything online, whether you are selling something for a moment or have an actual store, you might be missing out if you are not using any keyword research tool at all. The concept of making a search or making a purchase over the internet relies on the keywords someone puts in, and the keywords present in the targets. Use proper keywords among other important stuff, and you’ll get decent traffic, or in the other case, get good search results.
Finding the right keywords is now made easier thanks to keyword research tools out there. You will find a lot of them, some are free while others not. We compiled here some of the best keyword research tools to help your business. We used many of them, and we bet that you will find any of these tools easy to use. Here we go.
This tool has a clean and minimalist interface. It has a feature called ‘Saved Suggestions’, where you can save your favorite keyword ideas. That feature is particularly useful if you are monitoring a particular topic or trend.
This tool churns out results really fast, but the hallmark of Soovle is that it scrapes suggested keywords not only from Google and Bing, but also from Wikipedia, YouTube, Yahoo, and Amazon. Note that there are significant numbers of people who also make queries from those sites. Now you can choose to use keywords that your competitors don’t know about.
This search tool proclaims that it is ’the industry's only keyword and research platform that was developed by affiliate marketers FOR affiliate marketers.‘ It is a powerful tool, being able to provide lots of keyword ideas from Google and Bing, and it does provide unique results not seen in other tools.
The unique thing about Jaaxy is its feature called ‘Quoted Search Result’, which determines how many websites are trying to rank on a specific term. You can exploit this feature to uncover excellent keywords with low competition.
Ahrefs Keyword Explorer
This tool works great in discovering thousands of great suggestions, and it also determines the ranking difficulty and traffic potential. This data is used to be available only to marketers who are running paid ad campaigns. Ahrefs is the choice if you want a super deep examination of select keywords.
The unique thing about Ahrefs is backlink analysis. It has a feature that tells you how many backlinks you need to rank the first page on Google.
Google Search Console
This tool by the internet giant is not exactly a keyword tool, but you should be using it if you are managing a website or an online store. It lets you monitor important issues such as server errors, site load issues, and hacking incidents, which are important in the site’s usability. Take note that these issues are a factor in web ranking, and you will rank low if your website takes up too much to load pages or have bad links. You can use the info to ensure a smooth process of site maintenance or adjustments.
The search console also has a thing called a Performance Report, which lists out the pages that get the most clicks. You can use this information to see which items or pages people are interested in. It also notes the keywords that brought people in, so you can see exactly which keywords are working. The tool is also great in finding support or secondary keywords.
SECockpit is a fast and powerful keyword research tool that churns out keyword ideas not only from Google Adwords, Google Keyword Suggest, and Google Related Searches but also from Amazon and YouTube Suggest. Expect to receive a list of results from a few seed keywords. The tool also shows an analysis of the top ten pages ranking for that keyword, so you can strategize and play on focused, low-competition keywords.
This tool brags itself churning out keyword ideas at ‘warp speed’, and it does. It has well-designed filtering and sorting options so you can make sense of the huge amount of results. SECockpit is not a tool for beginners or first-time users, but it is a very useful tool for content makers and marketers who are looking for excellent keyword ideas.
If you are fairly new to researching keywords, then you should be using KeywordTool.io as a start. This tool generates long-tail keyword suggestions on any topic. You can also do that on Google search bar, but the KeywordTool.io does that faster. There is an option where you can choose the locale where the results are scraped, which is useful if you are trying to focus on a specific place or region. It is also free.
The KeywordTool.io is simple and easy to use, even for beginners. It is robust enough to also generate keywords from Amazon, Bing, eBay, and YouTube. For example, if you have an online store, you can use this tool to look for terms and products people are looking for so you can restructure or expand accordingly.
If you are somewhat serious in keyword research and willing to pay for it, then install the Keywords Everywhere add-on to your Google Chrome Browser (also works on Firefox). This tool is different. Instead of having you put a list of keywords in, this tool automatically shows the search volume and a list of additional keywords.
Now that is easy. Just install the add-on and do your keyword research each time you browse. There is also an option that shows related keywords and respective search volume. You can use that feature to snoop on what your potential customers are searching for. Keywords Everywhere is a speedy tool made more convenient. You can customize the results, and also download the list in Excel, PDF, or CSV formats.
Moz Keyword Explorer
If you are on the keyword search business for some time, you probably used several keyword tools to get the initial keyword lists and then use Google Suggest (and other tools) to expand it. It is a manual, repetitive task. Make things easier by using the Moz Keyword Explorer tool, which lets you discover keywords and the metrics, then filter to reveal the useful terms. It is an all-in-one tool.
This tool has other services. For example, it also displays related suggestions that are somewhat different from your keywords, but still closely searched for by people. An example is the ‘foods that help men burn fat’ for the term ‘weight loss’. There are also features called Organic CTR and Priority. The Organic CTR shows the expected number of clicks you can make if you make it to the top ten, while the Priority score a particular keyword according to the Organic CTR and the search volume. The tool is useful to help you find keywords that will generate a lot of traffic and ‘lateral’ related keywords. The Moz Keyword Explorer tool is a paid service, and you have to pay more to use its other services. However, you may still get your money's worth as the Moz is considered an authority as it has been around since 2004.
This is another simple, easy-to-use tool that generates hundreds of keywords on a single search term. It is recommended if you are starting and need plenty of keywords. Aside from getting results on Google, it also shows results from Amazon, Bing, Yahoo, and eBay. It is a recommended starting tool. You just have to make a one-time payment to use it.
The good thing about Keyword Snatcher is its relative simplicity compared to other tools. However, it is also its downside as it does not show keyword competition and search volume metrics. It is simply a keyword idea tool.
SEMRush is a paid service that starts at $99.95 a month, and up to $199.95 per month for added results and reports. Instead of putting in a list of keywords, you put in the website name and it shows the keywords it ranks up for. You can put in the name of your website or the competitors to determine the organic traffic. Unlike other tools, it can filter results from other countries and mobile and desktop traffic. It is very useful in researching solid keywords and long-tail variations.
Because of its features, SEMRush is an essential tool for those serious on SEO. You can use the features to get a list of focus keywords, or get a big list of keywords thanks to its feature called the ‘Keyword Magic’.
Anyone in the marketing business knows how to use Google Trends. It is a powerful free tool that is easy to use even by beginners. Anyone can use it to find specific keywords, and people’s interest in that keyword over time. Think of it as a sort of a history book for web searches. The tool also measures interest in the keyword on YouTube.
Our description here does not do justice to the incredible usefulness of Google Trends to anyone doing business over the internet. You can use it to plan content or marketing strategies. Search it for topics or keywords that gradually increase in popularity. From that information, you can tailor your marketing strategy or make content.
This is a very popular tool because it is powerful and has a straightforward interface. It shows the trends for the term for last year, average search volumes, cost per click, and the SEO difficulty score. The SEO Difficulty Score tells you how hard it is to rank on that keyword. Use to get focused on good ranking ones with lower competition. The monthly plan starts at $29.9 as of the time of writing.
Because of its simplicity in researching keywords including long-tail terms, the KW Finder is a useful starting place for researching keywords. It is somewhat limited compared to others, so better to use it as a complementary tool instead.
QuestionDB and Serpstat
We decided to put these two separate tools together because both are useful in finding keywords. The QuestionDB is an incredibly useful tool when researching keywords focused on questions (like ‘what is the keto diet?’). Note that many Google searches are questions. It pulls questions from threads on Reddit, and it is useful when planning content for blogs or websites.
Meanwhile, Serpstat is a software suite that does many things including link building, competitor analysis, site audit, rank tracker, and many more. Although it can do keyword research, the most important use of this tool is to help you optimize your website. It also has a competitor research feature that visualizes competition on any keyword.