Best Trust Seals: Gain Consumer Confidence Easily
In today’s digital age, it’s evident that many shoppers are going online because of its convenience and flexibility. With many brick and mortar stores closing down, more and more businesses are shifting their focus online.
Online shopping has become a lifestyle. It has paved a way to a better retail landscape that gives customers the power to intelligently compare, buy, save, and review multiple items in just a few clicks. However, even online shops land picky shoppers. With the influx of online sellers, customers are now more careful about which brands they only transact with.
It’s not enough that you sell a rockstar product to attract customers. What wins customers is a combination of excellent reviews and trust seals. Thus, if you’re having issues with establishing consumer confidence, one way to address it is by utilizing a trust seal.
Trust Seals or “Trust Badges” are symbols that show a brand’s legitimacy and status. Trust seals serve many purposes, but its main objective is to show a brand’s credibility and that it’s safe to do business with.
Gain Consumer Confidence through Trust Seals
The chances are high that you’ve already encountered dozens of trust seals without you even knowing. Trust Seals are symbols that you typically see on top or at the bottom of websites. Some examples of these trust seals include eTrust, VeriSign, BBB, PayPal, Trust Guard, etc.
Statistically speaking, more and more customers prefer websites that protect their privacy and data. According to a study done by Actual Insights, over 75% of the respondents develop brand trust upon seeing trust seals, while 61% do not complete their purchase in the absence of trust seals.
These are the reasons why trust seals are essential for every eCommerce website. By utilizing a trust seal, you can surely improve your conversion rate.
Importance of Social Proof
Aside from trust seals, having excellent customer reviews & testimonials is vital in gaining your potential customers’ trust. When a business boasts tons of customer reviews, it shows that the company is legitimate and has dealt with many customers before you.
Many customers also base their buying decision on customer reviews. Having positive or negative reviews will significantly affect your business. Customer reviews not only reflect your customers; it also reflects your brand’s credibility.
An excellent way to track your reviews is through the use of social listening tools. Read on below to know the best social listening tool specifically for customer reviews.
Best of breed eCommerce Tools
This blog will introduce you to the best trust seal and social listening tool for small businesses. If you’re considering to use trust seals for your website, these are the ones that we recommend. These brands have proven their expertise and strength in this area. With that said, you’re sure to get excellent value for money.
Best for Data and Privacy Protection
Trust Guard offers a website security solution that provides layers of protection to protect websites from hackers and other malicious attacks. It scans the site regularly and tries to detect security and privacy issues from time to time. Once you encounter a website with the trust seal of Trust Guard, you can only expect that the site has ample protection for customer’s privacy.
- Four-layer security protection
- Daily Perimeter PCI Scans
- Daily Malware Scans
- Auto Renewing SSL
- $100,000 in Cyber Insurance
- $100,000 in Breach Response Insurance
- 24/7 Customer support
Trust Guard offers three kinds of trust seals with corresponding service schemes.
- The Privacy Seal costs $29 per month and comes with a privacy Verified seal that promises a reduced bounce rate while boosting conversions and opt-ins.
- The Business Seal starts at $29 per month and comes with a business Verified seal that guarantees to resolve visitor’s concerns.
- The Security Seal costs $67 per month. It’s built to maximize the website’s overall security.
If you’re looking to secure your website from attackers, Trust Guard is the right choice. Trust Guard is known as a global leader in PCI compliance, malware protection, and cybersecurity. With its regular website scans, you’ll protect your website from any security and privacy issues.
Best for Collecting Social Proof
Shopper Approved helps you generate more customer reviews. It collects verified reviews from your customers to establish social proof for your brand and products. To date, Shopper Approved collected at least 56 million verified customer feedback and helped over 23,000 companies worldwide.
- Prompt resolutions for below 3-star reviews
- Massive distribution channels
- Fully automated solution
- Custom seals and certificate
- Shopper Approved Facebook app
- $79 for up to 900 accumulated ratings and reviews
- $159 for a maximum of 2,000 accumulated ratings and reviews
- $319 for as much as 5,000 accumulated ratings and reviews
- $479 for 10,000 accumulated ratings and reviews
If you need to improve your brand credibility, maximizing your customer reviews is the best solution. With Shopper Approved, you’ll be sure to reach more potential customers and increase conversion. In addition, Shopper Approved offers one of the significant variables pivotal in purchasing decision-making – business credibility from good customer feedback.
Having solid consumer confidence doesn’t come overnight. It entails hard work and ample time for customers to get to know your brand. Luckily, there are tools that you can use to make your life easier and make sure that you are on the right track.
I hope that this blog provided you with the guidance that you need to boost your eCommerce business. It’s always important to note that while every business differs, these are the best tools that are guaranteed to help you succeed.
What do you think of our list? Please drop us a comment below!
eCommerce Paradise was created by Trevor Fenner of Seattle, Washington in 2015 to help you, the entrepreneur, to start and scale your own eCommerce business selling high-ticket products online with the drop shipping fulfillment method so you can make more profit per sale, have a sustainable and evergreen online business, get started with very little upfront investment, and live a location independent lifestyle. Trevor owns multiple 7-figure High-Ticket Drop Shipping eCommerce stores and is a digital nomad, traveling the world while working remotely with the help of his team of over 10 virtual assistants from around the world. Trevor is currently located in Bali, Indonesia. Trevor is also a passionate skateboarder, surfer, scuba diver, photographer, environmentalist, outdoorsman, fitness and tattoo enthusiast.
AFFILIATE DISCLOSURE: Some of the links on this page may be affiliate referral links. I will get a commission from the vendor when you make a purchase after clicking them at no added cost to you. As a result, many of them also provide you with a special discount just for using my link. You can go directly to their support if you have any issues with their software or product.