BigCommerce Review: Best Ecommerce Solution for Business
The impressive transformation of the retail landscape has brought about by the accessibility and mobility of today's era. It has brought advancement the way people and businesses consume products, communication, and services. Hence, the last decade gave birth to the rise of digital channels for small, medium, and large enterprises.
Dominating the world today are the ecommerce platforms focused on retail and sales. As the largest retail channel in the world, it has outperformed traditional outlets such as convenience stores, supermarkets, groceries, and apparel shops. It has blown to a great proportion, that in 2019, retail e-commerce sales worldwide amounted to 3.53 trillion US dollars – according to market data research company, Statista. The numbers continuously grow, with a projected global ecommerce sale to reach 4.1 trillion US dollars this 2020.
More than ever, it is wise to tap the unlimited advantages of ecommerce as quickly as possible. Coupled with a well-thought sales strategy that goes hand in hand with smart ecommerce tactics, revenue, and business profits are definite.
There are stacks of ways to get started with ecommerce. First is the option to build the entire online store from the ground up, or enroll in an ecommerce platform. Most ecommerce software platforms today are equipped with the tools and guidance needed to start or grow the online business.
The popularity of ecommerce platforms has impacted the overall performance and growth of many online businesses today. The rise may be due to the fact that these platforms are enabled to cater to businesses of any sizes. Some notable ecommerce software platforms include Shopify, 3dcart, Oscommerce, and Volusion.
However, this review will highlight one of the leading ecommerce platforms today, called BigCommerce.
Read on as we discuss this robust, all-in-one ecommerce software platform and its built-in features.
BigCommerce is established in 2009 by Eddie Machaalani and Mitchell Harper. Over the years, it has achieved impressive growth among any of its kind in the e-commerce software market. BigCommerce's mission is to support merchants to sell better at every step of business growth. Backed up by trusted technology and powerful performance, BigCommerce enables every business to be efficient in time and cost.
Today, BigCommerce operates in worldwide locations with offices located in Texas, San Francisco, Sydney, London, and Ukraine. Serving more than 90,000 online stores in 120 countries, BigCommerce is totally dedicated to helping retailers make billions of dollars in sales.
What is BigCommerce?
Ecommerce for a new era. This is the tagline of BigCommerce, a powerful open (Software as a Service) SaaS ecommerce platform. It is an all-in-one ecommerce software platform equipped with tools and technologies every business need to build, innovate, and grow online.
With BigCommerce, merchants are assured of having a solid foundation of a powerful ecommerce platform. Moreover, as a platform operating with SaaS, the flexibility and customer experience is at par with the best online practices. Packed with extremely reliable features, businesses can easily scale and grow without the complexities and difficulties of running an online store.
Hence, using BigCommerce will empower not just the brand, but the people behind the business as well.
BigCommerce Headless Commerce Solution
Personalize the shopping experience with a powerful commerce engine on the back-end. This can be a little technical but is also a great feature, especially for creating a differentiated experience, anywhere.
As a growing business, user experience and customer experience are prime. Hence, BigCommerce's headless commerce features provide all the commerce functionality such as API-driven experiences through CMS, DXP, application, device, or custom front-end.
BigCommerce enables merchants to run several stores on several platforms. Its presentation layer from the commerce engine allows businesses to run different stores at the same time, across various front-end solutions. Surprisingly, it can be done with a single BigCommerce account.
In becoming truly headless commerce, streamlining the process of selling is a must. BigCommece easily enables selling across various sites, devices, apps, social channels, and manage it all in one place. Explore and build integrations and APIs for headless implementations such as BigCommerce for WordPress, BigCommerce for Bloomreach, BigCommerce for Sitecore, and more.
As a hosted platform, BigCommerce promises a 99.9% server uptime with SLA should merchants want assurance over the claimed efficiency.
To top it all, BigCommerce uses enterprise-grade security to safeguard and protect clients from unauthorized access or any form of harmful attacks. Also, their check-out security is DDoS protected and adheres to the industry-standard PCI compliance.
BigCommerce B2B Commerce Solution
Designed for even the most complex business model, BigCommerce's customizable, and future-proof technology helps users to uncover new business opportunities while on the platform.
The connotation that ecommerce is solely for retail can be mistaken oftentimes. With BigCommerce, there are more rooms to grow; even the business is a manufacturing or distribution entity. What's great about this platform is it has all the advanced requirements for B2B selling, such as professional site designs for huge inventories and catalogs, plus SKU and customer-based pricing.
When dealing with B2B, proper documentation and process should be observed. Hence, BigCommece neatly provides everything from the purchase order, net payment terms, and user roles, which can all be swiftly integrated into major ERP, OMS, and CRM systems via pre-built, one-click integrations or API customizations. In addition, businesses can take care of quotations and bulk pricing adjustments, flexible payment methods, credit authorization, and reduce shipping rates without any worries.
BigCommerce's B2B ecommerce platform gives every business full access to essential features with a differentiated online shopping experience. Achieve the full potential of a B2B ecommerce site with only the best partner integrations.
BigCommerce Wholesale Commerce Solution
Get the best of both worlds – sell in wholesale and retail simultaneously with BigCommerce. Manage the entire retail and wholesale channels in the same front-end and back-end and completely eliminate the management hassle.
Using BigCommerce, businesses can create a landing page for wholesale client outsourcing. Furthermore, wholesale customers can be enrolled in a customer group with special pricing options, unique products, as well as re-ordering and approval processes that can't be found in a retail set-up. In addition, the wholesale commerce solution enables BigCommerce's built-in price list that can customize prices, discounts, and create unique SKU per individual client. This price list can be assigned to customer groups or single wholesale accounts.
Since there is an evident gap in the behavior and shopping method between retail and wholesale, it is smart to tap solutions like what BigCommerce is offering. Due to bulk orders and endorsement processes, wholesale customers need definite payment selections and different site experience.
BigCommerce Multi-Channel Commerce Solution
To obtain maximum brand and product exposure, selling on one channel just won't cut it. While on the customer's point of view, products can be obtained from tons of channels present at their fingertips. In the customer's mind, there is a specific platform for technical gadgets, and a go-to online shop for furniture, or as simple as they just prefer one channel over the other.
Luckily, BigCommerce exposes brands and products to a multitude of touchpoints, eliminating the guesswork. Sell on Amazon, eBay, Facebook, Instagram, Pinterest, and Google Shopping without further coding or development. Regardless of channel, BigCommerce's pre-built integrations allow its merchants to sell anywhere without leaving the dashboard.
Since BigCommerce is the leading ecommerce platform software in the country, users are ensured to get first dibs on new sales features on every channel, such as Facebook, Amazon, Google, PayPal, Square, and others.
Since managed under one dashboard, merchants won't have to worry about overstocking or maintaining different stock levels per channel too. All multi-channel integrations are taken care of by the BigCommerce's catalog API and syncs the inventory to 3rd-party channels, then to the back-end, and on the ERP. Likewise, BigCommerce's point-of-sale partners to automatically sync physical store sales, inventory, and revenue to the back-end.
Obtain a centralized channel management hub with BigCommerce, so businesses can sell on high-traffic marketplaces, on the most popular social media sites, and even on brick and mortar stores.
BigCommerce International Commerce Solution
Every business aspires to expand into the international market. However, restrictions and complex regulations per country add to the complications of going global. BigCommerce is set to help merchants grow their market, and even with localized ecommerce experiences for best acceptance.
BigCommerce offers a suite of tools to localize each business presence across the globe. Its multi-store approach to international expansion builds upon localized content, catalog, and currency best practices to obtain more sales, additional loyalty, and greater market share.
The localization tools allow the creation of geographically-based and targeted content. Region-specific content creates a unique connection that is great for brand build-up. Also, with BigCommerce, shops can display prices and transact in over a hundred plus currencies available.
BigCommerce makes it simple and effortless to create customized commerce experiences for regional customers. It also gives access to catalog API, storefront API, and check-out API that greatly helps in meeting international customer expectations and standards.
Acquire the best ecommerce experience from the industry's leader. BigCommerce bears an extensive suite of features that eliminate complexities, so businesses can focus only on growing.
- Page Builder Visual Editor – Create stunning landing pages. Bigcommerce's drag-and-drop solution lets users launch landing pages in a few minutes without coding a single thing.
- Mobile Optimization – End to end mobile compatible, and ultra-responsive theme whatever device is used.
- Coupons and Discounts – Choose, customize, and execute promotions from over 70 native discount promotions without further scripting.
- Digital Wallets – Get the most out of every store visitor by offering a flexible and wide range of payment options. Enable store to accept Apple Pay, Amazon Pay, PayPal One Touch, and more.
- Search Engine Optimization - Customize SEO-friendly URLs, metadata, and robots.txt for maximum traffic.
- Multiple Storefronts – Switch and manage multiple storefronts while maintaining one log-in credential.
- Cross Channel Commerce – Sell on marketplaces such as eBay, Amazon, and Google Shopping, or through Facebook, Pinterest, Instagram, and even on brick-on-mortar with just one platform.
- Customer Groups – Effectively divide and classify customers and create custom pricing, product access, and even specific promotions.
- Bulk Pricing – Customize and set bulk pricing based on SKU level, customers, or groups.
- Advanced Search – Enable the store with faceted search built with Elasticsearch, or integrate with best-in-breed solutions for complex search criteria.
- Cross-Border Fulfillment – With BigCommerce's partnership with ShippingHQ, stores get accurate quotes for overseas or cross-border shipments.
- Global CDN – Equipped with powerful CDN, sites, and stores load ultimately faster even from anywhere in the world.
- Tax – Automate sales tax with API or built-in custom tax tables for accurate sales tax computation.
- Shipping – Choose from the wide selection of available shipping partners for all shipping and fulfillment needs.
- Reporting and Analytics - BigCommerce Analytics Dashboard provides real-time business insights, customer data, marketing, and more to help owners make informed and data-driven decisions.
- Services – In-house experts are available to assist merchants with better business overview, understanding analytics, meeting KPIs, and realizing goals.
- Total Cost of Ownership – Effectively manage time and minimize operating costs.
Performance – Attain best-in-class uptime and server response with Google Cloud Platform.
BigCommerce integrates with the world's major marketplaces, including Google Shopping, Amazon, Facebook, eBay, and Instagram, and offers more than 65 global payment gateway options.
Get access to BigCommerce's dedicated 24/7 technical support, with supplemental Account Management, Solution Architecting, Technical Account Management, Implementation Project Management, and in-house Catalog Transfer Services.
BigCommerce has a plan suitable for any store type and store size. From standard, all the way up to enterprise, it has the best inclusions that set online retailers and businesses in general for continuous growth. Refer to the photo below for the pricing breakdown:
BigCommerce: Is it really the best ecommerce solution for business?
BigCommerce has successfully built an ecosystem of flexible, innovative, and successful ecommerce stores. Built under the powerful foundation growth and reliability, every business under its hood is most likely to scale and grow smarter without complexities.
Bringing innovation and ease of use to the table, BigCommerce has opened a limitless commerce environment that encourages businesses to maximize opportunities and take advantage of the awesome technology in keeping up with the ever-changing demands.
BigCommerce designs and creates tools that fuel growth. Employ this platform to attain a simplified ecommerce management, build significant traffic, higher conversions, and benefit from its industry-leading expertise.
Have you used BigCommerce? What were the pros and cons? Share them in the comment section below!
eCommerce Paradise was created by Trevor Fenner of Seattle, Washington in 2015 to help you, the entrepreneur, to start and scale your own eCommerce business. Trevor owns multiple 7-figure eCommerce stores and is a digital nomad, traveling the world while working remotely with the help of his team of virtual assistants from around the world. Trevor is currently located in Bali, Indonesia, and is a passionate skateboarder, surfer, scuba diver, photographer, environmentalist, outdoorsman, fitness and tattoo enthusiast.
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