ClickFunnels Review: Best Sales Funnels Builder for Small Business
One concept that each business owner must understand is the concept of the sales funnel. More than the upside-down triangle, sales funnel incorporates various marketing strategies that are carefully designed to end in one goal – sales closure.
On top of the funnel, naturally, are more potential customers. However, this number is narrowed down into those who are likely to complete and take the offers.
In order to understand the sales funnel, businesses must be aware of the sales funnel anatomy. Awareness, interest, decision, and action. Awareness is where the customers just plainly know that the business exists. In the interest section, potential customers are interested to know more but aren't convinced enough to purchase. The next section is crucial, as this is where reasons and offers come to play. The final portion is the action channel, where the decision has already been made based on the marketing strategies being applied. Typically, this is where the sales are closed.
Why are sales funnel important?
Sales funnel helps businesses further understand the business model and play a factor when deciding what marketing strategies to implement. Moreover, it perfectly maps out the relationship with customers. Usually, sales funnel gives out a specific guide on interacting and engaging with each customer within each funnel section. The systematic approach to sales funnels eventually leads to generating more sales in the long run. Provided that the business mastered the sales funnel and its principle.
To sum it up, basically, sales funnel is an all-in-one solution to branch out and expand to other marketing strategies.
But the question is: how to build a sound and effective sales funnel strategy?
This is where Clickfunnels' expertise is needed. This platform efficiently manages the creation of landing pages, email reminders, and monitoring each funnel's performance under one dashboard.
This review will highlight Clickfunnels, an all-in-one hosted solution, and dig deep on its features to find out if it's the best fit for the business and can support online marketing activities.
An Introduction to ClickFunnels
Created in 2014 by Russell Brunson and Todd Dickerson, Clickfunnels is a landing page and sales funnel builder software. This platform gives users the breeze of designing and creating sales funnels without further assistance from developers.
It has pre-built features that help businesses promote, sell, distribute the products or services, or increase conversion.
Its vast selection of pre-made funnels and landing page templates and support on documentation is an ideal solution for online business.
Clickfunnels automates the whole sales process through its sales funnel. As a result, business websites get more traffic and rank better in search engines.
The process of creating a sales funnel is tedious – but Clickfunnels make it easier and simple.
Who Can Use ClickFunnels?
Definitely, small businesses and start-ups would primarily benefit from ClickFunnels. Funnel types and variation may differ from each business model; hence, they can also be utilized by networking services and those in e-commerce as well. ClickFunnels would also be beneficial for B2B services and professional service providers.
ClickFunnels has some impressive features that do the job pretty well. With these features, high converting funnels are achievable with minimal to no coding required at all.
As an overview, here are some of ClickFunnels' most useful tools for any business types.
- Website Hosting
- Landing Page Design
- A/B Testing
- Email Autoresponder
- Affiliate Management
- Integrated Payment Systems, PayPal and Stripe
- Training Materials
- Ongoing Support
- Multi-Million Dollar Templates
Moreover, some more features are worth checking out before employing a landing page and sales funnel builder software like ClickFunnels.
Sales Funnel Based on Purpose - Clickfunnels is a landing page builder that delivers sets of pre-determined sales funnels according to its goal or purpose. These templates are also organized based on industries for easy filtering. There are sales funnel to achieve lead generation, product sales, or even launching an event. In order to assists users better, each template comes with an explainer video, mentioning where to use the funnel. The templates also come with descriptions and consist of tips on how to utilize the funnel for maximum results. On top of this, users can also create customized sales funnels for specific objectives in mind.
Extensive Template Library – ClickFunnels has its extensive templates collection of free and premium landing pages for each business. Proven to be fully optimized and high converting, these templates are sure to entice and engage potential customers even further down the funnel. By using the premade ClickFunnel templates, business gains advantage with the knowledge and expertise ClickFunnels has.
Drag and Drop Editor – The platform's intuitive drag and drop editor might be one of ClickFunnel’s highlight feature. This feature makes the creation of sales funnel super easy and straightforward. ClickFunnel’s drag and drop editor doesn't require even a line of code. Set up a funnel by clicking a page element to resize or move around the page. Content blocks for additional information can be easily dragged and drop to the sales funnel. Some of these content blocks may include the FAQ section, progress bar, price, and more. In addition, media such as images, videos, and audio can also be easily combined with the sales funnel. For even more customization, fonts, and background colors are also available.
What's nice about the drag and drop editor is the endless conversion elements that can be incorporated into it. Advanced and simple form types can also be added, such as survey form, SMS sign-up, or shipping address form. Moreover, attention-grabbing pop-ups can also be added. Users have full control over where and when to display the pop-ups.
Lastly, with ClickFunnel’s Drag and Drop Editor, sales funnel gets maximum exposure through social media and search engines. Social share buttons such as Facebook comments or a Facebook sign up button can be created in anywhere in the sales funnels. Additionally, metadata can also be shaped, including keywords, title, description, and more, for better SEO page ranking.
ClickFunnels' editor also comes with a custom CSS feature, should an experienced developer wishes to add custom CSS styles to the page.
ClickFunnels editor offers ultra-rich features to enable high converting sales funnels are made.
E-Commerce Integration – ClickFunnels enables multi-stage sales funnel to promote products and land a sale. Its smart integration with an eCommerce fulfillment center saves customers from the hassle of packing and shipping.
Designed for e-commerce development, ClickFunnels also is a partner of major payment gateways such as:
Backpack Affiliate Program – ClickFunnels offers an affiliate program that drives more traffic to the website. With the Backpack affiliate program, users can quickly sell products, whether digital or physical, with an active affiliate network. Furthermore, it enables users to create custom affiliate plans with different types of affiliates, from regular to family and friends – or even a two-level affiliate program. Of course, users can fully manage the affiliates and payments and monitor the performance and analytics for each.
Email Services - ClickFunnels has its own marketing automation platform called Actionetics, which can be seamlessly integrated within the dashboard of ClickFunnels. It enables setting up email and smart lists, as well as the creation of email campaigns with action funnels and follow-up funnels, too. Actionetics uses click bots and can track metrics of customers for references. This email platform of ClickFunnels makes it easier to tap customers and create a better relationship.
Reporting and Split Tests – Beyond sales funnels, ClickFunnels also recommends users regularly perform split testing among funnels to achieve the best results. Any element of a funnel can undergo A/B testing, which includes: pages, headlines, buttons, content, images, and videos.
Aside from the smart A/B test, ClickFunnels is also keen on providing the most useful analytics. The platform automatically tracks the funnel's analytics, resulting in updated statistics and live performance. Within ClickFunnel’s dashboard, analytics on page views, user behavior, metrics over time, comparisons, and conversion rates are readily available.
ClickFunnels link and seamlessly integrates other marketing tools and platforms into the software. There is quite an extensive list of third-party partners aside from those mentioned earlier for e-commerce and payment gateways. In addition, here are some of the most notable integrations that can be joined with ClickFunnels.
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
Integrations are quite easy and straightforward with ClickFunnels. By only going to the integrations section, specific integrations will be added easily. Just ensure to check every third-party software's documentation to secure Clickfunnels’ requirements are met.
ClickFunnels cost a bit higher than other solutions available. However, it comes with two comprehensive pricing options.
- Clickfunnels – Priced at $97 a month. This basic plan allows users to register up to three domains. With this plan, the creation of 20 marketing funnels with 100 pages is possible. It can also receive up to 20,000 visitors. Access to editor features, pre-defined funnel sets and templates, email and eCommerce integrations, and more.
- Etison Suite – Priced at $297 a month. This plan gives unlimited access to all ClickFunnels features. Additionally, the Etison Suite comes with Actionetics and Backpack features.
ClickFunnels: The Verdict
Overall, ClickFunnels has all the reliable features of a great landing page and sales funnel builder. Its straightforward and neat editor and integrations are enough to build traffic and drive high conversion rates. It is entirely made to eliminate the technical needs in setting up sales funnels. However, since the plan does not come cheap, it would be better to assess and weigh all the pros and cons before deciding whether to inject the platform to the business process. ClickFunnels offer a 14-day trial to grasp its performance for the business to evaluate the compatibility.
ClickFunnels gives users a better understanding of each phase of the funnel, gaining a competitive advantage in the business niche. Indeed, sales funnel by ClickFunnels offer essential tools for business growth.
Have you tried ClickFunnels? Let us know your experience in the comment section below!
eCommerce Paradise was created by Trevor Fenner of Seattle, Washington in 2015 to help you, the entrepreneur, to start and scale your own eCommerce business. Trevor owns multiple 7-figure eCommerce stores and is a digital nomad, traveling the world while working remotely with the help of his team of virtual assistants from around the world. Trevor is currently located in Bali, Indonesia, and is a passionate skateboarder, surfer, scuba diver, photographer, environmentalist, outdoorsman, fitness and tattoo enthusiast.
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