Search Engine Optimization for eCommerce High-Ticket Drop Shipping Stores
Search engine optimization is optimizing your website so it will show in the search engines organically. Keywords play an important role in a way that the search engines find your website using those keywords. Having the target keywords in your websites and contents will help rank up your website and get customers.
The long-tail keyword is the best thing to focus on first because they have less competition and they are easier to rank on the first page of the search engine results in Google, in Bing and in another search network. Long-tail keywords are longer than three words and they should be very descriptive. It’s not just a brand name, it’s not just a product name, it’s a brand and a product or maybe a general keyword. You need to combine these words to create a long-tail keyword that will help you rank up.
Keywords in your Content pages
Content pages should have at least a thousand words of content on a product page to do well. They should have the product keywords in it such as the brand name, the model name, and the SKU number in the description about 3 to 5 times or more. The more relevant keywords you have, the more Google is going to rank your page because the search engine is going to scroll your entire website.
SEO in Internal Linking
Internal linking is when you add your links to other pages of posts and products from a particular product page post of your website. Just like Wikipedia where an article is also linking to another article with every single keyword. That actual word on the website is linked to it and that is the key.
SEO in External Linking
External linking is super important because we need to get those external links back to your website. External linking is from a website linking back to you. This should only be done to eCommerce stores if it's relevant to the product or the blog post or maybe to an affiliate offer.
Posting banners and advertising opportunities are also considered back links. Having bank links from a very high-profile website is hard to find but it is the best one especially if they're in the same niche industry as you are.
SEO in Social Media
Building communities in Social Media is another best thing to do. Having separate communities for your brand and for your product category is a good thing to do. Get your community engaged by posting product pictures, lifestyles, and memes. You can also be the moderator of groups and let your community share their thoughts and opinions.
A YouTube channel based on your brand is great, especially if it's going to be leading people around your website. Add product sales videos, add best resource videos and informative videos - how you do these? how to do that? why you do these? top 5 reasons why you do that? These sets of videos are great and can be shared on social media.
Reviews are the life fluid of your business. The best thing that you can have in your website are reviews all over the page. Make sure to set up reviews widget to social media and to your website. Make sure that it's on the product details, homepage, cart page and every single page of the website.
Get testimonial videos from your customers showing off the products they bought from you. You can offer a freebie in an exchange of their testimonials. Share them on social media, put them on YouTube and add it to the product page.