You have ook at the marketplace and pick up the most profitable niche. You have to see how the product is priced. It should be around $800 to $1,500. 

If you just starting out, think about a product that does not have way too much competition because the cost per click will be higher. If you are already on that niche, it would be fine as long as you find another product that will fit your niche. 


When starting out:


  1. Price range — above $800
  2. Competitors — around 10, should be dropshipping websites this means the suppliers do dropship
  3. Best selling products of the suppliers
  4. Model Names - Find products that have model names as we are going to target SKU numbers of Google shopping. 
  5. Find a specific product that comes with 3 to 5 complementary products. For instance, Outdoor Fire Pits niche, you can sell different kinds of grills or patio furniture.


When it comes to scaling, you have to go back and forth. You have to add suppliers, add the products and get them to google shopping. You can have a goal by onboarding one or two suppliers every month and go through the process of adding the products, their policies, google shopping, and optimize the product listing. It will be costly but you have to use your profits for your new suppliers. Through this, you can improve your profit margin. You will not be going to reach $50,000 to $100,000 until you are at 20 to 30 suppliers. Also, make sure to optimize your ads, product listings, website, and offer relevant free gifts. 


Focus on the product campaigns because that’s where you are going to be targeting the best traffic. You are going to bidding the highest and you are also going to have the best chance to close high ticket sales that are over a thousand dollars.  


Look at those products that are getting clicks but no conversations, you have to optimize your product page and offer more. Go to your website and make sure everything is optimized and then compare it to your competitor's website. You can see your competitors by using a VPN that assigns you anywhere in the state then search the product name and SKU. You have to check each of them and analyze their offers.




Use google shopping as your data set to understand what you need to go back and improve on your website. Google shopping is going to tell you a lot about your website and about the demand in the marketplace. Through google shopping, you are going to see products that are getting the impression, clicks, and conversion. You will see other data points like conversion rate and cost per conversion. Even more stuff like search impression share and search impression lost. This is going to tell you how to optimize your ads and website. 



Can you still get suppliers easily with Shoptimized Theme or should I try to get them using the demo theme?




You can get suppliers with both honestly. The demo theme works fine because it is a very simple theme. The suppliers will look at if it is easily functioning and searchable ecommerce store. If it is a tough supplier to get, it not going to do anything with your website. It could be the fact that they are engaging with too many dealers or other stuff. You just have to follow up with them over the next few months to get them on board with you. They are called gold suppliers and they sell really well. They just want to make sure that they are protecting their brand by only allowing retailers that are worthy. That means you must have great customer support, great marketing, and sales plan. 


I recommend trying to get 3 to 5 suppliers with the demo site. You don’t want to get tons of suppliers from the beginning as it will take a longer time to launch. 




My campaign clicks go to everything else. 




The issue has to do with your feed.  When you go to your product groups under your campaign You will see a little plus button next to the products at the very top. Click that plus button. To fix that, you have to sink your feed with the google shopping app. If it does not wor, you can change it to item ID instead and make sure you scroll down through the entire list of item IDs to the very bottom and check the box at the top that highlights all of them and then chooses save without editing. What it will do is break them up into the specific item IDs so you have to hover over them and receive the product it is. You will see which product then specifically when getting impressions that are getting clicks. If you are having that issue, you just have to change the way you are sorting the products under that product group. 




In the video, you put negative keywords in Google Ads. Are you doing that so that they are not in a generic section of the three-part funnel? 




The way it works is just kind of over the top. You have three campaigns: generic, brand, and product. It is going to be a sales funnel process They are going from the top of the funnel which is “I am looking for a fireplace”, “I like this brand”, “I like this particular panorama…” They are going to go through that sales funnel. As they are searching that out, you want to appear in the ads.  Generic, they don’t want to buy yet so you have to put all those negative keywords in there because generic is your high priority in Google shopping. They are going to show those ads first. You don’t want anybody who is typing in that product for generic ads because you also gong to be bidding pretty low on those. What matters is that, when they are going down the funnel and the buyer's journey, when they get to searching that brand keyword, you are bidding to it a little bit more. You have those negative keywords in place, so when they go to the brand name, it shows up the brands. You have to get those product negative keywords in the brand campaign so that if they type in a product keyword it goes to the next campaign now which is a low priority campaign. This is the last campaign in your structure. That is the most specific keyword and they are now ready to buy. 

Enroll in our step-by-step High-Ticket Drop Shipping Masterclass where I take beginners from scratch to launch in 30 days and then teach how to scale past 7-figures. Click the link to learn more: https://ecommerceparadise.com/masterclass 


Trevor Fenner

Founder of eCommerce Paradise. High-Ticket Drop Shipping eCommerce Entrepreneur, Podcaster, Digital Nomad, Skateboarder, Photographer, Tattoo Enthusiast, and Cat Guy. Currently based in Bali, Indonesia.

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