How To Automate Your eCommerce Business
Trevor here with eCommerce Paradise.
Today's topic is business automation.
I want to talk about some of the key aspects that I consider when I start to automate businesses and how you can do it yourself.
First step: Want to create systems.
What is a system?
The system is like a machine. One thing goes into one thing and comes out the other side, and then it goes automatically into another thing.
Think about it this way. When you are building a website, you're getting suppliers; you are prospecting suppliers. Now, you get the supplier, what is the next step that you have to do? The answer for that is to fill in their application.
I highly recommend that you get used to using spreadsheets because you can create all sorts of systems for free using spreadsheets. I use Google Sheets. I set up a tab and call it Supplier Applications that need to be don. I put the name of the supplier and a link to the application, which I can do by going through Gmail and using an add-on called DocHub. You can open that up and get a link to the pdf the supplier sent you. You put that link in the spreadsheet.
If you are trying to get as many suppliers as you can, you can have many spreadsheets. Go through one and then save all that information to a separate Google document. You can have a VA go through and fill out the rest of those applications for you. Hiring a VA is very inexpensive. Like in the Philippines, they usually work between two and three dollars per hour. All you have to do is create the systems for them. Get it filled out by the VA, and they will send it back to you for double-checking. You sign it, and you send it off.
What's the next step?
Get some information from the supplier to get information like their pricing to get their UPC codes if they have them, and get high-quality image links. You need to get video sales videos if you have them, and the return policy. Make a checklist of these things into a spreadsheet, go through each supplier, and check off every time you get something right. And if they don't have it, put NA or and if they do, put done. That way, you can kind of keep track of the work that needs to be done.
You can keep track of what's going on the website, and you can train your VA to get the work done. You just do the work yourself, film it with the screen share video like screencast video. Talk it through and then create that training, maybe put a link to it like the unlisted video on YouTube and provide a link in the spreadsheet next to what needs to be done. Your Vas can always refer back to that video and get it done. Once that gets done, all their information is out to the website.
I highly recommend making a video on how you like to have products added to your website. Usually, there's a title template you'll use. There's a description template you'll use. You want to rewrite the descriptions and add pictures and videos to the descriptions you want to go through. Make sure the pricing is correct. You've got to make sure that the categories that the types and tags are correct according to your templates and make sure any specific customizations are done and the metadata. Each of these can be a checklist thing within the product description itself. You can go through and create that in the spreadsheet and make a checklist on that. You can also have a specific VA do that for you. When one thing is done, they should know and have a system in place to know that they have to move on to the next thing or take that one thing and put it into the next sheet.
Put a tab for the supplier and their products, including the supplier's price list. Each product needs its row and a column in that checklist. Now when everything is on point - product, description, and price have the VA go through and check off each thing. Now, you need to do marketing.
Create a marketing tab. It would have all the different things to do, like getting them into the Google product listing, ads, Google search, text. Make sure you have the YouTube video for the product, posted it on Facebook, Pinterest, and Twitter. Each of those things matter. Have a checklist in place and a training video on how to do it.
Make it possible for you to take your hands off your business while making it grow. You can create a system to grow your business for you with you just managing it, checking it once in a while. Check their work and make sure it is good work. Correct them when they need to be corrected. Filipinos are awesome people. They are friendly, respectful, and loyal.
As soon as you create training materials, spreadsheets, and systems, your business can be automated.
Having an automated system is really cool because the more you fill out your website, your sales funnel, and your traffic sources, the more automated your sales will become. Make sure that as you're going about this, you're adding all the necessary information to your site that a customer is going to ask before the sale - shipping time, supply, supplier info, and product info. I highly recommend installing the product questions and answers app and embedding that into the website because people will ask questions about products. That's a great way to do it. Do that and answer them and add those questions and answers back into the product list. And if they're broader, you can add them to the FAQ page on your website as well. Having all this stuff in place is really good.
You can build a system out using spreadsheets and training videos for virtual systems to build your websites. Business automation is really cool, and it's key to growth. Hacking in your business is also key to outsourcing and automation so that you can relax and do what you really want to do every day and have your business still be growing and still be profitable. Normally, if a business gets neglected, the sales will go down. That's generally speaking. That means that the owner has been a little bit too lazy. What the owner should have done instead is to build these systems in place and the training videos and then hire a VA to do it for them. If the owner of the business got really good at doing something but then got burnt out from it, that's OK. But the owner has to be really careful that and make sure that they train somebody else to do what they're doing. They don't just drop out. I've made that mistake in the past, and yes, my business declined. I learned from that mistake. I realized I need to be building systems and filming them, doing clear training and hiring people, and managing them to follow the training to work and do things that inspire me.
I'm an entrepreneur. I want to start new things and do startups and stuff like that all the time. It's really fun for me to find new niches and to explore new marketplaces and stuff like that. That's kind of my thing. I need to be building out all these training courses and stuff like that and systems in place that other people will continue to do the redundant work that needs to be done that I'm totally burnt out on.
You can do it. You can automate your business. I know it might take you a few days, maybe even a few weeks, to get these kinds of things built out, but it's worth it. These businesses are eCommerce businesses. I'm talking about building and running really long term businesses. They're businesses that can last two years and years and years, you know, depending on how well you market your niche and you market your products. How will you handle everything and set up these systems to be run for you while you manage your employees or your virtual assistants? Automating your business is definitely critical and crucial to growth, and I highly recommend doing it.
If you guys want more tips and tricks on business automation and growth hacking for eCommerce, go to ecommerceparadise.com and check out the blog posts. I'm also offering coaching services now. If you guys want to get private coaching, go check out the products at ecommerceparadise.com. I have a twelve-week one on one coaching program for people that want to scale their business. I also have one goal. I want to start an eCommerce business that offers one-hour coaching for conversion rate optimization and market research selection, and things like that. Of course, business automation and new services are coming up all the time. I'm also creating a custom theme for Shopify, so that'll be up pretty soon. It's a super customized, super optimized Shopify theme, and it's built to get sales. Lots of different things built into it. I become a little bit of a conversion rate optimization freak over the last year or two, and it's a lot of fun trying to do these little split tests and try to see what works. And honestly, it's different for every niche. But this theme I'm building now is really good in pretty much any niche.
I've used it for about three or four different niches, and it's worked great. I'm really excited to release that in the coming months. I'm also working on building out the membership courses, so it should be up very soon in the next month or two.
We're also doing credit card rewards hacking which helps us get all these bonus points from credit cards, from the spending we normally are doing on our company, which I highly recommend you guys do. There are really cool reward programs out there you can get, and you can basically travel for free if you want to. Consider that wherever you are in life, you're thinking about getting eCommerce, or you're in eCommerce. You're thinking about trying to scale. You'd have to consider where you are in life and how much you want to do is about more than just business. It's about your lifestyle as well. Consider that and do what you want. That's a that's what life is all about, right? Just do what you want.
All right, guys. Well, thanks for listening and go out there and automate your business. Check out ecommerceparadise.com and pick up a coaching package if you need to.
We'll see you guys out there.
eCommerce Paradise was created by Trevor Fenner of Seattle, Washington in 2015 to help you, the entrepreneur, to start and scale your own eCommerce business selling high-ticket products online with the drop shipping fulfillment method so you can make more profit per sale, have a sustainable and evergreen online business, get started with very little upfront investment, and live a location independent lifestyle. Trevor owns multiple 7-figure High-Ticket Drop Shipping eCommerce stores and is a digital nomad, traveling the world while working remotely with the help of his team of over 10 virtual assistants from around the world. Trevor is currently located in Bali, Indonesia. Trevor is also a passionate skateboarder, surfer, scuba diver, photographer, environmentalist, outdoorsman, fitness and tattoo enthusiast.
AFFILIATE DISCLOSURE: Some of the links on this page may be affiliate referral links. I will get a commission from the vendor when you make a purchase after clicking them at no added cost to you. As a result, many of them also provide you with a special discount just for using my link. You can go directly to their support if you have any issues with their software or product.
Step-By-Step Training for High-Ticket Drop Shipping
Here are the next steps you'll need to take to start your high-ticket dropshipping business:
- Lesson 1: Research The Market And Choose Your Niche
- Lesson 2: Start Your Shopify Website and Legal Business Structure
- Lesson 3: How To Find And Recruit The Best Suppliers
- Lesson 4: Optimize Your Shopify Website and Sales Funnel
- Lesson 5: Launch Your Store With Paid Traffic
- Lesson 6: How To Manage Your Business
- Lesson 7: Automate and Outsource Your Day-To-Day Work
Resources for Starting A High-Ticket Drop Shipping eCommerce Store
These are the resources I've created to help you start your own high-ticket dropshipping eCommerce store:
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