Marketing Case Study and How To Extract Ideas To Improve Your Own Online Business
Trevor here with eCommerce Paradise.
This episode is about marketing. I'll be using a case study that I experienced. It's The Avengers Infinity War movie, and it's really an incredible movie. It's well done. I wanted to talk to you guys about it because they did a fantastic job with the pre-launch and the full launch, with the value offering and all the back-end stuff they did to increase the sales revenue for this huge project.
They're creating these wonderful, well-produced movies now. And it's a really fun time watching them. They're targeting not just younger kids but also adults, and they're doing a great job at it. The thing about the Infinity Wars movie is the way they brought all those attractive characters into a single movie. It's like you have all these star power and one big movie now, and they're all fighting one big evil force that wants to take over the world and destroy the universe. They did it amazingly that even the pre-launching posters were so good.
The movie itself costs about twice as much as it normally does because it was only available in IMAX, where I went to go see it. I'm not sure if it's like that nationwide and worldwide. But in Thailand, where I am, it was only available in IMAX. I kind of like how they offer more value with the 3D and IMAX experience. It costs more, and they are going to be able to make more money with it. I'm looking up online right now, and actually, this Avengers movie opened with a massive thirty-nine million dollars on Thursday night showing. In one night, they made almost 40 million dollars in revenue. And that makes sense. You know, and it's not just about that, but there's so much back into this. It was incredible. I was actually walking through the mall on the movie theater, and they had a bunch of merchandise set up, and they had everything from Lego sets to action figures to pillows, all sorts of cool stuff. I knew at that point that they had done such an amazing job with that.
I want you guys to understand that marketing isn't just a one-time thing. Marketing is all the way from the pre-launch to the launch, and it's the value offering you provide. It's the quality of the experience of the product. It's all the way into the back end with the sales and the accessories and the add ons. It's the follow-up and the continuation of offerings after that.
When you're considering starting an eCommerce business, you really shouldn't map out every single step of the process on the way (in business, after business, and what the customer is going to be doing). You can map out the customer experience with your business. With that, you'll have a much better time following through and actually creating that experience for the customer.
I think it's really important to create a good experience for the customer because if they have a great experience, they're going to come back to you repeatedly. There will also be a chance that they refer you to their friends, especially when you're marketing to boomers and seniors. Those target markets specifically do a lot of referrals. They tell people about stuff.
If you're marketing to millennials, consider using more social media sharing tactics in your business. If you're marketing to boomers and seniors, if that is your niche, consider talking to people through email. Consider calling your customers and asking for referrals specifically.
When building and growing an eCommerce business, the entire funnel matters. Like with the Avengers Infinity War movie, they really built out the entire funnel. They have their marketing. They know who their target market is and know how to reach that target market. They reach them, and they have an excellent quality product, and then they deliver that product in a great way. All the movie theaters that they go to hopefully are good quality movie theaters that helped them deliver a great product. And as a dropship or an online retailer, you consider yourself in this situation.
An analogy would be:
You are the movie theater where you are helping that brand deliver that product to the customer.
You have a big responsibility of delivering a great experience for that brand, and that brand is counting on you to deliver a great experience.
Brands want online retailers that are going to provide an amazing customer experience. More than anything, brands want customers to associate a good emotional feeling with the brand, so they'll order more products from them in the future. As an eCommerce entrepreneur, consider yourself as someone with the high responsibility of delivering the experience to customers. Whenever a customer calls with an inquiry, do everything you possibly can to make sure it's taken care of and follow up, especially sales. If you don't follow up on sales, people will fall through the cracks. It's not just because they don't get followed up. It's because they don't like you anymore. Giving a follow up is considered professionalism. A good salesman understands that there are no sales without follow up, so if you're hiring a virtual assistant to take care of your business for you, make sure that you drill that into their minds. Follow up is key to getting sales.
The more you follow up ahead of time between the customers and suppliers, the better your business will be in the long run.
It's always good to look at case studies and to see what they did really well. Try to take something from that and then model that in your own business. If you see something good happening out there in the business scene, take a mental note or write down the ideas. You can apply that to your own business later.
The beauty of this, working in eCommerce, is that you don't have to work for a big company anymore. You don't have to have a day job and get paid whether they make a ton of money or not. Being in eCommerce means you are working to be the company that markets directly to the consumer. You keep the full amount of profit, but you also take on the full amount of the responsibility. You have to pay the full amount of expenses, and you've got to pay your employees or virtual assistants. The good thing about it? It is fun. You get to do what you want to do.
Having an eCommerce business means you get to choose your working hours and location. You don't have to be stuck in any particular city.
eCommerce Business Scaling
There are so many reasons you'd want to scale and grow, and a lot of people asked me why I don't sell my store for a bunch of money. It takes a lot of time and effort to start a business that once you make it profitable, it would be a better choice to just scale it than sell it. Unless it is a niche you don't like.
My goal is to start dropship stores and partner with people.
I have one partner, and he's one of my students at eCommerce Academy. We decided on a niche together, and now he's going to build it out. I'm going to coach him along the way and guide him as a mentor.
He gets a low-cost startup method and a mentor, so he's really excited about it. I get to guide him along the way of his eCommerce journey.
I always remind him that at the end of the day, all that matters is the basic understanding of how to solve people's problems because that's what marketing truly is - finding a way to solve a problem and promote it. Whatever niche you want to get into, understand the problem that person has (what they're trying to solve), and then understand how that target product will solve that person's problem.
When somebody calls in and asks a question, understand whatever they are trying to say. That way, you'll get a deeper understanding of what their problem is and how to solve it. Drill down deeper into the problem, and you might be able to offer a product (more expensive) that's going to fit their needs better. They're going to appreciate that. They know that you get what you pay for.
The key here is to build something that has the quality and provides a great experience. With that, you're going to have a win-win-win (you, your customer, your supplier). And that's what you're trying to do here. You can scale and make lots of money, help lots of people, and have a great time doing it.
Hope you keep these things in mind.
Subscribe to my YouTube channel, eCommerce Paradise. Comment and like our videos. If you want and need eCommerce private coaching, go to ecommerceparadide.com. I also have a mini-course available, and I also have a full course, which the Masterclass; go check that out.
See you guys out there!
eCommerce Paradise was created by Trevor Fenner of Seattle, Washington in 2015 to help you, the entrepreneur, to start and scale your own eCommerce business selling high-ticket products online with the drop shipping fulfillment method so you can make more profit per sale, have a sustainable and evergreen online business, get started with very little upfront investment, and live a location independent lifestyle. Trevor owns multiple 7-figure High-Ticket Drop Shipping eCommerce stores and is a digital nomad, traveling the world while working remotely with the help of his team of over 10 virtual assistants from around the world. Trevor is currently located in Bali, Indonesia. Trevor is also a passionate skateboarder, surfer, scuba diver, photographer, environmentalist, outdoorsman, fitness and tattoo enthusiast.
AFFILIATE DISCLOSURE: Some of the links on this page may be affiliate referral links. I will get a commission from the vendor when you make a purchase after clicking them at no added cost to you. As a result, many of them also provide you with a special discount just for using my link. You can go directly to their support if you have any issues with their software or product.
Step-By-Step Training for High-Ticket Drop Shipping
Here are the next steps you'll need to take to start your high-ticket dropshipping business:
- Lesson 1: Research The Market And Choose Your Niche
- Lesson 2: Start Your Shopify Website and Legal Business Structure
- Lesson 3: How To Find And Recruit The Best Suppliers
- Lesson 4: Optimize Your Shopify Website and Sales Funnel
- Lesson 5: Launch Your Store With Paid Traffic
- Lesson 6: How To Manage Your Business
- Lesson 7: Automate and Outsource Your Day-To-Day Work
Resources for Starting A High-Ticket Drop Shipping eCommerce Store
These are the resources I've created to help you start your own high-ticket dropshipping eCommerce store:
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