My Interview with Arlen Robinson of the eCommerce Marketing Podcast
I am going to share with your an interview that I did with the eCommerce Marketing Podcast with Arlen Robinson. They are the guys behind the Omni Start Affiliate Program which we use for our affiliate program masterclass. If you are interested in our affiliate masterclass, we have spots available. All you need to apply is an email list or youtube channel or podcast which is related to dropshipping.
ABOUT TREVOR FENNER
Our guest is Trevor Fenner, who is an eCommerce Entrepreneur, mentor, coach, creator of eCommerce Paradise and High Ticket Dropshipping Masterclass.
He has been selling physical products online since high school and now teaches entrepreneurs how to do what he does and make money online and travel the world.
The first product he sells online was old photography equipment on eBay. He was grateful for his teacher as he is the one who let them do a class project about selling stuff online. He learned to do sales pages, product descriptions, and do market research to find out how much the product is worth online.
Going through college, he sold his old textbooks on Amazon and garage sale flipping. He also took stuff from work as he works in a warehouse where they have the return stuff that he managed and they are throwing things away that are perfectly good just to avoid dealing with people that wanted to resell it.
He brought it home and sold it on eBay.
THE START OF DROPSHIPPING IDEA
Because of that, he was able to meet the clients that he was working for. Trevor’s determination to become an entrepreneur was noticed and from there, he was able to start his own dropshipping company with the help of the client. He was into skateboarding and that has become his first product. However, it did not work out because the profit is very low, His mentor travels a lot and found a bike that is trendy. They then figured out that it is called fixes bike. He found a supplier from LA who can do dropshipping. It was a big thing that he does not need an actual store.
THE IMPORTANCE OF BUILDING TRAFFIC TO YOUR WEBSITE
Building a website alone is not going to get you anywhere, you have to drive traffic. He likes to use google shopping ads, Google search ads, and facebook ads. Pinterest is a great free traffic source, youtube videos, product review, blogging blog post, SEO and keyword targeting and going to organic ranking. He mentioned that google shopping ad is great for traffic source in high ticket drop shipping.
- Make sure to have MAP pricing for every product. MAP means Minimum Advertising Price.
- Start with one product category and go deepest into one category
- Shopify eCommerce platform and use Shoptimized theme,
APPS IN SHOPIFY:
- Google Shopping Feed App
- Klaviyo for email marketing
- Shoelace retargeting app
- Zipify pages
- The best specific high return product?
- Where do you see the sales funnel begin and where does it end?
- Do you have a go-to tool yourself that you use specifically for optimizing your funnel and driving traffic?
- Are there recommended ads spend budget?
Enroll in our step-by-step High-Ticket Drop Shipping Masterclass where I take beginners from scratch to launch in 30 days and then teach how to scale past 7-figures. Click the link to learn more: https://ecommerceparadise.com/masterclass