OptimizePress Review: Best Landing Page Builder for Wordpress

OptimizePress is a pioneer WordPress plugin for building landing pages and sales pages worldwide. It has been the leader for landing page builders and has always been the top choice of marketers for years now. OptimizePress aims to open more opportunities and craft growth potentials for businesses. Hence, the platform is designed to market an online business, and generate more conversions, while sharing great experiences for the customers.

Since its inception in 2010, OptimizePress has been constantly providing businesses the power to create any kind business page to increase subscribers, engage in the content, or promote products. Ten years back, businesses had to hire coders and designers to build funnels and landing pages. But OptimizePress changed the game for good. It provided excellent frontend and backend functions when no other plugin can. Since then, the platform gained a loyal community of users.

OptimizePress is an excellent tool to build landing pages, sales letters, and sales funnel. Excited to find out more? Read on as we delve into the features and other exciting tools that OptimizePress has to offer.

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What is OptimizePress?

OptimizePress Review

OptimizePress is wordpress plugin designed for advanced marketing. It allows creation of landing pages, sales pages, sales funnels, membership websites, online courses, event pages and more. With OptimizePress users can create high-converting landing pages, impactful sales and launch pages, as well as powerful funnels to boost leads and sales.

This platform promises to deliver ready-to-use, professional, and optimized templates for campaigns. With its point and click feature, the platform can be utilized by anyone, even without HTML and coding experience.


OptimizePress Landing Pages

Known as the fastest landing pages in Wordpress, the team of OptimizePress has spent years to master and continually improve the page loading through a unique framework.

Why does the speed of the page matters? First, faster page load means better SEO ranking. Second, because of the improved SEO performance, it lessens the spending for ad-cost. Lastly, page speed build trust. Resulting to higher opt-in rates, and increase in revenue.  

Aside from Landing pages, OptimizePress has a wide range of optimized opt-in forms to convert site visitors into email list subscribers.  Moreover, they made it simple and easy to create. Just drop the optin form, pick the colors and design according to brand, and then integrate to the chosen email service provider. OptimizePress is extra easy to connect, and compatible with most of the ESPs available in the market.

  • Broad Options for Templates – The collection has over 40 conversion-tested landing pages that are fully customizable and ultra-lightning speed loading.
  • Easy Optin Forms – With just a few steps to follow, optin forms will be instantly available to capture vital data from visitors.
  • Highly Customizable – Through the OptimizeBuilder, pages are convenient and fast to create. Edit text, sizes, font styles, colors, and more, to match the brand.
  • Two-Step Opt-in Forms & Boxes – OptimizePress’ built-in functionality aids users in turn landing pages to a high-converting page that is profitable.
  • Mobile Responsive – Since majority of the customers are now on mobile, it is a great plus that each template is mobile optimized already. This way, users can just jump right into using it and start gaining customers quickly.
  • GDPR Compliant – OptimizePress ensures that all forms created into the platform adheres to the GDPR policy. This allows users to freely collect consent and store them in any email marketing service of choice.

OptimizePress Sales Pages

OptimizePress Review

also provides tool to generate more sales. Hence, its sales pages are designed to help convert visitors into buyers. OptimizePress is loaded with a number of highly effective sales templates to support businesses to sell effortlessly.

As mentioned earlier, its ultra-fast page loading attracts more visitors, meaning more sales. Aside from that, it has the flexibility to be integrated into any shopping cart or check-out services such as ThriveCart, WooCommerce, or WP Simple Pay.

Sales pages can be both beneficial for product and services, that’s why all OptimizePress templates are fully compatible for both. Besides tangible and consumable product, businesses with online courses, consulting, digital products, events, and more will surely find delight in using sales templates from this platform.

OptimizePress has also added fantastic marketing focused-elements in each sales page such as videos, countdown timers, buttons, progress bar, feature blocks and more.

OptimizePress Marketing Funnels

OptimizePress Review

OptimizePress is also enabled to create comprehensive sales funnels to fill-in visitors and eventually, customers. Increase leads and conversions for the business with landing pages equipped with smart marketing funnels.

Even without experience in serious technology coding or stacks, OptimizePress made it effortless for anyone to create funnels. The process is convenient, that it only five simple steps to launch the funnels and start generating leads.

In order to create effective funnels, first, carefully define what funnel to use. Use landing pages to offer your prospects a free gift like an e-book or checklist, and collect their name and email in return. Second, choose from the professional, optimized funnel styles. Create a page that is attractive to potential buyers. Third, select niche funnel branding. OptimizePress has an industry-first niche branding selector that offers page styles perfect for any niche and business. Fourth, customize the pages. Using OptimizeLightning Builder, to create landing pages, sales pages and funnel pages in WordPress. Each funnel steps can be customized based on requirements. Finally, after securing the design and content of all pages, set the pages live. To ensure maximum engagement, share links the funnels, social network and customers.

OptimizePress Checkout and Payments Plugin

Create a customizable checkout process or sales flow directly from the WordPress website. With this feature, users can easily add checkout form to any OptimizePress page and customize. Moreover, with integration rules engine, adding of buyer information to integrate with CRM and ESP is possible. OptimizePress also offers checkout field flexibility wherein users can select necessary fields to collect.

More payment features include:

  • Accept payments via Stripe gateway Integration
  • Payments in any currency
  • Adding buyer information to the mailing list
  • Files download for digital deliveries
  • Sales overview within the WordPress dashboard
  • Offer coupons for special offers or promotions
  • The most customizable checkout forms in WordPress
  • Collect EU Taxes with EU VAT calculation
  • No fee charges for using OptimizeCheckouts

OptimizePress Integrations

OptimizePress works with over 60 of the best and known marketing applications for email marketing, website analytics, affiliate tracking and payments.

Some includes AWeber, ConvertKit, Mailchimp, Wistia, Vimeo, Youtube, Unsplash, Zapier and more.


OptimizePress Pricing

Each of the OptimizePress pricing plan is designed to achieve business goals and continually grow. Below are the price breakdown and inclusions of enrolling into this platform.

Essential Plan - $99 per year, OptimizePress for one personal site. This basic plan includes building unlimited pages, unlimited leads and traffic, OptimizeBuillder page building platform, SmartTheme WP marketing theme, templates cloud access including 100+ templates, 20+ premium integrations inc Zapier, regular product updates and new features, and email support from OptimizePress global team.

Business Plan - $149 per year, OptimizePress for five personal sites. The mid-range plan includes everything in essential, plus priority email support, premium templates collection, access 1million+ free photos with Unsplash integration, OptimizeUrgency and OnePage Membership Course.

Suite Plan - $199 per year, OptimizePress for 20 personal sites. The most popular plan, it includes everything in Business, and OptimizeFunnels, OptimizeLeads, OptimizeCheckouts and
Priority access to new product releases.

All plan tiers come with 100% 30-day moneyback guarantee.


OptimizePress displays an outstanding, industry-standard for website page builders, stunning and high-converting page templates. It’s all a business needs in order to refine marketing tools. Brands are entitled for a full-blown marketing support with OptimizePress’ impressive features.

Flexible, simple, and fast – its everything a landing page, sales page, and funnels should be. With the platform’s capability, businesses are in for a powerful marketing strategy targeted for growth. Consider using OptimizePress because it is relatively cheaper than its competing solutions, and has complete functions like membership portals that businesses can truly leverage.

With OptimizePress, users obtain a whole lot of powerful marketing platform that is extra easy to use.

What did you like about OptimizePress? Are you satisfied with the current features and tools that this platform offers? Let us know in the comment section below.

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eCommerce Paradise was created by Trevor Fenner of Seattle, Washington in 2015 to help you, the entrepreneur, to start and scale your own eCommerce business. Trevor owns multiple 7-figure eCommerce stores and is a digital nomad, traveling the world while working remotely with the help of his team of virtual assistants from around the world. Trevor is currently located in Bali, Indonesia, and is a passionate skateboarder, surfer, scuba diver, photographer, environmentalist, outdoorsman, fitness and tattoo enthusiast.

AFFILIATE DISCLOSURE: Some of the links on this page may be affiliate referral links. I will get a commission from the vendor when you make a purchase after clicking them at no added cost to you. As a result, many of them also provide you with a special discount just for using my link. You can go directly to their support if you have any issues with their software or product.

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