FACEBOOK RETARGETING ADS
I am going to talk about paid traffic specifically Facebook retargeting ads. There are multiple ways to retarget the people who land on your website and leaves. Now, to do that is to use facebook ads which is facebook dynamic product retargeting ads.
THE APPS YOU CAN USE
The first app is RetargetApp, it is compatible with Shopify stores. What they do is to take your products from your catalog, they will display ads to anybody who has visited your site in the last 30 days. RegartgetApp is not the most targeted app but it helps serve ads your customers easily. If you don’t know how to do it, and you want to launch fast, you can use the app and choose the budget between 5, 10, 15, 20 dollars. You can put all your unique value proposition, calls to action, conversion optimization into the ads.
The next one I highly recommend using is Shoelace. It is a much more targeted, retargeting app feature. They will get a different ad to your customers every day. It is like an abandoned cart campaign with your emails. You are not going to send the same email to somebody five days in a row. You want to send a different email to the customer each time you have a communication with them. They call it journeys and they will be serving you an ad that is different every single time. Their standard package starts at $49/month. I recommend using Shoelace, you just go to ecommerceparadise.com/shoelace to get started.
The last app I want to talk about is the Perfect Audience. I know a guy who has been using it and recommends it. I can say it is good because he is a successful entrepreneur online. You can try it for free for 14 days. They do more than just dynamic retargeting. They also do web retargeting using Google and mobile retargeting. I recommend getting started with facebook retargeting, then dynamic retargeting and lastly, web retargeting. The price is not lower than $15 a month. The pricing is based on the cost per click instead of monthly.
I recommend doing retargeting ads because there is no better way to bring people back than when they are browsing their feed. It is the time when they are just looking to do something. If they forgot to buy the product they really want then it is likely they are going to place that order. It is also a great way to reach people multiple times so that they see you. If you design it with different messages, make it more fun and engaging for them to do business with your company. They will know and trust you at that point. I highly recommend using video with your ads.