SEMrush Review: Best Keyword Research Tool For Any Website
What does a business need to boost its digital presence? Social media manager? Content creator? SEO Analyst? Digital Marketing head? PR manager?
For a business enterprise, they might have all of them. However, if you’re a starting eCommerce entrepreneur, we don’t expect you to have the resources to pay for these experts.
Keeping up with digital transformation might be tricky, especially if you’re only looking piece by piece instead of having a holistic approach. We agree that digital marketing is difficult nowadays, especially if you don’t know every aspect of it, and we don’t expect you to unless you’re a marketing guru yourself.
However, the pressure is high to keep up with the ever-changing digital marketing landscape where brands are racing to be the top search results and the first result for every browser query.
As a business owner, we don’t expect you to do everything to keep your website healthy and at its best. While getting to that level might be difficult, it should not be impossible. Lucky for you, there are online marketing tools available for you to leverage.
One of these is SEMRush. SEMrush is a software as a service (SaaS) company based in Boston that offers marketing analytics and online visibility software subscriptions. SEMrush can help you with everything you need to boost your digital marketing strategy.
In this blog, we’ll give you an in-depth review of this digital marketing tool. We’ll dive deep into its top features, pros, cons, costs, and ultimately what we think of SEMrush.
HOW LEGIT IS SEMRUSH?
SEMrush has been in the industry for over a decade, starting as a mere SEO tool and browser extension. To date, it has progressed to being the top all-in-one digital marketing tool for businesses. SEMrush boasts over five million users, with 18 billion keywords, 14 geodatabases, and over 710 million domains. This marketing tool is used widely by big companies, including booking.com, Vodafone, and Wix, to name a few.
ALL-IN-ONE ONLINE VISIBILITY AND CONTENT MARKETING SUITE
SEMrush offers multiple services divided into five categories: SEO, Paid Traffic, Social Media, Content & PR, and Market Research. Every aspect of this includes a comprehensive study on the strategies of your competitors.
Imagine this: you have an eCommerce website, and you keep on doing AB testing to figure out what works, but even if you think you’ve figured out the right strategy, you’re still not ranking the same way your competitors do. How do you solve this? How do you copy the game plan of your competitors? How do you know what your competitors do?
That is what SEMRush addresses; this tool will give you the right gear in hacking the system. With SEMrush, you’ll know correctly which competitor strategy works so you can quickly adapt and improve it for improved brand success. Let’s see how SEMrush can help you in the next section.
FULL SUITE OF SEO & ADVERTISING TOOLKIT
How is your SEO ranking? Are you always on top of search results for your keywords, or is your competitor preventing you?
SEMrush’s SEO toolkit alone contains over 15 tools and reports that will equip you with the right keywords to make sure all your content releases get to the right target audience. SEMrush will do this by conducting a technical SEO audit of your web/blog content, researching your competitors’ keywords, giving you countless ideas on which keywords to focus. Thus, gaining more organic traffic, and providing you SEO analytics to help strategize your digital efforts.
It’s also important to note that SEMrush not only works as an SEO tool but also as a social listening tool as compared to Moz and Ahrefs, which only offer brand monitoring and mention tracking together with their SEO toolkit.
SEO dashboard contains multiple reports on your website, including organic research, position tracking, traffic analytics, site audit, backlink analytics, backlink audit, and on-page SEO checker.
SEMrush’s SEO dashboard will instantly give you an insight on what issues require immediate solutions, what are the results you can expect with the least effort and what kind of benefits you can get from your competitors’ weaknesses.
Domain overview feature
SEMrush will give you powerful insights when it comes to your site traffic. In this feature, you’ll instantly get a holistic view of your online presence in terms of organic and paid search traffic, display advertising, and backlinks. By simply checking your domain into SEMrush’s domain search tool, you can instantly see several metrics to help you craft your strategies. These metrics include traffic from your organic keywords, traffic volume you can get with paid traffic, and backlinks from domain referrals. Also, visual comparisons of organic and paid traffic, top organic keywords that bring site traffic, top competitors based on traffic and similar keywords, and many others included. Imagine getting all of this information in just one click, massive, right?
Organic research feature
This feature gives you visibility over keywords you didn’t know that’s working for you ever since. With SEMrush’s organic research tool, you will know which of your existing keywords are bringing traffic to your site, some of which you may not know of, so this tool will help you re-align your strategies using keywords that are already working for you.
Keyword gap feature
This smart feature will give you a side-by-side comparison between the keyword status of your top 5 competitors. This tool will provide you with a good understanding of your ranking compared to your competitors in terms of common keywords. Aside from that, you’ll also see specific keywords that your competitor is ranking for that you are not. This information is vital in planning your SEO campaigns as you can already see the gaps on where the best opportunities lie.
Backlink gap feature
While backlinks are essential in growing website credibility, it is also crucial that you only get linked with high-quality content pages that are valuable to your audience. In this feature, you can easily track backlinks to your website and check where the links came from, and how backlinks are changing over time. While you’re at it, you can also audit these backlinks since some will do more harm to your site than good. These are called toxic backlinks, which harm the search rankings of a website. By eliminating these unsafe backlinks, you’ll be sure that Google will not penalize your site visibility.
You can also leverage this tool in studying backlinks of your competitors to check where your competitors are getting their backlinks. Once you know, you can strategize on how to reach those backlinks too. Sneaky, but worth a try!
Keyword magic feature
SEMrush boasts over eighteen billion keywords in its database. With this in mind, you’ll be sure to find lots of keywords for your brand. Just key in your short tail or long-tail keywords, and you’ll see thousands of results instantly. This tool gives you a 360° view of your keyword, giving you all sorts of questions that people key in as related to your keyword, together with the most common words associates with your keyword.
This feature will also help you smoothly identify which keywords to pursue both long tail and a short tail. You’ll also get insights on the average volume of searches per month, keyword difficulty, competition for AdWords’ auctions, trend graph, the average cost for keyword advertising, and several SERP features found for the keyword.
Position tracking feature
Position Tracking (also called rank tracking or SERP tracking) gives you daily updates on your keyword ranking. This tool gives you daily insights on how you and your competitors are ranking in your chosen keywords plus a few advanced features (including targeting audience by device type). Knowing which one of you performs best allows you to get ideas on how to improve your content. If you’re a local business owner who wants to target people within your area, you can also target those keywords to check your ranking within your area.
SEO Content template feature
Once you have a good understanding of what keywords you should be targeting, SEMrush will help you curate content that is SEO-friendly with this feature. This feature gives you a recommended template based on your target keywords. You only need to enter your keywords for generating a template.
Every template comes with a few guidelines, including length, readability score, related keywords to add, potential backlinks to target, and more. You’ll also have tips on specific SEO practices based on actual content from Google’s top 10 rivals of the same keyword.
Ad research and creation feature
Once you’re ready to start your paid ads campaign, SEMrush has tools to equip you with the right gear in creating engaging ads. You can easily research your competitors’ PPC ads to use as a basis for your ad. You can also leverage on the Ad builder to compose a display or PPC ad from scratch. For eCommerce businesses, there’s also a PLA Research tool to study competitors’ use of Google shopping ads to see the products they advertise. You’ll also have visibility over your competitors’ use of Google Display Network campaigns and keyword ads history.
Site audit feature
SEMrush can also give you a real-time and detailed report on the performance status of your website. With SEMrush’s site audit tool, you will see all issues blocking your site from getting a good site performance rating. These issues may be in terms of crawlability, internal linking, broken links, and other errors that may be affecting your site operations.
Logfile analyzer feature
This new feature enables you to understand everything that happens underneath when a search engine crawls your website. This tool will help you understand typical errors that occur when a search crawls your site, pages that didn’t crawl, if you’re spending your crawl budget efficiently, your most crawled pages and if you can handle Googlebot’s crawling.
SEMrush’s extensive metrics comes with built-in report and organization capabilities. The dashboard will give you an overall insight on your website when you go to the project’s feature. From your dashboard, you will see your site health score based on SEMrush crawlability, position ranking on particular keywords, and SEO Ideas.
The projects feature enables users to generate a metric report with its drag-and-drop pdf builder, smartly. Users can easily change design templates to add/delete columns, page breaks, headings depending on user preference – applicable to all available data.
SEAMLESS SOCIAL MEDIA TOOLKIT
Like any business, your digital strategy will not be complete without your social media campaigns. SEMrush gives you two fundamental tools in tracking your competitors’ social media strategy and in planning your campaigns in a calendar.
First is the Social media tracker tool. It enables you to track your top competitors’ social media pages to get a head-to-head assessment of your engagement level compared to your competitors. As well as to you know the type of content your audience is engaging with so you get an idea of what kind of content you should post. This tool also makes social listening possible with its Twitter mentioners report. This report shows you every time your page was mentioned on social, making it easier to engage with your audience at an instant.
Next, updating your social media pages won’t be a problem with the Social media poster feature. With this feature, you can quickly post updates across your social media pages (FB Business pages, LinkedIn, Instagram - scheduling only, no posting, Pinterest, and Twitter) without leaving the SEMrush interface. You can easily pair this feature with the Social Media tracker to get a full suite of social media workflow, tools, and analysis all in one dashboard.
CUSTOMER SUPPORT AND RELIABILITY
SEMrush offers a comprehensive knowledge base on their website that you can easily access anytime. It houses resources for setting up and getting started, how-to articles, SEMRush toolkit manuals, SEO glossary, SEMrush integrations, and other FAQs. You can also register on their webinars or check out their educational videos on SEMrush’s YouTube channel. If nothing seems helpful, you can always request for live demos to get better support.
However, if you still don’t find anything helpful, you can quickly get in touch with customer support through phone, email, or by filling out the form on their website.
PRICING & SUBSCRIPTION
SEMrush offers four types of subscription plans depending on your size – these are Pro, Guru, Business, and Enterprise. Each subscription plan includes at least 40+ advanced marketing tools that you can use to plan and execute your SEO campaigns. We’ll tackle each of the subscription plans in the succeeding paragraphs.
The basic package is Pro prices at $99.95 per month or $83.28 per month for an annual subscription. This package works best for in-house digital marketing professionals, startup entrepreneurs, and freelancers with a limited budget. This plan enables you to access over 40+ advanced tools for your SEO, PPC, and SMM projects and campaigns. On top of that, you also get a comprehensive competitor analysis in terms of traffic sources, rankings, and social media results. Track up to 500 keywords simultaneously with daily updates using the Position tracking tool.
The next one is Guru. This plan works best for SMB and for developing marketing agencies. This plan, priced at $199.95 per month or $166.62 per month for an annual subscription. This plan includes all features in the Pro version plus advanced features in a content marketing platform, branded reports, historical data, and extended limits. This plan also allows you to crawl up to 300,000 pages per month using the Site audit tool.
Then we have the Business plan, which works perfectly for enterprises, eCommerce brands, and digital marketing agencies. This package costs $399.95 per month or $333.28 per month for annual subscriptions. It comes with all the features in Guru plus white label reports, access to API, extended limits and sharing options, and Google Data Studio integration. The business plan also allows you to crawl up to a million pages per month using the Site audit tool.
Aside from the ones mentioned above, every plan comes with the following features:
- Site Audit
- On-Page SEO Checker
- Position Tracking
- Social Media Tracker
- Social Media Poster
- Backlink Audit
- PPC Keyword Tool
- Organic Research
- Keyword Research
- Keyword Magic Tool
- Ad Builder
- Advertising research
- Display Advertising
- Keyword Difficulty
- Gap Analysis
- Traffic Overview
- Lead Generation Tool
- My reports
- Log File Analyzer
If none of the plans above fits your requirements, you might be looking at the Enterprise plan. This plan is customizable depending on your needs. You also get flexibility with SEMrush - once you subscribe, you can always upgrade or downgrade your subscription anytime. There are two good things here; One – you can try their 14-day trial for free; Second – once you decide to subscribe, you get a 7-day money-back guarantee should you want to opt-out.
Payment is also seamless. You can simply pay using your credit cards, through wire transfer and by check and money order.
SEMRUSH – SHOULD YOU TRY IT?
If you fit any of these classifications, then we’re sure SEMrush will work for you:
- Marketers who’re looking to spy their competitors
- eCommerce entrepreneur who wants to take your business to new heights
- Site owner looking to increase web traffic and ranking
Overall, with SEMrush’s powerful SEO capabilities and invaluable metrics, you’ll be guaranteed to get the most out of your subscription. With SEMrush, you won’t need to hire multiple digital marketing analysts to give you an in-depth overview of your website, SEMrush can provide you all the insights that you need in a few clicks. This information will surely guide you in crafting the most effective digital marketing campaigns for your brand while considering your competitors’ strategies.
Do we recommend SEMrush? Yes, we certainly do. SEMrush works for any type of business at any scale. If you’re looking at boosting your digital marketing presence, this is the best way to go. It’s a complete digital marketing tool that will give you everything you need for your digital strategy. Social listening alone is challenging to do, but with SEMrush, you get it together with its SEO features making your job extremely easy. It’s like you’re hiring both a marketing guru and intel for your business, giving you great value for money!
What do you think of SEMrush? Have you tried their services?
Let us know in the comment section below.
eCommerce Paradise was created by Trevor Fenner of Seattle, Washington in 2015 to help you, the entrepreneur, to start and scale your own eCommerce business. Trevor owns multiple 7-figure eCommerce stores and is a digital nomad, traveling the world while working remotely with the help of his team of virtual assistants from around the world. Trevor is currently located in Bali, Indonesia, and is a passionate skateboarder, surfer, scuba diver, photographer, environmentalist, outdoorsman, fitness and tattoo enthusiast.
AFFILIATE DISCLOSURE: Some of the links on this page may be affiliate referral links. I will get a commission from the vendor when you make a purchase after clicking them at no added cost to you. As a result, many of them also provide you with a special discount just for using my link. You can go directly to their support if you have any issues with their software or product.