The Ultimate Guide To Email Marketing for eCommerce
Email marketing is one of the best ways to reach your target market. With other platforms like Facebook, reaching potential customers is becoming more expensive, but with email, you have a way to get directly into their email inbox.
Email marketing is not only the least expensive way to reach people directly with your marketing messages, but it's also one of the highest converting marketing mediums that exist. People check their email all day long, so there’s a great chance they’ll see your email. Sending emails on a consistent basis gives those potential customers a reason to go back to your site to make a purchase.
With email marketing, you have the chance to provide value to your customers after purchase in more ways than just providing a tracking number. You can send them educational information about the product they purchased. You can introduce them to your company and mission. Using email as a medium for conveying your marketing messages is a great way to build a fanbase.
How To Do Email Marketing for High-Ticket Drop Shipping
If you're looking for a comprehensive overview of how to do email marketing for high-ticket drop shipping, watch my entire hour-long interview with Earnest Epps and be ready to take notes.
How Email Marketing Works
It starts with a giveaway or offers in exchange for an email address. Then, it’s a series of emails you send them to get them to take some sort of action
Examples of email marketing campaigns
Lead generation campaign
Abandoned cart campaign
We use Klaviyo for our high ticket drop shipping stores. Klaviyo is an email marketing app for Shopify. If you aren't using Klaviyo, but you are using Shopify, we highly recommend getting set up as it is able to pull data from your Shopify store like if the email lead has placed an order or not and much more.
Klaviyo works with "flows." These are simply a series of emails set to go out to an email address when something happens, like a sign-up or an order is placed.
For our membership site and affiliate marketing businesses, we use ConvertKit. The concepts are essentially the same but the technical setup process is a little different for each one. Let's break each campaign example down so you know how to put them together.
The Promotional Campaign
Purpose: to get people to take action or buy something
Starts with an offer or giveaway in exchange for email signup
You send a series of emails, usually once a day for a few days that starts with an introduction, then asks them to take an action like follow you on social media.
The next email will give them a limited time coupon or giveaway (with an exact expiration date/time).
Follow up with some examples for products that are best sellers.
Give them the chance to win something big in exchange for sharing your store with their social media friends.
Keep sending product examples and giveaways or coupons until they convert. Once they convert, they are taken out of this email flow and placed into the new customer email flow.
The Educational Campaign
A simple email course sent once a day for one week.
Teaches a topic in an organized way.
Throughout the lesson, you can include a call to action to upgrade or make a purchasing decision for those that want to buy your product.
In the end, you can do multiple closing emails.
You can take the people that don't convert and move them on to a different campaign focused on re-introducing them to your brand and getting them to take a simple action that doesn't require a purchase.
The process goes on and on.
The Abandoned Cart Campaign
Last but not least, this email flow gets almost-customers coming back to finish their order.
The best way to get them to make a purchasing decision is to offer expiring coupon codes. (must have a definite date/time of expiration, the sooner the better).
Let them know that the stock is running low and they are selling fast.
If there is any way you can think of to build scarcity and value for the offering, get creative and do it.
The Post-purchase Campaign
This flow helps customers understand delivery, product assembly/setup, warranty, return policy, etc.
You can also send your customer related products and services to your product offering that they may be interested in. To find such offers, get creative. Look for affiliate programs in your niche and complementary niches.
If you found this article helpful, please consider sharing it on social media, links are below in the comments section. If you have anything to add or have any questions, please leave a comment below and I'll personally reply to you.
Founder of eCommerce Paradise
PS If you want to grow your e-commerce business with the best apps, software, and services, get my free List of 100+ recommended resources for e-commerce entrepreneurs: https://eCommerceParadise.com/Resources
Hey there! I'm Trevor, the Founder of eCommerce Paradise. I have been an Entrepreneur since a young kid and I've been selling things online with eCommerce since 2005, and I've been doing High-Ticket Drop Shipping since 2010. I'm an internet marketer, YouTuber, podcaster, digital nomad, and world traveler. I have lots of hobbies including spending time with my girlfriend, Skateboarding, Surfing, Scuba Diving, Photography, Tattoos, Animals. I'm currently based in Bali, Indonesia.
AFFILIATE DISCLOSURE: Some of the links on this page are affiliate referral links. I will get a commission from the vendor when you make a purchase after clicking them at no added cost to you. As a result, many of them also provide you with a special discount just for using my link. You can go directly to their support if you have any issues with their software or product.
The course is awesome, it has so much detail and content about every single aspect of building and running a HTDS store. Trevor is a great teacher and the bite-size style videos make going through the course a breeze.
This course speeds up the whole process of opening an e-commerce site. With Trevor’s experience he shows you exactly what to do with in-depth trainings. Within 3 months of launching I had a profitable website.
I got to say that I am really impressed with the time, effort and knowledge Trevor has put into this course. A real gem of a guide if you are looking to pursue a serious business in high ticket dropshipping.
There are other choices out there for courses BUT this course is the one you want hand down, no contest, no BS. There is a metric ton of quality content and there is no doubt that the creator has put heart and soul into creating it and keeping it current. As I am working my way through the course things are getting tweaked and updated and even new material being added. Trust me, that this is the high ticket drop shipping course you need to be a success. Keep in mind that this stuff is work to get started and a lot of it, so if you don't have the intestinal fortitude to make your dreams come true with WORK then go get yourself a 9-5.
I’ve barely scratched the surface with the course, but have thoroughly enjoyed every minute of it. Trevor is very knowledgeable regarding this business model and gives you confidence to move forward with your own store.
I've been happy with the course as it's real, down-to-earth & practical info. He shows examples in the videos that make up the course. Also he's accessible for help, questions, or concerns which is very unlike the Drop Ship Lifestyle course I paid too much money for and regret!
Overall I recommend it as Trevor is super knowledgeable because of his real world experience. I would like that there to be more text notes/an outline etc, but honestly overall I don't have any real complaints. It was what I expected and I feel pretty good about having spent the money on it once I got started.
I'm about half way through the course in two weeks now, almost finished building my store, and learned a ton already! Every aspect of the business model is explained super detailed and there's a walk-through video for every step involved. Trevor is super helpful, knows the business in and out and just an awesome person to work with. Definitely worth it.
I have been pleased with the comprehensive information in Trevor’s Masterclass course. The program takes you on a true detailed action plan
to getting a drop shipping business going from scratch. Unlike other drop shipping “expert’s” courses Trevor does not leave out steps on how to truly accomplish completing a high ticket drop shipping store.
Highly recommend Trevor's course and coaching if you want to build a high-ticket dropshipping store. He is extremely responsive, way more than I expected from an online coach. He knows what he is doing because he has done it and continues to do it successfully, and he shows you step by step what to do, which is exactly what I needed to avoid getting overwhelmed with too many choices and decisions. This guy is legit. Thanks for all your help!
I am SOOOOO happy with this investment! This course is AMAZING! Very easy for someone like me to follow along. The whole course is screenshare videos and Trevor shows step by step how to do EVERYTHING! GREAT PURCHASE! HIGHLY RECOMMEND! So much support as well from Trevor! Thank you for an amazing course! I can't wait for the new content!
"Trevor is a one-of-a-kind type of person.
Really what I was looking for when it comes to a coach. A blend of Inspiration, Motivation, Knowledge and completely Humble personality.
Trevor helped me connect the dots in areas that I wasn't able to discover via searching the interwebs, and some I didnt even know about prior to his coaching.
I felt lucky to have worked with him."
I consider myself lucky as having the chance to meet Trevor in person for coaching while he was in KL. This gives us the chance to know about the issues much better. Although i'm not very new to this drop-ship method(high-ticket), Trevor has helped immensely to improve my website, although i felt like my website is pretty optimized. He wasn't my first coach either but he's the best & immediately gives solution to all issues that i have. This investment is worth more that it's cost & looking forward to more future coaching.
I just wanted to send a quick note to say Thank You. One hour with you changed everything! Last week I was so pleased because since the beginning of the year I had made more sales than the whole of last year. Well, the situation is still improving, I've made more in the last 7 days than I had all last year and it's because of the changes I made. I haven't touched adwords so it's all onsite.
And I still haven't made all the improvements! I will fix another call once I've implemented everything from the first call. I still have lots to improve on but I finally see what I knew was possible.