What to Outsource First and How
Did you know that outsourcing could be the perfect way to save time and help your business bring in more revenue?
That’s right, the simple act of outsourcing tasks can be the key to growing your business while making the most of your resources. But now that you know that outsourcing is a great solution, the next thing you need to know is how you can implement it in your business.
Ready to learn more? Keep reading to learn what you should outsource force and how to do it.
The Benefits of Outsourcing
Focus On What You’re Good At
Every business owner has his and her own talents and skills. When you identify yours, you will know what you’re really good at, and then you can give your best to your business. Everything else can be outsourced to remote freelancers who are good at those tasks, thus always having the best person performing this and that task.
Save Precious Time and Energy
One of the most freeing realizations for any business owner is that you can’t do it all, and you don’t have to. Your time is precious and your abilities need to be focused on moving the needle forward in your business. Keeping tasks on your plate that eat up your time and energy will not help in the long run, but stall the growth of your business.
Get Mega Productive
In today’s connected world, outsourcing to freelancers is available for any business, regardless of location or size. For those who have already done it, it has made a powerful impact on productivity and bottom lines. You can find the exact professionals that you need almost anywhere in the world.
You can also expect to pay lower rates than you would in your local area, plus not having to pay overhead costs for office space, payroll taxes, and other expenses like insurance and worker's compensation.
Now let’s look at when you should outsource, and what tasks to start with.
When to Outsource
This one can be very simple once you have the tasks that you want to outsource listed out.
The best advice is to go ahead and start outsourcing them NOW, one at a time.
You may be tempted to keep tasks in-house, but it will really do your business a lot of good if you simply start outsourcing. There is always something that you can pass off to a remote freelancer that is not in the core skillset of in-house staff, or something that is a burden on their time, making them less productive.
New Projects in Queue
When you have new projects coming up, you may not need to hire another employee. This is also a good time to start outsourcing. Even if you’re not outsourcing the project as a whole, you can move stuff around. This relieves existing staff of tasks that they don’t need to do in-house and allows them to work on the areas of the new project that make the most sense.
What to Outsource First
Ideally, you want to focus on outsourcing the tasks that fall into these three main categories:
- Are not in your core skillset as a business owner
- Do not move the needle forward in a big way
- Are time-consuming and/or repetitive
This leaves you with the huge needle-movers and the tasks that put you in your zone, exciting you and keeping you motivated and productive. This also leave all the other tasks in the hands of people who are great at them and have fun doing them, too. Overall, it equates to greater productivity all around.
Here are a bunch of tasks that you can start outsourcing, depending on your specific situation.
- Appointment Setting – making calls for various appointments that you need to get in the books.
- Calls and Emails – sorting incoming calls and emails so that only the ones you need to deal with go to you.
- Data Entry and Transcription – getting audio and video information in text form for your records.
- Research and Lead Generation – everything from one-off source collection to database creation.
- Conversion Optimization – getting site visitors down the funnel for more sales and bigger profits per sale, without trial and error experimentation.
- Customer Support – honing your messaging to keep customers happy, create a steady stream of sales, and do new customer outreach.
- Inventory Management – keeping items at the right stock levels so inventory flows smoothly without going out of stock or incurring additional storage fees.
- Content Marketing - connect with the right audience and optimize relationship building for growth.
- Content Creation – create interesting and valuable content that shares your expertise and converts to help educate, inspire, and generate leads for your business.
- Finances – a bookkeeper, accountant and analyst to review your financials to ensure your business is in good health and staying on track for success.
How to Start Outsourcing
If you think about it, you have probably already outsourced something for your business. This might be payroll or background checks. So you’re not really a newbie to outsourcing, and that’s good!
Now, if you’re seriously considering outsourcing, there’s a process that you can follow to lower your risk of hiring the wrong person and having to start all over again.
- Don’t outsource a task just because you don’t like doing it. If it’s important to your core business, you should keep that close. Consider instead looking for a business partner who loves doing that.
- Take stock of your business strengths. You need to focus all activities on being the best in your industry. This will guide your hiring decisions.
- Keep your business values in mind. This is the first filter through which you need to look at every candidate and every marketplace that you will hire through.
- Hire one at a time so you don’t get overwhelmed with the process and the time it takes to create role descriptions, interview, and onboard. You want to take your time and really focus on hiring the best person for each task.
Now would be a good time to get started with outsourcing for your business. Outsourcing is the first step to freeing up your time and bringing in talent to allow your business to reach new heights. It also frees up your life so that you can actually enjoy being a business owner!
By following these tips on when and how to outsource tasks, you can start building a strong foundation for business growth.
Looking to start outsourcing and hiring a freelancer or a virtual assistant, check out my recommended freelancer sourcing company Freeup. I use and recommend this service because they carefully vet freelancers first before you interview them which assures you only interview the best quality freelancers.
Have any questions about outsourcing? Leave a comment below!
About the Guest Author
Matt Harrison is the VP of Strategy of FreeUp, the preeminent freelance marketplace for hiring high quality, vetted talent. He has hired freelancers from around the world and built teams to service multinational brands resulting from over $100 million in web hosting company acquisitions. He currently lives in St. Petersburg, FL. You can find him at his Gravatar profile: https://en.gravatar.com/
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