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The Ultimate Guide To Google Ads for eCommerce

Google Ads is one of the leading marketing channels of an eCommerce business. A recent study shows that Google Ads drives 18% of the revenue of most eCommerce brands. This is precisely why more and more businesses are leveraging the power of Google Ads for their marketing.

However, while Google Ads somewhat work to guarantee that you will sell your products, it’s not as simple as it seems. You need to know and understand tons of factors before you can successfully employ an effective Google Ads campaign.

In this blog, we’ll be giving you an overview of everything you need to know to jumpstart your Google Ads strategy.

But first, let’s cover the basics.

What are Google Ads?

Google Ads is a form of digital advertisement developed by Google – the primary distinction of Google Ads with other digital ads is that it’s not only about colorful posters shown on various websites. Instead, Google Ads focus on search results ranking and will place your ad on top of search results, placing you upfront on the view of your potential customers. This ensures that you only get better and qualified leads who are already searching for keywords relevant to your products/services.

Benefits of Google Ads

Easy to Setup

Google Ads are extremely easy to setup. That’s because you have the option not to add graphics to your campaign anymore, like with text search ads. The good thing with this ad is that you get the same level of visibility even without the creative design – provided that you have a strong copy ad.

Faster than SEO

Moreover, Google Ads work way faster than SEO in helping you generate better leads and higher page views since organic traffic takes a while. While having organic traffic is beneficial for the long-term, a well-structured Google Ads will instantly help you get leads. Thus, allowing you to generate sales quickly.

Multiple Keywording

With Google Ads, you can target multiple keywords simultaneously so that you can rank for more than one keyword. You can also reach more potential customers with multiple keywords – ensuring that you get maximum results from your campaign.

Better Visibility

Google Ads enables you to be at the forefront of your target customers’ search results. Hence, you get presented first, leaving behind your competitors – this presents you with better visibility over your target audience.

Win Back Customers and Lost Leads

Many businesses tend to forget about remarketing to the same customers after the first purchase. Google Ads, on the other hand, allows you to remarket and retarget lost leads and existing customers – so you can ensure that you get maximum results from your campaign both for new and existing customers.

Who can use Google Ads?

While there are tons of benefits surrounding Google Ads, you shouldn’t dive into it by impulse or just because someone has been successful with it. You need to do all the prep work first and ensure that setting up Google Ads will benefit your business.

Here are some of the questions that you need to answer that can help in determining if Google Ads will work for you:

  • Do you have an audience online?
  • Are there keywords being searched related to your niche?
  • If there are relevant keyword searches, are they enough?
  • Are your competitors utilizing Google Ads?
  • Are there published articles relevant to your niche?

Best Types of Google Ads for High-Ticket Drop Shipping

Before setting up Google Ads, you need to identify your main objective; whether you’re doing it for higher website traffic, lead generation, increased conversions, or app promotion. This is important since your chosen campaign must only focus on your objective. From there, you’ll be able to know how you can target your audience, which can be in the form of a Search campaign, Display campaign, Shopping campaign, Video campaign, or through an App campaign.

The most useful Google Ads for eCommerce businesses are Google Shopping Ads, Google Search Text Ads, and Google Dynamic Remarketing Display Ads.

1. Google Shopping Ads

In Google Shopping Ads, your products rank at the top of the Google search results page for every search of that particular product. For example, if you’re a seller of electric skateboards and you launch a Google Shopping Ad campaign, your product will be shown at the forefront of the search results for electric skateboards.

Google Shopping Ads is essential because customers typically choose between the first few results shown to them and do not take the time to go to the next page of the search results. In effect, ranking on search results gives you better chances for customers to buy from your eCommerce store.

2. Google Search Text Ads

Google Search Text Ads is a kind of Google advertisement for businesses and marketers, composed solely of text and text links. These ads appear on the top search results for a specific keyword and work not only on Google search engine but also across Google Network.

Google Search Text Ads is the standard and underrated form of Google Ads since more and more marketers are shifting to a more graphical kind of ads like banner and display ads. The best thing about Google Search Text Ads is that all publishers support this form of advertisement. Hence, you can be sure that your ad will be placed wherever you want it to be, unlike with display ads, which some publishers do not support.

3. Google Dynamic Remarketing Display Ads

Having a significant abandonment rate will negatively affect your ad spending and will only worsen your conversion rate. Now, if your eCommerce store suffers from a high abandonment rate, then Google Dynamic Remarketing Display Ads is a must. Remarketing in its simplest sense means showing ads to those who had already visited your website or downloaded your mobile app before but did not push through with their purchase. Dynamic Remarketing takes it up a notch by showing your web visitors the ads for the same products/services they viewed previously – luring them to complete their purchase.

Google Ads: Do You Need it?

In general, it can be said that Google Ads offer a great way to boost your website’s ranking and brand awareness. However, not every kind of Google Ads works for all kinds of businesses. It’s important to know which one will suit depending on your objectives.

As for eCommerce Businesses, there are three main Google Ads that will offer great value to your brand. One is Google Shopping Ads, which is best used if you have a physical product; Next is the Google Search Text Ads for easy ad consumption. Lastly, Google Dynamic Remarketing Display Ads to help boost conversions and in winning back lost leads.

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