Klaviyo Review: Is It The Best Email Marketing App for Shopify?
Klaviyo is an email marketing service provider for Shopify and other eCommerce platforms. I love Klaviyo and I use it myself for my own high ticket dropshipping stores. It's perfect for eCommerce businesses as it has great tools and awesome functionality.
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Content:
- How to sign up for Klaviyo.
- How to utilize their dashboard and set up campaigns
- What it looks like on the campaigns
On the signup page, you will have to enter all your basic information and your company. Klaviyo is free up to 250 emails.
The dashboard will show you your Total Revenue from Email, Flows, Campaigns, and $/Recipient.
On my website dashboard, it shows that I have a Total Revenue of $19,283. The $17,787 is from email. It means 92% of the total revenue is from Email which is pretty astounding.
It shows the power of email marketing of business especially one based around courses and coaching. Email marketing is a huge profit generator.
On the dashboard, you can look at the flows and the campaigns. For my Leads: Niche Hacks, it has $7,499 Revenue.
Campaigns are launches and what you send out on a daily basis. You will create flows based on a list or a segment.
List & Segments will show your number of subscribers, how they got into the segment/list.
Klaviyo integrates with tons of platforms:
- Shopify
- Big-commerce
- Amazon Marketplace
- Facebook Advertising
- Magento
- Salesforce
- Stripe
- WooCommerce
- Zendesk
The cool thing about Klaviyo for ecommerce stores is it will show products within an email. You can set up data feeds for any particular type of product category.
You can create sign up forms, this means you won’t need pop up software.
The cool thing about their email template is that you can add a product to your email. You just have to drag and drop the block for products and choose the feed.
You can send people an email on a weekly basis with an offer of some products for sale. If they click through, they can get added to a segment that says, Engaged Subscribers. Then you can send them more targeted emails.
Klaviyo emails are just like any other email provider. You can do that drag-and-drop or just do simple email like text emails.
I recommend using a little bit of both in your business. You can use pretty-pretty emails and text emails. Text emails are like a personal touch whereas pretty email is like a base business kind.
It is embedded in your website and at some point, it will pop up and block the whole screen. You can use exit-intent which I recommend so when somebody exits the screen, they will see the popup.
