Most visitors leave your store without buying, and if you do not capture their email on the way out, you pay for that traffic again to bring them back. A popup is the simplest way to turn a window shopper into a subscriber, and the good ones cost very little. The hard part is choosing an app that fits your traffic, your list size, and your budget without slowing the store down. I run my own stores and help coaching students and done-for-you clients at Ecommerce Paradise build high-ticket stores, so I look at popup apps through one lens: what does it cost me once the list starts growing?
I rewrote this guide in October 2026 because the old version listed apps and prices I could no longer back up. Everything below comes from each app’s own Shopify App Store listing as I read it this month. Where a page does not show a number, I write “not shown” instead of guessing, and you should confirm current pricing before you install anything. Some links in this article are affiliate links, which means I may earn a commission if you sign up, at no extra cost to you.
I could verify three popup tools from their official listings, plus one well-known name that turned out to be unavailable. If you are still choosing what to sell, start with my high-ticket niches list. If you are new to the model, read my guide to what high-ticket dropshipping is.
Shopify Popup Apps at a Glance
| App | Starting price | Free plan or trial | Best for |
|---|---|---|---|
| Pop Convert | Free; paid plans from $15 a month | Free plan (1,000 visitors and 50 subscribers a month); 90-day trial on paid plans | Stores that want a dedicated popup tool with a long trial |
| Omnisend | Free; Standard at $16 a month | Free plan (250 contacts, 500 emails a month); trial not shown | Stores that want popups and email in one tool |
| Shopify Forms | Free (paid plans not shown) | Free | New stores that want the simplest possible start |
All three start at $0, so you can test a popup without spending anything. The differences show up in how many visitors, subscribers, and contacts each free plan allows before you have to pay.
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Why a Popup Is Worth the Trouble
A visitor who lands on a high-ticket product page is usually researching, not buying. They may compare prices for a week, ask a spouse, or wait for a payday. If you capture their email, you get to be in that conversation. If you do not, you are hoping they remember your store name.
That is why I treat the popup and the welcome emails behind it as one system. My guide to email marketing for high-ticket products explains how that follow-up works when the order is large. The popup only collects the address. The emails after it do the selling.
What Popup Apps Really Cost
Popup tools price in two different ways. Some charge by visitors and subscribers, and others charge by the size of your email list. To compare them, here is my own illustration for a store getting 20,000 visitors a month with a 2 percent signup rate, which would add about 400 subscribers a month. These are hypothetical numbers for the math, not a promise of results, and the table uses only prices each listing shows.
| Your list | Pop Convert | Omnisend | Shopify Forms |
|---|---|---|---|
| Month 1: 400 subscribers | $15 (Shopify Basic plan; the free plan stops at 50 subscribers) | $16 (Standard, up to 500 contacts; Free stops at 250) | $0 (limits not shown) |
| Month 3: about 1,200 contacts | $15 (unlimited subscribers on paid plans) | Above 500 contacts the price rises; amount not shown | $0 (limits not shown) |
| Month 6: about 2,400 contacts | $15 | Pro at $59 covers up to 2,500 contacts | $0 (limits not shown) |
Two things stand out. Pop Convert keeps the same price as your list grows, because its paid plans list unlimited visitors and subscribers. Omnisend costs more as the list grows, but you are paying for the email platform that sends to those contacts, not just the popup.
The right comparison is therefore not popup against popup. It is a popup tool plus whatever you use to send email against an all-in-one tool. My guide to Shopify pricing plans covers the other fixed costs around the store, so you can see the whole monthly bill.
1. Pop Convert
The Pop Convert listing shows a 4.9 rating from 8,677 reviews, with the developer based in the United States and a launch date of February 2021. The Free plan allows 1,000 visitors and 50 subscribers a month. It includes popups and smart bars with unlimited displays, email and phone capture to your customer list, exit-intent, scroll, and timer triggers, and a script the page lists as under 15KB.
The paid plans are named after Shopify plans: Basic at $15, Grow at $29, Advanced at $79, and $129 for Shopify Plus stores. Each paid plan lists a 90-day free trial. The feature list is the same across the three non-Plus tiers: unlimited visitors and subscribers, social proof popups, advanced targeting and audience rules, up to 5 stores on one subscription, and 24/7 live chat support.
The listing mentions integrations with Shopify Flow and Shopify Admin, and it does not name specific email platforms. If you plan to push subscribers into an email tool, confirm the connection with the developer first. The page also does not show whether the paid plans differ in any way other than price, so ask what you get for moving up.
For a store that wants a dedicated popup tool and expects the list to grow fast, the flat price and the long trial make this the safest place to start.
2. Omnisend
The Omnisend listing shows a 4.7 rating from 3,197 reviews. The page describes exit-intent popups, spin-to-win, and other signup forms, and it lists popups, forms, landing pages, and consent collection as features. The Built for Shopify badge is not shown.
The Free plan costs $0 and covers email to up to 250 people with 500 emails a month. It includes popups and forms, abandoned cart and welcome emails, 250-plus customizable templates, and 24/7 live support. The Standard plan is $16 a month for up to 500 contacts with 6,000 emails a month and unlimited web push notifications. It also adds a feature where you describe a popup and the forms AI builds it, and it removes Omnisend branding from emails and forms.
The Pro plan is $59 a month for up to 2,500 contacts with unlimited emails, advanced reporting, and SMS starting at $0.007 per message. The listing says the Standard and Pro prices rise with list size and offers 30 percent off the first three months. It does not show a trial period for the app itself.
I recommend Omnisend when you want the popup, the welcome email, and the abandoned cart email in the same dashboard. You can read more in my Omnisend pricing breakdown before you commit.
3. Shopify Forms
The Shopify Forms listing shows Shopify as the developer, a launch date of November 2022, and a 4.5 rating from 757 reviews. The app is free, and the page does not show any paid plans. It supports popups and inline forms, with exit-intent and triggers and rules, a visual editor that matches your branding, and translation into 21 listed languages.
The listing also mentions customer tagging, segmentation, email and SMS capture lists, consent collection, and reporting. It works with Shopify Admin and Shopify Email. The page says Shopify Forms is only compatible with certain stores, but the list of requirements did not show, so check your store’s eligibility before you plan around it. The page also does not show any limits on forms, submissions, or contacts.
If you have never run a popup, this is the lowest-risk way to learn. You pay nothing, you stay inside Shopify’s own tools, and you can switch to a more advanced app later without losing the list, because the subscribers live in your customer records.
What About Privy and Other Apps?
Privy was the first app in my old version of this article. When I checked its Shopify App Store page this month, it said the app is not currently available on the Shopify App Store, so I removed it and its prices. If you already use it, check with the developer on how that affects your store.
A few other popup apps did not load for me when I tried to read their listings, so I left them out rather than quote numbers I could not confirm. That does not mean they are bad. It means I cannot vouch for their prices today, and you should read their listings yourself before choosing.
If you want a wider view of the app side of your store, my guide to the best Shopify apps for high-ticket dropshipping covers the rest of the stack. My roundup of Shopify apps for conversions is a useful second read.
How Popups Fit a High-Ticket Dropshipping Store
A high-ticket store gets less traffic and fewer orders than a cheap-product store, so every visitor matters more. A $2,500 product can take weeks to sell, and the buyer often visits several times first. That makes a list more valuable here than on a store selling $20 items.
I use the popup for two jobs. The first is a welcome offer on the first visit, such as a buying guide or a quote request. The second is an exit offer on product pages, where someone who is about to leave can ask for the details by email. Neither job needs a discount, and discounts on large orders eat margin fast.
Once the address is in, the follow-up has to be quick and useful. My guide to ecommerce email marketing flows shows the welcome sequence I would set up first. For shoppers who leave a cart behind, my abandoned cart recovery apps guide is the next step.
How to Choose Between These Apps
Start with where you are today. If you have no list and no email tool, Shopify Forms costs nothing and gets you collecting addresses this week. If you already know you want a full email platform, Omnisend puts the popup and the emails together, and you pay for list size instead of visitors.
If you want a standalone popup tool and plan to send email from somewhere else, Pop Convert’s flat paid pricing is easy to budget. Test it against its free plan first. If you hit 50 subscribers in a month, the free plan has already proved the popup works.
Whichever you pick, run one popup for at least two weeks before changing anything. Changing the headline, the offer, and the timing at once tells you nothing. My guide to choosing Shopify apps without slowing down your store explains why I add one app at a time and check speed after each.
Popup Rules That Protect Your Traffic and Your Brand
Google’s own guidance on intrusive interstitials says dialogs that obscure the whole page can frustrate users and make content harder for search engines to understand. It recommends small banners that take up only a fraction of the screen. For a store that gets traffic from search, that is a strong reason to keep popups small and easy to close.
Email itself has rules too. The FTC’s CAN-SPAM compliance guide lists eight requirements, including a valid physical postal address, a clear way to opt out, and honoring opt-outs promptly. It states a penalty of up to $53,088 for each email in violation. Your popup app collects the address, but you are responsible for what you send afterward.
In practice, that means a simple popup, a clear promise about what the subscriber will get, a visible close button, and an unsubscribe link in every email. It also means not showing the same popup to someone who already subscribed.
Set Up the Business Side First
If you collect customer emails, you are handling customer data under a real business. Before you scale a list, make sure the company behind the store is set up properly. My business formation guide walks through the structure I recommend for high-ticket dropshipping.
For forming the company, I recommend Bizee for a simple LLC filing. If you want a registered agent that keeps your home address off public records, look at Northwest Registered Agent.
You also need products worth emailing about. My guide to finding high-ticket suppliers covers how to line up reliable brands before you spend a dollar on a list.
Common Popup Mistakes
The first mistake is showing the popup the instant a page loads. A visitor has not seen anything yet, so they have no reason to trade an email for it. Use a timer or an exit trigger instead. Pop Convert’s listing names both, and Omnisend and Shopify Forms list exit-intent.
The second is asking for too much. Every extra field lowers the chance someone finishes the form. An email address is enough for the first step, and you can ask for more later in the welcome emails.
The third is making the offer vague. “Join our newsletter” gives no one a reason to act. A buying guide, a price list, or early access to a restock does.
The fourth is never measuring what happens after the signup. A popup that adds subscribers who never open an email is just a cost. Track how many popup subscribers become buyers, not just how many join.
The last is stacking apps. Each one adds code to your pages. Pop Convert’s listing calls out a script under 15KB, which is a good question to ask any vendor: how much does your app add to my page weight?
Frequently Asked Questions
Which Shopify popup app is best for a new store?
For a brand-new store with no list, Shopify Forms is free and sits inside Shopify, so it is the easiest first step. If you want more control over triggers and targeting, Pop Convert’s free plan lets you test with up to 1,000 visitors and 50 subscribers a month before you pay anything.
Is there a free popup app for Shopify?
Yes. Shopify Forms is free, Pop Convert has a free plan with monthly limits, and Omnisend has a free plan that covers 250 contacts and 500 emails a month. Check each listing for the current limits before you rely on them.
Do popups hurt SEO?
They can if they cover the whole page. Google’s guidance says dialogs that obscure content can frustrate users, and it recommends small banners instead. Keep your popup small, easy to close, and not triggered the second a page loads.
How much does a popup app cost per month?
From the listings I verified, paid plans start at $15 for Pop Convert and $16 for Omnisend, and Shopify Forms is free. Your real cost depends on list size, because Omnisend’s price rises with contacts while Pop Convert’s paid plans list unlimited subscribers.
Do I need an email platform as well as a popup app?
Yes, because the popup only collects the address. You need a tool to send the welcome email and later campaigns. Omnisend includes both, and with the other options you connect the popup to an email tool of your choice.
The Verdict
If you want to start today at no cost, install Shopify Forms and run one welcome popup for two weeks. If you want a standalone popup tool with a long trial and flat pricing, try Pop Convert. If you want popups and email in one place, Omnisend is the tool I would look at first.
The app matters less than what you offer and what you send afterward. A clear promise, a fast welcome email, and a steady follow-up will beat a fancier popup every time.
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Related Articles
If you found this useful, these guides go deeper on related topics:
- Best Shopify Email Marketing Apps
- Shopify Loyalty Apps
- Shopify Bundle Apps
- Shopify Pre-Order Apps
- How to Create Email Popups That Convert
Trevor Fenner is an ecommerce entrepreneur and world traveler from Seattle, Washington, and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
He maintains homes in Seattle and Bali, spends most of the year overseas, and usually returns to Seattle for about a month each summer.
