Google & Bing Shopping Ads · High-Ticket Ecommerce
Trevor Fenner · Founder, Ecommerce Paradise · Since 2013
Shopping Ads Built
Brand by Brand. Product by Product.
We run feed-only Performance Max Shopping campaigns — one per brand, built with purchaser audience signals and a 1,000+ negative keyword list. Daily monitoring. Smart bidding progression. Google and Bing. USA and international.
Book a Free Strategy Call →
📦 Feed-Only PMax Per Brand
👥 Purchaser Audience Signals
🚫 1,000+ Negative Keywords
📅 Daily Monitoring
🌍 USA & International
🔑 You Own Everything
The Problem
Most Shopping Accounts Are Set Up Wrong
High-ticket Shopping ads require a structured approach — one campaign per brand, clean audience signals, and aggressive negative keyword coverage from day one.
What goes wrong with most accounts
- All brands lumped into one campaign — no clean performance data per supplier
- No purchaser audience signals — Google has no guidance on who your buyers are
- Generic negative keyword lists with 20–50 terms — ours has 1,000+
- Poor feed quality sends the wrong products to the wrong searches
- Bidding strategy never progresses — stuck on manual or default settings
- No daily monitoring — bad search terms compound for weeks before anyone notices
How we fix it
- One feed-only PMax campaign per brand — clean budget control and data isolation
- Purchaser audience signals added to every campaign from day one
- 1,000+ generic negative keywords applied before the first impression is served
- Feed setup and/or optimization included — both Google and Bing Merchant Centers
- Smart bidding progression: Maximize Conversions first, then Maximize Conversion Value
- Daily search term monitoring — irrelevant traffic caught and excluded fast
Our Method
How We Structure Your Campaigns
Every account is built on the same core structure — then customized based on your brands, your best-sellers, and your margin profile.
Foundation
One Feed-Only PMax Per Brand
We create a separate Performance Max campaign for each supplier brand in your catalog. Feed-only means no creative assets — keeping the campaign focused exclusively on Shopping placements where high-ticket buyers actually convert.
Per-Brand Structure
Signals
Purchaser Audience Signals
We add your purchaser audience as a signal to every campaign. This tells Google's algorithm who your buyers look like — so it can find more of them faster. Without signals, PMax runs blind and burns through budget.
Faster Learning
Protection
1,000+ Negative Keywords Applied
Before a single impression is served, we apply our proprietary list of 1,000+ generic irrelevant negative keywords. Built and refined over years of managing high-ticket Shopping accounts. Added to daily as new terms emerge.
1,000+ NKW List
Optional — Based on Your Data
Separate Campaigns for Best-Sellers & High-Margin Products
Once campaigns have data, we can split out your highest-profit or best-selling products into their own dedicated campaigns. This lets you bid more aggressively on your best SKUs without those bids competing with lower-margin inventory.
Also Included
- Feed setup and/or optimization for Google Merchant Center
- Feed setup and/or optimization for Microsoft/Bing Merchant Center
- Account connections and access configuration
- Conversion tracking verified before launch
- Works with USA-based and international accounts
Smart Bidding Strategy
Start Smart. Scale When the Data Is Ready.
We don't lock your campaigns into a single bidding strategy. We start where every new campaign should start — then move to value optimization once Google has enough conversion data.
Phase 1 · Launch
Maximize Conversions
We start every new campaign on Maximize Conversions. The goal is to get traction and feed Google's algorithm real conversion data as fast as possible.
→
Phase 2 · Optimize
Maximize Conversion Value
Once campaigns have meaningful conversion data, we switch to Maximize Conversion Value — shifting Google's optimization toward higher-value orders.
The timing of this transition depends on your store's conversion volume. We monitor and make the call when the data supports it.
What is Included
Exactly What We Do
No vague "campaign management." Here is precisely what happens at setup and every month.
Setup: One-Time
- Google Merchant Center — account setup and/or feed optimization
- Microsoft/Bing Merchant Center — account setup and/or feed optimization
- Google Ads account created or audited
- Microsoft Ads account created or audited
- Feed-only PMax campaign built per brand
- Purchaser audience signals configured on every campaign
- 1,000+ generic irrelevant negative keywords applied before launch
- Campaigns launched on Maximize Conversions bidding
- Conversion tracking verified and goals confirmed
- Account connections and access configured
Monthly Management: Ongoing
- Daily search term monitoring — irrelevant terms excluded fast
- Negative keyword list expanded continuously
- Bidding strategy reviewed — transition to Maximize Conversion Value when ready
- Budget allocation reviewed and adjusted per campaign
- New brand campaigns built as you add suppliers
- Optional: separate best-seller or high-margin campaigns built when ready
- Merchant Center issue monitoring — catch feed or approval problems early
- Monthly performance report: spend, impressions, clicks, conversions, ROAS per campaign
- Honest notes on what is working and what to watch
Our Commitments
What We Guarantee
What We Commit To
We do not guarantee specific ROAS numbers or sales results — anyone making those promises is lying to you. What we do guarantee: your accounts and feeds will be set up correctly, your campaigns will be structured per brand with audience signals and negative keywords applied, and we will monitor daily and optimize actively throughout your engagement.
You Own Everything
Your Google Ads account, Microsoft Ads account, Merchant Centers, product feeds, campaign structures, and negative keyword lists are yours. Always. We work as a manager, not the owner. If you cancel, every account, every campaign, and every list we built stays with you.
Client Results
What Our Shopping Ads Clients Say
Real store owners on what changed after we took over their Shopping campaigns.
★★★★★
"We were spending around $8k per month on Google Shopping before working with Trevor and barely breaking even. Within the first 60 days after the rebuild, our ROAS improved significantly and our campaigns became much more predictable."
Daniel R.
High-Ticket Home & Fitness Brand
★★★★★
"I have worked with freelancers before who just adjusted bids and sent reports. This was different. Our Merchant Center was cleaned up, the product feed was optimized correctly, and our campaigns were rebuilt from scratch with proper brand segmentation."
Kristin M.
Ecommerce Brand Owner
★★★★★
"The daily search term monitoring alone made a massive difference. We were showing up for completely irrelevant searches before and burning money fast. Within the first month, our wasted spend dropped considerably."
Sandra L.
Luxury Home Goods Store
★★★★★
"Before we hired Ecommerce Paradise, our Google Shopping account was set up by a generic agency with no understanding of high-ticket. Within a month of the rebuild, our cost per conversion dropped considerably and the store finally started feeling scalable."
Jason P.
Outdoor Equipment Store Owner
★★★★★
"The setup and first month alone were worth it. We had Merchant Center approval issues that had been silently killing our impressions for months. Within the first week those were resolved, and our impression share immediately improved."
Rachel B.
High-Ticket Furniture Store
★★★★★
"I appreciated the honesty about timelines upfront. No empty promises about ROAS targets. The explanation of the bidding strategy progression set exactly the right expectations. Results followed."
Kevin A.
Fitness Equipment Retailer
Pricing
Simple, Transparent Pricing
All plans include setup and monthly management. Choose the commitment level that fits where you are right now.
High-ticket Shopping campaigns need time to accumulate conversion data before bidding can be properly optimized. Longer commitments bring your effective rate down significantly.
Month-to-Month · Setup Included
Monthly Management
$997
/month · cancel with 30 days notice
Full setup — feed-only PMax per brand, audience signals, 1,000+ NKW list, Merchant Center setup/optimization on Google and Bing, conversion tracking verified. Then ongoing daily monitoring, continuous NKW expansion, bidding strategy progression, and monthly reporting.
Get Started — $997/month →
Secure checkout · PayPal, Venmo, Apple Pay, Card
3 Months · Setup Included
3-Month Package
$1,997
one-time · setup included
Effective monthly rate
$665.67/mo
Save $994 vs month-to-month
Our recommended starting point. Gives campaigns enough time to accumulate the conversion data needed to progress from Maximize Conversions to Maximize Conversion Value.
Get Started — $1,997 →
Secure checkout · PayPal, Venmo, Apple Pay, Card
6 Months · Setup Included
6-Month Package
$2,997
one-time · setup included
Effective monthly rate
$499.50/mo
Save $2,985 vs month-to-month
For clients ready to scale. Enough time for all campaigns to mature, bidding to fully optimize, and additional best-seller or high-margin campaigns to be built and refined.
Get Started — $2,997 →
Secure checkout · PayPal, Venmo, Apple Pay, Card
9 Months · Setup Included
9-Month Package
$3,997
one-time · setup included
Effective monthly rate
$444.11/mo
Save $4,976 vs month-to-month
For stores ready to scale seriously. Nine months gives your campaigns the time to fully mature, transition bidding strategies, build out best-seller and high-margin campaigns, and accumulate the data needed for intelligent long-term optimization.
Get Started — $3,997 →
Secure checkout · PayPal, Venmo, Apple Pay, Card
12 Months · Best Rate · Setup Included
12-Month Partnership Package
The deepest commitment and the best rate. Twelve months gives your campaigns maximum time to accumulate data, fully optimize bidding across all brands, build out high-margin and best-seller campaigns, and compound the gains from consistent daily monitoring and NKW refinement.
$4,997
one-time · setup included
Effective monthly rate
$416.42/mo
Save $7,967 vs month-to-month
Secure checkout · PayPal, Venmo, Apple Pay, Card
Setup included in all plans
You own all accounts and campaign structure
USA and international accounts accepted
Ad spend paid directly to Google/Microsoft by you
FAQ
Common Questions
What is a feed-only PMax campaign?
A feed-only Performance Max campaign uses only your product feed — no additional creative assets like images, videos, or headlines. This keeps the campaign focused exclusively on Shopping placements, giving you more control over where your ads appear and how your budget is spent.
Why do you build one PMax campaign per brand?
Building one campaign per brand gives you clean budget control, brand-specific audience signals, and the ability to isolate performance data per supplier. You can clearly see which brands are profitable and which need attention.
Why do you start with Maximize Conversions instead of Maximize Conversion Value?
Maximize Conversion Value requires meaningful conversion data to work properly. We start on Maximize Conversions to get traction and feed the algorithm real data as quickly as possible — then we switch once the campaigns have enough conversions to support value-based optimization.
What is in your 1,000+ negative keyword list?
Our list covers the most common irrelevant search terms that Shopping ads get triggered by — including DIY terms, how-to searches, competitor brand names where appropriate, unrelated product categories, informational queries, and low-intent browsing searches.
Do you work with international accounts?
Yes. We work with both USA-based and international Google and Bing Shopping accounts. We will discuss the specifics of your setup on the strategy call.
Do I keep ownership of my accounts?
Yes, always. You own your Google Ads account, Microsoft Ads account, both Merchant Centers, your product feeds, your campaign structures, and your negative keyword lists. If you ever cancel, everything stays with you.
Can I cancel the monthly plan?
Yes. Month-to-month plans require 30 days written notice to cancel. Management continues through the end of your paid billing cycle. Prepaid plans do not auto-renew and are not refundable.
Do you manage other ad platforms?
This service focuses specifically on Google Shopping and Microsoft/Bing Shopping campaigns — not Search ads, Display, YouTube, or Meta. Shopping is where high-ticket ecommerce gets the most leverage.
Do you work with dropshipping stores?
Yes, provided the business is legitimate, uses real authorized suppliers, carries genuine branded products, and is focused on long-term growth. We do not work with arbitrage stores, counterfeit products, or anything that violates Google's Shopping policies.
Policies
Terms You Should Know
💳 Payment Policy
All plans are paid before onboarding begins. Monthly management billed in advance every 30 days. Prepaid plans are one-time payments. Ad spend is paid directly by you to Google and Microsoft — we never hold or control your budget.
🔄 Cancellation Policy
Month-to-month plans require 30 days written notice to cancel. Management continues through the end of the paid billing cycle. Prepaid plans do not auto-renew and are not refundable. Remaining months simply run out.
🛑 Refund Policy
All fees are non-refundable once onboarding begins. Prepaid plan fees are non-refundable. A service agreement is required before work begins. Results are not guaranteed.
⚠️ Ad Spend Disclaimer — Please Read
Client is solely responsible for all ad spend. Ecommerce Paradise, its owners, employees, and representatives are not responsible for any ad spend charged to your Google Ads or Microsoft Ads accounts at any time, for any reason.
All daily budgets are agreed upon in writing before being applied. We will not change your daily campaign budgets without your explicit approval. However, Google Ads and Microsoft Ads platforms may spend up to 2x a campaign's daily budget on any given day under their standard delivery policies.
Platform terms govern all spend behavior. All billing, overdelivery, monthly caps, payment disputes, and charge-related matters are governed exclusively by the terms and conditions of Google LLC and Microsoft Corporation. Clients are strongly encouraged to review these policies directly: Google Ads Budget Policy and Microsoft Ads Budget Policy.
Ecommerce Paradise does not hold, receive, transfer, or control any client ad spend funds at any time. By engaging our services, you acknowledge and agree that Ecommerce Paradise bears no liability for any ad spend charges, campaign performance outcomes, or business results arising from the use of Google Ads or Microsoft Ads.
📞 Free · 30 Minutes · No Obligation
Book Your Free Strategy Call
Not sure where to start or which plan fits your store? Book a free 30-minute strategy call and we'll walk through your account together — no pitch, no pressure.
You're booking directly with Trevor
This call is with me personally — not a sales rep, not an assistant, not a bot. I take every strategy call myself. Come with your campaigns and I'll give you straight, honest feedback on what's working and what needs fixing.
Trevor Fenner · Founder, Ecommerce Paradise · Active store owner since 2013
You own every account
No revenue share
Cancel anytime (30 days notice)
Ad spend paid directly to Google/Microsoft by you