Why Email Marketing Should Be Your First Priority as a New Store Owner If you just launched your e-commerce store, email marketing might not be at the top of your priority list. You are probably focused on finding suppliers, adding products, and driving traffic. But here is what I wish someone had told me when […]
Understanding Email Marketing Costs for E-Commerce Stores One of the most common questions I get from new e-commerce store owners is “how much does email marketing actually cost?” The answer is not a simple number because email marketing costs depend on your list size, the platform you choose, the tools you use, and whether you
Why Email Marketing Benchmarks Matter for Your E-Commerce Store Knowing your email marketing numbers is one thing. Knowing whether those numbers are good or bad is something else entirely. That is where benchmarks come in. Without industry benchmarks to compare against, you have no idea if your 22% open rate is solid or if you
Why the Holiday Season Is the Most Important Time for Email Marketing The holiday shopping season from October through December accounts for 25-40% of annual revenue for most e-commerce stores. And email marketing is consistently the highest-converting channel during this period. Not social media, not influencer partnerships, not even paid search. Email drives more holiday
Why Black Friday Email Marketing Can Make or Break Your Entire Q4 Black Friday and Cyber Monday are not just big sales days. For most e-commerce stores, they represent 20-35% of total annual revenue packed into a single weekend. And email marketing is the number one channel that drives that revenue. Not social media, not
Why Email Marketing Works Differently for High Ticket Products Selling a $2,000 outdoor kitchen or a $5,000 electric bike through email is a completely different game than selling a $25 t-shirt. The buying psychology changes when the price tag has four or five digits. Your customers need more trust, more information, and more touchpoints before
Why Email Marketing Mistakes Cost E-Commerce Stores Real Money Email marketing should be your highest-ROI channel. For most e-commerce stores, it is capable of generating 25-40% of total revenue when done right. But the operative phrase is “when done right.” I have audited dozens of email programs over my 15+ years building high-ticket dropshipping stores,
Why Most E-Commerce Email Strategies Plateau and How to Break Through Most e-commerce store owners set up the basics of email marketing and then hit a wall. They have a welcome series, an abandoned cart flow, and they send a promotional email once or twice a week. Revenue from email is decent but stagnant. If
Email Marketing Compliance Explained for E-Commerce Store Owners If you are sending marketing emails for your e-commerce store, you are subject to email marketing laws whether you know it or not. The two biggest regulations that affect online store owners are the CAN-SPAM Act in the United States and GDPR in the European Union. Violating
Why Email Marketing ROI Numbers Matter for E-Commerce Store Owners If you are trying to decide where to invest your marketing budget, the numbers do not lie. Email marketing consistently delivers the highest return on investment of any digital marketing channel, and it is not even close. Knowing the actual statistics gives you the confidence