GetResponse pricing is one of those topics that looks simple on the marketing page and gets messy the moment you actually try to pick a plan. There is a free tier, three paid tiers (Starter, Marketer, Creator), and an enterprise tier called MAX. Each one is priced by contact list size on a sliding scale that changes the math meaningfully as you grow. There are annual discounts at 18 percent and biennial discounts at 30 percent. There are feature gates between tiers that matter more than the headline price. And the right plan for your business depends entirely on what you are actually doing with email, which is the part most pricing breakdowns skip over.
I run my businesses from Bali, my clients build email programs as part of every high-ticket dropshipping store I help them launch through my done-for-you store builds, and the question of which GetResponse plan to pick comes up constantly. The honest answer is that most operators overpay because they pick the wrong tier or the wrong contact bracket. This breakdown from Ecommerce Paradise walks through every GetResponse plan, what each one actually unlocks, where the price gates kick in, and which plan fits which type of operator. If you have not yet decided whether GetResponse is the right tool in the first place, my full GetResponse review is the right starting point before you commit to a tier. And if you are still working through the broader business setup, my business formation guide for high-ticket dropshipping covers the legal and financial layer that should sit underneath any tool stack.
| Plan | Starting Price | Contacts | Best For |
|---|---|---|---|
| Free | 0 dollars | 500 | Testing the platform, brand new operators |
| Starter | 19 USD per month | 1,000 to 100,000 | Solopreneurs, basic email campaigns, getting started |
| Marketer | 59 USD per month | 1,000 to 100,000 | Affiliate marketers, advanced automation, ecommerce |
| Creator | 69 USD per month | 1,000 to 100,000 | Course creators, paid newsletters, monetized content |
| MAX (Enterprise) | 1,099 USD per month | 100,000+ | Large lists, dedicated support, SMS marketing |
The Free Plan: What You Actually Get
GetResponse offers a genuinely free plan with 500 contacts, which is more generous than what most platforms in this category provide. The free tier includes unlimited landing pages with a 1,000 monthly visitor cap, basic email sending, the AI campaign generator, basic marketing automation workflows (without dynamic segment filters), and access to the AI course creator for up to 250 students. You can host webinars but only for 10 attendees and only through the recording function, and every email goes out with a small GetResponse badge attached.
For an operator just starting out who needs to build their first list, the free plan is a real option. It lets you collect email addresses through landing pages, set up a basic welcome sequence, and start building the muscle of running an email program before you commit any money. The 14-day premium trial that comes with every free account also lets you test the paid features before deciding whether to upgrade.
The catch is that the free plan does not scale. The 500 contact cap fills up faster than most operators expect, especially if you are running paid traffic to a lead magnet. According to DMA research on email marketing benchmarks, the average email subscriber acquisition cost has risen meaningfully over the last few years, which means hitting 500 contacts is rarely the end of your journey. Once you cross that threshold, you have to upgrade, and that is where pricing strategy actually matters.
Starter Plan: 19 Dollars Per Month for 1,000 Contacts
The Starter plan is GetResponse’s entry-level paid tier, designed for solopreneurs and small businesses running basic email marketing. At 19 USD per month for 1,000 contacts, it includes unlimited email sends, autoresponders, unlimited landing pages with unlimited visitors, the website builder, basic AI features, signup forms, and 24/7 chat support. For most operators just starting to take email seriously, this plan covers the core needs without paying for features they will not use.
The Starter plan scales with list size: 2,500 contacts at roughly 29 USD per month, 5,000 at around 54 USD, 10,000 at approximately 79 USD, 25,000 at 169 USD, 50,000 at 299 USD, and 100,000 at 499 USD. The scaling is steeper than some competitors at the higher contact tiers, which is one of the reasons operators with large lists often migrate to platforms with flatter pricing curves once they cross 25,000 contacts.
What you do not get on the Starter plan is the full automation suite. You get welcome, thank you, and birthday autoresponders, but advanced workflows with conditional logic, event-based triggers, and contact scoring are locked behind the Marketer plan. You also do not get webinars, ecommerce features, or the abandoned cart workflows that matter most for store operators. For a content site, blog, or list-building operation that just needs to send broadcasts and basic sequences, Starter is fine. For a real ecommerce program, it is not enough.
Marketer Plan: 59 Dollars Per Month for 1,000 Contacts
The Marketer plan is where GetResponse becomes genuinely useful for ecommerce operators and serious affiliate marketers. At 59 USD per month for 1,000 contacts, it adds the full marketing automation suite, including drip campaigns, event-based automation, contact scoring, sales funnels, abandoned cart recovery, ecommerce features, web push notifications, and additional admin user accounts. The advanced segmentation, conditional logic in workflows, and tagging that drive any modern email program are all included at this tier.
The Marketer plan scales similarly to Starter as your list grows: 2,500 contacts at 79 USD per month, 5,000 at 99 USD, 10,000 at 169 USD, 25,000 at 299 USD, 50,000 at 499 USD, and 100,000 at 699 USD. The Marketer pricing is competitive with platforms like ActiveCampaign and undercuts Klaviyo for similar feature sets, especially at lower contact tiers.
For high-ticket dropshipping operators, the Marketer plan is the realistic minimum. The abandoned cart workflows alone justify the upgrade for any store doing meaningful revenue, because abandoned cart recovery typically generates 5 to 12 percent of total store revenue when set up correctly. The contact scoring and advanced segmentation also let you treat your buyer list and prospect list differently, which matters when your average order value is between 1,500 and 5,000 dollars and the email content for each segment looks completely different. Pair the Marketer plan with a fast Shopify theme like Shoptimized or Turbo, and the email-to-revenue connection becomes one of your highest-leverage growth channels.
Creator Plan: 69 Dollars Per Month for 1,000 Contacts
The Creator plan is GetResponse’s offering for content creators, course makers, and operators who want to monetize knowledge directly through the platform. At 69 USD per month for 1,000 contacts, it includes everything in the Marketer plan plus the full webinar product (up to 100 attendees), advanced course creation tools with paid course selling, premium newsletters with paid subscriptions, multi-user access for up to 5 users, and unlimited web push notifications.
For someone running a course, a paid newsletter, or a hybrid creator-ecommerce business, the Creator plan can replace three or four separate tools: your email platform, your webinar host, your course platform, and your paid newsletter platform. The economics of consolidation matter here, because running Kajabi plus ConvertKit plus Substack plus Zoom Webinar typically costs 200 to 400 USD per month for the equivalent functionality.
The Creator plan is not the right pick for a pure ecommerce operator who does not run courses or webinars, because you would be paying for features you will not use. For someone like Trevor running a high-ticket dropshipping coaching practice or someone selling online courses through their email list, the Creator plan is the most cost-effective choice in the GetResponse lineup. Statista data on the global online learning market shows continued growth in course-based monetization, which is exactly what the Creator plan is built to capture.
MAX Plan: Enterprise Tier From 1,099 Dollars Per Month
The MAX plan is GetResponse’s enterprise tier, designed for businesses with large lists, complex requirements, or specific compliance needs. Pricing starts at 1,099 USD per month and scales based on contact volume, feature requirements, and SLA terms. The MAX plan adds SMS marketing, transactional email service as an add-on, dedicated IP options, a dedicated Customer Experience Manager, single sign-on, advanced security features, custom contracts, and free onboarding.
For most operators reading this, MAX is overkill. The price point only makes sense for businesses with 100,000-plus contacts, multi-channel marketing programs that include SMS, or compliance-driven workloads where dedicated infrastructure is non-negotiable. Most ecommerce operators in the high-ticket dropshipping space will never need MAX, and trying to right-size into it before your list and revenue justify the spend is one of the most common ways operators waste money on email infrastructure.
If you are at the scale where MAX makes sense, the conversation is no longer about pricing pages. You are negotiating a custom contract directly with the GetResponse sales team, including transactional email volume, SMS rates, dedicated IP allocation, and SLAs. FCC guidance on customer communications compliance is worth reviewing before committing to any SMS-heavy marketing program, because the regulatory layer adds operational cost beyond the platform fee.
The Real Pricing Hack: Annual and Biennial Discounts
GetResponse offers an 18 percent discount for annual prepayment and a 30 percent discount for biennial prepayment, and these discounts are where the real savings live. On the Marketer plan at 59 USD per month for 1,000 contacts, paying annually saves roughly 127 USD per year. On the Creator plan, the annual discount saves around 149 USD per year. At higher contact tiers and longer commitments, the savings scale into the thousands.
The reason these discounts matter is that email marketing is one of the few business expenses where you genuinely know in advance whether you will be using the tool 12 months from now. If you are going to run an email program at all, you are going to run it consistently. Paying annually instead of monthly is a 15 to 30 percent cost reduction with effectively zero downside, and it locks in your pricing against any future GetResponse increases.
The right approach is to start monthly for the first 30 to 60 days while you confirm the platform fits your workflow, then switch to annual or biennial billing once you are committed. Do not start with annual billing on day one because if the platform turns out not to fit your workflow, GetResponse does not offer refunds even one day after subscribing. The 14-day premium trial gives you enough runway to validate the platform before paying anything, and then the monthly-to-annual transition lets you capture the discount without taking the refund risk.
How GetResponse Pricing Compares to Alternatives
The honest comparison across the email marketing landscape is that GetResponse sits in the middle on price, slightly above MailerLite and slightly below Klaviyo for similar feature sets. MailerLite starts cheaper at the entry tier but charges less for advanced automation. ActiveCampaign starts at a similar price but escalates faster as your list grows. ConvertKit (now Kit) is similar on price but more limited on ecommerce features. Klaviyo is meaningfully more expensive but is the deeper product for ecommerce-specific use cases. Mailchimp’s pricing has crept up over the last few years and is no longer the budget option it once was.
For a high-ticket dropshipping operator, the right comparison is GetResponse Marketer plan versus Klaviyo’s equivalent tier. Klaviyo will cost roughly 1.5 to 2 times more for similar list sizes, but it has deeper ecommerce-specific features including more granular Shopify integration, predictive analytics, and segment-specific automation that ecommerce-focused operators tend to lean on heavily. The right answer depends on whether you need the depth Klaviyo provides or whether GetResponse Marketer covers your use case at half the cost.
For affiliate marketers, content creators, and operators with mixed business models, GetResponse Creator plan often beats Klaviyo because the course and webinar features Klaviyo does not offer would otherwise require separate tools. The all-in-one nature of GetResponse Creator becomes a real cost advantage at that profile.
For sourcing the products that drive your email list’s revenue in the first place, my guide on how to find the best suppliers walks through how to vet, contact, and onboard high-ticket suppliers correctly, which determines whether your email program has margins worth optimizing. A great open rate on a 5 percent margin product is meaningless. A solid email sequence on a 35 percent margin high-ticket item is real money.
Hidden Costs and Overage Pitfalls
The most underrated pricing reality with GetResponse is the contact tier auto-bumping. If you are paying 19 USD per month for the Starter plan at 1,000 contacts and your list grows to 1,001, you get automatically bumped to the 2,500 contact tier at 29 USD per month. The same logic applies at every list size threshold. For an operator running active list-building campaigns, the monthly invoice can drift higher than expected if you are not actively managing list size.
The way operators avoid this is by regularly cleaning your list, removing inactive subscribers who have not opened an email in 90 to 180 days, and using sunset workflows to either re-engage or remove cold contacts before they push you into the next tier. List hygiene is also good for deliverability, which is a separate but related cost: if your sender reputation drops because you are mailing too many inactive addresses, your emails start landing in spam folders, which kills the ROI of the entire program regardless of what you are paying GetResponse.
The other hidden cost is the upsell pressure inside the GetResponse dashboard, which constantly suggests upgrades to higher tiers and add-on features. The interface design is intentional and not unique to GetResponse: every email platform does this. The right move is to ignore the prompts and only upgrade when you have a specific feature need that your current plan does not cover.
Which Plan Fits Which Operator
For a brand-new operator with no list and no revenue yet, start on the Free plan. Use the 14-day premium trial to test the paid features. Build your first 500 contacts through a lead magnet and a simple welcome sequence. Once you cross 500 contacts and have validated that email marketing is a channel you will commit to, upgrade to the right paid tier based on what you are actually doing with the list.
For a content site, blog, or list-building operation focused on broadcasts and basic sequences, the Starter plan at 19 USD per month is sufficient. You do not need the advanced automation, the abandoned cart workflows, or the webinar product, and paying for features you will not use is the most common form of email marketing waste.
For a high-ticket dropshipping operator running a Shopify store, the Marketer plan at 59 USD per month is the right starting point. The abandoned cart workflows, advanced automation, contact scoring, and ecommerce features are non-negotiable for an ecommerce email program. The price difference between Starter and Marketer is the difference between an email program that runs on autopilot and a list of broadcast addresses that occasionally produces revenue. For operators scaling through hires from OnlineJobs.ph or Upwork, having a VA manage the email automation inside Marketer is also where most of the leverage shows up.
For a course creator, paid newsletter operator, or hybrid creator-ecommerce business, the Creator plan at 69 USD per month consolidates multiple tools into one and pays for itself quickly. The webinar product alone replaces a 50-100 USD per month standalone webinar tool, and the course functionality replaces a separate course platform.
For a business above 100,000 contacts or with SMS marketing requirements, MAX is the right tier and pricing is custom-negotiated based on volume and features.
If you are building the broader business stack and not yet sure where email fits in the priority list, my beginner guide to high-ticket dropshipping walks through the full setup in order, including when email marketing should come online relative to the rest of the operation. My high-ticket niches list and comprehensive guide to high-ticket dropshipping cover the upstream business model that drives whether your email program even has a profitable list to send to.
Want all-in-one email marketing built for ecommerce, affiliates, and creators? GetResponse gives you email, automation, landing pages, webinars, courses, and SMS in a single platform with transparent pricing from day one. Start your free GetResponse account →
The Real Cost of Email Marketing Beyond the Subscription
One of the things I keep telling clients on coaching calls is that the GetResponse subscription is the smallest line item in the actual cost of running an email program. The bigger costs are the time to write good email content, the cost of building automated sequences that actually convert, and the opportunity cost of getting it wrong. A 59 USD per month Marketer plan that drives 5,000 USD in monthly email-attributed revenue is wildly cheaper than a 19 USD per month Starter plan that drives 200 USD in monthly email-attributed revenue, because the gap between programs is not the platform, it is the strategy.
The right way to think about GetResponse pricing is not which plan is cheapest, but which plan unlocks the features that let you run the email program your business actually needs. For an ecommerce operator, that is the Marketer plan and the abandoned cart workflows. For a creator, that is the Creator plan and the webinar product. For an enterprise, that is MAX and the dedicated infrastructure. Picking the wrong tier to save 40 USD per month means missing out on hundreds or thousands of dollars in email-attributed revenue, which is the most common mistake I see operators make in this category.
The bigger picture is that email marketing is one of the highest-ROI channels available to ecommerce operators when set up correctly. Picking the right tier and committing to it for at least 12 months at the annual discount is a low-risk, high-leverage decision in the broader stack. Get this layer right and the rest of your marketing program becomes meaningfully more efficient.
Common Mistakes With GetResponse Pricing
The first mistake is starting on the Starter plan when you actually need Marketer. The savings of 40 USD per month is meaningless if you are running a Shopify store and missing out on abandoned cart revenue. Start on Marketer if you are running ecommerce, period.
The second mistake is paying monthly forever instead of switching to annual billing once you have validated the platform. The 18 percent annual discount and 30 percent biennial discount are real money over time, and any committed user should capture them.
The third mistake is not cleaning your list, which means you are paying for inactive subscribers who never open emails. List hygiene is a free way to reduce your monthly invoice while improving deliverability for the contacts who do engage.
The fourth mistake is upgrading to Creator when you only need Marketer because the webinar feature looks cool. If you are not actually running webinars or courses, the extra 10 USD per month is wasted on features you will not use.
Frequently Asked Questions
Does GetResponse offer a free trial?
Yes, GetResponse offers a true free plan with 500 contacts, plus a 14-day premium trial that gives you access to all paid features without entering a credit card. For most operators, that is enough runway to validate whether the platform fits their workflow before committing to a paid tier. Sign up through GetResponse to start the trial.
What is the cheapest GetResponse paid plan?
The Starter plan at 19 USD per month for 1,000 contacts is the cheapest paid tier. It includes unlimited email sends, autoresponders, landing pages, the website builder, and 24/7 chat support. For most ecommerce operators, the Marketer plan at 59 USD per month is a better fit because it includes the automation features the cheaper plan does not.
Can I get a discount on GetResponse?
Yes, GetResponse offers an 18 percent discount for annual prepayment and a 30 percent discount for biennial prepayment. There is also a 50 percent discount for nonprofits and NGOs. The annual or biennial discount is the easiest way to reduce cost on any paid plan once you have validated the platform.
Does GetResponse offer refunds?
No, GetResponse does not offer refunds, even if you cancel a day after subscribing. This is why starting on the monthly billing tier and only switching to annual after 30 to 60 days of validation is the right approach. The 14-day premium trial gives you enough runway to test before paying.
Which GetResponse plan is best for ecommerce?
The Marketer plan at 59 USD per month is the right choice for most ecommerce operators. It includes abandoned cart workflows, advanced automation, contact scoring, ecommerce features, and web push notifications, which are all non-negotiable for a serious email program. GetResponse Marketer is a strong fit for high-ticket dropshipping operators specifically.
How does GetResponse pricing scale with list size?
All paid plans scale based on contact list size, with brackets at 1,000, 2,500, 5,000, 10,000, 25,000, 50,000, and 100,000 contacts. Pricing increases at each bracket, and exceeding your current limit automatically bumps you to the next tier. Regular list cleaning and sunset workflows help manage costs as your list grows.
Need help building the full ecommerce stack the right way? Get on a coaching call and I will walk you through the legal, financial, and operational setup including which email platform fits your business model. Book a coaching call →
Final Verdict on GetResponse Pricing
GetResponse pricing is fair for what the platform delivers, especially when you account for the all-in-one nature of the product. The Free plan is genuinely useful for testing. The Starter plan at 19 USD per month works for basic email programs. The Marketer plan at 59 USD per month is the realistic minimum for any serious ecommerce operator running abandoned cart workflows and advanced automation. The Creator plan at 69 USD per month consolidates email, webinars, and courses into one tool that would otherwise cost 200-plus USD per month across separate platforms. MAX is for enterprises and is custom-priced based on volume.
The biggest pricing insight is not the headline number but the structural decisions: pick the right tier based on your actual use case, switch to annual or biennial billing once committed, and clean your list regularly to avoid auto-bumping into higher contact tiers. Operators who get those three decisions right will pay 30 to 50 percent less for GetResponse over a 12 to 24 month window than operators who default to monthly billing on the Starter plan and ignore list hygiene.
The bigger lesson is that the right email marketing platform pays for itself many times over when you actually run a real program through it. The wrong platform, or the right platform on the wrong tier, costs you more in lost revenue than it saves on the subscription. Pick the tier that unlocks the features your business needs, commit to running the program, and treat the subscription as one of the highest-leverage line items in your stack.
Ready to start with GetResponse? Open a free account, test the premium features for 14 days, and pick the plan that fits your business model when you are ready. Get started with GetResponse →
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
