PureVPN’s pricing page leads with the 2-year rate, which makes the Standard plan look like $2.15 a month until you check the renewal price and realize that number only applies for the first billing cycle. I run Ecommerce Paradise, where I teach high-ticket dropshipping, and a VPN is one of the recurring tools I budget into my own nomad and business setup.
Here is exactly what PureVPN costs, tier by tier, so you know the real number before you commit.
| Plan | 2-Year Billing | 1-Year Billing | Monthly Billing | Key Addition |
|---|---|---|---|---|
| Standard | ~$2.15/mo | ~$2.55/mo | ~$10.95/mo | VPN + tracker blocker |
| Plus | ~$3.15/mo | ~$3.74/mo | ~$13.95/mo | + PureKeep password manager |
| Max | ~$3.99/mo | ~$4.74/mo | ~$15.95/mo | + Dark web monitoring + Remove My Data |
Want the full feature breakdown, including the 2017 privacy incident, before you buy? Read my full PureVPN review →
Standard: What $2.15 a Month Actually Gets You
The Standard plan includes the full 6,500+ server network across 65+ countries, AES-256 encryption, WireGuard, OpenVPN, and IKEv2 protocols, a kill switch, split tunneling (not on iOS), P2P-optimized servers, obfuscated servers, and 10 simultaneous device connections. Port forwarding is also included at this tier, which is unusual since most competitors either charge extra for it or leave it out entirely.
For a solo entrepreneur or a small team running niche-specific stores, Standard covers everything a general privacy and streaming use case needs without paying for features you will not touch.
Plus and Max: When the Upsells Are Worth It
Plus adds PureKeep, PureVPN’s built-in password manager, for roughly a dollar more a month on the 2-year plan. Max adds dark web monitoring and a data removal service on top of that. Neither add-on is necessary if you already run a dedicated password manager like 1Password or Bitwarden, which is the more common setup among the entrepreneurs I work with.
Max only makes sense if you specifically want PureVPN handling your dark web monitoring and want to consolidate tools under one subscription rather than running separate services.
Renewal Pricing: The Number That Actually Matters
PureVPN’s introductory 2-year rate roughly doubles at renewal, landing around $4 a month on the Standard tier. According to Security.org’s PureVPN testing, this renewal jump is a pattern across most budget VPN providers, not unique to PureVPN, but it still catches subscribers off guard if they set a calendar reminder for nothing. Calculate your real annual cost using the renewal rate, not the headline rate, before you decide the deal is worth locking in for two years.
The 31-Day Money-Back Guarantee and 7-Day Trial
PureVPN offers a 31-day money-back guarantee on every plan, slightly longer than the 30-day standard most competitors use. A 7-day trial is also available, though it requires payment information upfront rather than being a true no-commitment trial. If you are testing PureVPN against NordVPN or Surfshark side by side, the 31-day window gives you enough time to run real speed and streaming tests before committing long-term.
Add-Ons Priced Separately
A dedicated IP address runs approximately $2.99 a month as an add-on, and it is the only way to unlock the full port forwarding feature set beyond the base version included with every plan. According to CyberInsider’s PureVPN testing, the base port forwarding is functional for most torrenting and remote access use cases, so most users can skip the dedicated IP add-on entirely.
How PureVPN Pricing Compares to NordVPN and Surfshark
NordVPN runs roughly $0.84 more a month on its 2-year plan and delivers five independent no-logs audits with no prior incident history. According to PCMag’s NordVPN testing, that small premium consistently buys faster real-world speeds on top of the stronger audit history.
Surfshark lands at a similar price point to PureVPN but supports unlimited device connections instead of PureVPN’s 10-device cap. See my full NordVPN vs PureVPN comparison for the detailed breakdown of what the price difference actually buys you.
Which Plan Should You Actually Buy?
For most users, Standard on the 2-year plan is the right call since it includes every core feature that matters: full server network, port forwarding, split tunneling, and 10 devices. Only upgrade to Plus or Max if you specifically want PureVPN’s bundled password manager or dark web monitoring instead of running separate dedicated tools for those functions.
Budgeting a VPN Into Your Business Costs
If you are still working through business formation and financial planning, a VPN subscription is a small, legitimate recurring business expense, especially if you travel or access financial accounts from public networks. It is worth budgeting alongside your supplier and software costs rather than treating it as an afterthought.
Frequently Asked Questions
What is the cheapest PureVPN plan?
The Standard plan at approximately $2.15 a month on the 2-year billing cycle, which includes the full server network, port forwarding, and 10 device connections.
Does PureVPN’s price go up after the first term?
Yes. Renewal pricing on the 2-year Standard plan runs roughly double the introductory rate, close to $4 a month. Budget for the renewal price, not the headline rate.
Is the PureVPN free trial actually free?
PureVPN offers a 7-day trial, but it requires payment information upfront rather than being a no-commitment free trial. The 31-day money-back guarantee is the more reliable way to test the service risk-free.
Do I need the Plus or Max plan?
Only if you want PureVPN’s built-in password manager or dark web monitoring bundled into your subscription. If you already use a dedicated password manager, Standard covers everything else you need.
Is PureVPN cheaper than NordVPN or Surfshark?
PureVPN is marginally cheaper than NordVPN on the 2-year plan and roughly comparable to Surfshark, though Surfshark includes unlimited device connections versus PureVPN’s 10-device limit.
Building a location-independent ecommerce business and want your tech stack sorted? See how my done-for-you store build service works →
Or grab my free beginner’s guide to see how tools like a VPN fit into a complete high-ticket dropshipping system.
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
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