Doba does not publish a monthly price for most of its plans. That sentence sounds like a technicality and it is actually the whole story of this pricing page. Every headline figure Doba shows is a per month rate inside quarterly billing, which means the amount that leaves your account is three times the number you are looking at, four times a year. This post costs out every tier at the rate Doba displays, says plainly which figures the company publishes and which ones I calculated, and puts the annual totals next to the rest of the supplier access category with each vendor’s own meter named beside its price.
All figures below were read off Doba’s pricing page on 8 September 2026. Nobody here holds a paid Doba account, so nothing in this post is based on an invoice I received. It is based on the page, a calculator, and a refusal to fill in blanks the vendor left empty.
The Quarterly Display Is The Whole Story
Doba presents four tiers. Beside three of them sits a dollar figure described as USD per month billed quarterly, with a “Save” amount underneath showing what the quarterly commitment supposedly earns you against some other rate. That other rate is not shown. There is no month to month column on the page for Basic, Standard or Enterprise, so there is nothing to compare the saving against.
I am not going to reverse engineer a monthly price by adding the saving back on. That would produce a number Doba does not publish and readers would quote it as fact. Where the page is silent, this post says not published, and that is the end of it.
| Plan | Price as displayed | Stated saving | Stores | One click listings | Inventory capacity | Monthly downloads | AI credits |
|---|---|---|---|---|---|---|---|
| Limited | $28.66 USD/mo billed quarterly | Save $3.99 | 1 | 30 | 20 | not listed | 100 |
| Basic | $56.99 USD/mo billed quarterly | Save $9.00 | 2 | 250 | 600 | 450 | 300 |
| Standard | $142.66 USD/mo billed quarterly | Save $21.99 | 5 | 1000 | 3000 | 2000 | 1000 |
| Enterprise | “Only Monthly / Annual Available” | none shown | 15 | 2500 | 15000 | 5000 | 3000 |
What You Actually Pay Per Quarter And Per Year
Multiply the displayed rate by three and you have the charge that hits your card. Multiply by twelve and you have the year, assuming you stay on quarterly billing for four consecutive quarters and Doba does not change its rates in between. Both of those assumptions are mine, not promises from Doba, so treat the annual column as a planning figure rather than a quoted price.
| Plan | Displayed rate | Charged every quarter, computed | Annual cost, computed |
|---|---|---|---|
| Limited | $28.66 | $85.98 | $343.92 |
| Basic | $56.99 | $170.97 | $683.88 |
| Standard | $142.66 | $427.98 | $1,711.92 |
| Enterprise | not published | not published | not published |
Those four numbers are what you should be budgeting against. If somebody quotes you a Doba annual price that is not $343.92, $683.88 or $1,711.92, they have either found a promotion, misread the quarterly display, or made it up. The verdict on whether that money is well spent sits in the full Doba platform review.
Check The Live Tiers Against These Numbers
On 8 September 2026 Doba displayed $28.66, $56.99 and $142.66 USD per month billed quarterly for Limited, Basic and Standard. Enterprise showed no price. Pricing pages change without notice, so verify before you subscribe.
Limited At $28.66 Displayed
Limited computes to $85.98 a quarter and $343.92 a year. For that you get one store connection, thirty one click listings, inventory capacity of twenty and one hundred AI credits. Doba also lists 24/7 customer service and a free .STORE domain on this tier. Monthly downloads are not listed for Limited, which every other tier reports, so I am recording that as unstated rather than guessing at unlimited or zero.
The binding constraint on Limited is not the listing count, it is the capacity of twenty. Thirty listings with capacity for twenty items in active sync means you cannot even keep everything you are allowed to publish under live inventory management. That is a validation budget, and it should be priced in your head as three hundred and forty four dollars to answer one question about one niche.
Basic At $56.99 Displayed
Basic computes to $170.97 a quarter and $683.88 a year. Two stores, two hundred and fifty one click listings, inventory capacity of six hundred, four hundred and fifty monthly downloads and three hundred AI credits. This is also where Doba’s AI Auto Lister appears with thirty auto listings, alongside an Advanced Product Research Tool.
Basic doubles your stores and multiplies listings by more than eight for roughly double the money, which is the best proportional upgrade on the ladder. It is also the tier most people will actually run, and it is the one whose annual figure collides almost exactly with a competitor’s, which is a coincidence worth its own post and gets one in the Doba against Spocket comparison.
Standard At $142.66 Displayed
Standard computes to $427.98 a quarter and $1,711.92 a year. Five stores, one thousand one click listings, inventory capacity of three thousand, two thousand monthly downloads and one thousand AI credits.
The reason to pay for Standard is rarely the catalogue allowance. It is the operational package: Doba Retailer API access rate limited to three requests per second, a dedicated account manager, Doba Elite Academy and FTP server access. If you are not going to use the API or the FTP feed, you are paying roughly a thousand dollars a year more than Basic for headroom, and headroom is only worth buying when you are actually pressing against a limit.
Enterprise Has No Published Price
Where a dollar figure would sit, Doba’s page reads “Only Monthly / Annual Available”. The allowances are published: fifteen stores, two thousand five hundred one click listings, inventory capacity of fifteen thousand, five thousand monthly downloads, three thousand AI credits, and the Retailer API raised to five requests per second.
What that costs is between you and a Doba salesperson. Any figure you see quoted online for Doba Enterprise did not come from the pricing page. Budget for a conversation, go in knowing the Standard numbers cold, and be ready to say what your actual listing and order volume is, because that is what the quote will be built on.
The Trials, And What They Really Cost
Doba lists a seven day trial of Basic for US$0.99 and a five day trial of Standard for US$0.99. Both are cheap and both are worth taking, but understand what you are buying: a short window to answer one question, which is whether Doba’s catalogue carries products you can sell at a margin in your niche.
The cost of a trial is not the ninety nine cents. It is the risk of drifting past the end date into a full quarterly charge you did not plan for. A five day Standard trial that rolls over lands a computed $427.98 on your card. Put the cancellation deadline in your calendar the hour you sign up, and treat the trial as a scheduled task rather than a browse.
Ninety Nine Cents Beats Any Review
Doba lists a seven day Basic trial and a five day Standard trial, both at US$0.99. Search your own products, check your own margins, then decide. Diary the cancellation date, because a rolled over Standard trial becomes a computed $427.98 quarterly charge.
Cost Per Unit Inside Doba’s Own Ladder
Comparing cost per unit across vendors is meaningless when the units differ, but comparing it inside one vendor’s own price list is perfectly fair, because the meter is the same in every row. Here is what a one click listing and a unit of inventory capacity cost per year on each Doba tier, calculated from the annual figures above.
| Plan | Annual cost, computed | Per one click listing per year | Per unit of inventory capacity per year |
|---|---|---|---|
| Limited | $343.92 | $11.46 | $17.20 |
| Basic | $683.88 | $2.74 | $1.14 |
| Standard | $1,711.92 | $1.71 | $0.57 |
| Enterprise | not published | not published | not published |
The shape of that table is the argument against Limited. You pay more than four times as much per listing on Limited as on Basic, and fifteen times as much per unit of capacity. Limited only makes sense if thirty listings genuinely is the whole plan, because the moment you want a real catalogue the unit economics punish you for staying.
Doba’s Annual Price Against The Rest Of The Category
Here is where most comparison posts go wrong. They build one table, put every vendor in it, divide price by allowance and declare a winner. That is nonsense, because the allowances are not the same thing. Doba meters one click listings and inventory capacity. Spocket meters unique products. SaleHoo meters monthly product imports. Inventory Source meters SKUs and integrations. Worldwide Brands does not meter at all, it sells lifetime access.
So this table prints the annual price and, beside it, the vendor’s own unit in the vendor’s own words. Do not divide across rows.
| Plan | Annual cost | What that vendor meters, in its own words |
|---|---|---|
| Doba Limited | $343.92, computed from quarterly display | 30 one click listings, inventory capacity 20 |
| Doba Basic | $683.88, computed from quarterly display | 250 one click listings, inventory capacity 600 |
| Doba Standard | $1,711.92, computed from quarterly display | 1000 one click listings, inventory capacity 3000 |
| Spocket Professional | $288 at $24 a month annual | 250 unique products, 25 premium products |
| Spocket Empire | $684 at $57 a month annual | 10,000 unique products, 10,000 premium products |
| Spocket Unicorn | $948 at $79 a month annual | 25,000 unique products, 25,000 premium products |
| SaleHoo Starter | $108 at $9 a month billed annually, or $299 one time | 200 monthly product imports, 1 store connection |
| SaleHoo Pro | $588 at $49 a month billed annually, or $1,699 one time | 600 monthly product imports, 3 store connections |
| Inventory Source Supplier Directory Search | $0 | directory search and supplier contact info, no automation |
| Inventory Source Inventory Automation Starter | $2,388 at $199 a month | 2 integrations, 250k SKU |
| Worldwide Brands | $299 one time | lifetime directory access, no recurring meter |
Read down the annual column and Doba Basic sits in a crowded band. Read across to the meter column and the comparison dissolves, because two hundred and fifty one click listings and ten thousand unique products are not the same commodity in different quantities. If you want the plan by plan detail on one of those competitors, start with the existing breakdown of Spocket’s pricing tiers. The equivalent teardown of Inventory Source’s seven plans goes further into the overage charges than a single table row allows.
The Free Tier That Belongs In Every Price Comparison
Inventory Source publishes a Supplier Directory Search plan at $0 a month. It includes viewing all dropship suppliers, previewing product feeds, accessing supplier contact information and searching suppliers by advanced filters. It automates nothing, which is exactly why it is free, but it answers the question most people are actually paying Doba’s Limited tier to answer, which is whether suppliers exist for the thing they want to sell.
Leaving that row out of a pricing comparison makes every paid product in the category look better than it is. That is why it is in the table above and why it gets a full treatment in the Doba against Inventory Source comparison. Inventory Source’s paid automation tiers run from $199 a month to $599 a month, with $50 a month for additional integrations on every paid plan and per order overage charges on the full automation plans, so the free tier and the paid tiers are effectively two different products.
What Happens When You Outgrow A Tier
Pricing pages are written for the moment you subscribe and are silent about the moment you outgrow the plan, which is where the real cost usually shows up. On Doba’s ladder the gap between Basic and Standard is a computed $1,028.04 a year, which is a serious step for a store that only needed a third storefront or a few hundred more listings.
Work out in advance which meter will bind first. If it is store connections, you will move from Basic to Standard the day you launch a third channel, no matter how small your catalogue is. If it is listings, you have two hundred and fifty of headroom to grow into on Basic and a thousand on Standard. If it is inventory capacity, Basic gives you six hundred and Standard gives you three thousand, which is the widest proportional jump of the three.
The reason to do that arithmetic before you subscribe rather than after is that you are buying in quarters. Discovering in month two of a quarter that you needed the next tier means either running constrained for six weeks or paying twice in the same period, and neither is a good outcome for a cost that was supposed to be predictable.
The Upgrade Traps
Three things on this pricing structure will cost you money if you are not watching for them.
The first is the two meters problem. Listings and inventory capacity are separate allowances that live in the same table, and it is entirely possible to be inside your listing allowance and over your capacity allowance at the same time. Track both.
The second is the quarterly commitment itself. Because there is no published month to month price on Basic and above, downgrading or leaving mid quarter means walking away from money already paid. Budget in quarters, not months.
The third is the integration count masquerading as a store count. Doba’s store allowance is one, two, five and fifteen across the four tiers. If you run one storefront and several sales channels, work out before you subscribe whether each channel counts as a store on your plan, because that is the number that pushes people up a tier faster than catalogue size ever does.
Budget In Quarters, Not Months
Basic bills a computed $170.97 every quarter and $683.88 a year at the displayed rate of $56.99 USD per month billed quarterly. Enterprise pricing is not published at all. Confirm the current numbers on Doba’s own page before you commit a quarter.
Which Tier To Actually Buy
If you are testing one niche and will genuinely stop at thirty products, Limited at a computed $343.92 a year does the job, though the free Inventory Source directory tier answers the supplier existence question for nothing.
If you are running a real store and want the aggregation model, Basic at a computed $683.88 is the sensible default. It is the tier where the unit economics stop being punitive and the AI Auto Lister appears.
If you need the API, the FTP feed or more than two storefronts, Standard at a computed $1,711.92 is the only tier that has them, and you should be able to name the specific integration you are buying before you spend it. If none of those descriptions fit, the sort by meter in the Doba alternatives guide will point you somewhere cheaper. The whole category, free tiers included, is ranked in the supplier directory roundup.
Running The Business Behind The Store
A supplier subscription is one line on an operating budget that has a dozen others, and the sequencing matters more than the price. Start by deciding what you are selling, because the catalogue of high ticket niches worth entering will tell you whether an aggregation platform is even relevant to your category.
Order value is what makes a subscription like this trivial or crippling, and the reasoning is set out in the primer on what high ticket dropshipping actually involves. At a computed $683.88 a year, Doba Basic is one good sale.
If you would rather cut the middleman entirely, there is a full walkthrough of how to find suppliers for high ticket products that covers approaching manufacturers directly and negotiating your own terms.
Get the entity sorted before you apply for wholesale accounts, because most distributors ask, and the guide to business formation for high ticket dropshipping covers the structure question in plain language.
On the stack itself, the storefront almost always ends up on Shopify because every platform priced in this post integrates with it first. Filing the entity is a job for Bizee if you would rather not wrestle with state paperwork.
The line item most owners forget is liability cover, so put Hiscox on the budget alongside the supplier subscription rather than discovering the requirement when a distributor asks for a certificate.
If assembling all of that yourself sounds like a poor use of your time, there is a done for you high ticket store build and launch service that puts the whole operation together for you.
Frequently Asked Questions
What is Doba’s monthly price?
Not published for Basic, Standard or Enterprise. Doba’s pricing page displays USD per month rates billed quarterly, which are $28.66 for Limited, $56.99 for Basic and $142.66 for Standard. Enterprise shows no price at all.
How much is Doba per year?
Computed from the displayed quarterly rates, Limited is $343.92, Basic is $683.88 and Standard is $1,711.92. Enterprise is not published. Those annual figures are my calculations, not prices Doba advertises as annual plans.
Does Doba charge a setup fee?
No setup fee is shown on the pricing page. That is not the same as a promise that none exists, so read the terms at checkout.
What is the cheapest way to try Doba?
The seven day Basic trial at US$0.99. It is the only way to see the actual catalogue in your niche without committing to a quarterly charge, and it costs less than a coffee.
Is Doba more expensive than Spocket?
At the tiers that collide, they are almost identical on money and completely different on units. Doba Basic computes to $683.88 a year for 250 one click listings. Spocket Empire is $684 a year for 10,000 unique products. Those are not the same commodity, so the price comparison alone tells you very little.
Is there a free dropshipping supplier directory?
Inventory Source publishes a Supplier Directory Search tier at $0 a month covering supplier browsing, feed previews, supplier contact information and advanced filters. It has no automation, but it costs nothing and it should appear in any honest price comparison of this category.
Can I pay for Doba month to month?
The pricing page does not display a month to month rate for Basic, Standard or Enterprise. Every price shown is a per month figure inside quarterly billing. If a monthly option exists, it is not published where a buyer can see it, and I am not going to invent one by adding the stated saving back onto the displayed rate.
Why does Doba show a saving if there is no monthly price?
Good question, and the page does not answer it. Each tier displays a saving figure without showing the rate that saving is measured against. Treat the saving as marketing and the displayed rate as the price.
Related Articles
Doba Review 2026: What the Quarterly Price Actually Buys
Doba vs Inventory Source 2026: The Free Directory Nobody Mentions
Best Dropshipping Supplier Directories 2026: Ranked by the Meter
Spocket Pricing in 2026: A Complete Guide to All Plans and Features
Inventory Source Pricing in 2026: Complete Breakdown of All 7 Plans
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
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