Affiliate disclosure: some links in this article are affiliate links and I may earn a commission at no cost to you. It does not change what I recommend or what the vendor’s pages say. Every figure below was read on LogoNerds’ own live pages on 15 September 2026, including the order page, the FAQ knowledge base and the full terms of service.
LogoNerds sells a custom logo for $27. That number is the entire pitch, it is on the homepage in large type, and it is true. It is also the least useful fact about the product, because a $27 logo and a $47 logo from the same company are not the same object in a way that matters enormously to anybody selling a $3,000 product.
Here is the thing nobody tells you until you have already paid. The $27 package does not include vector files. You get a JPG, a GIF and a transparent PNG. That set is fine for a Shopify header and useless the moment a supplier’s marketing coordinator asks you to send artwork for co-branded packaging, or a display vendor asks for a file they can scale to a two metre banner without it turning to mush. The $20 you save at checkout becomes a redraw you pay for later, usually at a worse moment.
So this breakdown is organised around the two costs that do not appear on the order page: which tier gets you files a printer can use, and what the terms of service actually say about who owns the artwork. On the second one I found something genuinely awkward, which is that LogoNerds’ FAQ and LogoNerds’ terms of service give different answers to the ownership question. Both are published on the same domain. I quote both below and I let you decide.
Get a print-ready brand mark for $47, not $2,000
The Professional Business Logo at $47 is the cheapest route to editable AI and EPS files I have verified anywhere, and it ships in three to five business days with six concepts to choose from.
The three packages, exactly as the order page lists them
LogoNerds publishes three logo packages. I counted the cards on the order page before writing that number, and there are three.
| Package | Price | Formats | Concepts | Delivery |
|---|---|---|---|---|
| LogoNerds Professional Web Logo | $27 | Web ready only | 3 concept choices | 3 to 5 business days |
| LogoNerds Professional Business Logo | $47 | Web ready and print ready | 6 concept choices | 3 to 5 business days |
| LogoNerds Character Mascot Design | $97 | Web ready and print ready | 3 poses to choose from | 7 business days |
All three cards say “Free Revisions” and all three say “Satisfaction Guaranteed”. Neither of those phrases means what it looks like it means, and I will come back to both, because the numbers behind them are in the terms of service rather than on the card.
One note on delivery. The FAQ defines the business days: Monday to Friday, 9am to 5pm Eastern, with the team unavailable at weekends and on major holidays. It also says revisions and finals generally take two business days and can run one to three depending on what you asked for, and that a complete redesign request adds another three to five business days. Plan on two weeks of calendar time if you intend to use your revisions, not three days.
Web ready versus print ready, which is the whole decision
This is the single most important paragraph on this page, and it is quoting LogoNerds’ own FAQ rather than me.
On web ready formats, the FAQ says: “Web ready formats are the formats required for web use and include jpg, gif and a transparent png”. No vector. Nothing a printer can scale.
On print ready formats it says these “include ai (editable), eps, tiff, jpg 300dpi (PSD is also included with all print formats but will not be editable unless requested prior to beginning the design process)”. Read that parenthesis twice. The PSD is included, but it arrives flattened unless you ask for it to be editable before the design work begins. That is a request you have to make at the start, not at the end, and nothing on the order page tells you to make it.
A separate knowledge base entry nails the tier question down. Asked whether it provides scalable vector files, LogoNerds answers: “Yes, we provide you with scalable vector files (AI, EPS & PDF if Requested) NOTE: These formats are included with the business logo and character logo packages.” So vector starts at $47. The $27 package is raster only. A third entry confirms that all packages include a transparent PNG.
| Tier | What lands in your folder | Can a packaging printer use it? |
|---|---|---|
| Web Logo, $27 | JPG, GIF, transparent PNG | No |
| Business Logo, $47 | Adds editable AI, EPS, TIFF, 300dpi JPG, plus a PSD that is flattened unless requested editable up front | Yes |
| Mascot, $97 | Same print ready set, three poses, one pose delivered as finals | Yes |
If you are running a high-ticket store, the $27 tier is not a cheaper version of the $47 tier. It is a different product that happens to look the same on a screen. Twenty dollars is the correct price for the difference between a logo you can use and a logo you will replace. Pay it.
The thing the FAQ says about how logos are made
One more knowledge base answer worth having, because it addresses the obvious worry at this price. Asked whether it uses clip art or premade templates, LogoNerds answers: “Absolutely Not! No clip art or amateur DIY software is used when deigning your company logo.” The typo is theirs. The claim is the vendor’s and I am reporting it as a claim, not confirming it, because I have no way to audit what a designer opened.
Ownership, where the site contradicts itself
Now the part that matters if you will ever put this mark on a trademark application.
The knowledge base is unambiguous and reassuring. Under the Ownership category, the question “Who keeps the rights of the created logo design?” gets a one-line answer: “LogoNerds does not retain any rights once your final logo has been delivered.” Read on its own, that is exactly what you want to hear.
The terms of service, on the same domain, say something you would not predict from that sentence. Under the heading Trademarks and Service Marks, the terms state: “No trademarks, copyrights, or service marks in or to any Final Designs for all services offered through LogoNerds.com are being conveyed under these Terms and Conditions”. The same section says LogoNerds “shall have no obligation or duty to perform trademark, service mark or copyright searches or inquiries, or the like, in order to validate the propriety or legality of the Final Design.”
Those two statements are not obviously compatible. “We retain no rights” and “no copyrights are being conveyed” can technically both be true at once, but a buyer reading the FAQ and a buyer reading the terms will walk away with different beliefs about what they bought. I am not going to resolve it for you, because I cannot. I am going to make sure you have seen both.
The Ownership section of the terms adds three more limits that are worth knowing. LogoNerds says it does not retain ownership of the final logo artwork but “only retains the right to display the artwork in our portfolio, reseller portfolios and advertising materials”. Your use is “limited to the one Final Design selected only and not all delivered concepts”. And unselected concepts “remain the full property of the designer”. So the six concepts you review at the $47 tier are not six logos you bought. They are one logo you bought and five you looked at.
The last clause in that section is the one I would print out. LogoNerds states it “is not responsible for assuring the originality of any work delivered, and that it is your full responsibility to research all artwork received before using it in any way.” That is the vendor telling you, in writing, that originality checking is your job. On a store selling $3,000 products under a brand you intend to defend, budget for that check rather than assuming it happened.
Not comfortable with a $20 refund fee on a $27 order?
Reasonable. The nearest contest platform I have verified refunds 60 percent of a $129 contest before you pick a finalist, which is $77.40 back, and it puts a vector source file on its cheapest tier.
“Free revisions” has a number, and it is in the terms
Every package card says Free Revisions with no figure attached. The terms of service attach the figure: “Free revisions entitles you to a maximum of 4 revisions for our professional web logo package and 6 revisions for our professional business logo and mascot design packages.”
Four and six. Not unlimited. And once you pass them, the terms publish the overage price: “If further revisions are requested after final files have been requested and/or delivered, there will be an additional fee of $17 to continue revising and to again reformat the final files.” The same paragraph says “Finals are only delivered for one concept or pose” and that additional concepts can be purchased for $17.
The satisfaction guarantee has conditions too. The terms describe it as one free redraw if you are not completely satisfied with your first set of concepts, and it “must be requested within 72 hours of receiving your order”. They also state the guarantee “is only offered on web logo and business logo packages”, which excludes the $97 mascot tier.
Two deadlines that can cost you the whole purchase
The terms contain two clocks that I have not seen flagged anywhere else, and both of them can end your project without you doing anything wrong.
First, the response clock. After the email notification you have five calendar days to review designs or send feedback. The terms say that if you fail to do so within that period, LogoNerds “will assume that your project is complete and the project shall be deemed completed.” Go on a supplier trip, come back on day six, and your project is finished whether or not you liked the concepts.
Second, the file retention clock. Once a project is deemed completed, the terms say all logo design files “are held for a period of no more then 10 days after which time LogoNerds will remove all completed files from its servers”, that LogoNerds is under no obligation to hold files in storage, and that after those ten days there “may be an additional charge to re-create the files”. The spelling is theirs. Download everything the day you get it, and back it up somewhere that is not your inbox.
The refund policy, in dollars rather than words
The refund terms are short and the arithmetic is brutal at the entry price. LogoNerds says you are entitled to a refund “less an administration fee of $20 for web and business logo packages and $50 for character design packages”, and only if you request it within three days of the initial concepts being sent and have not asked for a redraw or any revisions.
| Package | Price | Admin fee | You get back | Share of price retained |
|---|---|---|---|---|
| Professional Web Logo | $27 | $20 | $7 | About 74 percent |
| Professional Business Logo | $47 | $20 | $27 | About 43 percent |
| Character Mascot Design | $97 | $50 | $47 | About 52 percent |
Seven dollars back on a $27 order is not a refund policy, it is a rounding error, and the condition attached makes it narrower still. If you send even one revision request you have given instructions to continue work, which the terms say disqualifies you. In practice the $27 tier should be treated as non-refundable and priced accordingly in your head.
Everything outside the logo packages is explicitly final. The terms state that “All other service orders are Final” and that no refunds are offered under any circumstance on the other services, listing web design, banner design, business card design, holiday themed logo design, stationery design, flyer design and brochure design among them.
The add-on menu, which is where the real basket forms
LogoNerds runs a long list of other services and publishes a starting price on each one. These are the ones an ecommerce store actually touches.
| Add-on | Starting price as published | Notes from the site |
|---|---|---|
| Identity package | $47 | Business card, letterhead and envelope design |
| Business card design alone | $17 | Cheaper to take it inside the identity package |
| Social media package | $57 | Page says five headers at $17 each would be $85, so the saving is $28 |
| Favicon | $9 | Built from your logo or its elements |
| Icons | $19 | Page lists JPG, PNG, AI and EPS as the formats |
| Logo repair | $27 | Redraw of an existing logo by hand |
| Files on CD | $14 | Physical backup mailed to you |
| Small business website | $497 | Separate terms apply, read them before buying |
Check the social media package arithmetic yourself, because it is the one place the site shows its working. Five headers at $17 each is $85, the package is $57, and the page states the saving as $28. That adds up, which is more than I can say for a lot of bundle pages.
A realistic first basket for a store owner who wants the thing done properly is the $47 Business Logo plus the $47 identity package, which is $94. Add the $9 favicon and you are at $103 for a logo, business card, letterhead, envelope and favicon, all with print ready files. Against agency rates that is genuinely remarkable value, and it is the strongest argument for the service.
The important caveat is that the terms give you 3 revisions on the identity package and the other services, separately from the logo revision allowance. Those are not pooled.
Where the company is, and why that is a line item
The terms identify the operator as “Logo Nerds, Inc., a company located in Ontario, Canada”, and the copyright notice on every page reads 2007 to 2026. The dispute clause in the logo section says you “agree and consent to venue in Toronto, Ontario, Canada in the event of any legal action regarding these Terms and Conditions or of any copyright enforcement issues.”
For a US seller that is worth pricing in. If an ownership question ever becomes a dispute, the forum is Toronto. That is a far better position than a clause pointing at a court on the other side of the world, and it is a worse one than a domestic forum. It is not a reason to avoid the service. It is a reason not to treat a $47 logo as the foundation of a brand you intend to litigate over.
One small inconsistency in the marketing, for completeness. The site band says “Over 70,000 Projects Completed” while the search copy at the bottom of the same homepage says “Over 50,000 projects completed”. Two numbers, one page. Neither is a price so neither changes what you pay, but it tells you how carefully the copy is maintained.
Trademarking a $47 logo
If the plan is to register the mark, two pieces of official reading will save you money.
The US Copyright Office’s circular on works made for hire explains that the author is ordinarily the person who actually created the work, and that the hiring party becomes the author only in specific circumstances, one of which requires an express written agreement. That is precisely why the gap between the LogoNerds FAQ line and the LogoNerds terms line matters. A written assignment you can produce beats a helpful sentence in a support article every single time.
The Copyright Office also publishes a circular on works not protected by copyright, which lists categories that do not qualify, including names, titles and short phrases, and typeface, fonts and lettering. If what you receive is your business name set in a typeface, there may be very little copyright in it to convey, which quietly makes the whole FAQ versus terms argument less consequential than it looks.
On the trademark side, the USPTO’s explainer on the difference between a trademark, a patent and a copyright is the ten minutes that stops most founders conflating the three. Before you commission anything, run the name through the USPTO’s trademark search, because discovering a conflict after you have printed cartons is the expensive order to do this in.
This is general information, not legal advice. I am a store operator, not a lawyer, and trademark and copyright outcomes vary by jurisdiction and by the specific mark. Get a real opinion before you file.
My verdict on LogoNerds for a high-ticket store
The $47 Professional Business Logo is the best value logo I have verified this year, and the $27 Professional Web Logo should not exist for anybody reading this site.
That is the whole recommendation and it hangs on one fact. The $20 between those tiers is the difference between raster files and editable AI plus EPS. Every downstream thing a high-ticket brand does, the co-branded carton, the trade show banner, the vinyl on a van, the embroidered polo for a trade show, needs the vector. Buying the $27 tier to save $20 guarantees you pay a designer $50 to $150 later to redraw what you already own, and you will do it under time pressure with a supplier waiting.
What I like: $47 for six concepts with print ready files is close to unbeatable, the format definitions are published plainly in the FAQ rather than hidden, the revision caps are published rather than implied, and the dispute forum is a jurisdiction a North American seller can actually reach.
What I do not like: the FAQ and the terms of service disagree about ownership, the $20 administration fee eats 74 percent of the entry price, the five day response clock and the ten day file retention clock can both end your project while you are travelling, and the terms explicitly put originality checking on you.
So, honestly, and this costs me commission on both links on this page. If you are launching a store, testing a niche, or need a mark on a site by Friday, buy the $47 package, ask for the editable PSD before work starts, download everything the day it lands, and move on to suppliers. It is a good $47.
If this is the flagship brand, the one going on a $3,000 product’s packaging and into a trademark application, do not buy a $47 logo, and do not buy a $299 contest either. Pay an independent designer $1,500 to $3,000 and have your own attorney draft a one page assignment that says, in English, that you own the artwork outright. The design will not necessarily be better. The document will be, and at that level the document is the thing you are buying. Cheap logo services are for the phase before the brand is worth defending, and the mistake is not using them. The mistake is still using them after the brand becomes worth defending.
Know which phase you are actually in before you spend
A $47 logo and a $2,500 designer are both correct answers, for different stores at different stages. Working out which one you are is a twenty minute conversation, not a month of reading.
Frequently asked questions
How much does LogoNerds cost in 2026?
Three logo packages on the order page: Professional Web Logo at $27, Professional Business Logo at $47, and Character Mascot Design at $97. Add-ons are priced separately, with the identity package at $47, the social media package at $57, a favicon at $9 and files on CD at $14.
Does the $27 package include vector files?
No. The FAQ defines web ready formats as JPG, GIF and a transparent PNG, and a separate knowledge base entry says the scalable vector files are included with the business logo and character logo packages. Vector starts at $47.
How many revisions do I actually get?
The terms of service cap them at 4 for the web logo package and 6 for the business logo and mascot packages, despite the order page saying only “Free Revisions”. Further revisions after finals are delivered cost $17, as do additional concepts.
Can I get my money back?
Only narrowly. The terms allow a refund less a $20 administration fee on the web and business logo packages, or $50 on the mascot package, requested within three days of the initial concepts being sent and only if you have not asked for a redraw or revisions. On the $27 package that returns $7.
Do I own the logo?
The FAQ says LogoNerds retains no rights once the final logo is delivered. The terms of service say no copyrights are being conveyed under those terms, and that unselected concepts remain the designer’s property. Both are published on the site. If ownership matters to your plans, take that pair to an attorney before you commission anything.
Related reading
- My full Logo Nerds review, covering quality and process rather than price
- 48hourslogo pricing, every package and what the contract page really says
- 48hourslogo versus LogoNerds, contest model against direct hire
- 48hourslogo versus SmashingLogo, human designers against a generator
- SmashingLogo review, the automated option in this category
- How to create a logo for your LLC, free and paid options compared
If the brand decision feels premature, it probably is, and the fix is to get the model straight first. Start with what high-ticket dropshipping actually is before you spend anything on design.
The entity comes before the logo for a practical reason: the name that should appear on any assignment document is your LLC’s, not yours. I cover that sequence in business formation for high-ticket dropshipping.
Then suppliers, because a logo only starts earning once it is at the top of a real dealer application. My walkthrough of finding suppliers for high-ticket products covers what those applications ask you to attach.
Still choosing a category? The high-ticket niches list is where I would start. The rest of what I publish lives at Ecommerce Paradise.
This article is general information, not legal or tax advice. Copyright and trademark rules vary by jurisdiction and by the specific mark. All LogoNerds figures were read on the vendor’s own pages on 15 September 2026 and vendor pricing changes without notice, so confirm the current numbers on the order page before you buy.
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
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