Dialpad’s pricing page shows you three plans. It actually sells four separate products, each with its own three tiers, each priced differently, and one of them charges by the conversation instead of by the seat.
If you run an online store and just want a business phone number that rings on your laptop and your cell, you need exactly one of those products. This post tells you which one, what it really costs on monthly versus annual billing, and the handful of limits that decide whether the cheap plan is enough.
I pulled every number below from Dialpad’s own pricing page on 22 September 2026. I read the raw data the page is built from rather than the rendered page, because the prices switch between monthly and annual and between six currencies, and I wanted every version on record. I run Ecommerce Paradise and a high-ticket store of my own, and phones matter a lot more in this model than most people expect. When someone is about to spend $4,000 on one order, they call first.
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Standard is $15 per user per month on annual billing. AI call transcription and summaries are included on every Connect plan.
The Short Answer
For a store owner, the product you want is Dialpad Connect, which is the business phone system. Here is what it costs.
| Connect plan | Annual billing (per user per month) | Monthly billing (per user per month) | Seat minimum |
|---|---|---|---|
| Standard | $15 | $27 | 1 |
| Pro | $25 | $35 | 3 |
| Enterprise | Not published | Not published | 100 |
Two things jump out of that table, and both of them change the decision.
First, monthly billing on Standard costs 80% more than annual. $27 against $15. Over a year that is $324 against $180 for one person, a $144 difference to keep the right to cancel.
Second, Pro has a 3-seat minimum. So Pro is not $25 a month for a solo operator. It is $75 a month at the very least on annual billing, or $105 a month on monthly billing, whether you have one person or three. That minimum is the single most important number on the page for a small store, and a lot of comparison articles leave it out.
Dialpad Is Four Products, Not One
This is where most people get confused. Dialpad sells four product lines and puts them all behind one Pricing menu.
| Product | What it is | Starting price (annual) |
|---|---|---|
| Connect | Business phone system: calls, texts, voicemail, meetings | $15 per user |
| Sell | Outbound sales dialer with coaching | $39 per user |
| Support | Inbound contact center with queues and IVR | $80 per user |
| AI Agent | Autonomous voice and chat agents | From $200 per month for 500 sessions |
If you are running a high-ticket store with yourself, maybe a VA, maybe one sales rep, you are a Connect customer. Sell and Support are built for teams with a dozen or more people on the phones all day. I will cover them further down so you know what they cost, but do not let the page talk you into them.
Connect Standard: What $15 Gets You
Standard is the plan I would start almost every store owner on. At $15 per user per month on annual billing, it includes the following, per Dialpad’s plan data.
You get one local business number per user, unlimited calling, HD voice, a multi-level auto attendant, visual voicemail, custom call routing, call recording, spam call detection, and number porting for both local and toll-free numbers. You also get the AI features Dialpad is known for: real-time call transcription, voicemail transcription, and AI Recaps, which are automatic summaries with action items after every call.
That AI piece is legitimately useful in this business. When a customer calls about a $6,000 outdoor kitchen and asks five questions about delivery, you want those five questions written down without having to take notes while you talk. On my store, that is exactly the kind of call that turns into a sale if you follow up properly and turns into nothing if you forget what they asked.
Now the limits, because this is where Standard stops being enough:
| Limit on Standard | What it means for you |
|---|---|
| 1 office maximum | One location. Fine for almost every online store. |
| 3 departments or ring groups | Sales, support and orders, then you are out. |
| 1 local number per user | No second number per person on this tier. |
| Meetings capped at 10 participants, 5 hours | Irrelevant for a store. It is a phone system first. |
| Internet fax | Add-on, price not published |
For a single-brand store, three ring groups and one number per person is plenty. Where it bites is if you run several stores and want a separate number for each brand. That is the main reason I see people forced up to Pro.
The Fine Print on “Unlimited Calling” and Texting
Both of these are footnoted on the pricing page, and both matter if you are a digital nomad or sell outside North America.
Unlimited calling is defined by Dialpad as “unlimited inbound and outbound calls within your country, the US and Canada.” Anything else is billed at international rates, which are not listed on the pricing page. If you sell into the UK or Australia from a US number, calls to your customers there are not covered by the unlimited promise.
Texting (SMS and MMS) is “only available in the United States and Canada” and Dialpad says it charges per SMS. The per-message rate is not published on the pricing page. So texting is not included the way calling is. Budget for it separately and ask Dialpad for the rate before you build your order follow-up around text messages.
One more thing worth knowing if you plan to text customers from a US number. US carriers require business text messaging from standard local numbers to be registered through the A2P 10DLC system, which is run through The Campaign Registry. That is an industry requirement, not a Dialpad quirk, and every provider in this category deals with it. Twilio’s A2P 10DLC documentation is the clearest plain-English explanation of how registration works. Build a few days into your setup for it.
Dialpad also offers local numbers in more than 50 countries, which is handy if you want a UK or Australian number for a store selling into those markets.
Connect Pro: When the $75 Floor Makes Sense
Pro is $25 per user on annual billing or $35 monthly, with a 3-seat minimum. Here is what the extra money buys, per Dialpad’s plan data:
| Feature | Standard | Pro |
|---|---|---|
| Offices | 1 | Up to 10 |
| Departments or ring groups | 3 | Up to 25 |
| Additional numbers per person | No | Local or international |
| Seat minimum | 1 | 3 |
| Minimum monthly spend (annual billing) | $15 | $75 |
| Minimum monthly spend (monthly billing) | $27 | $105 |
The honest math for a solo operator: if all you need from Pro is a second phone number, $75 a month is a very expensive way to get one. Look at a provider that sells extra numbers individually, or check the options in my Quo vs Dialpad comparison, where this exact problem comes up.
Where Pro does make sense: you already have three people who need phones, or you run several brands and want each one on its own number and its own ring group. At three people, Pro on annual billing is $900 a year. That is reasonable for a real team.
Enterprise has a 100-seat minimum and no published price. If you are reading a pricing article, it is not for you.
Want the Phones Set Up for You?
Our done-for-you builds launch with the phone system, call routing and follow-up process already in place, because in high-ticket the phone is where the sale closes.
Dialpad Sell and Support Pricing
For completeness, here is what the other two seat-based products cost. Both are per user per month.
| Plan | Sell (annual / monthly) | Support (annual / monthly) |
|---|---|---|
| Essentials | $39 / $49 | $80 / $95 |
| Advanced | $95 / $110 | $115 / $135 |
| Premium | $150 / $170 | $150 / $170 |
Sell is an outbound dialer: voicemail drop, a Salesforce power dialer, AI coaching, that kind of stuff. Support is a contact center: queues, automatic call distribution, in-queue callback, silent monitoring and barge-in. Many of the headline AI features on the Essentials tier of both products are listed as optional add-ons rather than included, so the starting price is not the price of the product you see in the demo.
There is also a contradiction on the page itself that is worth knowing about. The pricing widget shows a monthly price of $170 for Premium on both products. But Dialpad’s own FAQ on the same page says Premium accounts “are available on annual plans only.” Both statements are live right now. If you are considering Premium, assume the FAQ is right and you are signing an annual contract, and get the terms in writing.
Support levels differ too. Per the same FAQ, Advanced plans get 24/7 phone support and Premium plans get 24/7 phone support plus an enterprise SLA with 99.9% uptime.
For a high-ticket store, I would not touch either product until you have a sales team making outbound calls all day or a support queue that genuinely needs one. Connect handles a small store’s inbound calls fine.
Dialpad AI Agent Pricing
The fourth product is priced completely differently. Instead of per seat, you buy a pool of AI Agent credits, and Dialpad only charges for a conversation when the AI actually does something useful, which it defines as retrieving information or completing an action like scheduling, routing or an order lookup.
The published tiers are: Essential starting at $200 a month for 500 sessions, Advanced with 2,000 sessions a month included, and Platinum with 5,000 included. Only the Essential starting price is published.
At $200 for 500 sessions, that works out to roughly 40 cents a session at the entry level. For a high-ticket store, I would be careful here. Your customers are calling because they want a human to reassure them before a big purchase. An AI agent answering “where is my order” questions can make sense. An AI agent answering “is this the right hot tub for my backyard” usually costs you the sale.
Monthly vs Annual: Which Should You Pick?
Here is the full year cost for a few common setups on Connect.
| Setup | Annual billing, per year | Monthly billing, per year | Difference |
|---|---|---|---|
| Solo owner, Standard | $180 | $324 | $144 |
| Owner plus VA, Standard | $360 | $648 | $288 |
| 3 people, Standard | $540 | $972 | $432 |
| 3 people, Pro | $900 | $1,260 | $360 |
My take: use the 14-day free trial, then go monthly for your first month or two while you are still launching. Once the store is getting real calls and you know Dialpad fits, switch to annual. Paying an 80% premium forever for flexibility you stopped needing is just leaving money on the table.
If your store is still in the idea phase, do not buy a phone system at all yet. Pick the niche first. My high-ticket niches list is the place to start.
Prices Outside the US
Dialpad prices in six currencies, and they are not straight conversions. Here is Connect Standard and Pro in each.
| Currency | Standard (annual / monthly) | Pro (annual / monthly) |
|---|---|---|
| USD | $15 / $27 | $25 / $35 |
| GBP | £12 / £22 | £20 / £28 |
| EUR | €15 / €27 | €25 / €35 |
| CAD | $20 / $35 | $30 / $40 |
| AUD | $20 / $32 | $35 / $45 |
| NZD | $20 / $32 | $35 / $45 |
Dialpad also says on the same page that the price you see “may differ from your actual price due to regional pricing and currency based on your country,” and tells you to contact sales for a regional quote. So treat these as list prices, not a guaranteed invoice.
If you are setting up a US company as a non-resident to run a store, the currency you are billed in usually follows the company, not where you live. My business formation guide for high-ticket dropshipping covers the setup side of that.
Costs Dialpad Does Not Publish
I want to be clear about what is missing, because this is where surprise charges come from.
Dialpad does not publish the per-SMS rate, the international calling rates on the pricing page, the price of the internet fax add-on, or the Enterprise price. The page also carries a footnote reading “Set up fees apply,” attached to the office maximums line and the Microsoft Teams integration, without saying what those fees are. It does not publish a refund policy on the pricing page, and it does not say whether the free trial requires a card.
None of those are unusual for this category. But if you see a blog post quoting an exact figure for any of them, it did not come from Dialpad’s pricing page. Ask sales and get it in writing.
Is Dialpad Worth It for a High-Ticket Store?
For most stores, yes, on Standard, on annual billing, once you are past the trial. $15 a month for a real business number with AI transcripts and summaries of every call is good value, and those summaries are one of the few AI features I have seen actually help close high-ticket sales, because follow-up is where these deals are won.
Where I would look elsewhere:
You need multiple numbers but you are one person. The Pro 3-seat minimum makes that $75 a month. Other providers are cheaper for this exact case, and I compare them in my Dialpad alternatives breakdown.
You text customers heavily. SMS is US and Canada only and billed per message on Dialpad. If texting is your main follow-up channel, compare the per-message rate before committing.
Most of your customers are outside the US and Canada. Unlimited calling does not cover them.
For the full feature breakdown, read my Dialpad review. If you are comparing it against the main alternatives, the Aircall vs Dialpad comparison is the one to start with for a store that expects to grow a sales team.
And if you have not yet lined up suppliers, the phone system can wait. Customers call about products you can actually get. My step-by-step supplier guide is the harder and more important job. If you are brand new to all of this, start with what high-ticket dropshipping actually is.
Get a Business Line That Actually Closes Sales
Dialpad Connect Standard: $15 per user per month on annual billing, AI call summaries included, 14-day free trial.
Frequently Asked Questions
How much does Dialpad cost per month?
Dialpad Connect, the business phone system, is $15 per user per month on annual billing or $27 on monthly billing for the Standard plan. Pro is $25 annual or $35 monthly with a 3-seat minimum. Dialpad Sell starts at $39 and Dialpad Support at $80 per user per month on annual billing.
Does Dialpad have a free plan?
No. It has a 14-day free trial of Dialpad Connect, but no permanently free tier.
Does Dialpad have a minimum number of users?
Standard has a minimum of 1 user. Pro requires at least 3 users, so the minimum on Pro is $75 a month on annual billing. Enterprise requires at least 100.
Is texting included in Dialpad?
SMS and MMS are available only in the United States and Canada, and Dialpad says it charges per SMS. The per-message rate is not published on the pricing page.
Is Dialpad calling really unlimited?
Unlimited calling covers inbound and outbound calls within your country, the US and Canada. Calls to other countries are charged at Dialpad’s international rates.
Can I pay monthly for Dialpad Premium?
Dialpad’s FAQ says Premium accounts on Sell and Support are available on annual plans only, even though the pricing widget displays a $170 monthly figure. Assume annual and confirm with sales.
How much cheaper is Dialpad on annual billing?
On Connect Standard, annual billing is $15 against $27 monthly, so monthly costs 80% more. For one user that is $180 a year against $324.
How does Dialpad AI Agent pricing work?
It is credit-based rather than per seat. The Essential tier starts at $200 a month for 500 sessions, and a conversation is only billed when the AI retrieves information or completes an action.
Related Articles
- Dialpad Review 2026
- How to Set Up Dialpad for Your Store
- Quo vs Dialpad
- Aircall vs Dialpad
- Best Business Phone Systems for Ecommerce Support Teams
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
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