Best Buy Joins TikTok Shop With 10,000 Products

Best Buy said September 29 it will open a TikTok Shop storefront in late October with nearly 10,000 products from brands like Dyson, Bose and Oura.

For the high-ticket store owners I teach at Ecommerce Paradise, the consequence is direct. A retailer with more than 1,000 stores just put its catalog inside the app where a growing share of shoppers first discover products, and that changes which products you lead with and where you spend your next ad dollar.

Below: what Best Buy announced, how TikTok Shop got to the point where a chain this size would show up, what I think it does to a Shopify-based store, and five moves to make before launch. If you are new to the model, start with my guide on what high-ticket dropshipping is.

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Best Buy Opens a TikTok Shop With Nearly 10,000 Products

According to Retail Dive, the storefront goes live in late October and covers nearly 10,000 items from brands including Microsoft, Dyson, Bose and Oura. eMarketer lists the categories as headphones, cameras, laptops and accessories.

Best Buy fulfills every order itself, per Chain Store Age. Returns go back in store or by mail. Shoppers can buy through shoppable creator videos, a Best Buy shop page, the TikTok Shop tab and individual product pages.

Two programs sit on top of the storefront. The Best Buy Creator program lets creators share products with followers for direct in-app purchase. Best Buy Ads, the retailer’s retail media network, lets participating advertisers use that creator content in campaigns, with affiliate links that track engagement and sales.

“Social media isn’t just influencing what people buy anymore. It’s shaping how they discover products, with creators playing an increasingly important role in what people notice, consider and want to try,” said Jonathan Greer, Best Buy’s vice president of e-commerce.

Retail Dive framed the launch as part of Best Buy’s shift toward being a retail media and technology company under incoming CEO Jason Bonfig, and said the move gives the retailer a way to collect data on TikTok’s platform. Chain Store Age noted the Minneapolis-based chain operates more than 1,000 stores in North America and is timing the launch to the holiday season.

Sources differ on timing. Retail Brew reported September 24 that Best Buy and Sephora had “recently joined” TikTok Shop, while Retail Dive and Chain Store Age describe a late October go-live. None of the coverage I reviewed disclosed pricing, commission rates or average order values.

The market numbers give context. Retail Brew, citing eMarketer, put TikTok Shop’s 2026 US retail ecommerce sales at a projected $23.41 billion. Retail Dive, summarizing eMarketer forecasts, said TikTok Shop made up nearly one-fifth of US social commerce in 2025 and could pass $30 billion in sales by 2028.

The discovery data is what Best Buy is chasing. eMarketer’s Path to Purchase survey found over 35% of US shoppers who bought a new brand or product first heard about or saw it on social media, against 31.3% for search engines. Sprout Social research, cited by eMarketer, put social media level with physical stores at 46% for gift discovery, rising to 54% among Gen Z shoppers.

How TikTok Shop Moved From Bargain Bin to Mainstream Marketplace

Best Buy is not the first name-brand chain to arrive. Retail Brew said Best Buy and Sephora followed Ulta, which joined in March. TikTok also launched TikTok Shop Plus in July, a paid membership at $6 to $15 a month that adds free shipping, member discounts and coupons, a structure that mirrors Amazon Prime.

“They’re trying to position themselves more toward a mainstream channel like an Amazon versus how people consider Temu,” said Katya Constantine, CEO of Digishopgirl Media, in Retail Brew’s report. Sky Canaves, a retail analyst at eMarketer, said brands report that a TikTok Shop presence provides a bigger lift than advertising on TikTok alone.

Bazaarvoice and eMarketer survey data cited by Retail Brew found 70% of US social commerce shoppers bought on TikTok in the past year, the highest share among social platforms.

The counterpoint comes from Marketplace Pulse. In a September 10 analysis, Ben Donovan found only 1 in 5 of TikTok Shop’s top 100 US sellers rank among Amazon’s top 10,000, and only 1 in 25 of Amazon’s top 100 sellers rank among TikTok Shop’s top 10,000. Just 498 sellers, about 5%, appear on both platforms’ top 10,000 lists. On TikTok Shop, Marketplace Pulse reported, 1% of sellers drive 60% of sales.

Marketplace Pulse’s conclusion is that TikTok works as a demand-generation engine while Amazon settles the transaction, and that a seller’s rank on one says almost nothing about its rank on the other. Best Buy brings long-established brand trust to that sorting. A small store does not.

I have been tracking the ad side of this for a while. My TikTok for Business review covers what the platform costs and where it works for stores, and my walkthrough on setting up your first TikTok Ads campaign shows the mechanics.

What Best Buy on TikTok Shop Means for High-Ticket Store Owners

My read is that Best Buy is not coming for your product pages. It is coming for discovery. A shopper who sees a Dyson in a creator video and can buy it from a chain that takes returns in 1,000-plus stores has little reason to wonder about an unfamiliar Shopify store. If your traffic comes mostly from social video, expect pressure there first.

Your Google Shopping traffic is a different animal. Those buyers already searched for the exact product, and I would expect them to behave the same way they did last week. That is why I keep pushing store owners to turn Google Shopping clicks into sales before chasing new channels.

Same brands usually means same advertised prices. Manufacturers that set a floor tend to enforce it across dealers, and I would expect Best Buy’s TikTok listings to sit at or near the brand’s advertised price. Price will not be your edge on those SKUs. If you have not set up tracking, read why minimum advertised price matters and start watching it. The edge left is service: phone sales, setup help, bundles, delivery for bulky items, and expertise a chain’s creator feed will not match. That is the part of the model I laid out in the brutal truth about high-ticket dropshipping.

Returns are the second front. Best Buy accepts returns in store or by mail, which is a real comfort on a $700 purchase from a stranger on a video feed. A small store shipping a heavy item back at the customer’s cost cannot match that promise. You can narrow the gap with a clear policy, and Shopify’s new per-product return windows let you set longer terms on the SKUs where trust matters most. Pair that with visible reviews, which my Yotpo setup guide covers.

The creator program is the part I would watch longest. Creators who earn from Best Buy’s catalog are creators who might otherwise have featured a niche store’s products. My guess, and it is only a guess, is that the best creators in electronics and home categories get harder to book for small brands once a chain with a retail media budget is paying them. If you plan to work with creators this holiday, line them up before late October rather than after.

Here is hypothetical math, not reported data. Say your average order is $900 at a 22% gross margin, which is $198 per order. If a Best Buy creator video pulls away 10 of every 100 shoppers you would have converted on a brand-name SKU, that is about $1,980 in gross margin lost per 100 shoppers on that product. Swap in your own numbers before you decide whether it is worth reacting.

This fits a pattern I have been covering. I broke down how AI shopping picks big retailers 9 times in 10, and how Google is testing a sponsored grid that mimics free listings. Discovery surfaces keep favoring brands with scale. Best Buy on TikTok is one more of them.

Here is my rule of thumb for scenarios, not a reported figure. If brands that Best Buy carries drive more than 20% of your revenue, act now on the five moves below. Between 5% and 20%, watch the storefront for two weeks after launch and compare prices. Under 5%, treat this as a news item and keep building. Furniture, outdoor, mobility and powersports stores sit furthest from this announcement, because Best Buy’s listed categories are small electronics.

The Marketplace Pulse numbers cut the other way too. If 1% of sellers drive 60% of TikTok Shop sales, opening your own TikTok Shop is not a safe shortcut. I would use TikTok as a discovery channel that sends buyers to your own store, which keeps the customer relationship on a platform you control, like Shopify. Start from your own TikTok account and budget for the creative, because the video is the product page there.

The operator complexity adds up fast: supplier approvals, feed accuracy, creator outreach, ad accounts, fraud screening and support. If you would rather hand the build and the daily work to a team, my turnkey done-for-you service exists for exactly that.

Want to work out your TikTok and holiday plan alongside other store owners and me inside the community? Join the Skool community →

5 Moves to Make Before Best Buy Goes Live on TikTok Shop

Do these in order. The first two cost nothing and tell you whether the other three matter.

Pull your top 20 SKUs by revenue and flag every brand Best Buy carries. When the storefront goes live in late October, check each flagged product and log the price. Then ask your suppliers, including any you source through Inventory Source, whether they have authorized social storefronts and what their MAP policy says about them.
Lock down inventory sync before holiday traffic arrives. Overselling a $900 item because a feed lagged is how you buy a refund and a bad review, and Stock Sync keeps stock counts matched to your supplier. My Wholesale2b setup guide shows what a clean feed looks like.
Tighten fraud screening on first-time buyers from social. Shoppers who have never seen your brand are the orders I would screen hardest, and ClearSale handles fraud screening and chargeback protection. My ClearSale setup guide for high-ticket stores covers the settings.
Own the customer after the first order. Build a post-purchase and win-back flow in Klaviyo so social traffic turns into email subscribers you do not rent. Add a helpdesk like Gorgias if creator traffic starts producing more pre-sale questions than you can answer by hand.
Run one capped creator test instead of a channel overhaul. Use my guide to finding influencers who already buy from your Shopify store, send product through a product-gifting campaign, and set a spend cap before the first video goes out.

If you want a second set of eyes on your SKU overlap, book a call through my discovery page.

Frequently Asked Questions

When does Best Buy’s TikTok Shop launch?
Late October 2026, per Retail Dive and Chain Store Age. Retail Brew’s September 24 report described Best Buy as having already joined, so check the live storefront before you plan around a date.

Should I open my own TikTok Shop now?
For high-ticket products, I would not rush it. Marketplace Pulse found 1% of TikTok Shop sellers drive 60% of sales, so I would send creator traffic to my own store first and compare channels in my guide to the best ad platforms for high-ticket dropshipping.

Will Best Buy undercut me on price?
None of the coverage disclosed pricing. On brands that set a minimum advertised price, I expect similar listed prices, so compete on service and setup help instead.

Does this change my holiday plan?
It adds one competitor to watch, not a new plan. Start from the numbers in my post on Adobe’s $275B holiday forecast, then layer in the shipping costs from the UPS and FedEx peak surcharges.

Which products are furthest from Best Buy’s reach?
Bulky, freight-shipped categories. Best Buy’s listed categories are headphones, cameras, laptops and accessories, so oversize goods are a harder fit. Browse my high-ticket niches list or grab the free niches list at ecommerceparadise.com/niches.

How do I measure whether creator traffic is paying off?
Track revenue and margin per creator, not views. My guide on tracking influencer sales and ROI walks through it, and a bookkeeping tool like Finaloop shows what each channel nets after fees.

Is any of this financial or legal advice?
No. I am not a financial or legal advisor, and the math above is hypothetical. Check supplier agreements and your own numbers before you change pricing or channels.

Want my team to build and run a high-ticket store so you can test social channels without the busywork? See the turnkey done-for-you service →

I will keep watching Best Buy’s storefront when it goes live and report what I see on pricing and creator activity. Subscribe to the YouTube channel for daily breakdowns. More breaking news coming through the day.

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Trevor Fenner

Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.