Klaviyo Marketing Plan: $1 First Month Through Nov. 30

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Klaviyo Marketing Plan: $1 First Month Through Nov. 30
Klaviyo Marketing Plan: $1 First Month Through Nov. 30
Affiliate disclosure: This post contains affiliate links. If you buy through them, I may earn a commission at no extra cost to you. Full disclosure

Klaviyo is selling the first month of its Marketing plan for $1 through Nov. 30, and its pricing page now shows a $20 Email plan.

If you run a high-ticket store with a list under 5,000 profiles, this sets what your first serious email platform costs, and you have 19 days to decide. The offer is for accounts with no paid Klaviyo plan in the last 12 months, and the plan renews at standard price after month one. The question I teach store owners at Ecommerce Paradise to ask before any checkout is simple: what does month two cost?

Below are the exact terms, how the pricing page got here, what the math does to a small-list store, and six moves to make before the deadline. Klaviyo is one of the platforms I link to as an affiliate, so weigh my read with that in mind. I will say where the facts end and my opinion starts.

Pricing an email platform before Nov. 30? Price it two ways first. Omnisend is an ecommerce-first option that runs email and SMS from one account, so you can test the same list on both before you commit to anything. Start with Omnisend for your store →

Klaviyo’s $1 First Month: Terms, Tiers and the Nov. 30 Cutoff

When I checked Klaviyo’s pricing page on Nov. 11, it listed four plans. Free costs $0 and covers up to 250 active profiles and 500 emails a month. Email costs $20 a month for up to 500 active profiles and 5,000 emails a month. Marketing shows $25 struck through with $1 beside it, for the same 500 profiles and 5,000 emails. Custom is sales-led and starts above 150,000 active profiles.

The $1 deal lives on a separate terms page that Klaviyo updated Nov. 6. The offer runs from 12:00 a.m. ET on Nov. 6 through 11:59 p.m. ET on Nov. 30. It applies only to paid Marketing plan tiers from 500 to 5,000 active profiles. Free-plan accounts can qualify, but the account “must not have held a paid Klaviyo plan at any time during the twelve (12) months before checkout,” per the terms.

Purchases have to be self-serve, in US dollars, through online checkout. Contracted or sales-managed purchases do not qualify, and neither do accounts paying in Canadian dollars. The discount applies automatically at checkout to the first month only, and the terms say the discount amount varies by tier.

After month one, the plan renews monthly at the standard price for your tier, which the terms say appears at checkout. The terms list no post-discount prices. Cancelling, downgrading or pausing during the discount period forfeits the offer. If your active profiles grow past your tier, you move up at the next billing cycle at the then-current standard price.

The fine print also limits the offer to one per customer, counting affiliated, parent and child accounts. Klaviyo can change or end it at any time. It excludes the standalone Email plan, SMS and mobile, Composer, Customer Agent, Helpdesk and other add-ons. It cannot be combined with other Klaviyo offers, including a “$19 off Email first-month offer” that the same terms mention.

That last reference points to a mismatch. The page’s metadata title reads “$19 off email first-month,” while the body describes the $1 Marketing offer. The terms text controls, so confirm the amount on your checkout screen before you enter a card.

On what you get, the pricing page says the Free and Email plans carry the same allowances: $5 a month of Composer usage, $5 a month of mobile messages, 10 Helpdesk tickets, 10 Customer Agent resolutions, Reviews for 50 orders a month, and social marketing and Customer Hub for 250 profiles. Marketing adds social marketing and Customer Hub for 500 profiles, plus Reviews with no order limit. SMS and MMS are add-ons on every plan.

From Hidden Prices to a $1 Offer: Klaviyo’s Path Since September

PricingSaaS reported on Nov. 7 that Klaviyo “priced its paid plans for the first time.” The tracker says the earlier page led with only a free plan and a custom “Build a Plan” option, with Email and Marketing unpriced. It also counted 59 days since the previous change on Sept. 9, and four changes in the past 12 months, against an average gap of 136 days since January 2024.

The “first time” framing is shaky. Flowium’s Klaviyo pricing guide, last modified April 15, 2026, already listed Email from $20 for up to 500 contacts and a table that reaches $175 at 10,500 profiles. Flowium is a Klaviyo agency that sells services, so treat its guide as a secondary source. Both accounts can be true if Klaviyo changed the page layout and not the price itself. I cannot tell which from the outside.

The September change matters more for cost control. PricingSaaS said on Sept. 14 that Klaviyo replaced the Free plan’s 10,000 Composer credits with a $5 monthly usage cap, 65 days after the credits arrived. The same update swapped Customer Hub self-service and the basic Helpdesk for an AI Helpdesk. On July 20, PricingSaaS says, Klaviyo had already replaced mobile and SMS credit allowances with a flat $5 monthly value.

The billing model itself is older. Per Flowium, Klaviyo moved new accounts to billing by active profiles in April 2024. On Feb. 18, 2025 it applied the model to existing accounts, with a 90-day suppression lock after a contact is unsuppressed, automatic plan upgrades, and a 25% cap on the first month’s price increase.

Klaviyo is not alone in pushing usage limits into its plans. On Oct. 15, CMSWire reported that HubSpot added default spend caps that can sit as high as 50% above a customer’s monthly credits. Jon Dick, HubSpot’s chief customer officer, said “nobody should have to miss out on getting the most out of AI because they don’t know what the bill will be.”

The pattern across both companies is plain. Free tiers shrink to small dollar allowances, paid tiers get visible prices, and usage caps replace open-ended credits. My guide to Klaviyo flows shows what to build first. My comparison of MailPoet versus Klaviyo covers the WordPress-native alternative.

What a $1 First Month Does to a Small-List High-Ticket Store

My read: this is an acquisition play aimed at stores that would otherwise live on the Free plan. Free stops at 250 profiles and 500 emails a month. A store with a quote form, a lead magnet and an abandoned-cart flow passes that in weeks. The $1 month gets a card on file, and the real price starts in month two. Treat the $1 as a trial, not a price.

Here is the math, and it is hypothetical. Assume the struck-through $25 is the standard Marketing price at 500 profiles, which the page implies but does not confirm. The first year costs $1 plus 11 months at $25, or $276, against $300 without the offer. The whole prize at the smallest tier is $24. The Email plan at $20 costs $240 a year, so Marketing runs $36 more a year at that tier for social marketing, Customer Hub and uncapped Reviews.

Higher tiers are different because the terms say the discount varies by tier, and the page does not show those prices. I would not plan around a number Klaviyo has not published.

High-ticket stores are an odd fit for the plan limits. You ship fewer orders at higher prices. A store moving 20 sofas or 15 generators a month never touches the 50-order Reviews cap on the Email plan, so the uncapped Reviews in Marketing buy you little. The same logic applies to the 10-ticket Helpdesk limit. If your buyers call before they order, a ticket count matters less than a phone line. My guide to high-ticket sales follow-up covers that side.

That makes the Email plan at $20 the more honest comparison for many stores, and the standalone Email plan is excluded from the $1 deal. If you only need email flows, the promotion may not apply to you at all. Do not upgrade to Marketing just to catch a $1 month you will not use.

The profile count is the real cost driver. Klaviyo bills on active profiles, and a lead magnet that pulls in cold contacts can push you past a tier fast. Once you cross it, the terms move you up at standard price on the next billing cycle. A list of 480 engaged buyers and a list of 480 mixed contacts can cost the same today and very different amounts at 1,200. Start from the email flows every high-ticket store needs, not from a blast to everyone.

For comparison, Omnisend’s pricing page, which I checked Nov. 11, lists a Standard plan at 500 contacts with 6,000 emails a month and a three-month total of $48 before its prepay discount. Omnisend puts SMS on its Pro plan. Those are different bundles, so compare on the features you will use and not the headline.

The counterpoint is fair. The offer does lower first-month risk, and PricingSaaS notes it lets new accounts test the paid tier against the Free limits. It also leaves open whether the $1 month becomes a standing self-serve offer or reverts to $25 when the promotion ends. Existing Klaviyo customers get nothing from it, and switching platforms for $24 is rarely worth the migration.

One more thing before you price your tool stack. If you sell into or work from California, read my post on California taxing SaaS from Jan. 1 before you lock a software budget. Add that to the stack list in my roundup of dropshipping tools and you have a real number.

Email is one of roughly a dozen tools that must work together before a high-ticket store makes a dollar. If you would rather not assemble and price all of them yourself, that is what my turnkey done-for-you store build is for.

Not sure which email plan fits your list size? Bring your numbers to the community and work it out with other store owners and me. Start the 7-day free trial, then it is paid. Join the Skool community →

Six Moves to Make Before Klaviyo’s Offer Ends Nov. 30

Do these in order. Most take under ten minutes.

  1. Check your eligibility first. Any paid Klaviyo plan in the past 12 months disqualifies you, and a Free account qualifies. If you are already paying, this offer is not for you.
  2. Count your active profiles. At 500 or fewer, the page prices apply. Between 500 and 5,000, the discount varies, so move the profile slider at checkout and read the renewal price before you pay.
  3. Pick the plan on features, not the $1. If you only need email flows and campaigns, buy Email at $20 and ignore the promotion, since the standalone Email plan is excluded. Choose Marketing only if you will use social marketing, Customer Hub or Reviews past 50 orders a month.
  4. Buy before 11:59 p.m. ET on Nov. 30, then set a calendar reminder for day 25. Cancelling or downgrading during the discount period forfeits the offer, and the first real bill lands a month after purchase. A reminder in your Google Calendar through Google Workspace works fine.
  5. Clean your list before you pay. Suppress contacts who have not opened in six months and remove anyone who never became a lead. Fewer profiles means a lower tier at renewal. My Klaviyo email templates guide helps you build the first messages once the list is lean.
  6. Price a second option the same week. Run my Mailchimp pricing breakdown next to the Klaviyo and Omnisend numbers, and write all three on one line of a spreadsheet. If you want a second set of eyes on your stack, my private coaching covers it.

Frequently Asked Questions

Does the $1 offer apply to the Email plan?
No. The terms exclude the standalone Email plan and apply only to paid Marketing tiers with 500 to 5,000 active profiles. The Email plan stays $20 a month at 500 profiles.

What happens after the first month?
The plan renews monthly at the standard price for your tier. The terms say that price appears at checkout and list no post-discount figures, so read the checkout screen before you buy.

Can an existing Klaviyo customer use it?
Not if the account paid for any Klaviyo plan in the last 12 months. Existing customers can still buy Marketing at standard pricing, and Free-plan accounts qualify.

Does the $1 month include SMS?
No. SMS and MMS are add-ons on the paid plans, and the offer excludes SMS and mobile. For a plan on where email fits next to a CRM, see my guide on why high-ticket stores need a CRM.

Do I need an email platform if I already use a CRM?
Often yes, because the jobs differ. A CRM tracks quotes and calls, and an email platform runs flows on store events. I walk through setting up HubSpot free for a high-ticket store. You can compare options in my cloud-based CRM roundup.

How do I grow a list for a brand-new store?
Start with a lead magnet tied to the buying decision. My free high-ticket niches list shows how I frame one. My guide to what high-ticket dropshipping is covers who your buyer is.

Is the Nov. 30 date firm?
Klaviyo’s terms say it can change or end the offer at any time. If you want it, buy early in the window and keep a screenshot of the checkout screen.

Would you rather hand the whole store build to a team that does this every day? Email is one tool of many, and the setup work adds up. See the turnkey done-for-you service →

Prices and promotions shift fast, so recheck the checkout screen before you pay. Subscribe to the YouTube channel for daily breakdowns. More breaking news coming through the day.

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