Debutify Pricing 2026: Every Plan, and the Renewal Price It Does Not Publish

Debutify’s pricing page shows Growth at $15.60 a month. Its list price is $39. Neither number tells you what you will actually pay in year two, because Debutify does not publish what happens when the promotion ends.

That is the honest starting point for this post, and it is a change from what I had here before. I rewrote this page on 16 September 2026 after pulling Debutify’s live pricing from the raw markup, and the plan names I had previously listed no longer exist. If you read an earlier version of this article, the figures in it were out of date. This version is built entirely from what Debutify publishes today.

I run Ecommerce Paradise and a high-ticket store of my own, so a theme subscription is a line item I carry rather than a number I copy from a press release.

The Five Theme Plans

Debutify’s theme pricing page now sells it on four paid tiers plus a free one. Every paid price is shown as a discount struck against a list price, so there are two numbers per plan and you need both.

The monthly tab carries a “Save 40%” badge and the annual tab carries “Save 60%”. Those percentages describe the depth of the promotion, not a difference between billing cycles, which is a distinction worth pausing on.

Annual Billing Buys You Nothing Structurally

Divide the annual list total by twelve and you get the monthly list price exactly. $468 over twelve months is $39. $1,068 is $89. $1,908 is $159.

So Debutify’s annual plan is not a discount for committing a year in the way most software is. The list price per month is identical either way. The only thing that changes is how deep a promotion sits on top: 40 percent off if you pay monthly, 60 percent off if you pay annually.

That matters because a structural annual discount survives a promotion ending and a promotional one does not. If the offer changes, the annual plan’s advantage could disappear entirely, because there is nothing underneath it.

Those savings are real while the promotion runs. Whether they exist in your second year is the open question below.

The Renewal Price Is Not Published

I looked for this specifically, on the pricing page and in the refund policy, and Debutify does not state it anywhere.

What it does publish is that “Subscriptions renew automatically” and that you “will be charged in advance at the start of each billing period”, plus a commitment that “Our pricing plans are subject to change at any time” with at least 15 days notice to existing subscribers.

What it does not say is whether the 40 and 60 percent discounts are introductory or permanent. Prices rendered as a strike-through against a list price are the visual language of an introductory offer, and in most software categories that is exactly what they are. But I am not going to tell you Growth renews at $39 when Debutify has not said so.

The practical move is to ask support in writing before you subscribe, and to keep the answer. If the discount is introductory, Growth goes from $187.20 a year to $468, which is a 150 percent increase, and Enterprise goes from $763.20 to $1,908.

What Each Tier Actually Gates

The library is 145 widgets and sections in total, which Debutify elsewhere breaks out as 83 widgets and 62 sections. The tiers gate how many of them you can use.

Three things in that table deserve calling out.

The free tier has no support at all. Not slow support, none. Ticket support starts at Growth and runs Monday to Friday, 9am to 6pm IST. If you are in North America, that window closes around the time your working day starts.

Automatic theme updates start at Professional. Debutify installs outside the Shopify Theme Store, so it sits outside Shopify’s own theme tooling and its update path is Debutify’s rather than Shopify’s. On Growth you are updating by hand, which on a theme that ships new widgets regularly is real recurring work rather than a nicety.

Team members start at Professional too. If you have a VA touching the theme, Growth does not support that and you are either sharing a login or paying $35.60 a month instead of $15.60.

One more worth knowing: removing Debutify’s own branding is listed as a premium widget, so it is gated behind a paid tier. The page does not say which one.

The Lifetime Plan Is the Interesting Number

Debutify sells a Lifetime plan at $399 one time, struck against $999. It includes all 145 widgets and sections, the SEO Checker, the niche templates and automatic updates.

Against the subscription prices, the payback is straightforward arithmetic.

Against list prices rather than promotional ones the case is stronger still, since Enterprise at $1,908 a year means Lifetime repays in under three months.

Read against the unpublished renewal price, Lifetime starts to look less like an upsell and more like insurance. If the promotion is introductory, a Lifetime buyer has fixed their cost and a Growth subscriber has not.

Two caveats, both real. Lifetime is not listed as including team member seats, Discord access, development support or priority support, so it is not simply Enterprise paid once. And “lifetime” means the lifetime of the product, which is a bet on the company rather than a contract with one.

The Refund Policy, Which Is the Opposite of What You Might Expect

This is the section I most want you to read, because I previously had it wrong on this page and because getting it wrong costs money.

There is no money-back guarantee. Debutify’s refund policy states, in its own words, “All subscription fees are non-refundable.” On the Lifetime plan it goes further: “All purchases of the Debutify Lifetime plan are final and non-refundable”, and buyers “acknowledge and agree” that no refunds, cancellations or chargebacks will be permitted after purchase.

There are exactly two refund routes and both are error corrections rather than satisfaction guarantees. If you were charged more than your plan’s price, you can request a refund within 30 days. If you were double charged through a technical fault, within 60 days.

Several other terms are worth knowing before you subscribe rather than after:

Payments made by PayPal are not eligible for discounts or reimbursements. That is a direct quote and it means your payment method changes your rights.

Uninstalling the app does not cancel the subscription. Debutify says explicitly that you must cancel before uninstalling. This is the single most common way people keep paying for software they removed.

Pausing your Shopify store does not pause Debutify. Seasonal sellers, take note.

A chargeback can end your access. The policy says initiating a chargeback or payment dispute “may result in immediate suspension or termination of access”.

Refunds can be refused without explanation. Debutify reserves that right, and names public criticism of Debutify as a circumstance where it might exercise it.

I am not telling you this to talk you out of the product. I am telling you because the trial is 3 days, it requires a card, and after those 3 days the money is gone. That combination deserves a deliberate decision rather than a free-trial reflex.

The Trial Is 3 Days and Needs a Card

The buttons on Growth, Professional and Enterprise read “Start 3-day free trial”. Debutify’s policy confirms the card requirement: “To begin the trial, customers must provide valid payment information”, and if the trial is not cancelled before it ends “the customer will be automatically subscribed to the plan they selected”.

Three days is short for a theme. Installing it, migrating your content, rebuilding your product pages and forming a real opinion is not a 72-hour job on a store with a catalogue.

The practical approach is to do your evaluation on the free tier first, where there is no clock and no card, and use the paid trial only to test the specific premium widgets you have already decided you need. Set a calendar reminder for day 2.

Debutify Reviews Is a Separate Product With Separate Pricing

Debutify is no longer one product. The theme and the reviews app are billed independently, and the reviews app is installed through the Shopify App Store rather than bought on Debutify’s site.

Its trial is 30 days rather than 3, and Debutify states that when it ends “you will be automatically downgraded to the free plan” rather than charged. That is a materially friendlier structure than the theme’s, and it is worth knowing the two products behave differently.

If you are budgeting for theme plus reviews, the real number is both subscriptions. Professional on each is $35.60 plus $29.25, which is $64.85 a month or $778.20 a year at promotional rates.

What Debutify Does Not Publish

How many stores a subscription covers. I searched the pricing page, the theme page and the refund policy and found no per-store or multi-store licensing language at all. If you run several stores, ask before assuming either way. An earlier version of this article assumed per-store pricing, and that assumption was not supported by anything Debutify publishes.

The renewal price after the promotion. Covered above, and the most consequential gap on the page.

Product or page-view limits. Neither appears anywhere.

Which paid tier removes Debutify branding. It is listed as a premium widget without naming the tier.

A Stale Number on Debutify’s Own Site

Worth flagging because it explains a lot of the wrong figures circulating about this product.

Debutify’s theme page carries a comparison table arguing that nine app features would cost $967 a year to rent, against “$29/month” for Debutify. There is no $29 plan. List prices are $39, $89 and $159, and promotional prices are $15.60, $35.60 and $63.60.

That $29 figure is left over from an older price list, and a good deal of the Debutify pricing information you will find elsewhere appears to have been written off that page rather than off the pricing page. It is a useful reminder that a vendor’s marketing pages and its pricing page are different sources with different maintenance schedules.

The Claims, Labelled as Claims

Debutify makes several numerical assertions that are marketing rather than pricing, and they should be read that way.

Each plan card says it “Replaces $75+/mo in apps”, “$100+/mo” or “$250+/mo” respectively. The theme page claims individual features deliver specific conversion lifts, including 30 percent from back-in-stock alerts and 8 percent from a sticky add-to-cart. It states that Debutify is “trusted by 700,000+ merchants worldwide”. None of those figures carries a source.

The app-replacement claim is the one to actually test, because it is checkable. Open your Shopify billing page, list the apps Debutify would replace, and add them up. If that number is genuinely above $35.60 a month, Professional pays for itself and the decision is easy. If it is $12, the pitch does not apply to you.

Who Each Plan Is Actually For

Free is a real evaluation tier rather than a teaser. 26 widgets and sections with no time limit is enough to decide whether you like the builder. The absence of support is the honest cost.

Growth at $15.60 a month suits a solo operator on a small catalogue who does not mind updating the theme manually. Check the widget list before buying, because the thing you want may sit in the Professional tier’s 70.

Professional at $35.60 is where most working stores land, because automatic updates, the SEO Checker and three team seats are the difference between a theme you maintain and one that maintains itself.

Enterprise at $63.60 is for multi-person teams that need unlimited seats, development support and priority response. A two-person store does not.

Lifetime at $399 is the one I would think hardest about, because it is the only plan immune to a renewal price nobody has published. If you are confident you want this theme for more than a year, it repays in 6 to 11 months against the mid and upper tiers.

Where a Theme Sits in the Build Order

Worth saying, because theme shopping is a popular early activity and it is usually procrastination with a receipt.

A conversion theme improves the rate at which existing traffic buys. It does not create traffic, it does not find you suppliers, and no arrangement of trust badges rescues a store nobody visits. Before launch, this is not the line item to optimise, and the free tier exists precisely so it does not have to be.

What matters at that stage is what you sell, which the high-ticket niches list covers at no cost.

Supplier approval is the genuine bottleneck in this business and no theme moves it. The whole process is in the supplier sourcing guide.

Distributors want a registered entity before discussing terms, which the business formation guide walks through. If the model itself is still an open question, read what high-ticket dropshipping actually is before subscribing to anything monthly.

Common Questions

How much does Debutify cost in 2026?
The theme has list prices of $39, $89 and $159 a month for Growth, Professional and Enterprise. Current promotional prices are $23.40, $53.40 and $95.40 billed monthly, or $15.60, $35.60 and $63.60 billed annually. There is a free tier and a Lifetime plan at $399 one time.

Does Debutify have a free plan?
Yes, free forever, with 26 widgets and sections and 1 AI generation a month. It includes no support of any kind.

How long is the free trial?
Three days on the theme’s paid plans, and it requires a valid card. If you do not cancel before it ends you are subscribed automatically. Debutify Reviews has a separate 30-day trial that downgrades you to its free plan instead of charging you.

Can I get a refund from Debutify?
Generally no. Its policy states “All subscription fees are non-refundable” and Lifetime purchases are “final and non-refundable”. The only refunds offered are for being overcharged, within 30 days, or double charged, within 60 days.

Is the Lifetime plan worth $399?
It repays in roughly 6 months against Enterprise, 11 against Professional and 26 against Growth, at current promotional rates. It is also the only plan unaffected by a renewal price Debutify has not published. It does not include team seats, Discord or priority support.

Does annual billing save money?
At the moment yes, but not for the usual reason. The annual list price per month is identical to the monthly one. The difference is entirely a 60 percent promotion against a 40 percent one, which is a discount that could change rather than a structural annual rate.

What happens to the price when the promotion ends?
Debutify does not say. Its terms allow price changes at any time with 15 days notice to subscribers. Ask support in writing before subscribing and keep the reply.

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• How to Set Up Debutify Theme for a Shopify Dropshipping Store
• Best AI Store Builders in 2026: What You Actually Own at the End
• Best Shopify Themes for Dropshipping in 2026

Trevor Fenner

Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.

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