Trevor Fenner

LLM optimization is the next layer of AI search work I’ve been pushing my coaching clients to learn in 2026. It’s narrower than AEO. Where AEO covers the broad practice of getting AI engines to pick your content as the answer, LLM optimization is specifically about structuring your content so the underlying language models (GPT-5, […]

Answer Engine Optimization, or AEO, is the new discipline that’s quietly replacing a chunk of what people used to call SEO. It’s the work of optimizing your content so AI engines like ChatGPT, Perplexity, Claude, and Google AI Overviews actually pick your store as the answer when buyers ask questions. Different from SEO because the

If you’ve already played around with AI brand monitoring or AI visibility tools, you probably noticed something annoying. The dashboards tell you whether your brand shows up in ChatGPT or Perplexity, but they don’t really tell you the most important thing: where your competitors are getting cited and you’re not. That’s the gap. And finding

Most ecommerce store owners I talk to are still thinking about brand monitoring the old way: a Google Alert for their store name, maybe a Mention.com account, and that’s about it. Here’s the thing, though. In 2026 that’s not enough anymore. ChatGPT, Perplexity, Claude, and Gemini are quoting your brand to potential buyers every single

If you run a high-ticket dropshipping store in 2026, you already know the search game has changed. People aren’t typing “best electric bike for hunting” into Google and clicking through ten blue links anymore. They’re asking ChatGPT, Perplexity, Gemini, and Claude what to buy, and those AI assistants are quietly recommending stores, brands, and products