A few years back I watched a client’s Meta ad account light up with clicks from the UK and Australia, and the store’s conversion rate from those countries sat at less than half of what US traffic was doing. Same product, same ad creative, same offer. The difference was one line of text at the […]

Why Shopify Merchants Specifically Need Geo-Redirect Tools If you’re running a Shopify store and pulling traffic from more than one country, you’ve probably already seen the problem. Someone in London lands on your store, sees prices in US dollars, and bounces before they even scroll past your hero image. Or a shopper in Canada gets […]

A few years back, one of my clients was running a home fitness equipment store that got a spike of traffic from Canada. Great news, except the store only showed USD prices, shipped from a US warehouse with US-only shipping rates calculated at checkout, and had zero messaging about international orders. Conversion rate from that […]

Why Store Owners Go Looking for a GeoTargetly Alternative GeoTargetly earns its reputation. It’s a solid geo-redirect and content personalization tool that works on basically any platform, and I’ve recommended it plenty of times, including in my full GeoTargetly review. Here’s a typical version of the message I get: someone’s running a single Shopify store, […]

Here’s a comparison that trips people up more than it should. GeoTargetly and geoPlugin both show up when you search “geo targeting tools for ecommerce,” and both have the word “geo” right there in the name. But they are not competing for the same job. One is a finished product. The other is a raw […]

GeoTargetly vs Geolizr: Which One Actually Fits Your Store I get some version of this question in my inbox almost every week: “Trevor, I need to redirect international visitors to the right country page, should I just grab the cheap Shopify app or pay for the bigger tool?” The honest answer depends entirely on how […]