I ran the mattress category through my five-gate niche test using Layla Sleep, Zoma, Purple, Saatva, Brooklyn Bedding and Avocado. Five of six brands rule out an online-only store in writing. Here is the verdict and the evidence.

I own an electric bike store, so I ran the electric bike category through my five-gate niche test using MoonCool, Rad Power Bikes, Aventon, Ride1Up and Lectric eBikes. Real dealer terms, real prices, and a real verdict.

3D printers show up on almost every high-ticket dropshipping niche list I have ever read, and I think most of the people writing those lists have never opened a manufacturer’s storefront and looked at the prices. The category has the right shape. It is technical, the buyer researches for weeks, there is a service and […]

Cold plunge tubs look like a perfect high-ticket dropshipping niche from the outside. The products are big, they photograph well, the buyer is emotional, the average order value clears $2,000 without much effort, and the category went from fringe to mainstream in about four years. Every niche list on the internet has it near the […]

Most niche guides hand you a list of categories. This one goes the other way: take a consumer brand you already know and work backward through five gates, dealer requirements, MAP, minimums and freight, using what Big Green Egg, Traeger, Jackery and Chery Industrial publish on their own sites.