Google Tests A/B Toggle for Performance Max Asset Groups

Google Tests A/B Toggle for Performance Max Asset Groups

Google appears to be testing a built-in A/B testing toggle inside Performance Max asset groups, according to Search Engine Land’s October 20 report. If you run Performance Max for a high-ticket Shopify store, the catch is the calendar. Google’s help documentation says a test locks the tested asset group and recommends running it at least […]

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EU Privacy Board Gives Robots.txt Weight in AI Scraping

EU Privacy Board Gives Robots.txt Weight in AI Scraping

Europe’s data protection board says a site’s robots.txt file can weigh against AI companies that scrape it anyway, in draft guidelines open for comment until Oct. 30. If you sell high-ticket products, a file you probably never touched just became something regulators are told to weigh. It decides whether a scraper can claim your product […]

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Paradise Report Oct 20: 19 Ecommerce Stories to Know

Paradise Report Oct 20: 19 Ecommerce Stories to Know

19 stories ran on Ecommerce Paradise today, and the biggest one is Deloitte’s finding that holiday shopping is moving into October. This roundup is for ecommerce store owners, especially high-ticket Shopify operators, who read Ecommerce Paradise and want the decision-changing details fast. 1. Deloitte: Holiday Shopping Is Moving Into October Deloitte’s survey of 4,000 US […]

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Treasury Closes Stablecoin Rule Comments: What Stores Do Now

Treasury Closes Stablecoin Rule Comments: What Stores Do Now

Treasury’s public comment window on its GENIUS Act stablecoin rule closed Monday, October 19, with 123 submissions on the docket, according to The Block. This is a back-office story for a store owner, not a checkout story. The final rule will decide which stablecoins the companies that move your money can handle, and that sets […]

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Amex Business Gold Cuts 4x Ads to 6 Merchants Feb. 17

Amex Business Gold Cuts 4x Ads to 6 Merchants Feb. 17

American Express will limit Business Gold’s 4x points on advertising to purchases made directly with six companies starting February 17, 2027, per the card’s terms. For readers of Ecommerce Paradise who run their ad budget through this card, the change decides how many points a month of ad spend earns. Meta, Google, Amazon, Microsoft, GoDaddy […]

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Safari 27 Blocks Email-to-ID Ad Trackers: Audit Your Stack

Safari 27 Blocks Email-to-ID Ad Trackers: Audit Your Stack

Apple’s WebKit team confirmed on October 19 that Safari 27 blocks network access to third-party services that turn email addresses into tracking IDs. If you run a high-ticket store and pay an agency or vendor for programmatic retargeting, connected TV or audience matching, part of that spend may now reach Safari shoppers with no identifier […]

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