Google & Bing Shopping Ads · High-Ticket Ecommerce
Trevor Fenner — Founder of Ecommerce Paradise
Trevor Fenner · Founder, Ecommerce Paradise · Since 2015

Google Shopping & Ecommerce PPC ManagementStop Wasting Ad Spend.
Start Getting Profitable Sales.

Most high-ticket stores burn thousands on ads without knowing what actually drives sales. We build the complete profitable-ads system: feed-only Performance Max Shopping campaigns, search text ads, and dynamic remarketing on Google, then we duplicate it all for Bing at lower bids. Setup, daily monitoring, and monthly CRO coaching. USA and international.

🎉 New clients: 50% off your first month · $498.50 instead of $997
📞 Book a Free Ads Audit & Strategy Call → 🛒 See Plans — 50% Off Month 1 →
📦 Search + Shopping + Remarketing 👥 Purchaser Audience Signals 🚫 1,000+ Negative Keywords 📅 Weekly NKW Audits 🌍 USA & International 🔑 You Own Everything
Watch: The Feed-Only PMax Setup We Use
The Problem

You Are Paying for Clicks That Never Turn Into Sales

Every month your ads run without the right structure, budget leaks out on junk searches, window shoppers, and products that never convert. The fix is not more budget. It is a campaign structure built to produce profitable sales, then prove it with data.

What goes wrong with most accounts
  • All brands lumped into one campaign, no clean performance data per supplier
  • No purchaser audience signals, Google has no guidance on who your buyers are
  • Generic negative keyword lists with 20–50 terms, ours has 1,000+
  • Poor feed quality sends the wrong products to the wrong searches
  • Performance Max left on default settings, pushing budget into Display and YouTube with auto-generated creative
  • No daily monitoring. Bad search terms compound for weeks before anyone notices
How we fix it
  • Feed-only Performance Max Shopping campaigns plus search and remarketing, with no creative assets so spend stays on Shopping
  • Dynamic display retargeting ads set up on Google and Bing, re-engaging visitors who browsed but did not buy
  • Purchaser audience signals added to every campaign from day one
  • 1,000+ generic negative keywords applied before the first impression is served
  • Feed setup and/or optimization included, both Google and Bing Merchant Centers
  • Conversion value bidding from day one, with a target ROAS added once you pass 30 conversions a month
  • Daily search term monitoring, irrelevant traffic caught and excluded fast
⚠️ Merchant Center suspended or products disapproved? That is the number one thing that stalls Shopping ads before they ever get a chance. Grab our REINSTATED Suspension Recovery Kit to audit your store and file one clean appeal, or book a call below and we will handle it with you.
Our Method

How We Structure Your Campaigns

We build three ad layers on Google that work together to turn cold searches into profitable sales. Then we duplicate the entire system for Bing with a lower overall bid and budget matched to its traffic.

Step 1
Search Text Ads
We launch high-intent Google Search text ads with tightly themed ad groups for your brands and best-sellers. When a buyer types exactly what you sell, your ad is the first thing they see.
High-Intent Buyers
Step 2
Feed-Only PMax Shopping Ads
We launch Performance Max on your product feed only, with no headlines, images, or videos, so Google serves your products as Shopping ads to people already searching by brand and model. Auto-generated assets and URL expansion stay off, and a brand exclusion keeps it from taking credit for your own brand searches.
Budget Flows to Winners
Step 3
Dynamic Display Remarketing
Dynamic remarketing follows up with your visitors by showing them the exact products they viewed, pulling high-ticket buyers back to finish the purchase they were already considering.
Recover Lost Buyers
Step 4
Duplicate Everything for Bing
Once Google is dialed in, we clone the entire structure, feed-only PMax, search, and remarketing, into Microsoft Ads with a lower overall bid and budget matched to Bing traffic. Cheaper clicks, less competition, and extra profitable sales most stores never touch.
Cheaper Clicks, Same System
Optional, Based on Your Data
Separate Campaigns for Best-Sellers & High-Margin Products
Once you pass roughly 30 sales a month, we split campaigns by margin, price band, and brand tier using custom labels in your feed, and can move your highest-profit or best-selling products into their own dedicated campaigns. This lets you bid more aggressively on your best SKUs without those bids competing with lower-margin inventory.
Also Included
  • Feed setup and/or optimization for Google Merchant Center
  • Feed setup and/or optimization for Microsoft/Bing Merchant Center
  • Account connections and access configuration
  • Conversion tracking verified before launch
  • Works with USA-based and international accounts
Smart Bidding Strategy

Start Smart. Scale When the Data Is Ready.

High-ticket stores get few conversions, so every sale of data counts. We launch on conversion value bidding with no target, then add a target ROAS only once a campaign has enough sales to hit it.

Phase 1: Launch
Maximize Conversion Value
Every feed-only PMax campaign launches on Maximize conversion value with no target ROAS, so a $4,000 sale counts for more than a $400 one. We review search terms and the channel report weekly and cut what wastes spend while the data builds.
→
Phase 2: Scale
Add Target ROAS at 30+ Conversions
Once a campaign has 30+ conversions in 30 days, we set a target ROAS at its actual return and raise it in small steps, then split campaigns by margin, price band, and brand as volume grows. Every campaign stays feed-only for the life of the account, so budget keeps flowing to Shopping instead of Display or YouTube.

The timing of this transition depends on your store's conversion volume. We monitor and make the call when the data supports it.

What is Included

Exactly What We Do

No vague "campaign management." Here is precisely what happens at setup and every month.

Setup: Included in First Month
  • Google Merchant Center: account setup and/or feed optimization
  • Microsoft/Bing Merchant Center: account setup and/or feed optimization
  • Google Ads account created or audited
  • Microsoft Ads account created or audited
  • Feed-only Performance Max campaigns built on your product feed, no creative assets
  • Dynamic display retargeting ads configured on Google and Bing
  • Purchaser audience signals configured on every campaign
  • 1,000+ generic irrelevant negative keywords applied before launch
  • Campaigns launched on conversion value bidding, with brand exclusions and final URL expansion off
  • Conversion tracking verified and goals confirmed
  • Account connections and access configured
Monthly Management: Ongoing
  • Weekly search term audit, irrelevant terms caught and excluded fast
  • Weekly negative keyword list additions based on audit findings
  • Weekly channel performance check so spend stays on Shopping, not Display or YouTube
  • Bidding reviewed, target ROAS added and campaigns split by margin and brand as volume supports it
  • Budget allocation reviewed and adjusted per campaign
  • New brand campaigns built as you add suppliers
  • Merchant Center issue monitoring, catch feed or approval problems early
  • Monthly ad spend report: spend, impressions, clicks, conversions, and ROAS per campaign
  • One 1-on-1 CRO coaching call per month to review store conversion rate and landing pages
  • Honest notes on what is working and what to watch
Our Commitments

What We Guarantee

🛡️
What We Commit To
We do not guarantee specific ROAS numbers or sales results. Anyone making those promises is lying to you. What we do guarantee: your accounts and feeds will be set up correctly, your campaigns will be structured per brand with audience signals and negative keywords applied, and we will monitor daily and optimize actively throughout your engagement.
🔑
You Own Everything
Your Google Ads account, Microsoft Ads account, Merchant Centers, product feeds, campaign structures, and negative keyword lists are yours. Always. We work as a manager, not the owner. If you cancel, every account, every campaign, and every list we built stays with you.
Client Results

What Our Shopping Ads Clients Say

Real store owners on what changed after we took over their Shopping campaigns.

★★★★★
"We were spending around $8k per month on Google Shopping before working with Trevor and barely breaking even. Within the first 60 days after the rebuild, our ROAS improved significantly and our campaigns became much more predictable."
Daniel R.
High-Ticket Home & Fitness Brand
★★★★★
"I have worked with freelancers before who just adjusted bids and sent reports. This was different. Our Merchant Center was cleaned up, the product feed was optimized correctly, and our campaigns were rebuilt from scratch with proper brand segmentation."
Kristin M.
Ecommerce Brand Owner
★★★★★
"The daily search term monitoring alone made a massive difference. We were showing up for completely irrelevant searches before and burning money fast. Within the first month, our wasted spend dropped considerably."
Sandra L.
Luxury Home Goods Store
★★★★★
"Before we hired Ecommerce Paradise, our Google Shopping account was set up by a generic agency with no understanding of high-ticket. Within a month of the rebuild, our cost per conversion dropped considerably and the store finally started feeling scalable."
Jason P.
Outdoor Equipment Store Owner
★★★★★
"The setup and first month alone were worth it. We had Merchant Center approval issues that had been silently killing our impressions for months. Within the first week those were resolved, and our impression share immediately improved."
Rachel B.
High-Ticket Furniture Store
★★★★★
"I appreciated the honesty about timelines upfront. No empty promises about ROAS targets. The explanation of the bidding strategy progression set exactly the right expectations. Results followed."
Kevin A.
Fitness Equipment Retailer
Pricing

Simple, Transparent Pricing

Every plan includes feed and campaign setup in month 1, the full feed-only PMax, search, and remarketing build, weekly NKW audits, monthly spend reports, and one CRO coaching call per month.

No automatic billing on any plan. Every payment is one-time. Seven days before your paid period ends, I check in with you, and you only get an invoice for the next month if you want to keep going.

New Client Offer
50% Off Your First Month

Start at $498.50 for month 1 instead of $997, with the full feed-only Performance Max build, both Merchant Center feeds, and the 1,000+ negative keyword list included. After that it is $997 a month, invoiced only when you confirm you want to continue.

🛒 Start Month 1 for $498.50 →
Month to Month · Setup Included
Monthly Management
$997 month 1
$498.50
month 1, then $997/month · no auto-billing
  • Feed and campaign setup in month 1
  • Feed-only PMax, search, and remarketing campaigns
  • Purchaser audience signals on every campaign
  • 1,000+ negative keywords applied at launch
  • Weekly search term audit and NKW additions
  • Monthly ad spend report
  • One CRO coaching call per month
  • Google and Bing, USA and international
🛒 Buy Month 1 — $498.50 →
Secure checkout · PayPal, Venmo, Pay Later, Card
3 Months Prepaid · Recommended Start
3-Month Package
$2,991 at the monthly rate
$2,397
one-time · setup included in month 1
Effective monthly rate
$799/mo
Less than paying month to month, even with the half-price first month
Gives campaigns enough time to build the clean conversion data needed to move from launch bidding to a target ROAS and split campaigns by margin and brand.
🛒 Buy 3 Months — $2,397 →
Secure checkout · PayPal, Venmo, Pay Later, Card
6 Months Prepaid
6-Month Package
$5,982 at the monthly rate
$4,497
one-time · setup included in month 1
Effective monthly rate
$749.50/mo
Save $986.50 vs month 1 at 50% off plus 5 months at $997
Enough time for every campaign to mature, bidding to fully optimize, and best-seller or high-margin campaigns to be built and refined.
🛒 Buy 6 Months — $4,497 →
Secure checkout · PayPal, Venmo, Pay Later, Card
12 Months Prepaid · Best Rate
12-Month Partnership Package
The lowest monthly rate. Twelve months gives your campaigns time to accumulate data, fully optimize bidding across every brand, build out high-margin and best-seller campaigns, and compound the gains from weekly NKW audits and monthly CRO coaching, through a full holiday season.
$11,964 at the monthly rate
$8,497
one-time · setup included in month 1
Effective monthly rate
$708/mo
Save $2,968.50 vs month 1 at 50% off plus 11 months at $997
🛒 Buy 12 Months — $8,497 →
Secure checkout · PayPal, Venmo, Pay Later, Card
Setup included in all plansNo automatic billingYou own all accounts and campaign structureUSA and international accounts acceptedAd spend paid directly to Google/Microsoft by you

After checkout you land on your welcome page to sign the services agreement and book your onboarding call. Not sure which plan fits? Book a free ads audit first.

Do It Yourself First

Not Ready for Done-For-You? Grab the Kits.

The same checklists, setup SOP, and recovery playbook we use on client accounts, packaged so you can do it yourself this afternoon.

📋 Ads Setup Kit

Google & Bing Shopping Ads Setup Checklists

The exact setup checklists we follow when launching client campaigns: Merchant Center, feeds, campaign builds, and launch steps for both Google and Bing.

$38 $19
Get the Ads Setup Kit →
⚙️ Campaign Build SOP

Feed-Only PMax Setup SOP for High-Ticket Stores

The exact feed-only Performance Max build we run on client accounts: feed and title fixes, custom labels, campaign structure by sales volume, every setting, and 10 copy-paste prompts so Claude or ChatGPT does the grunt work.

$49
Get the PMax SOP →
🛡️ Suspension Recovery

REINSTATED: Merchant Center Suspension Recovery Kit

Suspended for Misrepresentation? The full recovery playbook: a 122-point self-audit across all 10 categories Google checks, a paste-in appeal letter, and the clean-rebuild path if you are out of appeals.

$98 $49
Get REINSTATED →
Ecommerce PPC Management

Ecommerce PPC Services Built for Stores That Sell $1,000+ Products

Most ecommerce PPC agencies are built for apparel and $40 impulse buys. They chase clicks, push budget into Display and YouTube, and report on impressions. High-ticket stores need the opposite: fewer, better clicks from buyers searching a brand and model, and every dollar tied back to a sale.

That is the only thing this ecommerce PPC management service does. I run Google Shopping on my own high-ticket stores, and the same Google Shopping ads setup I use is what your account gets: feed-only Performance Max, tightly themed search ads, dynamic remarketing, and the same build cloned into Microsoft Ads.

What separates good Google Shopping management services from the rest

  • Feed first. Titles, GTINs, product types and custom labels decide which searches you show for. Most accounts never touch the feed.
  • Budget stays on Shopping. Feed-only PMax with no creative assets, checked weekly in the channel report.
  • Negatives before launch. A 1,000+ term list goes on before the first click, then weekly search term audits.
  • Value-based bidding. A $4,000 sale is worth more than a $400 one, so bidding follows conversion value, with a target ROAS once the data supports it.
  • A real process. The daily and weekly Google Ads management checklist we follow is published, so you can see exactly what happens in your account.

Ecommerce PPC agency vs freelancer vs doing it yourself

A freelancer adjusting bids will not fix a broken feed or a conversion problem on the product page. A large ecommerce PPC agency will, but usually with a $2,500+ monthly minimum and a junior account manager. Doing it yourself works if you have the time; the Masterclass and the PMax SOP below teach the exact system. This service sits in the middle: senior-level Google Shopping management for $997 a month, with one CRO coaching call every month because ads only work as well as the page they send traffic to. Read why high-ticket Google Ads need a complete conversion system for the full picture.

Comparing options? See our roundup of the best Google Shopping ad agencies. And if you want traffic that keeps coming after the ad budget stops, pair ads with our ecommerce SEO services.

FAQ

Common Questions

What is a feed-only Performance Max campaign?
It is a Performance Max campaign built on your product feed alone, with no headlines, images, or videos. With no creative to work with, Google serves your products as Shopping ads to people searching for them, instead of pushing budget into Display and YouTube. We keep auto-generated assets and final URL expansion off, attach a 1,000+ term negative list and a brand exclusion, and check the channel report weekly to confirm spend stays on Shopping.
How do you organize campaigns by brand?
We give each major supplier brand its own tightly themed search ad groups and a brand-tier custom label in your feed, so once volume allows we can split Performance Max campaigns by brand. That gives you clean budget control and clean performance data per brand, so we always know which suppliers make you money and which waste your spend.
Why do you launch on feed-only Performance Max instead of Manual CPC?
Because it pools learning across your whole catalog and bids on the value of each product, which matters when a high-ticket store only gets a few dozen sales a month. We launch on conversion value bidding with no target, add a target ROAS once a campaign has 30+ conversions in 30 days, and we review the channel report weekly so spend stays on Shopping. We do not run 3-tier standard Shopping campaigns anymore: feed-only Performance Max with no creative assets gives Google nothing to push into Display or YouTube in the first place.
What is in your 1,000+ negative keyword list?
Our list covers the most common irrelevant search terms that Shopping ads get triggered by, including DIY terms, how-to searches, competitor brand names where appropriate, unrelated product categories, informational queries, and low-intent browsing searches.
Do you work with international accounts?
Yes. We work with both USA-based and international Google and Bing Shopping accounts. We will discuss the specifics of your setup on the strategy call.
Do I keep ownership of my accounts?
Yes, always. You own your Google Ads account, Microsoft Ads account, both Merchant Centers, your product feeds, your campaign structures, and your negative keyword lists. If you ever cancel, everything stays with you.
How much does ecommerce PPC management cost?
Management is $997 a month, with the first month at 50% off ($498.50) and setup included. Prepaid terms lower the rate: $2,397 for 3 months, $4,497 for 6 months, or $8,497 for 12 months. Ad spend is separate and paid directly to Google and Microsoft. Many ecommerce PPC agencies charge a percentage of spend with a monthly minimum; a flat fee means our incentive is your profit, not a bigger budget.
What do Google Shopping management services include?
Merchant Center and feed setup or optimization on Google and Bing, feed-only Performance Max, search text ads, dynamic remarketing, conversion tracking, a 1,000+ negative keyword list, weekly search term audits, bidding and budget management, a monthly spend report, and a monthly CRO coaching call.
How does billing work? Is there a contract?
There is no automatic billing. Every plan is a one-time payment for the period you choose. Seven days before it ends I check in with you, and if you want to continue you get a PayPal invoice for the next month (or a prepaid 3, 6 or 12 month term at the lower rate). If you do not want to continue, the service simply ends at the end of the paid period. A short services agreement is signed after checkout.
Do you manage other ad platforms?
This service covers Google and Microsoft (Bing): Shopping through feed-only Performance Max, search text ads, and dynamic remarketing. We do not manage Meta, TikTok, or YouTube video campaigns. For high-ticket ecommerce, Shopping and search intent are where the leverage is.
Do you work with dropshipping stores?
Yes, provided the business is legitimate, uses real authorized suppliers, carries genuine branded products, and is focused on long-term growth. We do not work with arbitrage stores, counterfeit products, or anything that violates Google's Shopping policies.
Policies

Terms You Should Know

💳 Payment Policy
All plans are paid before onboarding begins. Every payment is one-time: there is no automatic billing. Seven days before a paid period ends we confirm whether you want to continue and send a PayPal invoice for the next period if you do. Ad spend is paid directly by you to Google and Microsoft; we never hold or control your budget.
🔄 Cancellation Policy
Nothing to cancel. If you do not want to continue, just tell us or do not pay the renewal invoice, and the service ends at the end of the paid period. Prepaid terms do not auto-renew.
🛑 Refund Policy
All fees are non-refundable once onboarding begins. Prepaid plan fees are non-refundable. A service agreement is required before work begins. Results are not guaranteed.
⚠️ Ad Spend Disclaimer: Please Read

Client is solely responsible for all ad spend. Ecommerce Paradise, its owners, employees, and representatives are not responsible for any ad spend charged to your Google Ads or Microsoft Ads accounts at any time, for any reason.

All daily budgets are agreed upon in writing before being applied. We will not change your daily campaign budgets without your explicit approval. However, Google Ads and Microsoft Ads platforms may spend up to 2x a campaign's daily budget on any given day under their standard delivery policies.

Platform terms govern all spend behavior. All billing, overdelivery, monthly caps, payment disputes, and charge-related matters are governed exclusively by the terms and conditions of Google LLC and Microsoft Corporation. Clients are strongly encouraged to review these policies directly: Google Ads Budget Policy and Microsoft Ads Budget Policy.

Ecommerce Paradise does not hold, receive, transfer, or control any client ad spend funds at any time. By engaging our services, you acknowledge and agree that Ecommerce Paradise bears no liability for any ad spend charges, campaign performance outcomes, or business results arising from the use of Google Ads or Microsoft Ads.

📞 Free · 30 Minutes · No Obligation

Book Your Free Ads Audit & Strategy Call

Not sure where to start or which plan fits your store? Book a free 30 minute ads audit and strategy call. We go through your campaigns, product feed, and Merchant Center together, and you leave with a clear list of what to fix first. Book the call and your first month is 50% off, no pitch, no pressure.

Trevor Fenner
You're booking directly with Trevor
This call is with me personally, not a sales rep, not an assistant, not a bot. I take every strategy call myself. Come with your campaigns and I'll give you straight, honest feedback on what's working and what needs fixing.
Trevor Fenner · Founder, Ecommerce Paradise · Active store owner since 2010
You own every account No revenue share No auto-billing · stop anytime Ad spend paid directly to Google/Microsoft by you
Prefer to call or message?
+1 (307) 429-0021
📞 Call Us to Discuss Your Campaigns
· Or email

Hear From Ecommerce Paradise Clients

Watch clients share their experiences in their own words.

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