Klaviyo Pricing in 2026: What It Really Costs for Your Ecommerce Store

Klaviyo pricing, as of November 2026, starts at $0 for the Free plan (up to 250 active profiles and 500 emails a month), then $20 a month for the Email plan and $25 for the Marketing plan at 500 active profiles. The bill is driven by how many active profiles you have: Email lists at $100 a month at 5,000 profiles, $150 at 10,000 and $400 at 25,000, and SMS is a separate add-on that starts at $0.009 per message plus carrier fees for a US short code ($0.011 for US toll-free). I run Ecommerce Paradise, I teach high-ticket dropshipping, and I wrote this guide so you can price Klaviyo at your own list size before you commit.

Disclosure: some links below are affiliate links, which means I may earn a commission at no extra cost to you. It does not change what Klaviyo’s pricing page says. Prices change, so check the provider before you buy. This is general information, not tax, legal or financial advice.

Klaviyo’s pricing page is built around a slider, a separate “All products” view and an SMS calculator, and most numbers only appear after you click. On November 10, 2026, I opened klaviyo.com/pricing in my own browser, stepped the active profiles slider through each tier and read the add-on cards. Anything the page did not show, I mark “not shown.”

Klaviyo Pricing at a Glance (November 2026)

SMS, RCS, WhatsApp, Composer (Klaviyo’s AI marketing agent), Customer Agent and Helpdesk are listed as add-ons on the paid plans. I cover the ones that matter to a store below, with the prices as shown.

How Klaviyo Pricing Works: Active Profiles

Klaviyo prices by active profiles, and its pricing page defines an active profile as any contact in your database that you can market to. That matters for your bill, because a contact who never opens an email still counts if you can market to them. Klaviyo’s slider runs from 500 up to 150,000 and above, and over 150,000 active profiles the page sends you to sales for a custom plan.

The tiers are uneven. The slider moves in steps of 500 at the low end, then skips ahead, so Email goes from $140 at 6,500 profiles to $150 at 10,000 profiles, then climbs $25 at each 500-profile step up to $325 at 13,500 profiles, after which the steps widen ($350 at 15,000 and $375 at 20,000). If your list sits just over a tier boundary, a clean-up can change the bill by tens of dollars a month.

Klaviyo Free Plan Limits

Klaviyo’s free plan covers up to 250 active profiles and 500 emails a month. The pricing page lists what else comes with it: $5 of Composer usage a month, $5 of mobile messages a month, social marketing for 250 active profiles, Reviews for 50 orders a month, Customer Hub for 250 active profiles, 10 Customer Agent resolutions a month, 10 Helpdesk tickets a month and mobile app marketing.

The comparison grid shows what the free plan leaves out. A/B testing is marked “not included” on Free and included on Email, Marketing and Custom. Email support covers the first 60 days on Free and is included on paid plans. Campaigns and flows and segmentation are included on every plan.

For a store that has not made a sale yet, this is enough to build a welcome flow, an abandoned cart flow and a post-purchase flow. In my experience, the point to move up is when your list passes 250 profiles or you want to A/B test subject lines, because the free plan stops at both.

Klaviyo Email Plan: $20 at 500 Profiles

The Email plan is $20 a month at 500 active profiles and shows 5,000 emails a month at that tier. It includes everything on Free, plus A/B testing and paid-plan support. The All products view also lists unified customer profiles with all-time data, over 400 built-in integrations, predictive analytics and reporting dashboards, and AI-generated segments, content and images.

The Email plan fits a store that wants flows and campaigns and does not need Reviews, Social or Customer Hub inside Klaviyo. At the tiers I stepped through, the allowance is 10 times your active profiles: 10,000 emails at 1,000 profiles, 25,000 at 2,500 and 50,000 at 5,000. Confirm the number at your tier on the slider before you plan a big promotion.

Klaviyo Marketing Plan: $25 at 500 Profiles

The Marketing plan is labeled “Recommended” and lists at $25 a month at 500 active profiles. It includes everything in Email, plus social marketing for the full profile count, Reviews with no order limit and Customer Hub for the full profile count. On the Free and Email plans, those products are capped at 250 profiles or 50 orders a month, or sold as add-ons.

At the time I checked, the page showed a limited-time offer: the first month of an eligible Marketing plan for $1, for up to 5,000 active profiles. Klaviyo’s offer terms say it runs from November 6 through 11:59 p.m. ET on November 30, 2026, covers the 500 to 5,000 active profile tiers, applies only to USD accounts that did not hold a paid Klaviyo plan in the previous 12 months, needs self-serve checkout, and renews at the standard price after the first month. If you want to try it, my Klaviyo link is where I send people.

Klaviyo Pricing by List Size

This is the table most guides skip. I stepped the slider to each tier and wrote down the Email and Marketing prices exactly as shown, in USD, for the US page.

Two patterns stand out. First, the price per profile falls as you grow, from $0.04 at 500 profiles to about $0.015 at 10,000, then rises again to about $0.023 at 15,000, where the page shows $350 against $150 at 10,000. That makes 10,000 profiles the cheapest point per profile on the Email plan below 25,000, and crossing it gets expensive fast. Second, the gap between Email and Marketing grows with your list: $5 at 500 profiles, $30 at 5,000 and about $96 at 20,000.

Here is a worked example for a store on the Email plan. At 5,000 profiles, you pay $100 a month, or $1,200 a year. If 1,500 of those are dead contacts and you clean them out, you drop to roughly 3,500 profiles at $80 a month, which is $960 a year. That is a $240 annual saving from list hygiene alone, and it uses the figures from the table.

Klaviyo SMS Prices

On the Free plan, Klaviyo includes $5 of mobile messages a month. On the Email and Marketing plans, the comparison grid lists SMS and MMS as an add-on. The add-on calculator shows prices per message by destination.

The calculator’s footnote says the price includes carrier fees where applicable, so the “plus carrier fees” wording is not fully clear. The US short code destination is cheaper than toll-free for SMS, as the rows above show. The calculator on this page prices by monthly message volume, and it did not show credit bundles.

As a rough guide, at $0.011 a message, 5,000 SMS sends a month would be about $55 before any carrier fees. That is my arithmetic, not a price Klaviyo quotes, so test your own volume in the calculator. If SMS is part of your plan, compare it with Omnisend’s published rates below.

Reviews, Customer Hub, Social and Data Add-Ons

Klaviyo sells several products separately, and the “All products” view shows a starting price for each. These are the ones I read, at the smallest tier shown.

Reviews, Customer Hub and Social scale with your numbers, so the starting price is not what you pay at scale. Personalization and the Advanced Data Platform are priced on separate sliders, and the page lists predictive analytics, custom CLV prediction and RFM segments as the features they unlock. For most high-ticket stores under 25,000 profiles, I would not buy either until the core flows are earning.

Klaviyo vs Omnisend vs Mailchimp at the Same List Size

I compared the same list sizes on each vendor’s own pricing page. Omnisend’s prices below are with “Pay 3 months upfront” switched off, so they are the regular monthly rates. Mailchimp’s figures come from my own read of its pricing page slider on November 10, 2026, at list price, before the 50% introductory offer the page was showing.

Omnisend’s pricing page lists its tiers as ranges, so the 2,500, 5,000 and 10,000 rows are the 2,001 to 2,500, 4,501 to 5,000 and 9,001 to 10,000 tiers. Omnisend’s Pro plan is the one that supports SMS, sold per message from $0.007, and it lists unlimited emails subject to a fair-use limit. Klaviyo’s SMS is an add-on on every paid plan, so the Pro column is closer to Klaviyo Marketing plus an SMS budget, and neither vendor’s SMS is free. Omnisend also states on its pricing page that you can save up to 35% versus Klaviyo, which is Omnisend’s own claim and based on its own comparison.

On these numbers, Omnisend’s Standard plan is cheaper than Klaviyo Email at each of these list sizes. Klaviyo’s case is not price. In my experience, it is the depth of reporting, the 400-plus integrations the pricing page lists and the amount of third-party help and templates built around it. I use Omnisend when a store is small and cost matters most, and I price Klaviyo when a store has the traffic to use the deeper analytics.

Mailchimp is competitive at some sizes, but it is a general-purpose tool and its tiers and introductory offers move around. I wrote up the tier prices in my Mailchimp pricing guide.

I compare the two head to head in Klaviyo vs Mailchimp.

For the Omnisend side, read my Omnisend pricing guide.

My Klaviyo vs Omnisend comparison puts the two next to each other.

Is Klaviyo Worth It for a High-Ticket Store?

It can be, but the math depends on your list and your flows, not on the plan name. A high-ticket store with a $1,500 average order only needs to recover a small number of abandoned checkouts a month for a $100 to $150 plan to pay for itself. That is arithmetic, not a promise, and results vary with traffic and offers.

I would stay on Free until you have more than 250 profiles, move to Email when you want A/B testing and a bigger list, and only add Marketing if you will use Reviews, Social or Customer Hub. If you are comparing platforms across the whole category, my Klaviyo alternatives comparison covers seven options.

My Klaviyo review covers the product itself.

How to Keep Your Klaviyo Bill Down

Because the price follows active profiles, list hygiene is the main lever. Suppress profiles that have not engaged in 90 to 180 days, remove junk and role-based addresses, and check the tier boundary before you import a big list. Klaviyo’s own table shows how much a boundary matters: 10,000 profiles on Email is $150, and 11,000 is $200.

Run SMS only after your email flows work, and price it from the calculator at your real monthly volume. Reassess your tier each quarter against revenue, not just contact count. Note that a promotional first month, like the $1 Marketing offer, renews at the standard tier price, so budget for the second month, not the first.

Keep Your List Clean and Legal

The Federal Trade Commission’s CAN-SPAM compliance guide lists eight requirements for commercial email, including accurate header information, honest subject lines, a valid physical postal address and an opt-out you honor within 10 business days. The FTC says each separate email in violation can carry penalties of up to $53,088. That is another reason to remove people who ask to leave, since they also count toward your tier.

What I Could Not Confirm

I only wrote down what the pages showed, so here is the gap list. Carrier fee amounts are not shown beyond the “plus carrier fees” label. The send allowance and prices above 5,000 profiles were read at the tiers in the table only. Custom plan prices above 150,000 profiles are not shown. Older versions of this page described three plan types, Free, Email and Email and SMS, and quoted rough ranges; the current page shows Free, Email, Marketing and Custom, and I replaced those ranges with the numbers above.

What To Pair With Your Email Platform

Email is one piece of a store, and the rest of the stack is where most beginners overspend. If you are still deciding what to sell, start with my guide on what high-ticket dropshipping is.

Then use my high-ticket niches list to pick a category worth emailing about.

Supplier terms decide your margins, and my step-by-step supplier guide walks through how I vet them.

Software like Klaviyo is a recurring business expense, so set up the right structure early with my business formation guide.

Klaviyo Pricing FAQ

How much does Klaviyo cost per month?
As of November 2026, the Free plan costs $0 for up to 250 active profiles. At 500 active profiles, Email is $20 and Marketing is $25. Email reaches $100 at 5,000 profiles, $150 at 10,000 and $400 at 25,000, and SMS is an add-on.

Is Klaviyo free?
Yes, up to 250 active profiles and 500 emails a month. The free plan also lists $5 of mobile messages a month, $5 of Composer usage, Reviews for 50 orders a month and email support for the first 60 days. A/B testing is not included on Free.

How much does Klaviyo SMS cost?
The pricing page’s calculator shows $0.011 plus carrier fees per SMS for the default US toll-free destination and $0.009 for a US short code, with MMS at $0.04 toll-free and $0.025 short code. SMS is an add-on on paid plans, and the footnote says the price includes carrier fees where applicable, so test your own volume in the calculator.

How much is Klaviyo for 10,000 contacts?
At 10,000 active profiles, the Email plan lists at $150 a month and the Marketing plan at $195. At 11,000 profiles those become $200 and $250. Omnisend’s 9,001 to 10,000 tier lists Standard at $132 and Pro at $150 for comparison.

Is Omnisend cheaper than Klaviyo?
On each vendor’s own pricing page at 500, 2,500, 5,000 and 10,000 contacts, Omnisend’s Standard plan is cheaper than Klaviyo Email, and Omnisend Pro, the plan that supports SMS, is cheaper than Klaviyo Marketing from 2,500 contacts up. Klaviyo may still fit better if you want its reporting depth, so price both at your own list size.

Related Articles

These guides cover the email platforms and costs around Klaviyo:

• Klaviyo Alternatives: 7 Email Platforms Compared for 2026
• Omnisend Pricing in 2026: Complete Plan Breakdown
• Mailchimp Pricing 2026: Free, Essentials, Standard and Premium Costs
• Klaviyo vs Mailchimp in 2026: Ecommerce-Native vs General Email
• Constant Contact Pricing 2026: Plans and Cost by Contact Tier

Trevor Fenner

Trevor Fenner is an ecommerce entrepreneur and world traveler from Seattle, Washington, and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.

He maintains homes in Seattle and Bali, spends most of the year overseas, and usually returns to Seattle for about a month each summer.

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