MailPoet prices on subscriber count, which means there is no single price to quote and no plan table you can screenshot. The pricing page is an estimator: you pick your list size and it calculates. That is a reasonable way to sell email software and an annoying way to research it.
So here is the base of the ladder, verified directly from the estimator, plus the structural stuff that actually decides which plan you want. The tier structure and what each one includes does not change as your list grows. Only the number does.
The Four Plans
Prices below are at the 500-subscriber tier billed monthly, which is the floor of the range. Your price scales up from here with your list.
| Plan | From | Sending limit | Sites | Sends through |
|---|---|---|---|---|
| Starter | Free | 5,000 emails/month | 1 | MailPoet Sending Service |
| Creator | $8/mo | Unlimited | 1 | Your own sending setup |
| Business | $10/mo | Unlimited | 1 | MailPoet Sending Service |
| Agency | $30/mo | Unlimited | 50 | MailPoet Sending Service |
Yearly billing saves up to 15 percent. The subscriber tiers in the estimator run from 500 all the way to 500,000 and above, so this scales considerably further than most WordPress-native tools.
What Each Tier Actually Adds
Starter (free) covers up to 500 subscribers and 5,000 emails a month. You get subscription forms, email and ecommerce marketing, basic marketing automation, and summarised engagement statistics. This is a genuinely usable free tier rather than a demo.
Business removes the sending cap and the MailPoet branding, and adds priority support, subscriber segmentation, targeted marketing automation, and detailed engagement and ecommerce statistics. Segmentation is the feature that matters most in that list and I will come back to why.
Agency puts the full Business feature set on up to 50 websites. Note carefully that the subscriber count is per MailPoet instance, not pooled across all 50 sites. That is unusually generous and it makes Agency the obvious pick for anyone running a portfolio of stores.
Creator is the plan nobody explains properly, so let me. It gives you every Business feature but strips out the MailPoet Sending Service, which means you bring your own sending infrastructure. It is $2 a month cheaper at the base tier. That is a small discount for a large operational difference, and the reasoning behind it is the most important thing on this page.
Email your customers from inside WordPress
Free up to 500 subscribers, with WooCommerce integration and automation built in. No separate platform to learn.
The Sending Service Question Decides Everything
The gap between Creator and Business is $2 a month at the base tier, and choosing wrong will cost you far more than that.
Email deliverability is not a software problem, it is a reputation problem. Mailbox providers decide whether your message reaches the inbox based largely on the sending IP and domain reputation behind it. A shared sending service maintains that reputation across all its customers as a full-time job. Your own SMTP setup does not, unless you make it one.
Google and Yahoo both tightened their requirements for bulk senders, and Google documents the current expectations around authentication, spam rates, and one-click unsubscribe in its email sender guidelines. Meeting those requirements is straightforward on a managed sending service and is entirely your problem on Creator.
So the practical rule is simple. Choose Creator only if you already run a proper transactional email setup with authenticated domains and you know your current deliverability numbers. If you cannot state your SPF, DKIM, and DMARC status from memory, pay the extra $2 and take Business.
The failure mode with Creator is silent and expensive. Your emails do not bounce, they just quietly land in spam, and you find out three months later when you notice open rates halved. On a store where an abandoned cart sequence is doing real revenue, that is a very costly $2 saved.
Which Plan a Store Actually Needs
For most stores reading this, the answer is Business, and the reason is segmentation rather than the sending limit.
The free Starter plan sends to your whole list. That is fine for a newsletter and useless for a store. A customer who bought a $9,000 unit last month and a visitor who downloaded a buying guide yesterday should not receive the same email, and on Starter they will. Segmentation is what turns a list into a revenue channel, and it is the single feature worth upgrading for.
The exception is the store that has not launched yet. If you are collecting emails on a pre-launch page and you have under 500 of them, Starter costs nothing and does the job. Upgrade when you have something to segment.
If you run more than one store, look hard at Agency. Fifty sites at $30 a month, with subscribers counted per instance rather than pooled, is a materially better deal than three separate Business subscriptions. For anyone running a portfolio of high-ticket stores, this is the plan.
What I Could Not Verify
Being straight with you about the limits of this research.
Verified: the four plan names, what each includes, the sending limits, the site counts, the base prices at the 500-subscriber tier, and the yearly discount of up to 15 percent. All read directly from MailPoet’s own estimator.
Not verified: the price at higher subscriber tiers. The estimator calculates those interactively and I could not get it to render figures for larger lists reliably, so I am not going to publish numbers I did not read at source. If you have 8,000 subscribers, put that into the estimator yourself and you will have your answer in ten seconds. What I can tell you is that the tier structure above does not change, only the number attached to it.
This is also a decent reminder to check pricing yourself before any purchase rather than trusting an article, mine included. Subscriber-based pricing moves, and a figure published six months ago is a guess.
Run the estimator with your own list size
MailPoet prices on subscriber count. Put your real number in and you will have an exact figure in seconds, including the yearly discount.
The Costs That Sit Outside the Subscription
Three things belong in your budget that no pricing page mentions.
List hygiene is a direct cost. Because you pay by subscriber, every dead address on your list is money leaving your account monthly. A list of 8,000 where 2,000 have not opened anything in a year is a bill for people who are not listening. Clean quarterly. This is one of the few cases where deleting subscribers makes you money twice over, since it cuts your bill and improves your engagement rates at the same time.
Sending from your own site has a resource cost. MailPoet runs inside WordPress, which means the sending process uses your hosting. On cheap shared hosting, sending to a large list can slow the site or hit resource limits, and a store that goes sluggish during a campaign send is losing orders at exactly the moment you were trying to generate them. If your list is large and your hosting is cheap, this is a real constraint on the whole approach.
Compliance is yours, not the vendor’s. You are collecting and storing email addresses in your own database. If you sell into the EU or UK, the European Commission’s data protection framework governs consent and retention. Use confirmed opt-in, keep the consent record, and honour unsubscribes immediately. The plugin gives you the tools and the obligation stays with you.
How It Compares on Price
MailPoet is inexpensive relative to the dedicated ecommerce email platforms, and that is the honest headline. Starting at $10 a month on Business, it undercuts most of the category at small list sizes.
What you trade for that price is depth. The dedicated ecommerce platforms have more sophisticated automation, better product-level personalisation, and revenue attribution reporting that MailPoet does not attempt to match. Whether that matters depends entirely on whether you would actually use it, and most stores under a certain size would not.
The other thing you get with MailPoet, which is genuinely hard to price, is that it lives in your WordPress dashboard. No second platform, no separate login, no sync to debug at two in the morning. For a solo operator that reduction in moving parts has real value, and it is the main reason to choose it over a SaaS tool that is nominally more capable.
The Four Automations That Justify the Upgrade
Paying for Business only makes sense if you build something with it. These four are where the money is on a high-ticket store, roughly in order of return per hour spent.
Abandoned cart, or abandoned quote. On a store selling four and five figure products, most buyers do not check out on the first visit and were never going to. The sequence that matters is not a discount code, it is a sequence that answers the question that stopped them. Shipping and lead time, whether it fits their space, and whether anyone will help them install it. Three emails over five days, each addressing one objection, outperforms a generic ten percent off every time on considered purchases.
Post-purchase onboarding. The window immediately after a large order is the highest-trust moment you will ever have with that customer, and most stores waste it on a receipt. Use it. Tell them what happens next, when it ships, who to contact. This reduces support tickets, reduces cancellations, and is where referrals come from on high-ticket items where the buyer talks to peers about the purchase.
Browse abandonment on high-value pages. Someone who viewed your most expensive category three times in a week is closer to buying than someone who added a cheap accessory to a cart. Segmentation on Business lets you treat them differently. This is the automation that specifically needs the paid tier and it is the one most stores never build.
The win-back before you delete them. Since you pay per subscriber, run a re-engagement sequence before you clean the list rather than after. A four-email sequence to people who have not opened in six months typically revives a small percentage and lets you remove the rest with a clear conscience. Do this quarterly and it pays for the subscription by itself.
What I would not bother with early is a complex branching automation with a dozen conditions. It takes a day to build, it is difficult to debug, and the return is far below the four above. Get those working, then get clever.
The Setup Checklist Nobody Gives You
Whichever plan you land on, these steps happen before your first campaign, and skipping them is why people conclude email does not work for their store.
Authenticate your domain. SPF, DKIM, and DMARC records are not optional any more. Mailbox providers use them to decide whether you are legitimate, and the major providers now expect authentication on bulk mail as a baseline rather than a bonus. Do this first, before you send anything to anyone.
Send from a real address on your own domain. Not a free mailbox address, and not a no-reply address. A no-reply sender tells the recipient you do not want to hear from them, which is a strange message to send a buyer considering a five-figure purchase.
Warm up gradually if your list is large and cold. Sending to 20,000 addresses on day one from a domain that has never sent bulk mail is the fastest way to get filtered. Start with your most engaged segment and expand over a couple of weeks.
Use confirmed opt-in. It costs you some subscribers at signup and it saves you a list full of typos, spam traps, and people who never wanted to hear from you. On a per-subscriber pricing model, a smaller genuine list is cheaper and performs better.
Test on mobile before every send. Most of your buyers open on a phone, frequently standing in a warehouse or a job site rather than sitting at a desk. If your template needs pinching and zooming to read, the content does not matter.
Set an unsubscribe that works in one click. Beyond being required, a hard-to-find unsubscribe converts an uninterested reader into a spam complaint, and spam complaints damage the sending reputation that gets your email to everyone else.
Is It Worth It?
For a WooCommerce store with a list under a few thousand and a straightforward email programme, yes, comfortably. Ten dollars a month against even one recovered abandoned cart on a high-ticket product is not a close calculation.
Where I would think harder is the store planning aggressive lifecycle marketing with deep behavioural triggers and detailed revenue attribution. That store will outgrow MailPoet, and starting on a platform you plan to leave means paying the migration cost later. Migrations are unpleasant: automations rebuild from scratch, and your engagement history does not fully transfer.
And the free tier deserves a plain recommendation. If you have under 500 subscribers, use Starter and pay nothing. The upgrade trigger is not the subscriber count, it is the first time you want to send different messages to different groups. When that day arrives, upgrade. Not before.
Common Questions
Do I need a paid plan to install it? No. The plugin is free from the official WordPress plugin directory and the Starter tier works without payment up to 500 subscribers. Install it, build a form, collect a few hundred addresses, and decide later.
What counts as a subscriber? Every address on your list, including unconfirmed and unengaged ones. This is why list hygiene is a cost control rather than housekeeping.
Does the Agency plan pool subscribers across sites? No, and that is the good news. The subscriber count applies per MailPoet instance, so fifty sites each get their own allowance rather than sharing one.
What happens if I exceed my subscriber tier? You move up to the next tier and the price rises accordingly. Since the estimator shows every step, you can see your next threshold before you reach it and plan for it.
Can I move to another platform later? Your subscriber list exports cleanly. What does not come with you is your automation logic and your engagement history, so treat a platform choice as a two-year decision rather than a monthly one.
Related Reading
For the comparison against the default choice, see MailPoet against Mailchimp. For the comparison against the dedicated ecommerce platform, see MailPoet against Klaviyo.
The full alternatives field, compared by pricing model rather than feature list, is in my MailPoet alternatives roundup.
For the hands-on assessment rather than the pricing, my MailPoet review covers the WooCommerce integration, the deliverability question, and who should choose something else.
For the wider category, my roundup of the best email marketing tools for WooCommerce covers the plugins and platforms alongside each other.
If you are weighing MailPoet against the dedicated ecommerce platforms, my comparison of Omnisend alternatives puts it in context against the SaaS options.
Start free, upgrade when you need to segment
Up to 500 subscribers at no cost, then $10 a month for segmentation, unlimited sending, and WooCommerce statistics.
Plan structure and base prices verified directly from MailPoet’s pricing estimator in September 2026 at the 500-subscriber tier, billed monthly. Prices scale with list size, so run the estimator with your own number before you buy.
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
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