The Paradise Report — Wed, Jun 24: Shopify Scripts Die in 6 Days

Welcome to today’s Paradise Report. This is the daily news beat for small ecommerce founders and location-independent entrepreneurs, the people running or building Shopify, Amazon, eBay, and high-ticket dropshipping stores from a desk that might be in Denver one month and Da Nang the next. I read the headlines so you do not have to, and I only keep the stories that actually change what you do this week. If you are new here, Ecommerce Paradise is where I teach the high-ticket model and build done-for-you stores for people who want a real online business instead of a side hobby.

Disclosure: This post contains affiliate links. If you buy through them, I may earn a commission at no extra cost to you. I only recommend tools and services I trust to help you build a profitable ecommerce business. My goal is to create helpful content to assist you in making an informed decision. By signing up through my affiliate link, you'll be getting the best deal available and you'll be supporting my work to create valuable content to entrepreneurs everywhere. Thank you for your support. If you have any questions or want to contribute to my blog, please feel free to email me at trevor@ecommerceparadise.com — Trevor Fenner, Owner of Ecommerce Paradise

Today is heavy on deadlines and money. Shopify is about to switch off Scripts for good, and a lot of Plus stores are not ready. Amazon Prime Day is running right now, which means your ad costs are moving whether you sell on Amazon or not. Google quietly shipped another ranking shuffle that is squeezing organic clicks on the exact queries that used to send you free buyers. And on the lifestyle side, the rules for living and banking in Bali, Thailand, and Europe all moved again. If you have read my take on what high-ticket dropshipping really is, you already know my whole thing is building a business that funds the freedom to live anywhere. So we cover both halves: the store, and the life it pays for.

Let’s get into it.

Today’s sponsor, Northwest Registered Agent: keep your home address off the public record. With Congress eyeing marketplace liability and brand owners suing platforms over counterfeits, the last thing you want is your home address sitting on a public state filing. Northwest puts their address on your formation docs, not yours, with Privacy by Default and no upsell parade. Form your LLC with Northwest →

Today’s Top Stories at a Glance

Shopify Scripts Shut Off June 30, Only 6 Days Left
Shopify has confirmed the June 30, 2026 cutoff for Scripts will not be extended again, and editing has been frozen since April 15. If your store runs custom Ruby for discounts, shipping rules, or payment gating, that logic stops executing July 1 unless you port it to Shopify Functions now. This is the most urgent operator task on the board this week.

Amazon Prime Day Is Live, 4 Days, June 23-26
Prime Day 2026 is running right now as a 4-day event, the earliest June Prime Day since 2021. Even if you never touch Amazon, the halo pulls buyers into shopping mode and pushes ad CPCs up across Google and Meta all week, so your numbers will read differently through June 26.

Estée Lauder Sues Walmart as Section 230 Wobbles
Estée Lauder filed a federal suit against Walmart over counterfeit prestige beauty sold on Walmart.com, and Congress is weighing whether to sunset the Section 230 immunity that shields marketplaces. For authorized-dealer sellers, your brand agreements and proof of authenticity just became a bigger competitive moat.

Google’s June Update Plus AI Overviews Crush Shopping Clicks
Google appears to have rolled out a ranking update around Friday June 19, and AI Overviews now show on 14% of shopping queries. Organic click-through on those queries fell from 1.76% to 0.61%, so getting cited inside the AI answer now matters more than holding the old number 1 spot.

Klaviyo Ships 9 New AI Features for Autonomous Marketing
Klaviyo rolled out 9 AI features aimed at autonomous marketing and customer service, moving email and SMS toward flows that an agent runs and optimizes on its own. The retention stack is becoming something you supervise rather than hand-build.

Indonesia’s E33G KITAS Is the Clearest Bali Path Yet
Indonesia’s E33G remote-worker KITAS gives a 1-year, non-extendable permit for people working for overseas employers, with a $60,000 income floor and $2,000 in savings shown over 3 months. It is the most legitimate way to base yourself in Bali long term, with real tax questions attached.

Thailand Floats a 2-Year Foreign Income Exemption
Thailand’s Revenue Department proposed a 2-year exemption window on remitted foreign income, easing the 180-day tax-resident rule for money brought in during the year it is earned or the following year. It is aimed at the Jan-Mar 2026 filing period and changes the math for anyone parking in Chiang Mai or Bangkok.

Europe’s EES Goes Fully Live, ETIAS Lands in Q4
The Schengen Entry/Exit System is now fully operational and auto-counting your 90/180 days at the border, and ETIAS pre-authorization launches in the final quarter of 2026. The era of fuzzy passport-stamp math in Portugal, Spain, and Greece is over.

Ecommerce: Deadlines, Prime Day, and Marketplace Liability

Shopify Scripts Die June 30, and Most Plus Stores Are Not Ready

This is the one I would handle before anything else today. Shopify Scripts, the custom Ruby that powers a huge number of Plus checkout customizations, gets switched off on June 30, 2026. Shopify has confirmed this is the final deadline after pushing it twice before, and the script editor was already frozen on April 15, so you cannot even patch a broken Script right now. You can read the official notice on the Shopify changelog if you want it straight from the source.

Here is why this matters even if you are not on Plus. Plenty of stores inherited Scripts from a developer years ago and forgot they were there. They quietly run volume discounts, hide payment methods for certain carts, or apply shipping logic at checkout. On July 1, that logic just stops. No error, no warning popup, the rule is simply gone. If you have ever logged into a store and thought “I am not totally sure what is running at checkout,” this is your week to find out.

The replacement is Shopify Functions, which is more capable and version-controlled, but it is not a one-click switch. You either rebuild the logic in Functions or find an app that does the same job. What I tell my clients is to audit checkout this week, list every discount, shipping, and payment rule, and confirm each one is either migrated or replaced before the 30th. If you are running your store on Shopify and you are not sure where to start, a single afternoon with your developer now beats a panicked weekend after your discounts vanish during Prime Day week. We covered Shopify’s broader Summer release in the June 17 Paradise Report, and this Scripts sunset is the part with a hard clock on it.

Prime Day Is Live Right Now and It Is Moving Your Ad Costs

Amazon Prime Day 2026 kicked off June 23 and runs through June 26, a full 4-day event this year, and it is the earliest June Prime Day since 2021. Amazon laid out the dates and deal categories on its official Prime Day page. I flagged this as a heads-up in the June 22 report when it was still a day out. Now it is live, so let’s talk about what it actually does to an independent store.

Most of my high-ticket clients do not sell on Amazon, and they still feel Prime Day every single year. The whole country flips into buying mode for 4 days, which is good for intent but rough on costs. Google Shopping and Meta auction prices climb because every retailer is bidding harder, so your cost per click drifts up and your blended numbers can look worse even when sales are fine. The move is not to panic and pause. The move is to watch your cost per acquisition daily through June 26, lean on retargeting where the traffic is already warm, and resist the urge to slash budgets just because CPCs ticked up for a few days.

There is also a real opportunity here. Buyers comparison shop hard during Prime Day, and high-ticket products that you cannot just grab at Walmart win that comparison on trust and expertise. If your product pages answer questions well and your phone number is visible, you can catch shoppers who started on Amazon and bounced when they realized they wanted a specialist. That is the entire reason I push the high-ticket niche approach over racing Amazon on commodity junk. You are not trying to beat Amazon on price, you are trying to be the obvious expert when someone is spending real money.

Estée Lauder Sues Walmart and Section 230 Is on the Table

Estée Lauder has filed a federal lawsuit against Walmart, alleging counterfeit versions of its prestige beauty brands were sold on Walmart.com and that Walmart did not do enough to keep unauthorized sellers out. At the same time, Congress is weighing whether to sunset Section 230, the law that has long shielded marketplaces from liability for what third-party sellers list. The ongoing coverage at Value Added Resource is the best running thread on this if you want to follow it.

For our world, this is bigger than one lawsuit. The whole high-ticket model leans on being an authorized dealer for real brands, which is exactly what I cover in my guide on finding the best suppliers. When platforms get squeezed on counterfeits and liability, brands respond by tightening who gets to sell their products, demanding proof of authorization, and cracking down on gray-market resellers. That is a tailwind for legitimate dealers and a headache for anyone winging it with random suppliers.

My read for you is simple. Get your authorized-dealer agreements in writing, keep your invoices clean, and make sure your business entity looks like a real company rather than a hobby. This is also why I am picky about how you form that entity. With more legal scrutiny landing on who is selling what, you do not want your personal home address sitting on a public filing for anyone to scrape. That is the practical case for forming through a privacy-first registered agent like Northwest, which keeps their address on your public documents instead of yours. The legal weather is shifting toward “prove you are legit,” and the dealers who already operate like real businesses are going to come out ahead.

Want my free 1,000+ high-ticket niches list? Same list I use to evaluate every new client store before we build it. Get the niches list free →

AI: Search Clicks Shrink and Email Goes Autonomous

Google’s June Update and AI Overviews Are Eating Shopping Clicks

Google looks to have rolled out a ranking update around Friday June 19, and the SEO community at Search Engine Roundtable reported it appeared to hit spam and black-hat sites harder than clean ones. On its own that is normal Google weather. The bigger story is what AI Overviews are doing to shopping traffic, and the numbers are not subtle.

AI Overviews now appear on 14% of shopping queries, up sharply over just a few months. On the queries where that AI answer shows, organic click-through dropped from 1.76% to 0.61%, and paid click-through fell hard too. In plain terms, Google is answering the question at the top of the page and fewer people are scrolling down to click anybody. If you have built any part of your business on free organic traffic, this is the trend to take seriously.

Here is the nuance that actually helps you. Brands cited inside the AI Overview get meaningfully more clicks than brands left out of it, and branded queries with an AI Overview can even see clicks go up. So the game shifts from “rank number 1” to “be the source the AI quotes.” That means clear, structured, genuinely useful content that answers the buyer’s real questions, strong product and brand pages, and the kind of authority signals that make Google trust you as a citation. I still run keyword and competitor research through SEMrush to see which terms trigger AI Overviews and where I can earn that citation. We talked about Shopify landing inside ChatGPT back in the June 16 report, and this is the same story from the search side: the answer layer is the new storefront, and you want to be inside it.

Klaviyo Ships 9 AI Features for Autonomous Marketing

Klaviyo rolled out 9 new AI features aimed at autonomous marketing and customer service, and you can see the full rundown on the Klaviyo blog. The direction is clear: instead of you hand-building every flow and picking every send time, the platform increasingly decides what to send, when, and on which channel a specific customer is most likely to convert. Smart send time now thinks across email and SMS, not just hours of the day.

I am a fan of automation, and I also want to set expectations honestly. These tools are powerful, but they are only as good as the data and the offers you feed them. An AI agent will happily optimize a mediocre welcome flow into a slightly less mediocre one. The leverage is real for stores that already have decent volume and a clean list, because the AI has something to learn from. For a brand-new store, your time is better spent on getting traffic and nailing your offer than on tuning autonomous flows that have nothing to optimize yet.

If you are shopping the email and SMS category, the autonomous-AI race is pushing every platform to add these features, which is good for you on price and capability. I run Omnisend on some of my stores because it bundles email and SMS cleanly for ecommerce without enterprise pricing. Whatever you pick, the playbook is the same as it has always been: capture emails on every visit, run a real welcome and abandoned-checkout sequence, and let the AI sharpen what is already working rather than expecting it to invent a strategy you do not have.

Location-Independent Life: Bali, Thailand, and the Schengen Clock

Indonesia’s E33G KITAS Is the Real Bali Nomad Visa Now

For everyone who has dreamed of basing in Bali, Indonesia’s E33G remote-worker KITAS is the clearest legal path that exists today. It gives you a 1-year permit for working with overseas employers or clients, and the requirements are concrete: a $60,000 annual income floor and $2,000 in savings shown over 3 months. The catch worth circling is that it is non-extendable, so when the 12 months are up you reapply for a fresh visa rather than rolling it over. The Diplomat has a good piece on how Southeast Asia is competing for nomads right now, and Indonesia is leaning in hard.

For those of you already eyeing Canggu or Ubud, this is genuinely good news, because it replaces years of gray-area tourist-visa runs with something defensible. For those of you still working toward the move, treat the $60,000 income proof as a real planning target rather than a someday number. The same lifestyle math I cover in the June 18 report on Bali tightening up on creators applies here: Indonesia wants remote workers who bring outside money, not people quietly working the local market on a tourist stamp. Bring proof of foreign income and you are exactly who they are courting.

One practical note for anyone going this route. Moving money cleanly across borders without getting hammered on conversion fees is half the battle, and I lean on Wise to hold and move multiple currencies when I am bouncing between countries. Pair that with decent privacy on public connections and you are running a real setup, not a sketchy one. Speaking of privacy, hold that thought for the Thailand and Europe sections, because the through-line today is that governments are watching residency and money flows more closely everywhere.

Thailand Floats a 2-Year Exemption on Remitted Foreign Income

Thailand has been the trickiest tax puzzle for nomads since it changed how it treats foreign income, and there is a meaningful update. The Revenue Department proposed a 2-year exemption window: foreign-sourced income remitted into Thailand in the year it is earned, or the following year, would be exempt from Thai tax. It is aimed at the Jan-Mar 2026 filing period. Expat Tax Thailand keeps a clear running explainer on how Thailand taxes foreign income if you want the detail.

Quick refresher on why this matters. You become a Thai tax resident if you spend 180 days or more in the country in a calendar year, and under the current interpretation, foreign income becomes taxable when you remit it into Thailand. That spooked a lot of nomads who park in Chiang Mai or Bangkok for half the year and bring money in to live. The proposed 2-year window softens that, giving you breathing room to remit recent income without an immediate tax hit. We covered Thailand axing its 60-day visa-free entry in the June 12 report, and this tax change is the other half of the picture: the visa door narrowed, but the tax door may be opening a crack for people who play it straight.

This is still a proposal that has to clear the Cabinet and the Council of State, so do not file anything based on a headline. What you should do is track your days carefully, know whether you are crossing that 180-day line, and talk to a real Thai tax professional before you assume you owe nothing or everything. I am not your accountant and this is not tax advice, it is a flag that the rules are moving in a direction that rewards people who keep clean records. If you run your store from the road, treat your day count and your remittances like business data, because in Thailand they now are.

Europe’s EES Is Live and the 90/180 Clock Now Runs Itself

If your version of the dream is summers in Portugal or Spain, the border math just got real. The Schengen Entry/Exit System is now fully live, logging your entries and exits automatically, which means the 90-days-in-any-180 limit is counted by a computer instead of a tired officer eyeballing your passport stamps. On top of that, ETIAS pre-authorization is set to launch in the final quarter of 2026, so Americans and other visa-free visitors will need online approval before they fly. The EU Border guide has a solid 2026 nomad overview on both systems.

Here is the honest version. The old game of fuzzy stamp counting and hoping nobody added it up is finished. The system knows exactly how many days you have used, and overstaying now risks fines and entry bans that follow you. For short stays this just means planning your trips around the 90/180 window deliberately. For anyone who wants to actually live in Europe, it means stop relying on tourist entry and look at a proper national visa like Portugal’s D8, which needs roughly €3,680 a month in income in 2026. We dug into the Schengen digital visa rollout in the June 3 report, and EES going live is the enforcement teeth behind all of it.

Two tools earn their keep here. A reliable VPN like Surfshark keeps your connection private and lets you reach US services cleanly when you are hopping between countries and sketchy cafe wifi. And travel medical coverage built for nomads, like SafetyWing, matters more when you are crossing borders on a schedule that a computer is now tracking. None of this is glamorous, but it is the difference between living this life smoothly and getting a nasty surprise at a border kiosk.

What This Week’s News Tells Us

Step back from the individual headlines and a single theme runs through all of them: the easy, fuzzy, gray-area version of every game is ending, and the systems are getting strict. Shopify is killing legacy Scripts and forcing everyone onto a version-controlled system. Google is answering questions itself and only rewarding sources it trusts enough to cite. Walmart is getting sued over counterfeits while Congress eyes marketplace liability. And three different governments are now tracking nomads’ days, income, and money flows with real enforcement instead of a shrug at the border.

For small founders, the takeaway is that operating like a real, documented business is no longer optional polish, it is the thing that keeps you in the game. The stores that win the next year are the ones with clean checkout logic, authorized-dealer paperwork, structured content that earns AI citations, and a legal entity that holds up to scrutiny. That is not a burden, it is a moat. Every time the rules tighten, the people cutting corners get washed out and the people who run things properly inherit their customers. I have watched this cycle play out for 15-plus years, and the pattern never changes.

For the location-independent crowd, the message is the same applied to your life instead of your store. The countries worth living in want remote workers who bring outside money and keep clean records, and they are building the systems to verify exactly that. Indonesia wants your $60,000 of foreign income. Thailand wants to know your day count. Europe is counting for you whether you like it or not. The nomads who thrive are the ones who treat their residency, taxes, and banking with the same seriousness they treat their business. If you have read my breakdown of business formation from the ground up, you know I think the boring foundational stuff is exactly what buys you the freedom everyone else is chasing.

So this week: migrate your Scripts, watch your ad costs through Prime Day, tighten your supplier paperwork, build content that AI will quote, and get your residency and banking house in order. Boring wins right now.

Frequently Asked Questions

What happens to my store if I ignore the Shopify Scripts deadline?
Any Script running your discounts, shipping rules, or payment gating stops executing on July 1, 2026, with no error message and no rollback. Audit your checkout this week and migrate each rule to Shopify Functions or a replacement app. If you want a refresher on how the platform fits the bigger picture, see my overview of the high-ticket model.

I do not sell on Amazon. Why should I care about Prime Day?
Because the 4-day event from June 23-26 pulls the whole country into buying mode and pushes Google and Meta ad costs up across the board. Your cost per click can climb even though buyer intent is high, so watch your numbers daily and lean on retargeting rather than slashing budgets. The June 22 report covered the lead-up.

How do I get traffic now that AI Overviews are eating clicks?
The goal shifts from ranking number 1 to being the source the AI Overview cites, since cited brands get meaningfully more clicks. Build clear, structured, genuinely useful content and strong brand pages, and use research tools like SEMrush to see which terms trigger AI answers so you can target them.

Which Southeast Asia visa is best for basing my online business?
Indonesia’s E33G KITAS is the clearest 1-year option for Bali if you meet the $60,000 income floor, while Thailand is workable if you track your 180-day tax residency carefully. Move money across borders with a multi-currency account like Wise to avoid getting hammered on conversion fees.

Will EES and ETIAS stop me from spending summers in Europe?
No, but the 90-days-in-180 limit is now counted automatically, so you have to plan trips around it instead of guessing. For longer stays, look at a national visa like Portugal’s D8, and keep a nomad-friendly insurance plan such as SafetyWing in place while you cross borders.

Want my team to build your high-ticket store for you? Done-for-you store build. We do the build, you run the store. See the done-for-you store build →

Sign-Off

That wraps today’s Paradise Report. The headline through all of it is the same: the rules are tightening across stores, search, and borders, and the founders who operate like real businesses are the ones who come out ahead. Migrate your Scripts before the 30th, keep an eye on your ad costs while Prime Day runs, and get your residency and banking in order if the nomad life is the goal.

If you want help, grab my free niches list to find a high-ticket category worth building in, and if you would rather skip the setup grind entirely, check out the done-for-you store build where my team builds it and hands you the keys to run. Check back tomorrow for the next Paradise Report. Take care out there.

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