Trust & Will’s pricing looks straightforward on the surface, but the annual membership fee that kicks in after year one catches people off guard if they don’t read the fine print. I run E-Commerce Paradise, where I cover business formation for high-ticket dropshipping, and here’s exactly what you’ll pay at every stage, not just the sticker price on the plan you sign up for.
Know Exactly What You’ll Pay Before You Start
Trust & Will’s Will Plan starts at $199, with clear tiers and no hidden checkout upsells.
If you’re running a high-ticket dropshipping business, you already know the value of protecting revenue you’ve worked hard to build. Estate planning is the same principle applied to your personal finances instead of your ad account.
Pricing at a Glance
| Plan | Individual | Couple |
|---|---|---|
| Young Adult Plan (ages 18-26) | $69 | N/A |
| Will Plan | $199 | $299 |
| Trust Plan | $499 | $599 |
| Custom Plan | Quote-based | Quote-based |
| Essentials membership (year 2+) | $49/yr | $49/yr |
| Pro membership (year 2+) | $299/yr | $299/yr |
Young Adult Plan: $69
This is Trust & Will’s entry-level product, restricted to ages 18 to 26. It includes a simplified will, a power of attorney, and an advance healthcare directive. It’s built for someone with minimal assets who mainly wants basic decision-making authority documented, not a full estate plan. Most ecommerce sellers with an established business will outgrow this tier quickly and want the full Will Plan or Trust Plan instead.
Will Plan: $199 Individual, $299 Couple
This is the core product most people start with. For $199, you get a last will and testament, a HIPAA authorization, a living will, and a durable power of attorney. The couple pricing at $299 covers both partners’ full sets of documents, which is a real discount compared to buying two individual plans separately.
What you don’t get at this tier is a trust, which means your estate still goes through probate court after you pass, even with a completed will in place. A will controls who gets what and who takes care of your kids, but it doesn’t skip the court process the way a trust does.
Trust Plan: $499 Individual, $599 Couple
This is where the real estate planning value shows up for business owners. The Trust Plan includes everything in the Will Plan plus a revocable living trust, a certification of trust, a schedule of assets, a pour-over will, and a trust funding guide that walks you through actually transferring assets, including your LLC membership interest, into the trust’s name.
The $300 jump from Will Plan to Trust Plan (individual) is the single biggest pricing decision you’ll make on this platform. If your estate includes real property, a business, or assets you specifically want to keep out of probate court, this tier is worth the extra cost. If you’re renting, have minimal savings, and don’t own a business yet, the Will Plan alone may be sufficient for now.
Ready to Set Up a Trust That Actually Avoids Probate?
The Trust Plan includes a step-by-step funding guide so your assets, including your LLC, actually get transferred correctly.
Custom Plan: Quote-Based
The Custom Plan doesn’t have published pricing since it’s built for situations the standard templates don’t cleanly handle: special needs beneficiaries, high net worth estates, blended families, or business owners with more complex ownership structures than a single-member LLC. You’ll need to contact Trust & Will directly for a quote, and expect this tier to cost meaningfully more than the standard Trust Plan given the added attorney involvement.
The Annual Membership Fee Nobody Reads Closely Enough
Here’s the part that surprises people. Your Will or Trust Plan purchase covers document creation, but keeping those documents editable after your first year requires an ongoing membership. Essentials runs $49 a year and includes digital vault storage, an AI assistant, and one free document shipment annually. Pro runs $299 a year and adds attorney support plus an Estate Tax Report.
The important thing to understand: your completed, signed, and notarized documents remain fully legally valid whether or not you keep paying the membership. The fee only affects your ability to log back in and edit the documents going forward. If your life circumstances change, new child, divorce, new business entity, you’ll want an active membership so you can update your plan rather than starting over from scratch.
Attorney Support Add-On: $299
If you want a licensed estate planning attorney to review your specific situation rather than relying solely on the guided questionnaire, Trust & Will offers a one-time $299 attorney support add-on. This is separate from the Pro membership’s ongoing attorney access, and it’s worth considering if your estate has any unusual complexity, multiple business entities, out-of-state property, or a blended family situation that a standard template might not fully address.
Print and Shipping: $25
While you can print your own documents at home, Trust & Will offers a professionally printed and bound physical copy for $25. This isn’t required for legal validity, a home-printed, properly signed and notarized copy works just as well, but some people prefer having a professionally bound set for their records or their attorney’s files.
Payment Plans
Trust & Will offers payment plans through Klarna, letting you pay roughly a quarter of the cost upfront with the remaining balance split into three additional payments spaced two weeks apart. This makes the $499 to $599 Trust Plan more manageable if you’d rather not pay the full amount in one transaction.
How Trust & Will’s Pricing Compares
LegalZoom’s estate planning packages run in a similar range, though LegalZoom’s tiers and add-on structure differ enough that a direct dollar comparison depends heavily on which specific documents you need. Nolo’s Quicken WillMaker & Trust bundles will and trust document creation into a single roughly $109 annual software subscription, meaningfully cheaper than Trust & Will’s Trust Plan, but it skips attorney review entirely and requires more DIY effort to complete correctly.
Gentreo markets itself explicitly as a lower-cost alternative to both LegalZoom and Trust & Will, with will pricing starting around $39.99 individual and tiered Gold and Platinum plans for fuller estate plans. Fabric by Gerber Life is genuinely free for basic will creation but doesn’t include power of attorney or healthcare directive documents, both of which come standard in every Trust & Will paid plan.
What Determines Whether the Trust Plan Is Worth the Extra Cost
The math here is fairly simple. Probate court costs money and time, often thousands of dollars in court and attorney fees, and commonly six months to two years depending on your state and how contested the estate is. If your estate is genuinely small and your family situation is straightforward, absorbing a probate process might be an acceptable tradeoff to save the $300 gap between the Will and Trust plans.
Once you own a functioning ecommerce business with real revenue, supplier relationships, and ad accounts that need continuity, the calculation shifts. A frozen business during a probate process can mean lost supplier terms, suspended ad accounts, and months of lost revenue that far exceeds the $300 you’d save by skipping the trust.
Hidden Costs to Budget For Separately
Trust & Will’s pricing doesn’t include notarization, which you’ll typically need to arrange separately through a local notary, your bank, or an online notarization service depending on your state’s rules. Notary fees are usually modest, often $10 to $25 per signature depending on your location, but it’s a real cost that isn’t bundled into the platform price.
If you go with the Trust Plan, actually funding the trust, retitling real estate, bank accounts, or your LLC membership interest, may involve small administrative fees at your bank or county recorder’s office, separate from anything Trust & Will charges. Budget for these as part of your total cost, not just the plan price itself.
What the Government Says About Estate Planning Costs
The Consumer Financial Protection Bureau notes that a will is one of the lowest-cost ways to protect a family’s finances after a death, but that dying without one (called intestacy) hands control of asset distribution to state law rather than your own wishes, according to the CFPB’s guidance on planning for unexpected events. That’s a real financial risk for anyone with a business, since state intestacy rules don’t understand LLC ownership structures the way a properly drafted trust does.
The IRS also outlines specific documentation requirements for retitling business assets into a trust, which is why Trust & Will’s Trust Plan includes a dedicated funding guide rather than leaving you to figure out the paperwork on your own, per IRS guidance on business ownership and name changes.
Why Business Owners Pay More Attention to the Trust Tier
When you’re running an ecommerce store, your assets aren’t just a house and a bank account. You’ve likely got supplier accounts, a Shopify store, ad accounts with spending history, and possibly business bank accounts and credit lines tied to your LLC or corporation. None of that transfers cleanly through a simple will.
A revocable living trust lets you name a successor trustee who can step in and keep the business running, paying suppliers, managing ad spend, fulfilling orders, without waiting for a probate court to formally appoint someone. That continuity is exactly why the $300 price difference between the Will Plan and Trust Plan tends to make sense once you have real revenue at stake. It’s the same logic behind properly structuring supplier relationships in the first place: a little upfront diligence saves you from a much bigger mess later.
How Trust & Will’s Value Stacks Up Against Using an Attorney
A traditional estate planning attorney typically charges anywhere from $1,000 to $3,000 or more for a comparable will and trust package, according to industry pricing data cited by Forbes Advisor’s coverage of online will maker costs. Trust & Will’s $499 to $599 Trust Plan sits well below that range while still including attorney-drafted templates and, at the Pro membership tier, ongoing attorney access.
The tradeoff is customization depth. A dedicated estate attorney can handle genuinely unusual situations, multiple trusts, complex tax planning, contested family dynamics, better than any templated platform. For the majority of ecommerce sellers with a standard LLC and a reasonably straightforward family situation, though, the platform-based approach covers the real need at a fraction of the cost.
What Happens If You Skip the Membership Renewal
Say you buy the Trust Plan, complete your documents, and let the $49 Essentials membership lapse after year one to save money. Your trust, pour-over will, and power of attorney remain fully valid and enforceable exactly as signed. What you lose is the ability to log back into the platform and make edits.
This matters more than it sounds. Life changes, a new child, a divorce, selling the business, buying a house, all typically call for updated estate documents. Letting the membership lapse doesn’t invalidate what you already have, but it does mean you’re either paying to reactivate later or starting a new document from scratch through another provider if your situation changes enough that the old documents no longer reflect your wishes.
Comparing the Total First-Year Cost Across Plans
Looking at total realistic first-year spend rather than just the base plan price gives a clearer picture. A single Will Plan buyer who skips add-ons pays $199 flat. A Trust Plan buyer who adds attorney support and printed copies is looking at roughly $499 plus $299 plus $25, or $823 total. Add the $49 Essentials renewal in year two and you’re at $872 over two years, still well under what a comparable attorney-drafted trust package would cost upfront.
Couples going with the Trust Plan and skipping the add-ons land at $599 for both partners’ complete estate plans, a genuinely reasonable price point for two people compared to paying separately through most traditional estate attorneys.
Frequently Asked Questions
Is there a free version of Trust & Will?
No, Trust & Will doesn’t offer a free tier. Its cheapest option is the $69 Young Adult Plan, restricted to ages 18 to 26.
Do I have to pay the annual membership fee?
Only if you want to keep editing your documents after the first year. Your completed, signed, and notarized documents stay legally valid regardless of membership status.
Is the Trust Plan worth $300 more than the Will Plan?
If you own real property, a business, or want to avoid probate court, generally yes. If your estate is small and simple, the Will Plan alone may be sufficient.
Does the price include notarization?
No, notarization is arranged separately, usually through a local notary, your bank, or an online notarization service.
Can I get a discount by bundling with a partner?
Yes, couple pricing on both the Will Plan ($299) and Trust Plan ($599) is cheaper than purchasing two individual plans separately.
Does Trust & Will offer payment plans?
Yes, through Klarna, splitting your cost into an upfront payment plus three additional installments two weeks apart.
Bottom Line
Trust & Will’s pricing is transparent compared to a lot of the checkout-upsell-heavy services in the LLC formation space, but the annual membership requirement for continued editing access is worth understanding before you buy. For most ecommerce sellers with a functioning business, the Trust Plan’s $499 to $599 price tag is the more sensible choice over the cheaper Will Plan, since avoiding probate protects both your family and your business continuity.
Whichever plan you choose, pair it with the rest of your business foundation. If you haven’t yet handled business formation or locked in your niche, those decisions matter just as much as your estate plan, and getting all three right early saves you from expensive fixes later.
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Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
