Lemlist’s pricing page leads with two headline numbers, but which one applies to you depends entirely on whether you need LinkedIn and calling steps or just email. I get questions from high-ticket dropshipping store owners weighing Lemlist against Instantly for supplier outreach, so I broke down every tier here with the real numbers.
This guide covers the Email plan, Multichannel, and Enterprise, plus what the free plan actually includes and where the per-user pricing structure changes your real monthly cost as your team grows. If you want the full feature and rating breakdown first, read my complete Lemlist review. Capterra’s Lemlist listing independently confirms the tier structure below.
| Plan | Monthly Billing | Annual Billing | Pricing Basis |
|---|---|---|---|
| Free | $0 | $0 | Per workspace |
| $69/mo | ~$55/mo | Per workspace, unlimited users | |
| Multichannel | $109/user/mo | ~$87/user/mo | Per user |
| Enterprise | Custom | Custom | Per organization, 5+ users |
See Whether Lemlist Fits Your Outreach Budget
Start with the Chrome extension free tier before committing to a paid plan.
Lemlist Free: $0, Chrome Extension Only
The Free plan is genuinely limited compared to most competitors’ free tiers. It covers the Chrome extension for finding, verifying, or exporting up to 100 leads’ emails or 25 phone numbers a month, but it does not include real campaign sending. Treat it as a lead-finding tool to test before you buy, not a way to run actual cold email campaigns.
If you want a genuine hands-on trial of the sending platform itself, you will need to start a paid plan trial rather than relying on the free tier, unlike some competitors that offer a more functional free sending allowance.
Lemlist Email: $69/Month, Unlimited Users
The Email plan is Lemlist’s entry-level paid tier, priced per workspace rather than per user, which is a real advantage for small teams. It runs $69/month billed monthly or roughly $55/month billed annually, covering unlimited campaigns, unlimited email sends up to a 50,000 emails per month cap, multi-step sequences, A/B testing, image and video personalization, and Lemwarm warmup for connected mailboxes.
For a 3-person team doing email-only outreach, this workspace-based pricing means you pay the same $69/month whether it is 1 person or 5 people sending, which is meaningfully cheaper than per-user competitors once your team grows past 2 or 3 sending accounts.
Lemlist Multichannel: $109/User/Month
Multichannel switches to per-user pricing at $109/user/month billed monthly or roughly $87/user/month billed annually, adding LinkedIn automation (connection requests, messages, profile visits), phone call steps, and access to the full 450 million contact database without needing a separate Apollo or ZoomInfo subscription.
For a 3-person team on Multichannel, that puts the real monthly cost at $327 billed monthly or around $261 billed annually, a significant jump from the flat $69 Email plan. Teams typically upgrade once LinkedIn genuinely matters to their outreach mix, not preemptively, since the per-user cost compounds fast with headcount.
Lemlist Enterprise: Custom Pricing
Enterprise builds on everything in Multichannel and adds organization-level features: unlimited guest seats, custom user roles and permissions, advanced team management, a dedicated account manager, priority support, advanced login security including SSO and SAML, and custom onboarding and training. Pricing requires a direct sales conversation and is typically reserved for teams of 5 or more.
Most small to mid-size ecommerce operations will not need Enterprise’s specific feature set unless they have unusual security or compliance requirements, so do not assume it is the natural ceiling to plan toward without a specific driving need.
What’s Actually Included at Each Tier
Email covers unlimited campaigns, unlimited sends up to 50,000 emails a month, multi-step sequences, A/B testing, image and video personalization, and Lemwarm. Multichannel adds LinkedIn automation, phone call steps, and the 450 million contact database on top of everything in Email. Enterprise adds organization-level administration, security, and dedicated support on top of everything in Multichannel.
How Lemlist Pricing Compares
Against Instantly, which starts around $37/month for high-volume sending with unlimited connected accounts, Lemlist runs higher at the entry tier but trades raw volume for genuine personalization depth. My full Instantly vs Lemlist comparison breaks down where each platform wins beyond price. Against Apollo, which starts around $59/user/month and bundles a large built-in database with sequencing, the comparison depends heavily on whether you need dedicated prospecting or already have your own contact lists. My Lemlist vs Apollo comparison covers that tradeoff directly.
Which Plan Should You Choose?
If you are testing whether personalized cold email genuinely lifts your reply rates, start on the Email plan and run a real campaign before upgrading. Move to Multichannel only once LinkedIn or calling steps are proven to matter for your specific audience, not preemptively, since the per-user pricing scales quickly with team size.
Whatever tier you land on, budgeting the real all-in cost, including how many users actually need Multichannel access versus just Email, applies just as much when you are evaluating suppliers for your store or narrowing down your niche in the first place.
Not sure which plan fits your team? Start with the Chrome extension and upgrade once you have validated your outreach angle. Try Lemlist Free →
Getting the Most From Whatever Tier You Choose
Regardless of which tier you land on, the biggest lever on real return is investing time in the personalized image and video setup rather than treating Lemlist like a plain-text sending tool. According to G2’s Lemlist review data, personalization capability is consistently the top-cited reason users choose the platform over cheaper alternatives, which only pays off if you actually use the feature. Software Advice’s sales engagement category research shows similar patterns across the broader outreach tooling market.
If setting up outreach infrastructure feels like one more thing on top of running your store, that is exactly the kind of task my Done-For-You Store Service and Private Coaching help with, building the systems around your business so you are not doing everything manually.
Frequently Asked Questions
What is Lemlist’s real starting price?
The Free plan only covers the Chrome extension for lead lookups. The first plan with real sending capability, Email, starts at $69/month billed monthly or roughly $55/month billed annually.
Does Lemlist charge per user or per workspace?
The Email plan is priced per workspace with unlimited users. Multichannel switches to per-user pricing once you need LinkedIn or calling automation.
Is Lemlist cheaper billed monthly or annually?
Annual billing is meaningfully cheaper, roughly 20% off across both paid tiers, bringing Email down to about $55/month and Multichannel down to about $87/user/month.
How much does the LinkedIn automation add-on cost?
LinkedIn automation is not a separate add-on, it requires upgrading the entire workspace to Multichannel at $109/user/month billed monthly.
Is there a free trial for paid plans?
Lemlist offers a self-serve free trial period on paid plans, typically without needing a sales conversation, giving you time to test real campaign performance before committing.
Want the full pros, cons, and feature breakdown before you commit? Read my complete Lemlist review →
Our Services
If you want the full system built around you instead of piecing together tools one at a time, check out my Done-For-You Store Service, Turnkey Store Package, Private Coaching, Supplier Recruiting, Google Shopping Ads Management, and Ecommerce SEO Service.
Free Resources
Get started with the Free Beginner’s Guide, the Free Mini Course, the Free Niches List, and the Free Supplier Directory.
Every tool decision should support the bigger picture of what high-ticket dropshipping actually is and how it fits your business, along with the right business structure to support it. Learn more about the model and the rest of my resources at Ecommerce Paradise.
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Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
