Wix pricing looks simple until you actually try to pick a plan for an online store. The website lists five plans plus a free tier, and the difference between “good enough” and “the one you will regret in six months” usually comes down to details that are easy to miss on the pricing page: transaction fee structure, storage caps, how many products you can list, and whether dropshipping is even allowed on the plan you picked. If you are evaluating Wix as the foundation for an ecommerce store rather than a portfolio site, the plan selection matters more than most builders let on.
I have worked with clients who picked the wrong Wix tier and had to migrate their entire catalog mid-launch because the plan they started on did not support enough products or lacked the shipping tools they needed once orders started coming in. This guide breaks down exactly what each Wix plan costs, what you get at each tier, where the hidden costs live, and how to think about which plan actually fits a real ecommerce business rather than a hobby site.
Before you commit to any specific plan, it helps to know whether ecommerce and specifically high-ticket dropshipping is even the right business model for you. If you have not gone through that groundwork yet, it is worth doing before you start paying for software.
Wix Pricing at a Glance
Here is the current lineup as of 2026. Wix updates these numbers periodically, so treat the figures below as a snapshot and always confirm the live price before you buy.
| Plan | Annual Billing (per month) | Monthly Billing | Storage | Ecommerce Included |
|---|---|---|---|---|
| Free | $0 | $0 | 500MB | No, cannot sell |
| Light | $17 | $24 | 2GB | No online store |
| Core | $29 | $36 | 50GB | Yes, up to 50,000 products |
| Business | $39 | $46 | 100GB | Yes, plus advanced shipping and tax automation |
| Business Elite | $159 | $172 | Unlimited | Yes, plus VIP support and higher dropshipping limits |
Notice something important here: the Light plan, which is the cheapest paid tier, does not include an online store at all. If your goal is to start a Wix store for actual product sales, Core is the realistic entry point, not Light. That single detail trips up a lot of first-time buyers who see the low advertised price and assume it covers everything.
What You Actually Get on Each Plan
The Free plan is fine for testing out the editor and seeing whether you like the design workflow, but it puts Wix ads on your site, gives you a Wix-branded subdomain instead of a real domain, and blocks you from selling anything. Treat it as a sandbox, not a launch option.
Light, at $17 to $24 a month, removes ads and gives you a custom domain for the first year, plus a basic marketing suite and two collaborator seats. It is built for portfolio sites, personal brand pages, and service businesses that do not need a shopping cart. If you try to bolt ecommerce onto this plan, you cannot.
Core is where an actual online store starts. At $29 a month on annual billing, you get up to 50,000 products, 50GB of storage, five collaborator seats, Wix Bookings, loyalty program tools, and support for dropshipping fulfillment. For a single-product or small-catalog high-ticket store, Core is usually enough to launch.
Business, at $39 a month, adds automated sales tax calculation for up to 500 transactions per month, multi-currency support, advanced shipping rules, and ten collaborator seats. If you are shipping physical products across multiple states or countries and want tax handled automatically instead of manually, this is the tier where that becomes realistic.
Business Elite, at $159 a month, is built for larger operations. You get unlimited storage, up to 100 collaborator seats, priority phone support, and a higher dropshipping product ceiling. Most solo entrepreneurs and small teams will never need this tier, but it exists for stores doing meaningful volume.
The Transaction Fee Question
Wix itself does not charge a percentage-based transaction fee on top of your plan cost, which is a genuine advantage over some competitors. What you will pay is standard payment processing through Wix Payments or a connected gateway, typically around 2.9% plus $0.30 per transaction. That is a normal rate in the industry, not a Wix-specific markup, but it is worth budgeting for since it applies to every sale regardless of plan tier.
Where costs sneak up is in the extras: a custom business email typically runs about $6 a month if you add it, domain renewal after the first free year lands around $13 to $20 annually depending on the TLD, and third-party apps from the Wix App Market range from $3 to $20 a month each. A store running five or six apps for reviews, upsells, and email marketing can add $50 to $100 a month on top of the base plan without anyone really noticing it happen gradually.
Wix Pricing Versus What You Get Elsewhere
It helps to see Wix pricing next to the alternatives you are probably also considering. We cover the full head-to-head details in our Wix vs Shopify comparison.
A second useful reference is our Wix vs Squarespace breakdown. The short version is that Wix’s Core plan tends to undercut Shopify’s entry-level Basic plan on sticker price.
That lower price comes with a tradeoff though. You get fewer built-in ecommerce depth features on Wix compared to a platform purpose-built for selling. You are trading some ecommerce sophistication for a lower monthly bill and an easier design experience, which is a reasonable trade for a lot of small stores but not for every business model.
Independent reviewers who track builder pricing closely, including the team at Website Builder Expert, have noted that Wix’s published prices do not always reflect what a real store ends up paying once apps and add-ons are factored in. That matches what I have seen with clients: the sticker price is a starting point, not the final number.
If website builders in general feel too limiting for the kind of catalog and supplier workflow that high-ticket dropshipping requires, it is worth reading our guide on how to find the best suppliers for high-ticket dropshipping before locking in a platform, since supplier integration options vary a lot between builders and dedicated ecommerce platforms.
Does Wix Fit the Niche You Are Trying to Build?
Pricing only matters in the context of the actual business you are trying to run. Before you lock in a Wix plan, it is worth stepping back and confirming the niche and product category you are building around actually suits a website-builder style platform rather than a dedicated storefront tool. Our list of high-ticket niches is a good place to sanity check that the products you are planning to sell fit the kind of catalog Wix handles well, since some categories need more advanced merchandising than a builder like this offers.
A single-product or narrow-catalog store selling a handful of high-ticket items tends to do fine on Wix Core. A store planning to list thousands of SKUs across many categories will start to feel the platform’s limits faster, regardless of which pricing tier you are on.
Which Plan Actually Makes Sense for an Ecommerce Store
For most people starting a store from scratch, Core is the plan to buy. It unlocks the full product catalog, gives you enough storage for product photography, and includes the dropshipping support you need if that is your fulfillment model. Do not start on Light thinking you will upgrade later when sales pick up. You cannot sell at all on Light, so if ecommerce is the goal, skip straight to Core.
Business becomes worth the extra $10 a month once you are shipping to multiple states or countries and the manual tax calculation on Core starts eating real time every week. If you are running a single-state operation with modest order volume, you can stay on Core longer than you might expect.
Business Elite is overkill for almost everyone reading this. Unless you are running a catalog with tens of thousands of SKUs or need a large team of collaborators inside the editor, the jump from $39 to $159 a month rarely pays for itself early on.
What Other Reviewers Say About the Hidden Costs
It is not just our own experience flagging this. Research from Craftybase’s pricing breakdown found that the gap between the advertised Light plan price and what a functioning ecommerce store actually costs on Wix can be significant once apps, email, and domain renewal are added in. Forbes Advisor’s coverage of Wix pricing reaches a similar conclusion: the base plan price is rarely the number a real business ends up paying month to month.
None of this means Wix pricing is dishonest. Every builder in this space, from Squarespace to Shopify, has the same pattern of a low headline price and a higher real-world cost. The point is to budget for the real number from day one instead of being surprised by it three months into running the store.
Annual Versus Monthly Billing
Wix pushes annual billing hard because the discount is real. Paying monthly on the Core plan runs $36 versus $29 on an annual commitment, a difference of about 19%. If you are confident in the business model and platform choice, annual billing saves meaningful money over a year. If you are still testing whether Wix is the right long-term fit, paying monthly for the first few months before committing to an annual plan is a reasonable hedge, even though it costs more per month in the short term.
One thing to watch: Wix does not prorate refunds cleanly if you cancel partway through an annual term after the standard 14-day money-back window closes. Read the current refund terms on the plan page before you commit to annual billing, since policies get updated periodically.
Budgeting for a Realistic First Year
When you add up the pieces, a realistic first-year budget for a small Wix ecommerce store on the Core plan looks something like this: $29 a month for the plan itself, roughly $15 to $20 a year for domain renewal after the free first year, $0 to $20 a month for a couple of essential apps like reviews or email capture, and payment processing fees that scale with your sales volume. That puts a lean first year somewhere in the $400 to $600 range before any marketing spend, which is genuinely competitive against most other ecommerce platforms.
If the numbers still feel tight for your situation, our guide to business formation for high-ticket dropshipping covers how to structure the legal and financial side of a new store so software costs like this fit into a broader budget rather than becoming a surprise expense.
Testing Before You Commit to a Full Year
One mistake I see often is entrepreneurs jumping straight to annual billing on a platform they have never used, purely to lock in the discount. It is a reasonable instinct financially, but it removes your flexibility during the exact window when you most need it: the first month or two, when you are still learning whether the editor, the checkout flow, and the app ecosystem actually work the way you need them to.
A better approach for most first-time Wix users is to pay monthly for the first 30 to 60 days. Use that window to build out a few product pages, test the checkout process with a real transaction, and see how the mobile experience feels for customers. If everything checks out, switch to annual billing at that point. You will pay slightly more for those first two months, but you preserve the option to walk away without losing a year of prepaid fees if the platform genuinely does not fit your business.
How Wix Pricing Compares to Running Costs Elsewhere
Context matters when you look at any single platform’s price tag in isolation. A WordPress and WooCommerce setup can look cheaper on paper because there is no mandatory monthly plan fee, but hosting, security, plugin licenses, and developer time to maintain it often add up to a similar or higher real cost once you account for the hours involved. Shopify’s plans start a bit higher than Wix Core but bundle more ecommerce-specific tooling out of the box, which can mean fewer paid apps layered on top later.
The honest takeaway is that no mainstream platform is dramatically cheaper than the others once you compare real, fully loaded monthly costs rather than headline plan prices. The bigger cost driver is usually how many third-party apps your specific store needs, not which base platform you picked.
Frequently Asked Questions
Does Wix charge a percentage fee on every sale?
No, Wix itself does not take a cut of your sales beyond the plan price. You will still pay standard payment processing fees around 2.9% plus $0.30 per transaction through whichever payment gateway you connect, which is normal across the industry rather than a Wix-specific charge.
Can I sell products on the cheapest Wix plan?
No. The Free and Light plans do not include online store functionality at all. Core is the least expensive plan that supports selling products, starting at $29 a month with annual billing.
Is Wix cheaper than Shopify for a small store?
On sticker price, Wix’s Core plan generally runs less than Shopify’s comparable entry tier. The tradeoff is that Shopify offers deeper ecommerce-specific tools out of the box, so the better value depends on how much ecommerce sophistication your store actually needs early on.
Does the price go up after the first year?
Domain renewal typically increases after the first free year, and Wix periodically adjusts plan pricing across the board. Always check the live pricing page before renewing to avoid surprises.
What happens if I exceed my plan’s storage or product limits?
You will need to upgrade to the next tier. This is one more reason to pick a plan with some headroom rather than the absolute minimum that fits your current catalog size.
Bottom Line on Wix Pricing
Wix pricing is straightforward once you know that Core, not Light, is the real starting point for an online store. Budget around $29 to $39 a month for a small to mid-size catalog, factor in payment processing fees on top, and resist the urge to over-buy Business Elite before you actually need the extra capacity.
Whatever you decide, get the plan choice right the first time. If you are still deciding whether Wix or a dedicated ecommerce platform is the better foundation for your business, our team offers one-on-one coaching to help you think through the platform decision alongside your niche and supplier strategy.
If you would rather skip the setup entirely, our done-for-you service can build the store for you. For a lower-commitment starting point, our free beginner’s guide walks through the fundamentals before you spend a dollar on software.
Migrating a live store between Wix tiers, or between Wix and a different platform entirely, costs far more in time and lost momentum than the $10 or $20 a month you might save by underbuying now. Start with Ecommerce Paradise as your resource hub if you want more platform comparisons before you commit to a plan.
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
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