48hourslogo Pricing 2026: Every Plan and What It Actually Costs

Affiliate disclosure: some links in this article are affiliate links and I may earn a commission at no cost to you. It does not change what I recommend or what the vendor’s pages actually say. Every figure below was read on 48hourslogo’s own live pages on 15 September 2026, and I link the exact page each number sits on.

A logo for a high-ticket dropshipping store has a different job than a logo for a coffee cart. Mine has to survive being printed on the outer carton of a $3,200 sauna, sitting in the header of a dealer application that a regional sales manager reads on a Tuesday morning, and eventually being filed as a drawing in a trademark application. Three very different surfaces, three very different failure modes, and only one of them is about whether the mark looks nice.

That is why a logo pricing page is a slightly dishonest document. It shows you three numbers and a count of how many designs you will receive. It does not show you the two things that actually cost money later: what file formats land in your download folder, and who owns the copyright in the artwork when the dust settles. A raster-only logo costs you a redraw the first time a supplier asks for print-ready art. An unclear chain of ownership costs you a lot more than that if you ever file a trademark and somebody contests it.

So this is a pricing breakdown that treats formats and ownership as line items, because that is what they are. I pulled 48hourslogo’s package pricing, its add-on pricing, its refund schedule, its copyright language and its contract page directly, and I am publishing what each page says rather than what the marketing implies. Some of what I found is genuinely good value. Some of it is published in Chinese on a site that sells to English speakers, and that is worth knowing before you spend.

The three contest packages and what separates them

48hourslogo publishes exactly three logo contest packages. I counted the cards on the page before writing that sentence. The pricing page is at 48hourslogo.com/price, and its own FAQ repeats the same three figures: “We offer 3 logo packages priced at $129, $199, and $299 all inclusive.”

Read the duration column carefully, because the page footnotes it and most write-ups drop the footnote. The 48 hours on the Budget tier is “For logo concept stage only”, and the page adds that you will have up to one additional week to work on revisions before selecting the winner. The FAQ puts the same thing differently: contest duration runs one to five days, but “logo revision can take as long as you need.” So the brand name is a description of the concept window, not of the project.

The other thing the table hides is what “finalist designers” costs you in practice. On Budget you promote exactly one designer to the revision stage. If the concept stage produces two directions you like, you pick one and the other one is gone. That is a real constraint for a store owner who is not yet sure whether the brand should read premium-technical or premium-domestic.

The designer invite discrepancy

The pricing page lists 3 designer invites on Standard and 6 on Premium. The FAQ says something slightly different: “When you purchase a Standard or Premium package you will be able to invite up to 6 designers to join your contest.” Two pages on the same domain, two answers. I would plan around the number on the pricing card, since that is the one attached to the price you are paying, and treat the FAQ line as loose copy.

File formats, which is the part that actually costs money later

Every tier shows a deliverables block with two rows: “Logo Package Files” and a count of “Brand Assets”. Both rows carry a tooltip, and the tooltip is where the real specification lives. The pricing page’s own deliverable data lists the logo package as four items: High Resolution JPG, Transparent PNG, Vectored PDF, and a Vector Source File.

That set is identical on all three tiers, and it matters more than the design count. A vector source file plus a vectored PDF is what a packaging printer, a vinyl cutter and a trade show display vendor will each ask you for. If you are dropshipping a $3,000 product and the brand plans to run branded outer cartons or a booth banner, that is the difference between sending a file and paying somebody to redraw your logo from a JPG.

The Brand Assets count is the part that scales with price. The pricing page draws that list from a fixed six-item sequence and shows you the first two, four or six of them depending on tier. In order, those six are: Black and White Logo, Design Mockups, Color Palette/Options, Logo Layout Options, Iconography/Favicon, and Brand Guideline.

The jump from Budget to Standard buys layout options, and for an ecommerce store that is the single most useful thing on the ladder. A logo that only exists as one horizontal lockup will fight you on a square social avatar, a narrow mobile header and a product hangtag. Paying $70 more to get stacked and horizontal versions from the original designer is cheaper than commissioning them later.

Who owns the copyright, and what the site says in which language

This is where I want you to slow down, because 48hourslogo publishes its ownership story across three pages and they are not all written for the same reader.

The English FAQ is clear and it is the strongest claim on the site: “After you have declared your winner, the design copyright is automatically transferred to you from the designer and you can download your copyright certification from your logo download page.” A downloadable certificate is a genuinely useful artifact. It is a document you can point at if a supplier’s legal team asks who owns the mark on the packaging, and it is the sort of paper trail a trademark attorney will want to see.

The dedicated copyright page at 48hourslogo.com/copyright tells the same story, but it is published entirely in Chinese. Its headings translate as copyright transfer, copyright certificate and copyright reporting, and the body states that designs on the site are the copyright of the designer who created them until a client selects a winning entry and confirms the source files, at which point copyright transfers to the client or their company. That is consistent with the English FAQ. It is still a policy page that an English-speaking buyer cannot read.

Then there is 48hourslogo.com/contract. That page returns HTTP 200 and serves a service contract, also in Chinese, headed with the name LOGO123 and naming a different website, www.logo123.com, operated by a Shanghai company. Its intellectual property section says that before the client has paid in full the copyright belongs to the operating company, that the client owns the final work’s intellectual property once all fees are settled, that unselected designs remain the operating company’s property, and that the operating company retains a perpetual attribution right. Its dispute clause applies the law of the People’s Republic of China. Its refund clause offers 50 percent after first drafts and 25 percent during revisions, at the site’s discretion, which does not match the English refund schedule I cover below.

I am not going to tell you that contract governs your purchase, because it names a different website and I have no way to verify which document a buyer is actually bound by. What I will tell you is that the only long-form legal text reachable from that domain is in Chinese, describes a different property, and contradicts the English refund numbers. If your plan depends on enforceable ownership of the artwork, that is a fact you should weigh.

Pages I checked before writing that

Saying a vendor does not publish something is the most dangerous sentence in a review, so here is my work. 48hourslogo.com/sitemap.xml returns the homepage rather than an XML sitemap, so I enumerated the application’s routes from its own build manifest. The full published route list is: home, 404, about, anylogo, blog, brand, contest, contract, copyright, design, designer, designer signup, faq, forum, gig, jump, logo, logo export kit, polls, price, privacy, project, store, testimonials, thankyou and the logged-in user area. I then requested /terms, /tos, /terms-of-service, /pricing, /plans, /refund and /guarantee directly. Every one of those returns the application’s own not-found screen. There is no English terms of service on that domain that I could find by either method.

The add-ons, and the totals nobody quotes you

The headline price is not the price most buyers pay, because the brief builder puts four paid options in front of you on the same screen. All four are published on the pricing page.

Note the identity bundle is running a sale. The page shows $149 with a strikethrough and $139 in red as the amount you pay today, so both numbers are real and the $139 is the one that is live. The identity items on offer include a business card, letterhead and envelope, profile image, Facebook cover, Twitter header, YouTube and LinkedIn banners, label, t-shirt, banner, car or truck wrap, PowerPoint, stickers and signage.

Here is what that does to realistic totals. A Budget contest with the identity bundle at the sale price is $129 plus $139, which is $268. Add two extra identity items at $50 each and you are at $368. A Premium contest with identity, the private upgrade and the featured upgrade is $299 plus $139 plus $30 plus $20, which is $488. If the identity sale ends and reverts to $149, that same basket is $498.

For a high-ticket store the private upgrade deserves a moment. Thirty dollars to keep your brand name and brief out of a public contest listing and out of search results is cheap insurance if you are launching into a niche where a competitor might notice. If you are testing a niche quietly before committing, I would pay it.

The $99 premade store

48hourslogo also runs a premade logo store, and every listing I loaded on it is priced at $99. The page’s own headline says “PreMade Logos Customized for Free!” and its subhead says “Buy a premade logo from our designer and customize it for free. You own the copyright!”

Thirty dollars below the Budget contest, and you are buying a design that existed before you did. For a $3,000 product category where you intend to trademark the mark, a premade design is the wrong purchase, because you are buying something that was drawn without your category in mind and offered to whoever arrived first. For a store you are testing for ninety days to see whether the niche has demand, it is a perfectly reasonable $99.

Refunds, and the clock you are actually on

The refund schedule is published in the FAQ and it is staged by how far your project has progressed. Before you select a finalist designer you are eligible for a 60 percent refund. After selecting finalists but before declaring a winner, 30 percent. Once you select a winning design you are not eligible for a refund, though the FAQ says you can still make a request for special circumstances.

Put dollars on that, because percentages hide the shape of it. On a $129 Budget contest, a 60 percent refund returns $77.40 and the platform keeps $51.60. After finalists it returns $38.70 and keeps $90.30. On a $299 Premium contest the same two stages return $179.40 and $89.70. The practical read is that your cheapest exit is before you promote anybody to finalist, which is also the moment you have the most information, because the concept stage is over.

The about page markets this as a “No-Question-Asked Refund” and says you request it from a help button rather than by calling or emailing support. The mechanism being self-serve is a genuine plus, and you can check the current refund wording on 48hourslogo before you commit. The schedule is still a schedule, and 60 percent is not 100 percent.

Trademarks, and a page that is not for you

If you are building a store around a $3,000 product you will eventually want to register the mark, and this is the place where the pricing page and the reality diverge hardest.

48hourslogo does publish a trademark service. It sits at 48hourslogo.com/brand, it is priced at 999 yuan, and it is written entirely in Chinese for the Chinese trademark system. Its process description walks through receiving an acceptance notice, a preliminary examination publication period, and collecting a registration certificate at twelve months, with a ten-year term. Those are the milestones of a filing with China’s trademark office. It is not a United States filing and nothing on that page suggests it is.

So if you are a US seller, treat the trademark service as not available to you and budget separately. The USPTO’s own guidance on applying for a trademark is the place to start. The office also publishes a plain explainer on the difference between a trademark, a patent and a copyright, which is worth ten minutes, because the two things a logo service can give you are not the same thing as a registration.

Two more things worth understanding before you assume a paid logo is automatically yours to register. The US Copyright Office’s circular on works made for hire explains that ordinarily the author is the person who actually created the work, and that hiring somebody does not by itself make you the author. That is exactly why a written transfer, and a certificate you can produce, matters more than a marketing sentence. Separately, the Copyright Office’s circular on works not protected by copyright lists categories that do not qualify, among them names, titles and short phrases, and typeface, fonts and lettering. A logo that is purely your business name set in a font may carry far less copyright than you assume, whatever certificate came with it.

None of that is legal advice and I am not a lawyer. Trademark and copyright outcomes vary by jurisdiction and by the specific mark, so treat this section as general information and take a real opinion from a real attorney before you file.

How 48hourslogo compares on the two things I care about

I run the same two tests on every logo service: does the cheapest tier hand me vector files, and does the vendor publish a document I can show somebody. Here is how 48hourslogo sits against the two nearest services I have priced directly.

I have to flag the third row honestly. Every HTML page on SmashingLogo’s site returned a Cloudflare challenge to my requests on 15 September 2026, so I could not read a single published price, format list or policy line on their own pages. I will not publish figures I have not read, so there are none here. My older SmashingLogo review covers the product, and the numbers in it predate this session’s verification standard, so check the live site yourself before relying on them.

The full package-by-package breakdown of the cheaper option is in my LogoNerds pricing breakdown. If you want the head-to-head rather than two separate pages, I put those side by side in 48hourslogo versus LogoNerds.

For the contest format specifically, my 99designs review covers the higher-prize end of the same model.

My verdict for a high-ticket store

48hourslogo is worth the money at the $199 Standard tier and only really worth it there. Here is the reasoning, and you can check every component.

Budget at $129 gives you one finalist and two brand assets, which means one design direction and no layout options. For a store that will need a stacked lockup for a product label and a horizontal one for a site header, that is a false economy of $70. Premium at $299 adds a favicon and a brand guideline, which are nice but which you can produce yourself in an afternoon. Standard is the tier where the layout options appear, and layout options are the thing an ecommerce brand actually consumes.

The vector deliverables are the strongest thing about the offer. Getting a vector source file and a vectored PDF at the $129 entry point is better than the cheapest tier at the nearest competitor I have verified, where vector does not appear until $47. If your only question is whether the files will survive a packaging printer, the answer here is yes on every tier.

The weakest thing is the paperwork. The English FAQ promises automatic copyright transfer and a downloadable certificate, which is exactly what you want. The only long-form legal text on the domain is in Chinese, names a different website, and publishes refund percentages that do not match the English ones. I cannot reconcile those and neither can you, and for a brand you intend to register, an unreconciled ownership story is a real cost even though it appears on no invoice.

So here is the honest recommendation, including the part that costs me commission. If this is store number one, or store number four in a niche you are testing, buy the Standard contest, take the vector files, download the certificate and get on with finding suppliers. It is a good $199 and the deliverables are real. If this is the flagship, the store you will still be running in five years, the one whose mark is going on a $3,000 product’s packaging and into a trademark filing, then spend $1,500 to $3,000 with an independent designer who will sign a plain-English assignment drafted by your attorney. Not because the contest logo will be uglier. Because the document will be one you can read, in a jurisdiction you can reach, and that is the thing you are actually buying at that level.

The failure mode I see most often is not a bad logo. It is a founder who spends $299 on the fancy tier, never reads what the deliverables row lists, and discovers eighteen months later that the brand they now have revenue attached to rests on paperwork nobody in their country can read. Spend the twenty minutes on the format list and the ownership language. That is the whole point of a pricing article.

Frequently asked questions

How much does 48hourslogo cost in 2026?

Three contest packages at $129, $199 and $299, published on the pricing page and repeated in the FAQ. The paid add-ons on the same screen are a matching identity bundle at $139 on sale from $149, a private upgrade at $30, and a featured upgrade at $20. A re-listing costs $20 according to the FAQ, and the premade logo store sells finished designs at $99.

Do I get vector files with the cheapest package?

Yes. The deliverables tooltip on the pricing page lists the same four items on all three tiers: high resolution JPG, transparent PNG, vectored PDF and a vector source file. The thing that scales with price is the brand assets count, which is 2, 4 and 6 respectively.

Do I own the copyright to the winning logo?

The English FAQ says copyright transfers to you automatically once you declare a winner, and that you can download a copyright certification from your logo download page. The site’s long-form contract text is published in Chinese, names a different website, and applies the law of the People’s Republic of China. Read the English FAQ as the vendor’s claim, and get an attorney’s view before you rely on it for a trademark filing.

Can I get a refund if I hate the designs?

Partially, and it depends on timing. The FAQ publishes 60 percent before you select a finalist, 30 percent after finalists but before a winner, and nothing once a winner is declared, with special circumstances considered on request. On a $129 contest that is $77.40 and $38.70 respectively.

Is 48hourslogo good enough for a high-ticket store?

For a launch or a niche test, yes, at the $199 Standard tier where logo layout options appear. For a flagship brand you intend to register as a trademark, I would rather you pay an independent designer who signs an assignment your own attorney drafted, even though that costs me the commission.

Related reading

• My full 48hourslogo review, covering quality and process rather than price
• LogoNerds pricing, every package and what the terms actually say
• 48hourslogo versus LogoNerds, contest breadth against a single assigned designer
• 48hourslogo versus SmashingLogo, contest model against generator
• How to create a logo for your LLC, free and paid options compared

If you are earlier than the logo stage, start with what high-ticket dropshipping actually is and get the model straight before you spend on branding. The entity comes next, and I walk through that in business formation for high-ticket dropshipping, which matters here because the name on your copyright certificate should match the name on your LLC.

After that it is suppliers, and a logo only earns its keep once it is sitting on a real dealer application. My guide to finding suppliers for high-ticket products covers what those applications ask for.

If you have not picked a category yet, the high-ticket niches list is the place to start. Everything else I publish lives at Ecommerce Paradise.

This article is general information, not legal or tax advice. Copyright and trademark rules vary by jurisdiction and by the specific mark. All 48hourslogo figures were read on the vendor’s own pages on 15 September 2026 and vendor pricing changes without notice, so confirm the current numbers on the pricing page before you buy.

Trevor Fenner

Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.

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