B12 Pricing 2026: Every Plan Explained (Free, Website, Client Engagement, and the $1,999 Expert Tiers)

B12’s pricing page looks simple until you try to figure out what you would actually pay to launch a real site with it. There is a free tier, two self serve monthly plans, and then two “Experts Do It For You” tiers that come with a $1,999 upfront setup fee that catches a lot of people off guard. This breaks down all five B12 plans, what you actually get at each level, and which one fits your situation.

Quick context if you are new here: B12 is built for service businesses, consultants, coaches, agencies, that kind of thing. It is a website plus a light set of client tools like scheduling, invoicing, and intake forms, not a store builder. If you run a dropshipping business, think of this as a tool for a coaching or consulting side venture, not a replacement for your main storefront.

All the numbers below come from b12.io’s official pricing page, current as of this writing. Pricing pages change without much notice, so treat this as a strong starting point and confirm the live numbers before you enter a card number.

For the bigger picture on whether B12 is worth using at all, our full B12 review covers the AI website generation process, the editing experience, and the honest limitations. This piece is just about the money.

B12 Pricing at a Glance: All 5 Plans Compared

Here is the full lineup side by side, then we will walk through each one in detail.

A couple of things jump out right away. First, the jump from the self serve plans to the Experts tiers is not gradual, it is a cliff, both in the monthly cost and in that one time setup charge. Second, B12 does not publish a yearly rate for the Advanced plan on its pricing page as of this writing, so if annual billing matters to you at that tier, ask their sales team directly before you commit.

The Free Plan: What $0 Actually Gets You

The Free plan is genuinely free, no card required to start. You get a subdomain (yourbusiness.b12sites.com), the full visual editor with AI chat for regenerating sections, and the ability to invite team members to collaborate.

The catch is the AI credit limit. You get 5 daily credits, which caps out around 30 per month. That is enough to explore what the tool does and mock up a first draft, but it is not enough to actually finish and polish a real site, let alone maintain one over time.

Think of Free as a test drive, not a launch plan. Nobody should be running a real client facing business off a b12sites.com subdomain with B12 branding attached to it.

Website Plan: $49 a Month, or $42 Billed Yearly

This is the first plan built to actually launch on. You get a custom domain (free for the first year), 100 AI credits per month, up to 10 launched projects, and B12’s own branding gets removed from your site.

You also get basic commerce tools, analytics, third party integrations, and email and chat support. One honest clarification here: “basic commerce tools” on this plan means things like payment links and invoicing, not a shopping cart. B12 has no native cart or checkout system for selling physical products, so this plan will not turn your site into an online store.

For a solo consultant or freelancer who just needs a clean, professional looking site and does not yet have real client operations to manage, this is a reasonable starting price.

Website + Client Engagement: $78 a Month, or $67 Billed Yearly

This is where B12 starts to differentiate itself from a plain website builder. You get everything in the Website plan, plus 300 AI credits per month, room for up to 30 launched projects, a custom email address, and a real set of client operations tools: intake forms, email marketing, a contact manager, contracts with eSignature, and file uploads.

If you are building a coaching or consulting practice alongside your main store, this is probably the tier you actually want. Intake forms and signed contracts matter once real clients are paying you directly, and having them built into the same platform as your site saves you from stitching together three or four separate tools. We cover the broader business side of running that kind of practice in our coaching program, which is separate from any decision about website software.

For most legitimate service businesses that need to look professional and actually manage clients, this $78 (or $67 annual) tier is the sweet spot in B12’s lineup, not the cheaper Website plan and not yet the Experts tiers.

The Experts Do It For You Tiers: Professional and Advanced

Both of B12’s self serve plans assume you are willing to sit in the editor, describe your business to the AI, and refine sections yourself. The Experts Do It For You tiers flip that model. A real human team, copywriters and designers, builds and launches your site for you. This AI plus human hybrid is a genuine point of difference from a purely self serve AI builder.

Professional: $1,999 Setup Plus $199 a Month ($169 Billed Yearly)

This gets you 1 user seat, a custom domain, 300 AI credits per month, client intake tools, invoicing, basic commerce tools, and support over email, chat, and phone. Functionally it mirrors the Website + Client Engagement feature set, the difference is who does the building.

Advanced: $1,999 Setup Plus $399 a Month

Advanced adds 5 user seats instead of 1, business directory listings, monthly website updates handled for you, and priority support. This is the tier aimed at small agencies or teams, not solo operators.

One more cost worth knowing about upfront: if you need copywriting or design work beyond what is included in either Experts tier, B12 bills that extra work at $75 an hour. Worth budgeting for if your business has any complexity beyond a standard template.

The $1,999 Setup Fee, Explained Plainly

That fee is not a gimmick or an add on you can skip. It is what pays a real team of copywriters and designers to interview you about your business, write your site’s copy, and build and launch the finished pages for you, instead of you doing that work yourself inside the editor.

It is also a real, meaningful amount of money to commit before you have seen the finished site. That is worth going in with eyes open about, since you are paying upfront based on trust in the process rather than a finished product you can inspect first.

In spirit, this is the same tradeoff behind any done for you service: you pay more upfront for speed, expertise, and skipping the learning curve. On our side, we run a similar done for you setup service for building complete dropshipping stores, and the logic is the same either way. You are buying someone else’s time and skill instead of spending your own.

Is There a B12 Trial or Promo Right Now?

B12 is currently running a promotional trial pricing the Website and Website + Client Engagement plans at $1 for the first 7 days for new users. This is genuinely useful if you want to test the paid tier’s full feature set, including custom domain and higher AI credits, before committing to the regular monthly price.

Treat this as a promotional offer that can change or disappear, not a locked in permanent price. Confirm the exact current terms on b12.io’s pricing page before you sign up, since B12 (like most SaaS companies) adjusts trial offers periodically.

There is no traditional percent off discount code publicly documented for B12 as of this writing. If a coupon claiming otherwise shows up somewhere, be skeptical. We keep a running, honest breakdown of what promotional pricing actually exists in our B12 coupon and promo guide, updated as offers change.

Monthly vs Annual Billing: The Real Savings Math

Annual billing is worth doing the math on rather than just assuming it is a good deal. Here is what it actually works out to across the plans that publish a yearly rate.

On the Website plan, monthly billing runs $588 a year ($49 times 12). Annual billing runs $504 a year ($42 times 12). That is $84 saved, about a 14 percent discount for paying upfront.

On Website + Client Engagement, monthly comes to $936 a year versus $804 billed annually, a savings of $132, also right around 14 percent.

On the Professional Experts tier, monthly adds up to $2,388 a year against $2,028 billed yearly, a $360 savings, closer to 15 percent. Stack that on top of the $1,999 setup fee and annual billing meaningfully changes the first year total, worth factoring in before you decide.

Across the board, expect roughly 14 to 15 percent savings for committing to annual billing. That is a solid discount if you are confident you will stick with B12 for a full year, but it also locks in a bigger upfront charge, so weigh that against how certain you actually are about the tool before you pick yearly over monthly.

How B12’s Pricing Stacks Up Against Wix, Squarespace, GoDaddy, and 10Web

B12 is not the cheapest AI website builder on the market, and it is worth seeing exactly where it lands next to the alternatives most people also consider.

On sticker price alone, B12’s entry point at $49 a month looks expensive next to Wix’s $17 Light plan or 10Web’s roughly $10 Personal plan. But that comparison misses what you are actually buying. Wix, Squarespace, GoDaddy, and 10Web are all general purpose builders with full ecommerce built in, competing on design flexibility and store functionality B12 does not even attempt to offer.

B12’s higher entry price is bundling in intake forms, invoicing, contracts, and a contact manager that Wix or Squarespace users typically have to add separately through a third party booking or CRM app, which comes with its own monthly cost. Once you price in what a comparable Wix plus Acuity Scheduling plus a CRM add on would run, the gap narrows considerably.

10Web stands out on one point B12 cannot match: since it runs on real WordPress, you own the code and can move your site to a different host at any time. B12 sites are locked to B12’s platform, so switching later means rebuilding elsewhere from scratch.

Which B12 Plan Actually Makes Sense for You

The Free plan only makes sense as a test drive. Do not try to run a real business on it, the credit limits and subdomain make that impractical past the exploration stage.

The $49 (or $42 annual) Website plan fits a solo consultant or freelancer who mainly needs a clean, credible site and does not yet have formal client intake, contracts, or invoicing needs to manage.

The $78 (or $67 annual) Website + Client Engagement plan is where most real service businesses should land. If you are taking on paying clients, sending contracts, or managing intake forms, the extra $29 a month buys tools you would otherwise pay for separately elsewhere.

The Experts tiers, Professional at $1,999 plus $199 a month and Advanced at $1,999 plus $399 a month, only make sense if two things are both true: you genuinely do not have the time or interest to build the site yourself, and $1,999 upfront is not a financial stretch for you. If either of those is not true, the self serve Client Engagement plan gets you nearly the same feature set for a fraction of the total cost.

Before you spend a cent on any website tool, though, get the fundamentals of your actual business locked in first. If you have not nailed down what high ticket dropshipping actually looks like for your situation, that matters more than which website builder you pick. The same goes for settling on a niche you can commit to instead of chasing whatever looks trendy this month.

Sourcing matters just as much. Our guide on finding reliable suppliers walks through vetting them properly. And getting your business formation handled correctly protects you legally once real client money starts moving through a site like this one.

If none of that is familiar yet and you are earlier in the process than picking website software, start with our free beginner guide before spending money on tools at all.

Beyond our own take, independent review directories are worth scanning too. G2 tracks unfiltered user feedback on tools in this category.

So does Capterra, which covers a similarly wide range of user experiences across pricing tiers.

TrustRadius is a third good source if you want a broader spread of opinions before committing to the Expert tiers’ $1,999 setup fee specifically.

For a broader ranked list beyond just B12, our best AI website builders roundup covers seven tools side by side. If the coaching or consulting angle interests you more than the website builder question itself, our Systeme.io review is worth a look too, it is built more around courses and coaching funnels than standalone sites.

Either way, the right call comes down to matching the tool to the specific business you are actually running, not picking whatever has the most features on paper. That is the same filter we use for every tool we cover on Ecommerce Paradise.

Frequently Asked Questions

Does B12 have a genuinely free plan?
Yes. The Free plan costs $0 with no card required, though it is limited to a B12 subdomain and around 30 AI credits a month, which makes it useful for testing but not for running a real client facing business long term.

Is the $1,999 setup fee a one time charge or does it repeat?
It is one time. You pay it once when you sign up for either Experts tier, then pay the recurring monthly (or annual) fee on top of that going forward.

Can I cancel a B12 subscription at any time?
The self serve monthly plans are billed month to month, so you are not locked into a long contract on those. The Experts tiers involve more upfront human labor through that $1,999 setup fee, so confirm B12’s specific cancellation and refund terms for those tiers directly before signing up.

Does any B12 plan support selling physical products online?
No. B12 has no native shopping cart or checkout system for physical goods on any plan, including the Experts tiers. If you need to sell physical products, look at a platform built for that instead, such as Wix Stores, Squarespace Commerce, or a dedicated ecommerce platform.

Is annual billing worth it on B12?
Generally yes, if you are confident you will use B12 for a full year. It saves roughly 14 to 15 percent across the plans that publish an annual rate, though it does require a larger upfront payment, so weigh that against your cash flow before choosing yearly over monthly.

Related Articles

If you found this pricing breakdown useful, these related pieces dig into other angles worth reading next.

• B12 Review 2026: Is This AI Website Builder Worth It for Service Businesses?
• B12 vs Wix 2026: AI Built Service Site or DIY Drag and Drop?
• B12 Coupon and Promo Codes 2026: What’s Actually Available
• Best AI Website Builders for Small Business Owners in 2026
• Wix Review 2026: Honest Ecommerce Verdict vs Shopify

Trevor Fenner

Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.

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