If you want the short answer, a free link in bio page is enough to start, and the paid plan only matters when you sell through the page or want your own branding. As of November 2026, the prices I could see for the eight tools below run from $0 to $100 a month, and the number that can decide your real cost is the fee on sales, not the sticker price. I teach high-ticket dropshipping at Ecommerce Paradise, so I judge these tools by one question: does the page send Instagram, TikTok and YouTube visitors to a store, or to an email opt-in, without taking a cut?
My quick picks, which are editorial opinion based on each company’s published pages: Linktree for the familiar default, Beacons and Stan for creators who sell on the page, Carrd for a one-page site you fully control, Later if you already schedule posts, Milkshake for a low-cost mobile-first page, and Koji or Bio.link when you want no monthly fee. Prices and terms change, so confirm them on the vendor page before you subscribe.
Disclosure: some links below are affiliate links, which means I may earn a commission at no extra cost to you.
Best Link in Bio Tools at a Glance (November 2026)
Every figure in this table comes from a vendor page as I loaded it. Stan is the one exception: its pricing page did not load, so the Stan figures come from a Stan blog article about its pricing. “Not shown” means the page I could load did not state it. Billing basis is written exactly as the page labels it.
| Tool | Best for | Free plan | Paid price | Fee on sales |
|---|---|---|---|---|
| Linktree | The familiar default | Yes, “free with restrictions” | Starter $7 a month billed annually ($9 monthly); Pro $14 billed annually ($17 monthly) | Pro and Premium list “0% fees,” with a footnote that fees may apply; $0.25 payout fee per the FAQ |
| Beacons | Creator storefront with email | Yes, 1 website with 1 page | Creator $10 monthly or $100 billed annually; Creator Plus $30 monthly or $300 billed annually | 9% on Free and Creator, 0% on Creator Plus and Max |
| Stan (per its pricing article) | Selling products and courses from one link | No, 14-day trial | Creator $29 monthly or $300 billed annually; Creator Pro $99 monthly or $948 billed annually | 0% from Stan; Stripe or PayPal fees still apply |
| Carrd | One-page site builder | Free plan limits not shown | Pro Lite from $9 a year; Pro Standard from $19 a year | No store feature shown; payments via forms and embeds |
| Later | Link in bio inside a scheduler | Pricing page shows no free plan; the link in bio page offers a free link in bio | Starter $18.75 a month billed yearly; monthly price not shown | Not shown |
| Milkshake | Low-cost mobile-first page | Yes, unlimited links and Cards | Lite $2.99 monthly; Pro $59.99 billed yearly or $6.99 monthly | 12% on Free and Lite, 9% on Pro, 7% on Pro+, plus Stripe |
| Koji | Free page with add-on apps | Yes, “100% free” per the page | “No monthly fees, ever,” per the page | 5% to 15% on certain Koji apps such as Sell |
| Bio.link | Free and simple | Yes, “free forever” per the page | Not shown | Not shown |
One thing to notice before you read further: none of these eight replaces a full store. They are front doors. The sale happens on a product page or checkout somewhere, so the store behind the link matters more than the page in your bio.
How I Chose These Eight
I started with well-known names, then added lower-cost and free options, and kept eight that play different roles so you are not reading eight copies of the same page. I based everything on each company’s published pages, and I did not run lab tests or claim personal testing of any product.
The criteria were simple. First, what the free plan actually lets you do. Second, what the paid plan costs, with the billing basis stated. Third, fees on sales, because a 9% fee on a large order is real money. Fourth, analytics and integrations, since a page you cannot measure teaches you nothing. Fifth, whether the page can send traffic to a store or an email list.
The “best for” labels are my opinion based on those published terms. They are not rankings of quality, and I did not check every tool on the market. I also left out a few names, which I explain near the end.
1. Linktree: Best for the Familiar Default
Linktree is a well-known name, which can help when a visitor needs to trust the link before tapping it. It is the pick if you want a simple page now and the option to grow into email and selling later.
The Linktree pricing page lists Free at $0, labeled “free with restrictions,” with unlimited basic links and email and phone sign-ups. Starter is $7 a month billed annually or $9 monthly, and adds a personalized Linktree, unlimited featured links and basic analytics. Pro is $14 a month billed annually or $17 monthly, with a 7-day trial, removal of Linktree branding, custom designs, mailing list integrations and a “sell and earn with 0% fees” line. Premium is $30 a month billed annually or $35 monthly, with a 7-day trial, and adds link rules and routing, all-time analytics, data export, social media scheduling and unlimited Instagram auto-replies.
The fee detail needs a careful read. Pro and Premium both carry the 0% line, yet the page states a $0.25 payout fee in its FAQ, and a footnote says transaction and processing fees may apply, so the real cost of selling through Linktree depends on fee terms I would read before relying on it. The page is also not consistent with itself in places: its plan cards list basic analytics for Starter and mailing list integrations under Pro, while its feature grid marks extended analytics and email and SMS integrations for Starter too. The page names Shopify among its popular integrations but does not describe how the connection works. Custom domain details are not shown on the pricing page I loaded, and free-plan analytics are not shown either.
If you want the cost math, the annual-billing Pro price of $14 a month works out to $168 over 12 months ($14 times 12), assuming the figure is billed annually as labeled. For a comparison of cheaper options, my Linktree alternatives guide goes deeper on the swap.
Strengths: a well-known name, a free starting point, and a clear upgrade ladder. Watch-outs: the free plan restrictions are not listed, and the fee language leaves room for surprises. Verdict: an easy default when you want the least explaining to your audience.
2. Beacons: Best for a Creator Storefront With Email
Beacons is built for people who sell digital products and collect emails from the same page. Its free plan is generous on paper, but the fee table is what you should study.
The pricing page lists Free at $0 with a 9% transaction fee, 30 daily AI credits, 50 email sends a month, 5 email automations a month, 1 website with 1 page, and digital product sales. It also lists unlimited links as a feature, without making clear which plans that covers. Creator is $10 a month or $100 billed annually ($8.33 a month), and adds a free custom domain, 500 email sends a month and 5 websites with 3 pages each. Creator Plus is $30 a month or $300 billed annually ($25 a month), with a 0% transaction fee, unlimited email sends, unlimited courses and unlimited memberships. Creator Max is $100 a month or $1,000 billed annually, with 15 websites, a physical NFC card connected to your link in bio, and a listed support response time under 6 hours versus under 12 on Plus.
The page says the 9% fee applies to store and affiliate sales on Free and Creator, and that 0% covers all sales on Plus and Max. It lists real-time analytics on Free, and names advanced analytics without saying which plan includes them. A Shopify mention appears only in an FAQ about hosting links alongside stores, so I would treat it as “links and products can sit next to a store,” not a built-in integration. The page lists no free trial for the paid plans.
Here is the break-even I calculated from the page prices, as an example. Creator Plus costs $20 more a month than Creator at monthly billing ($30 minus $10). A 9% fee equals $20 when sales through the page reach about $222 a month ($20 divided by 0.09). On annual billing the gap is about $16.67 a month ($25 minus $8.33), which a 9% fee matches at about $185 in monthly sales. Above those levels, Plus costs less than Creator on fees alone, though the page does not say whether payment processor fees are charged on top, and the sums ignore the other differences between the plans.
Strengths: email and digital products in one place, a free custom domain on Creator and up, and a clear path to a 0% fee. Watch-outs: the 9% fee on the first two plans, and analytics that are not broken out by plan. Verdict: a good fit when the page itself is your storefront for guides, templates or courses.
3. Stan: Best for Selling Products and Courses From One Link
Stan is a paid storefront built around one link in your bio, so it fits creators who sell courses, bookings and downloads instead of just listing links.
Stan’s pricing page did not load for me, so the numbers below come from Stan’s own pricing article, which showed an update date of July 22, 2026. Treat them as the article’s figures and confirm them on Stan’s current pricing page before you buy. The article lists Creator at $29 a month or $300 billed annually, which it describes as saving $48. It lists Creator Pro at $99 a month or $948 billed annually, which it describes as saving $240. It says there is a 14-day free trial and that it is a trial, not a free plan, and that Stan takes 0% of sales while standard Stripe or PayPal processing fees still apply.
The article says Creator includes a mobile and desktop friendly storefront, calendar and booking tools, analytics, an unlimited course builder, recurring subscriptions, lead magnets and email collection, community features and Stan AutoDM for Instagram responses. It says Creator Pro adds discount codes, upsells and order bumps, Stan Payments, Afterpay and Klarna, affiliate management, email broadcasts and flows, and pixel tracking for Meta, Google, Pinterest and TikTok. Payout details and custom domain details are not shown in that article.
The arithmetic follows from the article’s prices: 12 months at $29 is $348, and $300 annual saves $48; 12 months at $99 is $1,188, and $948 annual saves $240. As an example against Beacons Creator at $10 a month, Stan Creator costs $19 more at monthly billing ($29 minus $10), and a 9% fee equals $19 at about $211 in monthly sales ($19 divided by 0.09). On annual billing the gap is about $16.67 a month ($25 minus $8.33), or about $185 in monthly sales. Above those levels, a 0% fee from Stan looks lower on fees alone, before Stripe or PayPal charges and before comparing what each plan includes.
Strengths: a 0% fee from Stan per its article, booking and course tools built in, and email collection on the base plan. Watch-outs: no free plan, and full email broadcasts and flows sit on the $99 plan. Verdict: worth a look when the page is the product shelf and you are ready to pay monthly for it.
4. Carrd: Best for a One-Page Site You Control
Carrd is a one-page site builder, not a creator platform. That makes it the pick for owners who want a clean branded page on their own domain at a low cost, and who do not need a built-in store.
The Pro page lists plans priced per year. Pro Lite starts at $9 a year for 3 sites with branding removed. Pro Standard starts at $19 a year for 10 sites with a custom domain, forms and analytics. Pro Plus starts at $49 a year for 25 sites with advanced forms. Larger tiers scale to 1,000 sites, such as Pro Standard 25 at $39 a year. The page says plans renew yearly or you can pay as you go, but pay-as-you-go prices are not shown, and the free plan limits are not shown either.
For selling, the page says forms can be payment-enabled and that Stripe, PayPal and Gumroad can be included through widgets and embeds, which it lists from Standard up. No dedicated store feature is shown. The page also offers Pro features free for 7 days with no card required. If you want to compare other site builders, I cover them in my Carrd alternatives guide.
Strengths: very low yearly pricing, a custom domain on Standard, and full control of the layout. Watch-outs: you build the page yourself, and selling takes embeds or forms. Verdict: the right choice when your store is elsewhere and you only need a trustworthy front page.
5. Later: Best for Link in Bio Inside a Scheduler
Later is a social media scheduler that includes a link in bio feature, so it makes sense only if you already want a posting calendar. If all you need is a link page, it is a lot of product to buy for one feature.
The Later pricing page lists Starter at $18.75 a month billed yearly with 1 social set covering 8 profiles and 1 user, Growth at $37.50 a month billed yearly with 2 social sets, and Scale at $82.50 a month billed yearly with 6 social sets. Each plan lists a 14-day free trial, and a monthly billing option exists but its prices are not shown. At the annual rate, Starter works out to $225 a year ($18.75 times 12).
The same page’s comparison table marks the same Link in Bio features as included on all three plans: unlimited buttons, linked posts, featured media, banners, affiliate links, email collection with a Mailchimp form, removal of Later branding, Google Analytics, SEO customization and social links. It lists up to 1 year of link in bio analytics on Starter and Growth and up to 2 years on Scale.
A separate Later link in bio page conflicts with that in two places. It says Later offers up to five links on each post, but its FAQ narrows five links per Instagram post to Growth and Advanced plans, while the pricing page shows no plan called Advanced. And its link page contains the posts you tag with a link, so it may not mirror your feed unless you tag every post. That page also offers a free link in bio at signup, while the pricing page shows no free plan, so check which applies when you sign up. A Shopify integration is not shown on either page. My longer Later review covers the scheduler side.
Strengths: link in bio plus scheduling in one login, and the same link features on every plan per the pricing page. Watch-outs: a higher entry price than most picks here, and conflicting plan details between pages. Verdict: pick it for the scheduler, with the link page as a bonus.
6. Milkshake: Best for a Low-Cost Mobile-First Page
Milkshake is a website builder app for iPhone, iPad and Android, and its sites are made of swipeable pages it calls Cards. It suits owners who want to update the page from a phone at a low monthly price.
The pricing page lists Free at $0 with unlimited links and Cards, free hosting, 30 days of insights and a 12% selling fee plus Stripe processing. Lite is $2.99 a month, listed with monthly billing, and removes Milkshake branding while keeping the 12% selling fee. Pro is $59.99 billed yearly ($5.00 a month equivalent) or $6.99 monthly, with 365 days of insights, a 9% selling fee, and Google Sheets, Mailchimp and Meta pixel integrations. Pro+ is $99.99 billed yearly ($8.33 a month equivalent) or $29.99 for 3 months, with a 7% selling fee, a custom domain and Google Analytics. A monthly price for Pro+ is not shown.
The page notes that prices may vary by country and platform, so the price you see in the app store can differ. A custom domain is shown only on Pro+, which matters for buyers who judge a brand by its web address. Milkshake’s home page also says you can run up to 5 websites at a time.
Strengths: a low entry price, a free plan, and a phone-based editor. Watch-outs: 12% selling fees on the lower tiers and a custom domain only on the top tier. Verdict: a budget-friendly page for owners who mostly send traffic to a store, not sell on the page.
7. Koji: Best Free Page With Add-On Apps
Koji pitches a free link in bio page with a library of small apps added on top, such as quizzes, email capture forms and marketplaces. The business model is not a subscription.
The pricing page says creating a Koji page is 100% free and that there are no monthly fees. It lists 5% to 15% of transactions made through certain Koji apps, such as Rares and Sell, and does not confirm the fee for tips. Analytics are included free with the page, with no further detail shown. The page mentions hundreds of apps but names no specific third-party integrations, and free plan limits are not shown.
The trade-off is simple: you pay nothing monthly, and you accept a cut when you use the apps that take payments. If your page only holds links and an email form, the fee should not apply, though the page does not spell that out. If you plan to sell through the apps, compare 5% to 15% against the flat price of the paid tools above.
Strengths: no monthly fee, built-in analytics, and email capture apps. Watch-outs: a wide fee range on transactions and few details on limits. Verdict: a good testing ground for a new account.
8. Bio.link: Best Free and Simple
Bio.link is a plain pick, and that is the point. The home page says it is free forever and takes under a minute to set up, with a custom username and theme, links and social icons, and an optional email list with a one-click follow.
Pricing, plans, fees on sales and analytics are not shown on the page I could load, and its pricing page did not load, so I cannot tell you what a paid tier costs or whether one exists. The page claims the site loads in under 100 milliseconds, which is the vendor’s claim and not something I measured.
If your goal is a clean page that sends followers to your store and you do not want to compare plans, this is a low-effort route. If you outgrow it, you can move to one of the paid tools above.
Strengths: free, fast to set up, and an optional email list. Watch-outs: nothing on fees, analytics or limits is stated. Verdict: a good first page when you only need links.
Tools I Left Out and Why
Shopify’s Linkpop was on my list because it was built for merchants. The only Linkpop page I could load from Shopify was its March 2022 announcement, which called it free and said shoppable links were available only to Shopify merchants. Shopify’s own July 2026 link in bio guide, which I also loaded, does not mention Linkpop at all, and Shopify’s help page I tried did not mention it either. Outside reports say Shopify retired Linkpop in July 2025, but I could not confirm that on a Shopify page I could load, so I could not confirm it is still offered and left it out. If you run a Shopify store, check Shopify’s current tools before assuming it exists.
Taplink’s page I loaded showed a free plan and discounts for paying 6 or 12 months upfront but no paid prices, so I could not compare it fairly. Lnk.Bio did not load at all. The hoo.be pricing page lists a free plan, Pro at $9.99 a month and Premium at $29.99 a month, both billed monthly, with seller fees of 9% on Free, 5% on Pro and 0% on Premium, so it is a reasonable ninth option, but I kept this list to the roles above.
How to Choose a Link in Bio Tool
Decide what the page must do. If it only needs to point at your store and your opt-in page, a free plan covers it, and the choice comes down to design and whether you want your own domain. If it must sell digital products or bookings, put the fee column first and compare what you would pay at your expected monthly sales, using the break-even examples from the Beacons and Stan sections.
Then check branding and domain. A page with someone else’s branding or a long platform address can look less credible to a buyer considering a large order. Carrd, Beacons and Milkshake each tie a custom domain to a specific plan, so confirm which plan before you commit. Stan’s article does not state custom domain details, and neither does Linktree’s pricing page.
Finally, check measurement. You need to see which buttons get clicks, and ideally which platform sent the visitor. Milkshake lists 30 days of insights on Free and 365 days on Pro. Later lists up to 1 year of link in bio analytics on Starter and Growth and up to 2 years on Scale. Linktree lists all-time analytics on Premium.
Which to Pick If…
If you want a familiar page with the least friction, pick Linktree and start on the free plan. If you sell guides or templates and want email on the same page, Beacons fits, ideally on a plan where the fee works for your volume. If the page is your storefront for courses and bookings and you want no fee from the platform, Stan is built for that, and you accept the monthly price.
If you already have a store and want a branded front page on your own domain for a few dollars a year, Carrd is the value pick in my opinion. If you already pay for a scheduler, Later gives you the link page inside it. If you want to spend as little as possible, Bio.link, Koji and Milkshake’s free plan let you try a page at no cost.
Sending Instagram, TikTok and YouTube Visitors to a Store
For a niche store, the link page has one job: move a curious follower to a product page or an opt-in. Keep it to a handful of buttons. A product or category page, a buying guide, an email signup, and a way to ask a question are plenty. A page with twelve buttons can overwhelm visitors.
Platform rules for bio links change, and I could not load an official Instagram or TikTok help page that states the current limits, so check the link settings inside each app before you design around a number.
The store at the end matters most. Build it on a platform like Shopify, and tag every link with its source so you can see which platform sends buyers.
If you are still choosing what to sell, start with my guide to high-ticket dropshipping. Then work through the high-ticket niches list, because no page fixes a weak offer.
Using the Page for a Lead Magnet
For a high-ticket store, an email opt-in can work better as the first tap than a product page. A buying checklist or a short course gives a visitor a reason to leave an email, and you can follow up when they are ready to buy. Beacons, Stan, Linktree, Later and Bio.link each list some form of email collection, and Koji lists email capture apps, so your page can host the opt-in directly.
If you want a ready-made lead magnet to model, my free mini course is a starting point for people building a high-ticket store, and the link at the end of this article takes you there.
A virtual assistant can update the page weekly while you create content, which saves time once the buttons need frequent changes. Keep a simple list of every button and where it points so you can fix a broken link fast.
What the Page Does Not Replace
A link page does not replace a store, a supplier or a business entity. If you collect payments through a link tool, you are still running a business that needs the right setup, and my guide to business formation for high-ticket dropshipping covers that side. If you are still sourcing, my guide to finding suppliers for high-ticket dropshipping explains how to vet them before you send followers to a product you cannot fulfill.
Mistakes to Avoid
The first mistake is paying for a tool before you have traffic. Every tool here lists a free plan or a trial, so start free and upgrade only when you hit a real limit. The second is ignoring fees: as an example, a 9% fee on a $1,500 order is $135 ($1,500 times 0.09), which is a lot to give up on a single sale, and it is worth comparing against a flat monthly price.
The third mistake is selling high-ticket items inside a link page checkout when a store checkout would build more trust and keep reporting in one place. The fourth is changing tools often. Every switch means rebuilding the page and updating your bio on each platform, and old posts may point to a dead link for a while.
The fifth mistake is trusting a vendor claim without checking the page. Some of the figures above carry labels like “the page says,” because pricing pages can conflict with each other, as Later’s and Linktree’s did. Always screenshot the plan details on the day you sign up.
Frequently Asked Questions
What is the best free link in bio tool?
Several tools list free plans: Linktree, Beacons, Milkshake, Koji and Bio.link. The best fit depends on whether you plan to sell, because Beacons lists a 9% fee on Free and Milkshake lists 12%, while Bio.link and Koji do not state a fee on plain links.
Which link in bio tool has no fee on sales?
Stan’s article lists 0% from Stan, and Beacons lists 0% on Creator Plus and Max. Linktree’s Pro and Premium plans list “0% fees” but footnote that fees may apply, and Stripe or PayPal processing fees are separate on Stan.
Do I need a link in bio tool for my store?
Only if you promote on platforms where your profile holds a limited number of links. If your traffic comes from ads or email, you can link straight to your store.
Can I use my own domain with a link in bio page?
Some tools allow it on specific plans: Beacons Creator and above, Carrd Pro Standard, and Milkshake Pro+. Linktree’s pricing page I loaded does not state custom domain details, and Stan’s article does not either.
How much should I pay for a link in bio tool?
That depends on your goal, and I cannot say what is right for you. The listed prices run from free to $100 a month on Beacons Creator Max, so match the plan to what the page must do and confirm current prices on the vendor page.
Final Verdict
For most store owners, the sensible path is to start on a free plan, build a short page with a few buttons, and upgrade only when you need your own domain, email tools or selling features. Linktree is the familiar default, Beacons and Stan are built for selling on the page, Carrd has the lowest paid yearly price among these eight for a branded one-pager, and the free options let you test before spending anything. Prices are as of November 2026 and change often, so confirm before you pay.
Related Articles
If you found this useful, these guides go deeper on related topics:
- Linktree Alternatives: 5 Link-in-Bio Tools Compared for Store Owners (2026)
- Carrd Alternatives: 5 Site Builders Compared by Price, Store Fees and Fit (2026)
- Later Review 2026: Is It The Best Social Media Management Platform For Visual-First Ecommerce Brands?
- Sprout Social Alternatives: 5 Social Media Tools Compared by Price and Fit (2026)
- Best AI Tools for Ecommerce Sellers in 2026
Trevor Fenner is an ecommerce entrepreneur and world traveler from Seattle, Washington, and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
He maintains homes in Seattle and Bali, spends most of the year overseas, and usually returns to Seattle for about a month each summer.
