Teachable pricing in 2026 is the question every prospective course creator runs into the moment they’re ready to actually commit to a platform. The pricing pages look simple at first glance: four tiers, clear monthly costs, a 7-day free trial. But the real cost of running courses on Teachable is more nuanced than the sticker price because of the 7.5% transaction fee on the entry tier, the per-tier product limits that force upgrades faster than most operators expect, the additional payment processing fees that stack on top of platform pricing, and the custom gateway surcharge if you connect your own Stripe instead of using Teachable’s payment processor. Understanding how all of this stacks together is the difference between picking the right plan from day one versus signing up for what looks cheap and getting hit with brutal economics three months later when sales actually start coming in.
I’ve been running and consulting on ecommerce stores since 2013, and at Ecommerce Paradise I help coaching students and done-for-you clients figure out the right tooling for their businesses. The Teachable pricing question comes up constantly because Teachable is one of the most popular course platforms for ecommerce educators, coaches, and consultants packaging their expertise into courses, but the pricing structure has evolved significantly since the platform’s June 2025 plan overhaul. The old Basic, Pro, and Pro+ tiers are gone. The new Starter, Builder, Growth, and Advanced structure introduces strict product limits and student caps that didn’t exist before, plus the free plan was retired entirely. If you’re researching Teachable based on older comparison articles, the pricing facts have changed enough that you need a fresh look at what 2026 pricing actually means.
This Teachable pricing breakdown covers what each plan actually costs, what’s included, where the hidden costs hit (transaction fees, processing fees, custom gateway surcharges, chargeback fees, international card fees), the math on when each tier actually pays off, and which type of operator should pick which plan. I’ll be direct about the pricing tradeoffs because some of them are genuinely punishing and some of them work in your favor depending on how you operate.
Try Teachable Free for 7 Days
Course hosting, native iOS and Android apps, abandoned checkout recovery, integrated coaching scheduling, and BackOffice tax automation in one platform. Plus a 30-day money-back guarantee on paid plans.
Teachable Pricing 2026 at a Glance
Teachable uses a four-tier pricing structure with annual billing meaningfully cheaper than monthly billing. Here’s the high-level summary of what each plan costs in 2026.
On annual billing, Teachable plans cost $29/month for Starter, $69/month for Builder, $139/month for Growth, and $309/month for Advanced. On monthly billing, the same plans cost $39, $89, $189, and $399 respectively. Annual billing saves approximately 22-26% across all tiers, which translates to real dollars: $600/year savings on the Growth plan alone, and $1,080/year savings on Advanced. If you’ve already validated the platform during the 7-day free trial and know you’re staying, annual billing is the obvious choice.
The platform also offers a custom enterprise plan for businesses needing more than 100 published products or specific operational requirements. Pricing for this tier requires a sales conversation and is tailored to specific organizational needs, advanced features, and dedicated support requirements. According to eLearning Industry research on the online course platforms market, the course platform space has seen significant pricing model evolution as platforms compete to serve different operator profiles, making tiered pricing structures with feature gating the dominant approach across most major platforms in the space.
According to Teachable’s official help center documentation on the June 2025 pricing changes, the platform restructured its pricing model to provide creators with 0% base transaction fees on Builder, Growth, and Advanced plans, while the Starter plan retains a 7.5% transaction fee to keep upfront subscription costs low for creators in the early stages of building their business.
Teachable Starter Plan: $29/month Annual
The Starter plan is the entry-level tier, priced at $29/month on annual billing or $39/month on monthly billing. This plan is positioned for creators launching their first online product who want to keep upfront costs minimal while testing whether the platform fits their workflow.
What’s included on Starter: 1 published product (course, coaching offer, or digital download), 100 student limit, unlimited drafts, unlimited memberships, unlimited communities, unlimited bundles, custom domain support, completion certificates, auto-graded quizzes, enforced lesson compliance, basic email integrations, native iOS and Android student apps with offline downloading, basic course analytics, BackOffice automated tax handling, and standard support.
The catch on Starter: The 7.5% transaction fee on every sale is the real cost driver. Teachable takes 7.5% before any payment processor takes anything, so on a $100 course sale, you lose $7.50 to Teachable plus another $3.20 to Stripe (2.9% + $0.30) for a total of $10.70 in fees. On a $500 course sale, that’s $37.50 to Teachable plus $14.80 to Stripe for $52.30 total. The math gets brutal fast: at $5,000/month in sales, you’re paying $375/month in transaction fees on top of the $29/month plan cost.
The 1-product limit also matters. The moment you want to publish your second course, second coaching offering, or second digital download, you’re forced to upgrade to Builder. Memberships, communities, and bundles don’t count toward this limit, so you can run an unlimited community alongside your single published product, but the moment you have two distinct courses or coaching products, the Starter plan can’t accommodate them.
Best for: Complete beginners testing a single course concept, coaches with one validated coaching offer, and creators with audiences under 100 students who want to validate the platform before committing to a higher tier.
Teachable Builder Plan: $69/month Annual
The Builder plan is the entry-level “real business” tier, priced at $69/month on annual billing or $89/month on monthly billing. This is where most growing course creators actually land long-term and where the pricing math starts working in your favor.
What’s included on Builder: 5 published products, 1,000 student limit, 0% transaction fees on Teachable’s side, payment plans, advanced quizzes, group coaching, student community access, abandoned cart recovery emails, built-in affiliate marketing program with link tracking and commission management, course completion certificates with customizable templates, enforced lesson compliance, advanced course analytics, native iOS and Android student apps, BackOffice automation including tax handling, and live chat support.
The Builder math: Removing the 7.5% transaction fee from Starter is the financial win that justifies upgrading. The break-even point between Starter and Builder is roughly $533/month in revenue on annual billing. Above that, Builder is cheaper because the eliminated transaction fees more than cover the $40/month price gap between tiers. On annual billing, an operator selling $5,000/month in courses pays $69/month on Builder versus $29 + $375 = $404/month on Starter (with transaction fees). Builder saves $335/month at this volume, which is over $4,000/year.
The 5-product limit and 1,000-student cap are the real ceilings. Once you cross either, you’re forced to upgrade to Growth. Memberships, communities, and bundles don’t count toward the 5-product limit, which means a Builder operator can run their 5 courses plus unlimited membership tiers, unlimited bundles, and a full community alongside.
Best for: Established creators with consistent monthly revenue ($500+ in sales), coaches packaging multiple coaching offers, and creators wanting access to abandoned cart recovery, the affiliate program, and white-label student apps without enterprise pricing.
Get Native Mobile Apps and Affiliate Marketing Built In
Teachable Builder bundles iOS and Android student apps, abandoned checkout recovery, BackOffice tax automation, EU VAT handling, and a built-in affiliate program with 0% transaction fees.
Teachable Growth Plan: $139/month Annual
The Growth plan is positioned for established creators with serious revenue volume, priced at $139/month on annual billing or $189/month on monthly billing. This is the tier where Teachable’s marketing and team management features unlock.
What’s included on Growth: 25 published products, unlimited students, 0% transaction fees, white-label site (removes Teachable branding), custom admin permissions for team members, AI-powered tools including caption generation and subtitle translation at no additional cost, advanced affiliate program with deeper customization, public API access, group calls and bookings, advanced course analytics with deeper student-level data, priority email support, bulk student imports and exports, advanced course completion reporting, and student translation tools.
The Growth math: The $70/month jump from Builder to Growth makes sense once you cross the 5-product or 1,000-student limit, or when you specifically need the white-label branding, AI translation, or team admin permissions. For an operator with 7-10 active courses, Growth is mandatory because Builder caps at 5 products. The $1,440/year additional cost is real but typically offsets the cost of running separate translation tools, separate AI caption services, and managing team access through workarounds.
The unlimited students cap matters significantly for creators with growing audiences. Builder caps at 1,000 students; once you exceed that, the upgrade to Growth is forced regardless of product count. For creators using free courses as lead magnets (which is common for ecommerce educators), free students count toward the 1,000-student limit, which can force the upgrade faster than expected.
Best for: Established course creators with 6-25 products, businesses crossing 1,000 students, creators wanting white-label branding without enterprise pricing, course businesses with team members needing custom admin permissions, and creators serving multilingual audiences who benefit from AI translation.
Teachable Advanced Plan: $309/month Annual
The Advanced plan is positioned for established course businesses, training companies, and enterprise educators, priced at $309/month on annual billing or $399/month on monthly billing.
What’s included on Advanced: 100 published products, unlimited students, 0% transaction fees, full integrations with unlimited webhooks and API access, custom user roles for granular team permissions, advanced security features, group bookings and team coaching workflows, dedicated success management, priority phone support, advanced sales analytics, custom user fields, group sales reporting, and white-label branding with full custom domain control.
The Advanced math: The $170/month jump from Growth to Advanced is significant ($2,040/year additional). The justification is concrete: 25-100 product capacity, dedicated success management, advanced API access for custom integrations, and enterprise-grade team management. For training companies and academies running 25+ courses, Advanced is mandatory because Growth caps at 25 products.
The dedicated success management is the qualitative win. For larger operations where platform issues or migration questions are real productivity blockers, having direct access to a Teachable success manager versus standard support queue is meaningfully better.
Best for: Training companies, certification academies, B2B course businesses, established creators with 25+ products, enterprise educators with formal compliance requirements, and businesses needing dedicated success management for ongoing platform issues.
Teachable Enterprise / Custom Plan
For businesses needing more than 100 published products or specific operational requirements (SSO with custom IdP integrations, advanced compliance, multi-school management, custom contracts), Teachable offers a custom enterprise plan with sales-led pricing typically starting around $665/month based on competitor reporting.
Custom plan additions: Single Sign-On (SSO) with SAML/OAuth, custom contract terms, dedicated implementation support, custom feature requests, advanced security and compliance certifications, multi-school management for educational institutions, custom data residency requirements, and white-glove migration assistance from other platforms.
Best for: Educational institutions, certification bodies, B2B training companies with 100+ courses, organizations with specific compliance or security requirements (SOC 2, GDPR specifics, data residency), and businesses requiring SSO integration with corporate identity providers.
Hidden Costs Beyond Plan Pricing
The Teachable plan price is not the full cost of running your course business on the platform. Several additional fees affect your actual margin and need to be factored into the math.
Payment processing fees (always apply, all plans). Teachable uses Stripe (called teachable:pay) and PayPal as payment processors. Standard Stripe fees are 2.9% + $0.30 per US card transaction. PayPal fees are typically 3.49% + a fixed fee depending on location. These fees apply on every plan including Builder, Growth, and Advanced where Teachable’s own transaction fee is 0%. On a $100 course, you’ll always pay around $3.20 in payment processing fees regardless of which Teachable plan you use.
Custom gateway fee (Starter and above, US only). If you connect your own Stripe account instead of using teachable:pay, Teachable adds a 2% integration fee per transaction. This fee applies to US schools only; international schools using their own Stripe are exempt. The custom gateway route also gives up automatic tax handling, Apple Pay, Google Pay, and Buy Now Pay Later options. For most US-based creators, using teachable:pay is the better economic choice.
International card fees. Cards issued outside the US face an additional 1% processing fee on top of the standard 2.9% + $0.30 rate, totaling 3.9% + $0.30 per international transaction. This isn’t disclosed prominently on Teachable’s pricing page but affects creators with significant international audiences.
Chargeback fees. Teachable charges $15 per chargeback dispute regardless of outcome. Most platforms charge similar fees, but it’s worth budgeting for if you sell to broad audiences where chargebacks are more common.
Overage fees. Exceeding your plan’s product or student limits triggers overage charges. The exact overage rate depends on the plan, but it’s almost always cheaper to upgrade tiers than pay overage fees consistently.
BackOffice fees (optional). Teachable’s BackOffice service handles automatic tax form collection, 1099 issuance to affiliates, and EU VAT handling. There may be additional service fees depending on your usage. Most creators using affiliate programs find the BackOffice service worth the cost compared to handling tax compliance manually.
AI features on lower tiers. AI-powered captions and subtitle translation are free on Growth and Advanced plans but charge usage-based fees on Starter and Builder plans. For creators using these features heavily, the higher tier plans pay for themselves through bundled AI usage.
Real Cost Math: When Each Plan Pays Off
The right plan depends on your sales volume, product count, student count, and feature needs. Here’s the math at different operator profiles.
Profile 1: Beginning creator, 1 course, $500/month in sales. Teachable Starter $29/month + 7.5% fees ($37.50) = $66.50/month. Builder would be $69/month with no transaction fees, roughly equivalent. Starter is fine at this volume because the transaction fees are still small.
Profile 2: Growing creator, 1 course, $2,000/month in sales. Teachable Starter $29/month + 7.5% fees ($150) = $179/month. Builder $69/month + $0 fees = $69/month. Builder saves $110/month, $1,320/year. The break-even threshold of $533/month is well crossed.
Profile 3: Established creator, 3 courses, $5,000/month in sales. Teachable Starter doesn’t work because of 1-product limit. Builder $69/month + $0 fees = $69/month. The clear choice.
Profile 4: Multi-product creator, 6 products, $10,000/month in sales. Builder doesn’t work because of 5-product limit. Growth $139/month + $0 fees = $139/month. The forced upgrade is unavoidable but justifies itself through the AI tools, white-label branding, and unlimited students.
Profile 5: Established creator, 15 products, $25,000/month, wants white-label and team admin. Growth $139/month + $0 fees = $139/month. Worth it for the bundled features (white-label, AI translation, team admin permissions, advanced analytics) versus paying for these separately.
Profile 6: Course business, 30 products, $50,000/month, multi-team operation. Growth doesn’t work because of 25-product limit. Advanced $309/month + $0 fees = $309/month. Justified by API access, custom user roles, and dedicated success management.
Profile 7: Coach with courses, $20,000/month, wants integrated coaching scheduling. Builder $69/month with built-in coaching tools = $69/month. Replaces separate Calendly Pro + scheduling tool subscriptions, saving real money on tool consolidation.
The pattern across profiles: Starter only makes sense for genuine beginners with low sales volume. Once you cross $533/month in sales, Builder is mathematically the better choice. Once you cross 5 products or 1,000 students, Growth is forced. Once you cross 25 products, Advanced is forced. The product limits are usually the binding constraint, not the price difference.
Annual vs Monthly Billing: The Real Savings
Annual billing on Teachable saves 22-26% across all plans. Here’s the actual dollar savings at each tier.
Starter: Annual $29/month versus monthly $39/month saves $120/year.
Builder: Annual $69/month versus monthly $89/month saves $240/year.
Growth: Annual $139/month versus monthly $189/month saves $600/year.
Advanced: Annual $309/month versus monthly $399/month saves $1,080/year.
For creators who’ve validated the platform during the 7-day free trial and know they’re staying long-term, annual billing is the obvious choice. The 30-day money-back guarantee on annual plans provides additional protection if the platform doesn’t work out within the first month.
For creators uncertain about long-term commitment, monthly billing provides flexibility but at meaningful cost. The math typically works out: even if you cancel after 9-10 months on annual billing, you’ve still saved versus paying monthly.
Free Trial and Money-Back Guarantee
Teachable retired its free plan in early 2025. As of 2026, the platform offers a 7-day free trial on all paid plans, plus a 30-day money-back guarantee on annual plans.
The 7-day free trial requires a credit card to start, with full access to whichever paid plan you select. The trial is meant for evaluating the platform with your actual content rather than just exploring the dashboard. After 7 days, your credit card is charged unless you cancel.
The 30-day money-back guarantee on annual plans provides additional protection. If the platform doesn’t work for your business within the first 30 days of paid annual billing, Teachable will refund the full annual payment. This effectively extends your evaluation window and removes risk from committing to annual billing.
For comparison, competitor course platforms have various trial structures. Skool offers a 14-day free trial. Thinkific offers a permanent free plan with limited features. Podia offers a permanent free plan with 8% transaction fees. LearnWorlds offers a 30-day free trial without requiring credit card. The 7-day Teachable trial is on the shorter end but the 30-day money-back guarantee on annual plans extends the effective evaluation window.
Teachable Pricing vs Competitor Course Platforms
Teachable’s pricing is roughly competitive with other established course platforms but has specific tradeoffs worth understanding.
vs Thinkific: Thinkific’s free plan with 1 course and unlimited students is meaningfully more generous than Teachable’s no-free-plan structure. Thinkific Basic at $36/month (annual) is comparable to Teachable Builder ($69/month) but with no transaction fees on Thinkific’s free plan versus Teachable’s 7.5% on Starter. For comparison details, see my Teachable vs Thinkific comparison.
vs Podia: Podia Mover at $33/month (annual) with 5% transaction fees is meaningfully cheaper than Teachable Starter at $29/month with 7.5% fees, plus Podia includes unlimited products from the entry tier. However, Podia lacks Teachable’s native mobile apps and BackOffice automation. Full breakdown in my Teachable vs Podia comparison.
vs LearnWorlds: LearnWorlds Pro Trainer at $99/month (annual) is meaningfully more expensive than Teachable Builder at $69/month but includes SCORM compliance, interactive video, and advanced assessments that Teachable doesn’t offer at any tier. For details, see my Teachable vs LearnWorlds comparison.
vs Kajabi: Kajabi’s entry tier starts at $89/month (annual) which is meaningfully more expensive than Teachable Builder, but includes built-in email marketing, sales funnels, and pipelines that Teachable doesn’t bundle. Kajabi is positioned as an all-in-one platform versus Teachable’s course-focused approach.
vs Skool: Skool’s flat $99/month pricing with unlimited everything is structurally different from Teachable’s tiered approach. Skool wins for community-led courses but lacks Teachable’s structured course features (graded quizzes, certificates, drip scheduling).
For a broader perspective on the course platform landscape, my best online course platforms 2026 ranking covers how Teachable stacks against the entire market.
Start Teachable Free for 7 Days, No Risk
Course hosting, native iOS and Android apps, integrated coaching scheduling, abandoned checkout recovery, BackOffice tax automation, and EU VAT compliance in one platform. 30-day money-back guarantee on annual plans.
Which Teachable Plan Should You Choose?
The right plan depends on where you are in your course business journey. Here’s how I’d think about it for the operators I work with at Ecommerce Paradise.
Starter ($29/month) makes sense if: You’re testing your first course concept with low expected sales volume (under $500/month for the first few months), you have only 1 product to launch, you have under 100 students, and you want minimal upfront commitment while validating that the platform fits your workflow. The 7.5% transaction fee is acceptable when sales are still small.
Builder ($69/month) makes sense if: You have $500+/month in expected sales and want to escape the 7.5% transaction fee, you have 2-5 products to publish, you have under 1,000 students, you want abandoned cart recovery and the affiliate program, and you want the bundled coaching tools without paying for separate scheduling. This is where most growing creators land long-term.
Growth ($139/month) makes sense if: You have 6-25 products, you’ve crossed 1,000 students, you want white-label branding without enterprise pricing, you serve multilingual audiences and benefit from AI translation, you have team members needing custom admin permissions, or you want bundled AI captions without per-use charges.
Advanced ($309/month) makes sense if: You have 25-100 products, you need API access for custom integrations, you have a team needing granular role permissions, you want dedicated success management, or you’re running formal training programs that benefit from advanced analytics and reporting.
Custom plan makes sense if: You have 100+ products, you need SSO with corporate identity providers, you have specific compliance requirements (SOC 2, GDPR specifics, data residency), or you’re an educational institution requiring multi-school management and white-glove implementation.
For ecommerce educators packaging high-ticket dropshipping or marketing expertise into courses, Builder at $69/month is typically the right starting tier. The bundled coaching tools, native mobile apps, abandoned checkout recovery, BackOffice automation, and built-in affiliate program match how most ecommerce educators monetize their expertise. The 0% transaction fees on Builder are critical because course prices in the ecommerce education space tend to be high ($500-$2,000+) where 7.5% transaction fees would be brutal.
Teachable Pricing FAQ
Does Teachable have a free plan?
No. Teachable retired its free plan in early 2025. As of 2026, the cheapest option is the Starter plan at $29/month on annual billing or $39/month on monthly billing. New users get a 7-day free trial of any paid plan, after which a paid subscription is required.
How much does Teachable cost per month?
On annual billing: Starter $29/month, Builder $69/month, Growth $139/month, Advanced $309/month. On monthly billing: Starter $39/month, Builder $89/month, Growth $189/month, Advanced $399/month. Annual billing saves 22-26% across all tiers.
Does Teachable charge transaction fees?
Yes, but only on the Starter plan. Starter charges 7.5% on every sale. Builder, Growth, and Advanced have 0% Teachable transaction fees. However, payment processing fees from Stripe (2.9% + $0.30) or PayPal apply on every plan regardless of tier.
How long is the Teachable free trial?
7 days on all paid plans. The trial requires a credit card to start. After 7 days, your card is charged unless you cancel. Teachable also offers a 30-day money-back guarantee on annual plans for additional protection.
What’s the cheapest Teachable plan?
The Starter plan at $29/month on annual billing. However, the 7.5% transaction fee makes this plan economically punishing once you have meaningful sales volume. The break-even point with Builder ($69/month, 0% fees) is approximately $533/month in sales.
How many products can I publish on Teachable?
Starter allows 1 published product, Builder allows 5, Growth allows 25, and Advanced allows 100. Memberships, communities, and bundles do not count toward these limits, so you can run unlimited memberships and communities alongside your published products on every plan.
Does Teachable charge fees for using my own Stripe?
Yes, US schools using their own Stripe instead of teachable:pay pay an additional 2% custom gateway fee per transaction. International schools using their own Stripe are exempt from this fee. The custom gateway route also gives up automatic tax handling, Apple Pay, Google Pay, and Buy Now Pay Later options.
What’s the student limit on each Teachable plan?
Starter caps at 100 students. Builder caps at 1,000 students. Growth and Advanced have unlimited students. For creators using free courses as lead magnets, free students count toward these limits.
Are there any hidden Teachable fees?
The pricing has several layers beyond the plan cost. Payment processing fees (2.9% + $0.30 for US Stripe, more for international cards), 7.5% transaction fees on Starter, 2% custom gateway fee for non-teachable:pay US schools, $15 chargeback fees, additional 1% on international cards, and overage fees if you exceed plan limits. These stack on top of the base plan cost.
How does the 30-day money-back guarantee work?
Annual plans include a 30-day money-back guarantee. If the platform doesn’t work for your business within 30 days of paid annual billing, Teachable will refund the full annual payment. This effectively extends your evaluation window beyond the 7-day free trial.
Is Teachable worth the price?
For course-focused creators who value the bundled mobile apps, BackOffice automation, abandoned checkout recovery, and integrated coaching tools, Teachable Builder at $69/month is competitive value. For multi-product creators or creators needing different feature mixes (interactive video, SCORM, all-in-one tools), other platforms may be better fits. The pricing rarely makes or breaks the decision; the feature fit is more important.
How Teachable Pricing Affects Your Course Business
The Teachable pricing structure has real implications for how you’d run a course business on the platform.
Plan upgrades happen faster than expected. The 1-product Starter limit forces upgrades immediately upon launching a second product, which most creators do within 6-12 months. The 5-product Builder limit forces upgrades faster than course creators typically expect, especially for those building product libraries with multiple coaching tiers, course bundles, or downloads. Plan for the realistic upgrade path when budgeting.
The 7.5% transaction fee on Starter is genuinely punishing. Above $533/month in sales, the transaction fees on Starter cost more than the upgrade to Builder. For creators with realistic sales projections, Starter is rarely the right long-term choice. Use it for genuine testing only, then upgrade to Builder once sales materialize.
Memberships and communities don’t count toward product limits. This is a meaningful nuance. A Builder operator at the 5-product ceiling can still run unlimited membership tiers, unlimited bundles, and a full community alongside their five courses. The product limits are less restrictive than the raw numbers suggest if you structure your offerings around memberships and communities versus individual courses.
Free courses count as published products. If you use free courses as lead magnets (common for ecommerce educators driving email signups), each free course counts toward your published product limit. This affects plan choice for creators using freemium funnels.
Free students count toward student limits. Similar to free courses, free students enrolled in lead magnet courses count toward your 100-student (Starter) or 1,000-student (Builder) limits. This forces faster upgrades for creators with growing email lists.
Annual billing math typically works out. Even if you cancel after 9-10 months on annual billing, you’ve usually saved versus paying monthly. The 30-day money-back guarantee on annual plans removes risk from committing to annual billing for evaluation.
Custom gateway fees disincentivize using your own Stripe. The 2% custom gateway fee for US schools using their own Stripe makes teachable:pay the better economic choice for most creators. Connecting your own Stripe is rarely worth the 2% surcharge unless you have specific reasons (Stripe Connect platform requirements, custom payment workflows, or international tax considerations).
What I Actually Recommend for Course Creators
For students inside my coaching program, my actual recommendation depends on what they’re building.
For first-time course creators validating an idea, Teachable’s 7-day trial is enough to test the platform but I usually recommend validating the audience first through cheaper or free alternatives like Skool for community-led course delivery or Thinkific’s free plan for solo course validation. Don’t pay $29/month plus 7.5% transaction fees for a course that nobody buys.
For ecommerce educators packaging high-ticket dropshipping or marketing expertise into courses, Teachable Builder at $69/month annual is the right starting tier. The 0% transaction fees, 5-product capacity, native mobile apps, BackOffice automation, abandoned checkout recovery, and built-in affiliate program match how most ecommerce educators monetize their expertise. Skip Starter unless you’re genuinely just testing one course concept with under $500/month in sales.
For coaches packaging high-ticket coaching with courses (integrated coaching workflows, $1,000+ programs, mobile apps matter for clients), Teachable Builder at $69/month delivers exceptional value through bundled coaching tools that replace separate Calendly Pro plus CRM subscriptions.
For creators with growing course libraries (6-25 products), Growth at $139/month is the forced upgrade tier. The unlimited students, white-label branding, AI translation, and team admin permissions justify the cost once you cross Builder’s 5-product limit.
For training companies and academies with 25+ courses, Advanced at $309/month is required. The API access, dedicated success management, and custom user roles justify the price for serious operations.
For ecommerce store owners building courses around their store expertise, the platform decision matters less than ensuring you have an audience first. Once you have audience plus proven product-market fit, Teachable Builder is typically the right tier for monetization-focused course creators selling 1-5 products at this stage.
The platform decision is meaningful but not strategic. The strategic decisions are picking the right high-ticket niche, finding real US brand suppliers who’ll approve your store, getting your legal foundation built properly, and executing on the high-ticket dropshipping fundamentals. Course platform pricing is operational infrastructure that matters once you have a real audience to sell to.
Building a high-ticket dropshipping business and want to package what you learn into a course later? Start with picking the right product category first. Grab my free high-ticket niches list →
Final Take on Teachable Pricing 2026
Teachable’s pricing in 2026 is more nuanced than the sticker price suggests. The four-tier structure with annual billing discounts, transaction fees on Starter, hidden processing fees, custom gateway surcharges, product limits, and student caps all stack to create real complexity in the actual cost calculation. Understanding how all of these layers interact is the difference between picking the right plan from day one versus getting hit with brutal economics three months later when sales actually start coming in.
For course-focused creators wanting depth in course-specific features (graded quizzes, certificates, mobile apps, course analytics, abandoned checkout recovery, BackOffice automation, integrated coaching), Teachable Builder at $69/month annual delivers competitive value. The 0% transaction fees, 5-product capacity, and bundled features make this the right tier for most ecommerce educators monetizing expertise through courses.
For multi-product creators (6+ products), the Growth tier at $139/month annual is the forced upgrade. For training companies and academies (25+ products), Advanced at $309/month annual is required. The product limits are usually the binding constraint that forces tier upgrades, not the price difference between tiers.
According to Statista’s research on the global e-learning market size, the e-learning market is projected to continue growing through the late 2020s, making the question of which course platform to commit to increasingly important for creators planning sustainable course businesses. Pick the right plan for your stage and upgrade when forced rather than overpaying for features you won’t use.
The 7-day free trial plus 30-day money-back guarantee on annual plans gives you meaningful evaluation time without significant risk. Use the trial to test the platform with your actual content, then commit to annual billing on Builder or higher to escape the 7.5% Starter transaction fee. The math typically works out: even if you cancel after 9-10 months on annual billing, you’ve still saved versus paying monthly.
Ultimately, Teachable’s pricing is competitive with other established course platforms (Thinkific, Podia, LearnWorlds) at comparable feature tiers. The decision comes down to which feature set matches your business model best, not the price difference. For ecommerce educators packaging high-ticket dropshipping or marketing expertise into courses, Teachable Builder at $69/month is typically the right answer because the course-focused features (mobile apps, BackOffice, coaching tools, abandoned checkout) match the monetization-focused approach most ecommerce educators use.
Start Teachable Free for 7 Days, No Credit Card Risk
Course hosting, native iOS and Android apps, integrated coaching scheduling, abandoned checkout recovery, BackOffice tax automation, and EU VAT compliance in one platform. Plus 30-day money-back guarantee on annual plans.
Want my team to build out your entire ecommerce business so you have something real to teach about? Get a fully-loaded high-ticket store with US brand suppliers approved, products loaded, payment processing configured, email automation set up, and traffic ready to launch. Get a done-for-you high-ticket store →

Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.

