Asana pricing, as of October 2026, runs from a free Personal plan for 2 users up to Starter at $10.99 per user per month and Advanced at $24.99 per user per month when billed annually. Billed monthly, those become $13.49 and $30.49. For a small store team of three people on Starter with annual billing, that works out to $32.97 a month, or $395.64 a year. I run Ecommerce Paradise, where I teach high-ticket dropshipping, and this guide is written for the owner who has a couple of virtual assistants, a few contractors and a long list of supplier follow-ups to track.
Disclosure: some links below are affiliate links, which means I may earn a commission at no extra cost to you.
Every price and limit here comes from Asana’s own pricing page and help pages, which I loaded in October 2026. Where a page did not show a number or did not answer a question, I say so instead of guessing. Prices are in dollars as shown on the page, which does not name a currency code, and the page I read did not show a free trial length or a refund window.
Asana Pricing at a Glance
Here is the plan ladder in one table. The per-user prices are what the Asana pricing page showed in October 2026, and the page says billing yearly saves up to 18% compared with paying monthly.
| Plan | Annual billing (per user, per month) | Monthly billing (per user, per month) | Users | Best for |
|---|---|---|---|---|
| Personal | $0 | $0 | 2 users | A solo owner or two partners tracking basic tasks |
| Starter | $10.99 | $13.49 | Unlimited members | A small team that needs timelines, forms and automations |
| Advanced | $24.99 | $30.49 | Unlimited members | Teams that need goals, portfolios, approvals and resource planning |
| Enterprise | Custom, through sales | Custom, through sales | Unlimited members | Larger companies with security and admin requirements |
| Enterprise+ | No price shown | No price shown | Unlimited members | Advanced security and compliance needs |
For a store team of two to eight people, only the first three rows matter. The rest of this guide explains what you get at each step, what a realistic team pays, and where the pricing page leaves gaps you should check before you enter a card.
What the Free Personal Plan Gives You
Personal costs nothing and covers 2 users. The page lists unlimited tasks and projects, list, board and calendar views, a 100MB limit per file, status updates, time tracking through integrations and more than 100 free integrations. No Asana AI features are listed for this plan.
That is enough for an owner and one partner or VA who just need a shared to-do board. It stops being enough the moment a third person needs to be a member of your workspace, because the free plan is capped at 2 users. The Personal feature list on the page does not mention timeline views, reporting dashboards, forms or custom fields, and those are the features that make a board useful for tracking orders and supplier quotes.
Starter: $10.99 Per User on Annual Billing
Starter is the plan I would look at first for a small team. As of October 2026 it is $10.99 per user per month billed annually, or $13.49 billed monthly. The page says paid plans let you add unlimited members, so there is no cap on team size, only on how much you want to pay per seat.
On top of everything in Personal, the page lists these Starter features:
- Timeline and Gantt views
- Reporting dashboards
- Unlimited automations
- Forms, custom templates and custom fields
- Unlimited free guests
- Asana AI tools called AI Teammates, Asana Dash and AI Studio
For a store, forms and custom fields are the practical wins. A custom field can hold a supplier name, a quote amount or an order number, and a form can turn a customer or VA request into a task without anyone retyping it. The page lists automations as unlimited on this plan, so rules such as moving a task to a column or assigning it to a person are not capped.
Advanced: $24.99 Per User on Annual Billing
Advanced is $24.99 per user per month billed annually, or $30.49 billed monthly, as of October 2026. That is more than double the Starter seat price. The page lists these additions over Starter: unlimited portfolios and goals, resource management, approvals and proofing, branching forms, time tracking, scaled security, and integrations with Salesforce, Tableau and Power BI.
My opinion, and it is only an opinion: most store teams under about ten people do not need portfolios or resource management. Approvals and proofing are the one feature that can earn the upgrade if you run product pages, ad creative or supplier documents through a review step. If your approvals happen in a chat thread and nothing breaks, Starter is the more sensible place to stay.
Enterprise and Enterprise+
Enterprise is custom priced through sales, and the page does not give a figure. It adds sign-on and user provisioning controls (SAML and SCIM), capacity planning, service accounts, view-only licenses and project admin controls. Enterprise+ is described as covering advanced security and compliance, including SIEM integrations, data residency, audit logs and managed workspaces. Most store teams will not need either. I include them so the ladder is complete.
Annual vs Monthly: What the Billing Choice Costs
The gap between annual and monthly billing is real money even for a small team. Here is the arithmetic on the page’s own per-user prices, as of October 2026.
- Starter: $13.49 monthly minus $10.99 annual is $2.50 a seat each month, or $30.00 per seat over a year.
- Advanced: $30.49 monthly minus $24.99 annual is $5.50 a seat each month, or $66.00 per seat over a year.
Asana’s help center says annual plans carry a discount equal to two months. The pricing page says up to 18%, and the figures are close: $2.50 divided by $13.49 is about 18.5% for Starter, and $5.50 divided by $30.49 is about 18.0% for Advanced. The two pages describe the discount differently, so rely on the checkout screen for your final figure.
The trade-off is commitment. Monthly billing lets you add a seat for a busy season and drop it later. The help center says cancellations take effect at the next renewal date, and the page I read did not state refund terms, so treat an annual payment as money you will not get back until you confirm otherwise with Asana.
What a Small Store Team Pays: Worked Examples
These are examples, not quotes. I assume every paying member needs a seat, prices are the October 2026 page figures, and tax is not included because the page did not show how tax is handled.
Example 1: owner plus 2 VAs on Starter. Three seats times $10.99 is $32.97 a month, or $395.64 a year on annual billing. Billed monthly, three seats times $13.49 is $40.47 a month, or $485.64 a year. Choosing annual saves $90.00 across the year.
Example 2: owner and a business partner, 2 seats. Two seats on Starter is $21.98 a month on annual billing, or $263.76 a year. Monthly billing would be $26.98 a month, or $323.76 a year, a difference of $60.00. The help center says Asana does not offer paid plans for a single user, and that smaller plans of 2, 3, 4 and 5 seats are available. So a solo owner who wants Starter features would pay for at least 2 seats, which is why this example is the practical floor for a paid plan.
Example 3: owner plus 4 helpers, 5 seats. On Starter with annual billing, 5 seats times $10.99 is $54.95 a month, or $659.40 a year. On Advanced, 5 seats times $24.99 is $124.95 a month, or $1,499.40 a year. Choosing Advanced costs $840.00 more across the year ($70.00 more each month), so you should be able to name the Advanced feature you will use before you pay for it.
Example 4: a growing team of 8. Starter at annual billing is 8 seats times $10.99, or $87.92 a month and $1,055.04 a year. Advanced is 8 seats times $24.99, or $199.92 a month and $2,399.04 a year. The Advanced premium for 8 seats is $1,344.00 a year.
| Seats | Starter, annual billing (per month) | Starter, annual billing (per year) | Advanced, annual billing (per month) | Advanced, annual billing (per year) |
|---|---|---|---|---|
| 2 | $21.98 | $263.76 | $49.98 | $599.76 |
| 3 | $32.97 | $395.64 | $74.97 | $899.64 |
| 5 | $54.95 | $659.40 | $124.95 | $1,499.40 |
| 8 | $87.92 | $1,055.04 | $199.92 | $2,399.04 |
Put the yearly figure next to what a software line item means for a store. If your average order is in the thousands of dollars, as in many of the categories in my high-ticket niches list, a few hundred dollars a year for a task board is a small cost against one lost order. If you are still in the pre-revenue stage, the free plan is the better place to start. Task software is a business expense, and I cover how to set up the entity and books to run it through in my business formation guide.
VAs, Contractors and Guests: Who Needs a Paid Seat
This is where a store team can save money or accidentally break the rules, so read it carefully. Asana’s help center defines a guest as a user who does not share your organization’s email domain, and it names clients, contractors and customers as examples. In a paid organization, guests do not count toward your membership total, and the pricing page lists unlimited free guests under Starter.
In practice that suggests a split. The help page says organization membership is defined by your company’s email domain, so team members with an address on your store’s domain are members and take a paid seat. Outside suppliers, freelancers or customers with their own addresses, including free ones such as Gmail or Yahoo, can be added as guests and see only what you share with them: a task, a project, a team’s shared projects, or specific projects inside a portfolio.
Guests have limits. According to the help page, they cannot create teams, edit team settings, create or edit task templates, or change custom field settings, and they cannot create or own rules, though they can trigger them. They also cannot be converted into members, and they cannot become admins.
Two cautions apply. First, the help page says guests are meant for external business partners such as clients, contractors or customers, and that you may not give your own employees guest access in place of buying subscriptions. If a VA works for you full time and in your tools every day, decide whether that person is an external contractor or part of your team before you plan your seat count, and ask Asana if you are unsure. Second, the only route from guest to member that the page describes is giving the person an address on your organization’s domain. A VA who signs in with a personal Gmail address stays a guest, and the page does not directly address whether an owner who only has a Gmail address can run a paid organization, so check that with Asana support before you design your setup around it.
One more point from the guests page: the heading lists Personal among the plans it covers, but the pricing page places unlimited free guests in the Starter column. Do not assume guests work the same way on the free plan until you test it with a real invite.
Supplier Tasks and Store Workflows: Where the Plan Matters
Supplier work is where a high-ticket store lives or dies, because every order depends on a quote, a lead time and a confirmation from someone outside your company. My supplier sourcing guide walks through finding and vetting them, and a task board is the natural place to track what comes after.
Here is how I would map the features to a store, again as my own suggestion and not something Asana promises:
- A project per supplier, with a custom field for quote amount and one for expected ship date (Starter).
- A request form your VA fills out each time a customer asks for a quote, so every request arrives as a task with the same fields (Starter).
- A rule that assigns any new quote task to the VA who handles that product line (Starter, since automations are unlimited there).
- A timeline view for product launches, so ad creative, page edits and supplier samples line up (Starter).
- An approval step before a supplier’s pricing sheet goes live on the site (Advanced).
Notice that four of those five sit on Starter. If you are new to the model and still deciding how suppliers fit in, start with what high-ticket dropshipping is, then come back and size the tool to the work you actually have.
AI Requests and Add-Ons That Change the Bill
Starter and above list Asana AI features, and the pricing page attaches a separate price to AI usage. As of October 2026, prepaid AI requests cost $0.50 each, and pay-as-you-go requests cost $0.60 each, billed monthly with an optional spending cap. Usage packs are available on Starter, Advanced, Enterprise and Enterprise+, but not on Personal.
The arithmetic: 100 prepaid requests would cost 100 times $0.50, or $50.00. The same 100 on pay-as-you-go would cost 100 times $0.60, or $60.00, which is 20% more. The comparison table on the page also lists monthly AI request and AI Studio credit allowances, but the values are not clearly tied to specific plans in the text I could read, so I will not quote them. Check the table on the live page if you plan to lean on the AI tools.
The page also lists Timesheets and Budgets as an add-on for Starter, Advanced or Enterprise, and says compliance management and permissions management are add-ons to the Enterprise plan. No price is shown for any of these. If you need time tracking for contractors, note that the page lists time tracking as an Advanced feature and as an integration-based option on Personal, so decide which route you want before comparing costs.
Billing, Trials and Cancellation: What Is and Is Not Stated
The Asana help article on changing plans gives a clear picture of the mechanics:
- You pick a tier, a billing cycle and a seat count when you upgrade, and you can upgrade the whole organization or a single team.
- Only the billing owner or an admin can change the plan size or tier.
- Switching between Starter and Advanced happens through the change plan option in the admin console, and the page says upgrading or downgrading does not cause data loss.
- Invoice payment is offered for annual plans of 20 or more members, with Sales as the contact. Otherwise you enter payment details and a billing address when you upgrade.
On cancellation, the help article on cancelling says paid plans can be cancelled at any time and the cancellation takes effect at the next renewal date. Your data is not deleted when you downgrade, but you lose access to paid features such as rules, goals and portfolios, and you can export affected projects and tasks to a CSV file. If you cancel a trial on or before its expiration date, the page says you will not be charged.
What I could not confirm from the pages I loaded: the trial length (the help page only says you can explore paid features for free), the refund policy (the pricing page lists a refund question without an answer I could read), how sales tax or VAT is applied, and whether any nonprofit or academic discount exists. For any of those, ask Asana before you commit an annual payment.
Which Asana Plan Fits Which Stage
This is my read on matching the plan to where a store is. It is an opinion based on the features and prices above, not a recommendation for every situation. If you want a wider field first, my roundup of project management software for small ecommerce teams covers more tools.
- Pre-launch or solo: Personal. It is free for 2 users and covers lists, boards and calendars.
- First helpers on the payroll or retainer: Starter on monthly billing for a quarter, so you can see who actually logs in before you commit to annual.
- Steady team of 3 to 8 with recurring supplier and launch work: Starter on annual billing.
- Review-heavy work with outside creatives or compliance steps: Advanced, but only if approvals or goals are used weekly.
- Larger company needs such as single sign-on: talk to sales about Enterprise.
When monday.com or Another Tool Makes More Sense
Asana is not the only way to run a board, and for a three-person team the price differences are small enough that fit matters more than the headline number. As one comparison point, the monday.com pricing page showed Basic at $9, Standard at $12 and Pro at $19 per seat per month billed annually in October 2026, with a free plan for up to 2 seats and 3 boards. Its FAQ says plans start from 3 users, and the page mentions a 14-day free trial of the Pro plan.
Run the same three-seat example. Three seats on monday.com Standard at $12 is $36.00 a month, or $432.00 a year. Three seats on Asana Starter at $10.99 is $32.97 a month, or $395.64 a year, so Asana is $36.36 cheaper across the year on list price. Standard on monday.com adds timeline and Gantt, calendar and guest access, with 250 automation and integration actions a month according to its page, while Asana’s page lists unlimited automations on Starter. If you want to test monday.com yourself, you can try monday.com through my link and compare the free tiers side by side.
For the full side-by-side, read my Monday vs Asana comparison. If neither feels right, my guide to Asana alternatives covers cheaper and simpler options with the same price-and-fit approach.
A Short Checklist Before You Subscribe
- Count the people who will log in every day. Those are your paid seats.
- List the outside people (suppliers, one-off freelancers) who only need to see one project. Those are your possible guests.
- Name the one feature you need that Personal lacks. If you cannot, stay on the free plan.
- Start with monthly billing for a short trial period, then switch to annual if the team uses it.
- Ask Asana about tax, refunds and the trial length in writing before entering a card.
Frequently Asked Questions
How much does Asana cost per month?
As of October 2026, Starter is $10.99 per user per month with annual billing and $13.49 with monthly billing. Advanced is $24.99 annual or $30.49 monthly. Personal is free for 2 users, and Enterprise is priced through sales.
Is Asana free for small teams?
The Personal plan is free for up to 2 users, with unlimited tasks and projects and list, board and calendar views. A third member requires a paid plan, because Personal is capped at 2 users.
What is the minimum number of seats on a paid Asana plan?
Asana’s help center says it does not offer paid subscriptions for a single user, and that smaller plans of 2, 3, 4 and 5 seats are available. Larger teams add seats as needed, and paid plans let you add unlimited members.
Do VAs and contractors need a paid seat?
It depends on how they are set up. The help center defines a guest as someone outside your organization’s email domain, such as a client or contractor, and guests do not count toward your member total in a paid organization. It also says you may not give your own employees guest access instead of buying subscriptions, so check your situation with Asana.
Does Asana offer a free trial or refund?
The help pages say you can explore paid features through a free trial, and that cancelling a trial before it expires means no charge. The pages I loaded did not state the trial length or a refund window, so confirm both with Asana before paying.
Not tax or legal advice. Software prices and terms change, so confirm everything on Asana’s pricing page before you buy.
Related Articles
If you found this useful, these guides go deeper on related topics:
- Best Asana Alternatives in 2026: 4 Project Management Tools Compared by Price, Free Plans and Fit
- Monday vs Asana (2026): Pricing, Free Plans, Automations and Which to Pick
- Best Task Management Apps (2026): 9 Picks Compared by Price and Fit for Store Owners
- How to Outsource Shopify Store Operations to Virtual Assistants
- High-Ticket Dropshipping Startup Costs: A Lean First-Year Budget
Trevor Fenner is an ecommerce entrepreneur and world traveler from Seattle, Washington, and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
He maintains homes in Seattle and Bali, spends most of the year overseas, and usually returns to Seattle for about a month each summer.
