Trevor Fenner

The short answer is usually yes, though not always in the way people expect. Most ecommerce founders picture a single “business license” they either have or don’t, when in reality it’s a patchwork of possible requirements, a general business license from your city or county, a seller’s permit for sales tax, and sometimes industry-specific permits, […]

Most LLC formation services stop at forming your entity and maybe grabbing a registered agent. Very few actually build trademark filing into their process, which matters more than it sounds like once you’ve picked a brand name and started spending real money building around it. This list covers which formation services genuinely offer trademark filing […]

LegalZoom and Swyft Filings both offer $0 LLC formation plus state fees, but they’re optimized for different priorities. LegalZoom is a full-service legal brand with trademark filing, attorney access, and a broad legal document library. Swyft Filings is built around fast, no-nonsense processing with strong registered agent and compliance monitoring, without the broader legal services […]

LegalZoom and LegalNature both offer $0 LLC formation plus state fees, and both put real weight behind their legal document libraries. The difference comes down to scope. LegalZoom is a full-service legal brand with trademark filing, attorney access, and a broader ecosystem of services. LegalNature is more narrowly focused, built around an affordable subscription document […]

LegalZoom and Inc Authority both let you start an LLC without a large upfront cost, but they’re built for genuinely different founders. LegalZoom is an established, full-service legal brand with trademark filing, a legal document library, and attorney access built around its paid plans. Inc Authority is a true $0 formation service that keeps the […]

Forming your LLC protects your personal assets. Trademarking your business name or logo protects your brand. They’re two completely different types of protection, and confusing them is one of the most common and costly mistakes I see ecommerce founders make. Here’s how trademarking actually works and how to walk through the process yourself. I help […]

Choosing a business name feels like it should be the fun part of forming an LLC, and then you actually sit down to do it and realize there are state naming rules, trademark conflicts, domain availability, and your future branding all riding on one decision. Here’s how to work through it methodically so you land […]

Most LLC formation services file your paperwork and stop there, leaving branding as a separate project you handle on your own time and your own dime. Only a small handful of providers actually bundle a usable logo and brand kit into the formation process itself, and an even smaller number do it well. Here are […]