Meta Says GEM Lifted Conversions 18.9%, Baseline Unpublished
Meta says its GEM ads model lifted conversions 18.9% and click-through rate 12% across its ad surfaces, and it did not publish a baseline. If you run high-ticket ads on Facebook and Instagram, this is Meta grading its own homework. Your numbers in Ads Manager may improve while your bank balance does not, and Ecommerce […]
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