Brevo is a popular pick for store owners who want email, SMS, and automation in one place, and its free plan is a big reason. But the pricing page I reviewed shows no plan prices at all, only plan names and a few limits. That makes it hard to plan a budget, and it is one reason people start comparing. I run my own stores and teach high-ticket dropshipping at Ecommerce Paradise, so I look at email tools as a store owner who wants clear costs and abandoned cart emails that work.
Everything below comes from each vendor’s own pricing page as I reviewed it. Where a page does not show a number, I write “not shown” instead of guessing. Prices change often, so confirm them before you sign up. Some links in this article are affiliate links, which means I may earn a commission if you sign up, at no extra cost to you.
Email is only one part of a high-ticket store. If you are still choosing what to sell, start with my guide to what high-ticket dropshipping is before you spend money on tools.
Brevo Alternatives at a Glance
| Tool | Starting price | Free option | Best for |
|---|---|---|---|
| Omnisend | Standard at $11.20 a month | Free plan, 250 contacts and 500 emails a month | Ecommerce stores that want email and SMS together |
| MailerLite | Comfort starting at $12 a month (per its FAQ) | Free plan, 250 subscribers and 2,500 emails a month | Small senders who want a simple builder |
| GetResponse | Starter at $19 a month on monthly billing | Free trial (length not shown) | Stores that want funnels, webinars, and abandoned cart tools |
| AWeber | Lite at $12.49 a month, billed annually | 14-day trial | Senders who want a clear tier table and annual billing |
| Kit | Creator at $33 a month for 1,000 subscribers | Free plan for creators | Creators who sell digital products and newsletters |
Email tools only help once you have a store worth emailing. If you want a high-ticket store built for you, start here. See the done-for-you store build →
What Brevo Costs and Where It Falls Short
The Brevo pricing page lists five plans: Free, Starter, Standard, Professional, and Enterprise. None of them shows a monthly price in the text I loaded. The Free plan is described as free forever with no credit card, and the FAQ says approved accounts can send up to 300 emails a day.
Starter is listed from 5,000 emails a month for single users, with SMS credit sold separately. Standard adds unlimited multi-step automated workflows and removes the “Sent with Brevo” footer. Professional is listed from 150,000 emails a month with 10 seats, and Enterprise is “talk to sales.”
Billing can be monthly or yearly, and the yearly toggle shows a 10% discount. The FAQ also describes a pay-as-you-go option where one email equals one credit, credits do not expire, and phone support is not included. If you want my full take on the tool, read my Brevo review.
The weakness here is clarity. With no plan prices on the page, you cannot see what you will pay before you sign up, and SMS credits add a second cost. Most of the tools below show their numbers more plainly.
How to Pick an Email Platform
Start with your list size, because every tool here prices by contacts or subscribers. Then check how many emails you can send, since some plans cap sends and others do not. A store that emails often needs more headroom than a monthly newsletter.
Next, look at automation. Abandoned cart emails, welcome series, and post-purchase flows are where a store earns money from email. Check how many automations a plan allows before you commit.
Finally, think about SMS. Some platforms bundle it and others sell credits separately. If you plan to text customers, price that in from the start.
1. Omnisend
Omnisend is the email platform I recommend for ecommerce stores. Its pricing page lists a Free plan with 250 contacts, 500 emails a month, and 500 web push notifications a month. The FAQ says all features are available on the free plan, including SMS and push.
Standard is listed at $11.20 a month for 500 contacts and 6,000 emails a month. Pro is $41.30 a month for 2,500 contacts and unlimited emails. SMS starts at $0.007 each, and the FAQ says Pro includes bonus SMS credits equal to your monthly bill.
The page also shows a 30% discount for paying three months upfront, at $33.60 for Standard and $123.90 for Pro. It mixes discounted and list prices, so I did not calculate a yearly total. You can check the current numbers on the Omnisend pricing page. I also compare it head to head in my Omnisend vs Brevo guide.
2. MailerLite
MailerLite has a Free plan for up to 250 subscribers with 2,500 emails a month. It includes 2 user seats, 3 active automations with 5 steps each, 3 active forms, and 1 landing page. Sending locks if your active subscribers go over 250.
The Comfort plan starts at $12 a month according to the FAQ, but the plan card does not show a price. Billing is monthly or yearly with a 10% saving. Comfort allows 50 active automations and 3 user seats, and it lists logo removal.
Power starts at $25 a month per the FAQ, with unlimited emails under a fair use policy, unlimited automations, and live chat support. The subscriber tier behind each price is not shown. I cover this tool in more depth in my MailerLite alternatives guide.
3. GetResponse
GetResponse lists three paid plans plus Enterprise. Starter is $19 a month, Marketer is $59, and Creator is $69 on monthly billing. Yearly billing shows $15.58, $48.38, and $56.58 a month, with an 18% discount noted on the toggle.
Starter includes unlimited email sends and one custom automation workflow. Marketer adds unlimited automation workflows, abandoned cart recovery, sales funnels, promo codes, and unlimited web push. Creator adds webinars, a website builder, and a course creator for up to 500 students.
The page shows no free plan, and the trial length is not shown. Subscriber tiers are also not shown, so check the GetResponse pricing page for the exact list size. I compare it with Brevo in my GetResponse vs Brevo guide.
4. AWeber
AWeber lists Lite at $12.49 a month and Plus at $19.99 a month, both billed annually, with a 14-day trial. Lite allows 1 email list, 3 landing pages, 3 automations, and 3 users. Plus allows unlimited lists, landing pages, automations, segments, and users.
The tier table gives clearer numbers. At 500 subscribers, Lite is $15 monthly or $150 annually, and Plus is $30 monthly or $240 annually. At 1,000 subscribers, Lite is $25 monthly or $250 annually, and Plus is $45 monthly or $450 annually.
The page lists transaction fees of 1.0% on Lite and 0.6% on Plus. The free plan is linked, but its limits are not shown. The full table sits on the AWeber pricing page.
5. Kit
Kit is built for creators who sell digital products, courses, and newsletters. Its Free plan includes unlimited landing pages, forms, and email broadcasts. The page shows two different subscriber limits for the free plan, 1,000 and 10,000, and does not reconcile them.
Creator is $33 a month for 1,000 subscribers, or $390 billed yearly. It adds unlimited visual automations, unlimited sequences, SMS marketing, and removal of Kit branding. Pro is shown at $50 a month for 1,000 subscribers with a limited-time first-year offer that renews at the standard rate.
Both paid plans list a 14-day free trial with no credit card. Check the details on the Kit pricing page before you decide. I compare it directly in my Kit vs Brevo guide.
What Each Option Costs Per Year
These totals are my own math from the listed prices, and they only cover tiers the pages show. At 1,000 subscribers, AWeber Lite is $250 a year and AWeber Plus is $450 a year, using the page’s annual figures. Kit Creator is $390 billed yearly.
GetResponse on yearly billing works out to about $187 a year for Starter, $581 for Marketer, and $679 for Creator, though the subscriber tier is not shown. MailerLite Comfort starting at $12 a month would be about $144 a year at that starting price. Omnisend and Brevo are left out of this math because their pages mix discounted prices or show none.
Email for a High-Ticket Store
High-ticket buyers take time to decide. They compare options, ask questions, and come back days later. A short email series that answers common questions and reminds them of the cart can win those sales.
Build three flows first: a welcome series, an abandoned cart series, and a post-purchase series. Keep the emails plain and personal. Include your phone number and support email so buyers can reach a person.
If you sell on a hosted platform, make sure the email tool connects to it. A store on Shopify has many email apps to choose from. My guide to Shopify alternatives compares the other store platforms.
Costs to Watch as You Grow
The first cost is list growth. Most of these platforms raise your price as your contact count rises, so a cheap plan at 500 contacts can look very different at 5,000. Look at the tier table before you commit.
The second cost is SMS. Brevo sells SMS credit separately, and Omnisend lists SMS from $0.007 each. Kit lists SMS marketing in its Creator plan. Decide early whether texting is part of your plan.
The third cost is transaction fees. AWeber lists 1.0% on Lite and 0.6% on Plus for sales tracking, which adds up if you sell through the platform. Ask what fees apply when money moves through the tool.
Moving Away From Brevo Safely
Export your contacts first, including tags and subscription status. Make sure you carry over unsubscribed and bounced contacts so you do not email them again. Save a copy of your templates and your automation steps as screenshots.
Set up the new platform and rebuild your welcome and abandoned cart flows before you switch your forms. Send a test to yourself on both desktop and mobile. Then move your signup forms and turn off the old flows.
Keep your Brevo account active for a few weeks until the new flows are running cleanly. Check that your sending domain is set up on the new tool so your emails reach the inbox. Tell any helpers which tool to use from the switch date.
When Brevo Is Still the Right Pick
Brevo still makes sense in some cases. If you want one tool for email and SMS and are fine with a pricing page that shows no plan prices, it fits. The free plan lets you test the platform before you pay.
If you send in bursts and prefer to pay per email, the pay-as-you-go option may suit you, since credits do not expire. If your list is small and your needs are simple, switching may not be worth the time. Match the tool to how you actually send.
Testing Your Email Setup
Before you send to your full list, run a small test. Send each flow to a few of your own addresses and open them on a phone and a laptop. Click every link and confirm the unsubscribe link works.
Check your sender name and reply address too. Buyers of expensive items often reply with questions, so make sure the replies reach a person. Fix any broken layout before you turn the flow on for real customers.
Hiring Help for Email
Email flows are easy to hand off once they are written down. A virtual assistant from OnlineJobs.ph can load templates, clean lists, and test each flow from a written guide. Include screenshots so they know where to click.
For a logo or an email header, a freelancer on Fiverr can deliver a one-off job. A branded email address through Google Workspace also helps your messages look trustworthy.
Common Mistakes With Email Tools
The first mistake is picking a tool by its free plan alone. Check what happens when your list grows. The second mistake is importing a purchased list, which hurts deliverability and breaks the rules of most platforms.
The third mistake is building email flows before your business is set up. If you have not formed your company, read my guide to business formation for high-ticket dropshipping. To file an LLC quickly, Bizee is one option I recommend.
The fourth mistake is emailing before you have a product worth selling. Pick a niche from my high-ticket niches list first. My guide to finding suppliers for high-ticket dropshipping covers the sourcing side.
Frequently Asked Questions
What is the best Brevo alternative?
It depends on your store. Omnisend lists a free plan with email and SMS for ecommerce, GetResponse lists abandoned cart recovery on its Marketer plan, and MailerLite lists a free plan with 2,500 emails a month. Compare list size and automation limits before you decide.
How much does Brevo cost?
The pricing page I reviewed did not show plan prices. It lists a free plan, with approved accounts able to send up to 300 emails a day, and a yearly billing toggle with a 10% discount. Check the vendor for exact numbers.
Which Brevo alternative has a free plan?
Omnisend, MailerLite, and Kit all list free plans. Omnisend allows 250 contacts, MailerLite allows 250 subscribers, and Kit lists a free plan for creators with a subscriber limit the page does not reconcile.
Do I need SMS for my store?
Not always. Email is the core of most store flows, and SMS is an add-on. Decide based on how your buyers like to be contacted and whether the extra cost fits your margins.
Can I move my list to a new email platform?
Yes, most platforms let you import a contact file. Export your contacts with their status first, rebuild your flows on the new tool, and test before you switch your forms.
Final Verdict on Brevo Alternatives
Omnisend is the best fit for most ecommerce stores because it pairs email and SMS and lists a free plan, GetResponse fits stores that want funnels and abandoned cart tools on a paid plan, MailerLite suits small senders who want a free plan with 2,500 emails a month, AWeber fits senders who want a clear tier table, and Kit fits creators who sell digital products. Brevo is still worth a look if you want SMS and email in one place and can check pricing inside the account.
Start with the free plan that matches your list size, confirm the price at your real subscriber count, and build your welcome and abandoned cart flows first. Then spend your attention on the store itself, because email only works when buyers trust what you sell.
Want a high-ticket store ready for your email flows? Let my team build it for you. Get your store built →
Prefer to learn the model yourself? Start with my free mini course, or go deeper in the masterclass and coaching. Free mini course → Masterclass → Coaching →
Related Articles
If you found this useful, these guides go deeper on related topics:
- Brevo Review 2026: The Budget-Friendly Email Marketing Platform Worth Considering
- Omnisend vs Brevo in 2026: Ecommerce-Built Email + SMS vs Multi-Channel All-in-One With Pay-Per-Email Pricing, Which Fits Your Business?
- Kit vs Brevo in 2026: Creator-First Email Platform vs Multi-Channel Marketing Suite, Which Wins for Your Business?
- GetResponse vs Brevo in 2026: All-in-One Marketing with Webinars vs Multi-Channel Platform with SMS, Which Fits Your Ecommerce Business?
- Klaviyo vs Brevo in 2026: Which Is the Better Email Platform for Your Ecommerce Store?
Trevor Fenner is an ecommerce entrepreneur and world traveler from Seattle, Washington, and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
He maintains homes in Seattle and Bali, spends most of the year overseas, and usually returns to Seattle for about a month each summer.
