Apps

Most affiliate programs do not lose partners because the software is missing a feature. They lose partners in the first few days after approval, when a person wants to understand the product but cannot tell what to do, who it is for, or how they will be paid. For B2B SaaS, onboarding needs to be […]

“Should we join an affiliate marketplace or build our own program?” is usually the wrong first question. The useful question is where your first credible partners are most likely to come from, and whether your team can support them once they do. A marketplace can put your offer in front of people already looking for […]

Recurring affiliate commissions look simple until the first customer upgrades, misses a payment, asks for a refund, or pays through a path your tracking setup does not recognize. Then the question becomes less about the percentage you promised and more about whether your team can prove what happened. For a SaaS business that bills through […]

A B2B SaaS affiliate program rarely grows because you put up an application form and wait. The partners who actually drive useful revenue are usually busy. They run agencies, write niche content, advise clients, own a community, or sell a complementary service. They need a clear reason to pay attention. That is why recruiting is […]

Launching a B2B SaaS affiliate program is not hard. Launching one without creating a tracking mess takes a little more discipline. The mess usually starts when a team rushes past the boring questions: what event earns commission, who gets credit, how long the credit lasts, what happens after a refund, and who checks the numbers. […]

Recurring commissions are great when they are earned on healthy, retained revenue. They are a terrible idea when the company has never worked out the customer math. Before you pick software, calculate the full cost of a referred customer after discounts, failed payments, refunds, support, and churn. Once the economics work, the right affiliate platform […]

Stripe affiliate software needs to do more than count a click and show a commission. For a subscription business, it has to stay accurate when a customer starts a trial, pays an invoice, upgrades, downgrades, gets a discount, cancels, or receives a refund. That is why I would start with the billing flow, not a […]

Reditus and Trackdesk can both run an affiliate program, but they make sense at different stages and for different kinds of businesses. Reditus is focused on B2B SaaS companies that want affiliate recruitment and in-app referrals. Trackdesk is a bigger tracking and partner-operations platform for businesses with more offers, more data requirements, or more complex […]

Reditus versus UpPromote is one of those comparisons where the answer should be obvious once you look at the business model. Reditus is for B2B SaaS companies that want affiliates, marketplace recruitment, and in-app user referrals. UpPromote is a Shopify-first affiliate and referral app for stores that need to manage creators, customers, coupons, products, and […]

Most “affiliate recruitment tools” are really affiliate tracking tools. They help once a partner joins, but they do not answer the hard question: where do you find a person who has the right audience, wants to promote your product, and will actually follow through? For B2B SaaS, the best answer is usually a mix of […]