Conversion Rate Optimization

A few years back I watched a client’s Meta ad account light up with clicks from the UK and Australia, and the store’s conversion rate from those countries sat at less than half of what US traffic was doing. Same product, same ad creative, same offer. The difference was one line of text at the […]

A few years back, one of my clients was running a home fitness equipment store that got a spike of traffic from Canada. Great news, except the store only showed USD prices, shipped from a US warehouse with US-only shipping rates calculated at checkout, and had zero messaging about international orders. Conversion rate from that […]

Why Store Owners Go Looking for a GeoTargetly Alternative GeoTargetly earns its reputation. It’s a solid geo-redirect and content personalization tool that works on basically any platform, and I’ve recommended it plenty of times, including in my full GeoTargetly review. Here’s a typical version of the message I get: someone’s running a single Shopify store, […]

Here’s a comparison that trips people up more than it should. GeoTargetly and geoPlugin both show up when you search “geo targeting tools for ecommerce,” and both have the word “geo” right there in the name. But they are not competing for the same job. One is a finished product. The other is a raw […]

GeoTargetly vs Geolizr: Which One Actually Fits Your Store I get some version of this question in my inbox almost every week: “Trevor, I need to redirect international visitors to the right country page, should I just grab the cheap Shopify app or pay for the bigger tool?” The honest answer depends entirely on how […]

Every time I talk to a store owner who just started running ads into a second or third country, the same mistake shows up: they’re sending every visitor, regardless of location, to the exact same page with the exact same currency and the exact same shipping promise. A UK shopper clicking a Facebook ad lands […]

Picking the wrong Geo Targetly plan costs you money in both directions. Go too cheap and you’ll blow through your monthly pageview allotment mid-month with no way to catch overflow traffic. Go too big and you’re paying for capacity you’ll never touch. I went through all six tiers, both billing cycles, and the fine print […]

Build a practical monitoring routine for MAP pricing, supplier stock, competitor activity, and customer-facing ecommerce issues.

These do different jobs, but they overlap enough that the question is fair. Here is where your form plugin is genuinely sufficient, and the specific point at which it stops being.