You Don’t Hold the Inventory, So You Can’t Shoot It: Product Imagery for High-Ticket Stores
The high-ticket model has one structural weakness that nobody mentions in the courses. You are selling a four-thousand-dollar sauna, a nine-hundred-dollar patio heater or a two-thousand-dollar massage chair, and you have never touched one. Neither has your customer. The entire sale rests on pictures, and the pictures were made by the supplier and handed to […]
