Digital Marketing

Six practical marketing models for home service businesses, from local SEO and paid ads to reviews, content, and customer retention.

Most Black Friday promotion ideas you find online come down to one thing: discount everything by 30% and hope for the best. That might work for a store selling $20 phone cases with 70% margins. It does not work for a store selling $3,000 treadmills with 20% margins. I have run Black Friday sales on […]

Black Friday is the one weekend a year when your customers are actively hunting for a reason to buy. If you walk in with a plan, it can carry your whole fourth quarter. If you wing it, you end up slashing prices at midnight and wondering where your margin went. I have been selling online […]

Learn how branded challenge coins can make conference and trade-show interactions more memorable, support follow-up, and reinforce an ecommerce brand.

A neutral guide to hiring an ecommerce agency in 2026: which kind fits your stage, sourced price ranges, red flags, account ownership, a 90-day test and alternatives.

Finding the right performance platform is less about chasing every new channel and more about matching a platform to the way your customers actually buy. DTC advertisers need a practical mix: places to capture existing intent, places to create new demand, and a disciplined way to tell whether additional spend is producing genuinely incremental revenue. […]

The question I get most from store owners after their first CTV campaign isn’t “did it work,” it’s “how do I actually know if it worked.” That’s a fair question, because CTV doesn’t hand you a clean cost-per-purchase number the way Meta or Google does. I run Ecommerce Paradise, where I teach high-ticket dropshipping, and […]

Hulu and Netflix are the two streaming names every ecommerce store owner asks me about first, mostly because they’re the platforms people actually watch. The problem is that neither one works like a typical self-serve ad account you can sign up for in an afternoon. I run Ecommerce Paradise, where I teach high-ticket dropshipping, and […]

Connected TV advertising looks intimidating from the outside, mostly because most people’s mental model of TV advertising still involves agencies, insertion orders, and six-figure minimums. That’s not how it works anymore. I run Ecommerce Paradise, where I teach high-ticket dropshipping, and this guide walks through exactly how to set up your first CTV campaign for […]

If you’re running a DTC brand, you already know the drill on Meta and TikTok: launch a batch of creative, watch the data roll in within days, kill what doesn’t work, scale what does. The question most DTC founders ask me about connected TV is whether that same self-serve, fast-iteration playbook even exists on the […]